Conferences

  • Singh Mandeep, Dobson, Joe, and Tara Westerhold, (2016), “Presidential Candidate Branding in 2016” American Society of Business and Behavioral Sciences 23rd Annual Conference, February 18-21, Las Vegas, NV.
  • Singh Mandeep, et al., (2015), “Apps for Academics” American Society of Business and Behavioral Sciences 22nd Annual Conference, February 19- 22, Las Vegas, NV.
  • Singh Mandeep and Raghava Gundala, (2014), “Consumer Beliefs About Socially
    Responsible Marketing: An Exploratory Study of Income, Race, and Gender Differences” American Society of Business and Behavioral Sciences 21st Annual Conference, February 20-23, Las Vegas, NV.
  • Singh Mandeep, et al., (2013), “Apps for Academics: An Exploration of Apps to enhance Teaching and Learning,” Marketing Management Association Fall Conference, September 18 -20, New Orleans, LA.
  • Singh, Mandeep and Suzzane Nasco (2013), “Making Connections for Research,” Marketing Management Association Fall Conference, September 18 -20, New Orleans, LA.
  • Hills, Stacey, Fred Hoyt, Mandeep Singh, and Lyle Wetsch (2013), “Keeping Pace: Best Practices for Maintaining Relevance with students and Practioners,” Marketing Management Association Spring Conference, February 27 – March 1, Chicago, IL.
  • Singh, Mandeep and Roger Runquist (2013), “Blogging: A Marketing Asset” American Society of Business and Behavioral Sciences 20th Annual Conference, February 21-24, Las Vegas, NV.
  • Singh Mandeep et. al., (2012), “Personal Branding – An Audit” this presentation was part of a special session titled, “Creating Teaching Moments,” Society for Marketing Advances, October 31-November 3, Orlando, FL.
  • Nasco, Suzzane and Mandeep Singh (2012), “Making Connections for Research,” Marketing Management Association Fall Conference, September 19-21, Minneapolis, MN.
  • Mich, Claudia, Singh, Mandeep and Joseph Dobson (2012), “Best Practices in Online Education,” MBAA International Conference, March 28-30, Chicago, IL.
  • Singh, Mandeep and Maureen Storm (2012), “Utilizing A Social Media Strategy – What do we know?” American Society of Business and Behavioral Sciences 19th Annual Conference, February 23-26, Las Vegas, NV.
  • Nasco, Suzzane and Mandeep Singh (2011), “Making Connections for Research,” Marketing Management Association Fall Conference, September 21-23, St. Louis, MO.
  • Aurand, Tim, Jennings, Barton, and Mandeep Singh (2011), “Facility Tours as a Component of the Business Curriculum,” Marketing Management Association Fall Conference, September 21-23, St. Louis, MO.
  • Nasco, Suzzane and Mandeep Singh (2011), “Making Connections for Research Collaboration (a.k.a. Research Speed Dating),” MBAA International Conference, March 28-30, Chicago, IL.
  • Singh, Mandeep, Carrie Trimble, and Peter Knight (2010) “Using Virtual Environments to Foster Student Learning,” Marketing Management Association Fall Conference, Indianapolis, IN.
  • Singh, Mandeep, and Roger Runquist (2009), “Educating the Digital Native in a Virtual World: Second Life,” Marketing Management Association Fall Conference, St. Louis, MO.
  • Singh, Mandeep, and Roger Runquist (2009), “Getting Started in Second Life,” Faculty Summer Institute (FSI), May 18-21, Champaign, IL.
  • Singh, Mandeep, James Kenny, and Craig Conrad (2009), “Personal Selling in an Era of Mobile Technologies,” Presented at the American Society of Business and Behavioral Sciences, Eleventh Annual Meeting, Las Vegas, NV. Feb. 19-22.
  • Conrad, Craig and Mandeep Singh (2009), “Opt-in Selling: Anatomy of the Mobile Marketing Sales Function” Presented at the American Society of Business and Behavioral Sciences, Eleventh Annual Meeting, Las Vegas, NV. Feb. 19-22.
  • Singh, Mandeep, Roger Runquist, and Phyllis Self (2008), “The Evolution of Libraries: Analog, Digital, and Beyond,” EDUCAUSE Midwest Regional Conference, March, Chicago, IL.
  • Singh Mandeep and Roger Runquist (2008), “Interactive PowerPoint for Active Learning,” Connect with the Best, Adjunct Faculty Conference, Black Hawk Community College, February 9, Moline, IL.
  • Singh, Mandeep (2004), “The Winner’s Curse and the Issue of Trust on eBay,” Presented at the American Society of Business and Behavioral Sciences, Eleventh Annual Meeting, Las Vegas, NV. Feb. 19-22.
  • Singh, Mandeep, Peppi M. Kenny, and James T. Kenny (2003), “Incorporating the Lifetime Value of a Customer – A Pilot Study,” Presented at the Academy of Finance March 2003 Meeting, Chicago, IL. March 12-14.
  • Singh, Mandeep (2003), “Are We Integrating the WWW Into the IMC Framework? Some Questions,” Presented at the American Society of Business and Behavioral Sciences, Tenth Annual Meeting, Las Vegas, NV. Feb. 20-23.
  • Singh, Mandeep (2002), ” The Impact of the WWW on Pricing,” Proceedings of the American Society of Business and Behavioral Sciences,” Las Vegas Feb 7-10.
  • Tripp, Carolyn, Mandeep Singh, and Franziska Kaleja (2000), “The Emergence and Growth of Nutraceuticals: Heal Thyself,” Proceedings of the Midwest Business Administration Association Conference, Chicago, March, 3-5.
  • Drea, John T. and Mandeep Singh (1999), “Assessing Outcomes Inside the Classroom: A Process For Instructional Improvement,” Proceedings of the Society for Marketing Advances, Joyce A. Young. Robert D. Green, and Faye W. Gilbert eds., 133-134.
  • Engelland, Brian, Letty Workman, and Mandeep Singh (1999), “On the Value of Gap Analysis in Service Quality Measurement,” Proceedings of the Marketing Management Association Conference, Dale L. Varble, Robert Green, and Gene Wunder eds., 194.
  • Singh, Mandeep, Peppi Kenny, and John Drea (1998), “A Comparative Analysis of Advertising and World Wide Web Message Formats: Implications for Recall and Persuasion,” American Marketing Association’s Summer Educators’ Conference, Ronald Goodstein and Scott MacKenzie, eds. 39-40.
  • Bloomberg, David, Joe Hanna, and Mandeep Singh (1998), “Service Response Logistics in Services Marketing,” Proceedings of the Marketing Management Association Conference , Dale L. Varble, Joyce A. Young, and Karen Glynn, eds., 17.
  • Engelland, Brian, Chris Hopkins, Letty Workman, and Mandeep Singh (1998), “Service Quality and Repeat Usage: A Case of Rising Expectations,” Proceedings of the Marketing Management Association Conference, Dale L. Varble, Joyce A. Young, and Karen Glynn, eds., 40-45. (This paper was selected as the Irwin Distinguished Paper in Marketing).
  • Singh, Mandeep, Brian Engelland, and Letty Workman (1997), “Effects of Negative Ion Depletion on Shopping Behavior: A Research Proposal,” Proceedings of the Southern Marketing Association Conference, Elnora W. Stuart and Ellen M. Moore, eds., 11-14.
  • Drea, John T., Mandeep Singh, and Brian Engelland (1997), “Using Experiential Learning in a Principles of Marketing Course: An Empirical Analysis of Student Marketing Audits,” Proceedings of the Southern Marketing Association Conference, Elnora W. Stuart and Ellen M. Moore, eds., 191-192. (This paper was selected as the best paper in the Marketing Education Track).
  • Singh, Mandeep and Siva Balasubramanian (1997), “A Comparative Analysis of Advertising, Infomercial, and Direct Product Experience Formats: Implications for Recall and Persuasion,” Proceedings of the ACR European Conference, Advances in Consumer Research, Volume 3, Basil Englis, and Anna Olofsson eds., 176-177.
  • Workman, Letty, Brian Engelland, and Mandeep Singh (1997), “The University Career Services Center: An Exploratory Investigation of Marketing Orientation,” Proceedings of the Marketing Management Association Conference, Dale L. Varble, Joyce A. Young, and Eleanor Maliche, eds., 170-179.
  • Singh, Mandeep, Peppi Kenny, and Fred J. Ebeid (1997), “Using the World Wide Web in the Finance Curricula,” Midwest Academy of Finance and Insurance, Volume 11, Number 1, Chicago, IL, Spring, 211-220.
  • Singh, Mandeep and John T. Drea (1996), “Competitiveness through Partnerships: Updating the Managerial School,” Proceedings of the American Society for Competitiveness Seventh Annual Conference on Competitiveness in the Global Marketplace, Zahara, Shaker, Abbas Ali, and Wes Johnson eds., 212-219.
  • Singh, Mandeep and John T. Drea (1996), “Updating the Managerial School through Strategic Alliances, “Proceedings of the 1996 American Marketing Association Summer Educators’ Conference, Cornelia Droge and Roger Calantone, eds., 217-219.
  • Balasubramanian, Siva and Mandeep Singh (1994) “Consumer Perceptions of Infomercials: Issues, Implications, and Results,” Marketing and Public Policy Conference, Arlington, May..
  • Summey, John and Mandeep Singh, (1991), “Marketing U.S. Products in Soviet Markets” Issues and Steps,” American Marketing Association Summer Educators’ Conference, (Abstract).