Google Display Network 1. Ruslan‘s electronic component business is running a “Display Network only - All features” campaign. He knows that his keyword “USB flash drive” performs well on Fridays, and when he targets the “Computer memory” topic. First, he sets a custom bid of $ $2.30 $2.44 $2.64 $2.94 None 2. The first step you need to take to start using remarketing in your display campaign is: Create remarketing lists in Audiences Place remarketing tags accross your website Choose „Display Network only – Remarketing“ when you create your campaign Choose „ Display Network and Remarketing“ when you create your campaign None 3. Impressions and clicks are very important in measuring direct response campaigns. FALSE TRUE None 4. Once you have everything in place, be sure to check your campaign performance on a daily basis to ensure that it still performing to your satisfaction. FALSE TRUE None 5. In order to use remarketing, advertiser must have an active Google Merchant Center account. TRUE FALSE None 6. What is Mobile Roadblock? Video ads that run when Android YouTube app users play a video from a premium inventory partner Ads that give you 100% share of voice on all home, browse and search pages on m.youtube.com. You'll get maximum reach and maximum impact A channel that increases video views and brand engagement with iOS and Android users. Minifigure of G.I Joe character None 7. Impressions and clicks are very important in measuring direct response campaigns. FALSE TRUE None 8. 1-per-click conversions are useful to measure ______, many-per-click conversions are useful to measure______. Leads, sign-ups Unique customer acquisition, purchases Leads, purchases Sign-ups, purchases None 9. Remarketing allows advertisers to target ads to users: That are interested in certain topics That previously saw your ad That have visited the advertisers website That visited the advertisers website and converted None 10. The first thing advertiser should do after launching his new display campaign is to: Make sure it’s active and receiving impressions Correct your targeting Evaluate its performance Wait for critical mass of data None Time's up
