Google Display Network 1. Using ________ targeting you can reach visitors across the Google Display Network who’ve demonstrated specific preferences, regardless of whether your ad correlates with the particular topic of the page they're currently on. Interest category Contextual Placement Topic None 2. Which powerful tool advertisers can use to refine and optimize their display campaign? Conversion optimizer Ad planner Placement tool Google Analytics None 3. You can get more insights on the quality of your display campaign by: Generating campaign report Getting new ideas for optimization in Opportunities tab Viewing campaign data in Display Ad Planner Viewing campaign data in Google Analytics None 4. Using ad text that encourages user to click on the ad can help advertiser to improve Quality score of his ad. TRUE FALSE None 5. There are two ways to place ads onto YouTube. TRUE FALSE None 6. Which of the following placements are available for advertisers on a reservation basis? Youtube in-stream Youtube in-slate Youtube run-of-site Youtube homepage None 7. This tool can be used to identify new and better performing sites to include in your Display campaigns. Display ad planner Display ad builder Google analytics Opportunities tab None 8. Enhanced campaigns give advertiser the ability to track additional conversion types such as: Calls App downloads Page per visit Time on page None 9. What display assets are available for advertising on Youtube? Multi Purpose Unit Standard Banner Rich Media InVideo None 10. Using ________ targeting you can reach visitors across the Google Display Network who’ve demonstrated specific preferences, regardless of whether your ad correlates with the particular topic of the page they're currently on. Interest category Contextual Placement Topic None Time's up