Google Display Network 1. For advertisers who have developed a video strategy, a _________ allows you to house and curate your video content. Youtube broadcast point Youtube Brand Cannel Youtube media plan Display ad planner None 2. Your ad’s historical performance on a site matters when quality score is calculated on Google display network. TRUE FALSE None 3. Best practice when creating ads in Display ad builder is: Preview while creating your ad, review all selected sizes, edit the final version of your ad in Photoshop Review all selected ads, use Picasa to edit your ads Preview while creating your ad, review all selected sizes, use Google image editing software Preview while creating your ad, review all selected sizes, use image editing software None 4. Jack is a car salesman and he noticed that visitors who are interested in websites related to parenting are 30% more likely to buy his cars than the typical website visitor. What should he change in his targeting to benefit from that? He should increase his bid for all categories that are close to parenting by 30%. He should choose to bid 30% more to show the ad to visitors who have interest in parenting websites He should choose to bid 30% more to show the ad to visitors who have interest in car related websites He should include all interest categories that are close to Parenting None 5. Remarketing allows advertisers to target ads to users: That are interested in certain topics That previously saw your ad That have visited the advertisers website That visited the advertisers website and converted None 6. In Google Display network advertisers can choose the way of reaching their potential customers at the right place and time by: Selecting specific pages to show their ads on Reaching users by topics and keywords Find users by their interests Reach people who already visited your website, but haven’t completed a goal None 7. What other assets apart from Diplay and Video are available for advertising on Youtube? MPU Standard banner Rich media Homepage masthead None 8. To run display ads in Adwords, the campaign must be opted to: Location targeting CPM and CPA bidding Google Display Network Google Search and Destroy Network None 9. To reach potential customers who are searching with words and phrases relevant to your area of business, you can use: Display advertising Search advertising Mobile display advertising Youtube advertising None 10. The following option is best suited to an advertiser interested in branding: CPA CPC CPM eCPM None Time's up
