Google Display Network 1. Which of the following placements are available for advertisers on a reservation basis? Youtube in-stream Youtube in-slate Youtube run-of-site Youtube homepage None 2. How can you access the performance statistics of your AdWords ads on Youtube? Directly through the AdWords Interface Using Youtube analytics By requesting a report from your Google representative It can’t be done None 3. This tool can be used to identify new and better performing sites to include in your Display campaigns. Display ad planner Display ad builder Google analytics Opportunities tab None 4. There are two ways to place ads onto YouTube. TRUE FALSE None 5. Direct response advertisers are typically concerned with: Cost for impression Cost for conversion Cost per click ROI None 6. Google does not accept ads that promote alcoholic beverages. FALSE TRUE None 7. In addition to traditional targeting options available through Adwords, Youtube also supports audience targeting criteria such as: Language preference Location Gender Age None 8. You can create ad extensions not only at the campaign level, but also at the ad group level. FALSE TRUE None 9. Where will TrueView in-stream video ads appear? on video publisher pages in the Google Display Network and Youtube on YouTube Videos only on video publisher pages outside the network on the YouTube Search results page None 10. Topic targeting cannot be combined with Keyword targeting or Placement targeting. TRUE FALSE None Time's up