Google Display Network 1. How can you increase the quality score of your display ad? Increase CPCs Make your landing page more relevant to your ads Decrease the loading time of the landing page Test all possible image ad sizes None 2. Rupert wants to see data for placement performance. He needs to click on the: Display placements tab Networks tab Networking tab Websites tab None 3. While most AdWords ads appear on YouTube Watch pages, there are also additional areas on YouTube where your AdWords ad can be shown such as ________. Doubleclick browse pages Search and Browse pages Browse pages Search pages None 4. Google does not accept ads that promote alcoholic beverages. FALSE TRUE None 5. Using ________ targeting you can reach visitors across the Google Display Network who’ve demonstrated specific preferences, regardless of whether your ad correlates with the particular topic of the page they're currently on. Interest category Contextual Placement Topic None 6. To reach potential customers who are searching with words and phrases relevant to your area of business, you can use: Display advertising Search advertising Mobile display advertising Youtube advertising None 7. Why would an advertiser choose to set ad rotation to “rotate” instead of “optimize”? He wants to test newly added ads In order to show ads with better performance To show ads with better CTR To make sure that quality score is not affected None 8. To run display ads in Adwords, the campaign must be opted to: Location targeting CPM and CPA bidding Google Display Network Google Search and Destroy Network None 9. How can advertiser import additional Google Analytics metrics such as Bounce rate and avg. visit duration? When creating new campaign select “Import data from Google Analytics” Tools> Google Analytics> Import data to AdWords, then enable Google analytics metric columns directly in the AdWords interface After linking your Adwords and Analytics accounts, select My Account> Linked Accounts> Google Analytics, choose your property, now you can enable additional metrics directly in the Adwords interface It’s not possible None 10. If a user on Youtube doesn’t set his language preference, his default language is determined by: His video viewing history His google browsing history His location His operating system preferred language None Time's up
