Google Display Network 1. The following option is best suited to an advertiser interested in branding: CPA CPC CPM eCPM None 2. Aside from Online video sites like Youtube and other properties like Gmail and Google Finance, is it possible to advertise on game sites within Google Display network? Yes No None 3. Placement targeting on the Google display network offers more flexibility of bidding options. TRUE FALSE None 4. How can advertiser ensure that his image ad message gets across to his users? By including a strong call-to-action By including prices and promotions in the first frame of animation By including his key message and call to action in the final frame of animations By being explicit about his call to action None 5. Is it possible to create remarketing lists for search ads? Yes No None 6. Quality score on the Display network takes into account the following factors: Ad's past performance on that Display Network page Ad's past performance on similar Display Network pages Landing page quality All of the above None 7. Your ad’s historical performance on a site matters when quality score is calculated on Google display network. TRUE FALSE None 8. Which of the following placements are available for advertisers on a reservation basis? Youtube in-stream Youtube in-slate Youtube run-of-site Youtube homepage None 9. The Display Network reaches ____ of unique Internet users around the world (source: DoubleClick Ad Planner), including people speaking more than 30 languages in over 100 countries. 63% 73% 83% 93% None 10. You can create ad extensions not only at the campaign level, but also at the ad group level. FALSE TRUE None Time's up
