Google Display Network – Mandeep Singh

Remarketing allows advertisers to target ads to users:

That are interested in certain topics

That previously saw your ad

That have visited the advertisers website

That visited the advertisers website and converted

The key success metrics for branding campaigns are:

CPM, frequency

Reach, frequency

Reach, conversions

Reach, awareness

The following option is best suited to an advertiser interested in branding:

CPA

CPC

CPM

eCPM

When running Display campaign, it’s recommended to correct your targeting in the Networks tab by excluding sites in the week 2 or 3 of campaign launch.

FALSE

TRUE

You can improve your quality score by:

Ensuring that your bid is high enough to compete in the auction

Ensuring that your keyword list has keywords that relate to a single specific theme

Editing your ad, including a clear call-to action for users

Verifying that your page is easy to navigate and relevant to your ad

You can add managed placements to an ad group by:

Copying them from your “automatic placements” table, adding manually, using placements found in display ad builder

Copying them from your “automatic placements” table, adding manually, using placements found in Placement tool

Copying them from your “automatic placements” table, adding manually, using placements found in Display Ad Searcher

Copying them from your “managed placements” table adding manually, using placements found in Display Ad Planner

The following ad formats are available in Adwords for video:

In-slate, in-stream, in-display

In-search, in-stream, in-overlay

In-search, in-display, in-stream

In-display, in-search, in-slate

To advertise directly on Youtube you need to contact Youtube direct ad sales.

TRUE

FALSE

Ads on the display network typically have higher CTR compared to search network.

TRUE

FALSE

10.

This tool can be used to identify new and better performing sites to include in your Display campaigns.

Display ad planner

Display ad builder

Google analytics

Opportunities tab