Google Display Network 1. You can create ad extensions not only at the campaign level, but also at the ad group level. FALSE TRUE None 2. Is it possible to create remarketing lists for search ads? Yes No None 3. A campaign is eligible to use CPM bidding if: It targets Google Display network It targets Google Search network It targets Google search partner sites It is an account that uses prepay billing None 4. Impressions and clicks are not that important in measuring direct response campaigns. TRUE FALSE None 5. Before making significant changes, advertiser should wait until there is enough click or conversion data available. 5-20 clicks per site 1 to 2 conversions 20-40 clicks per site 5+ conversions, 100+ clicks per site 10+ conversions, 150+ clicks per site None 6. The first thing advertiser should do after launching his new display campaign is to: Make sure it’s active and receiving impressions Correct your targeting Evaluate its performance Wait for critical mass of data None 7. The key success metrics for branding campaigns are: CPM, frequency Reach, frequency Reach, conversions Reach, awareness None 8. The first step you need to take to start using remarketing in your display campaign is: Create remarketing lists in Audiences Place remarketing tags accross your website Choose „Display Network only – Remarketing“ when you create your campaign Choose „ Display Network and Remarketing“ when you create your campaign None 9. To advertise directly on Youtube you need to contact Youtube direct ad sales. TRUE FALSE None 10. What display assets are available for advertising on Youtube? Multi Purpose Unit Standard Banner Rich Media InVideo None Time's up
