Google Display Network

1. 

It’s important to measure the performance of your account on multiple levels. In addition, you should consider looking at:

2. 

When running Display campaign, it’s recommended to correct your targeting in the Networks tab by excluding sites in the week 2 or 3 of campaign launch.

3. 

Interest category enables marketer to target a user based on their video viewing history and their:

4. 

Your ad’s historical performance on a site matters when quality score is calculated on Google display network.

5. 

Which of the following placements are available for advertisers on a reservation basis?

6. 

Jack is a car salesman and he noticed that visitors who are interested in websites related to parenting are 30% more likely to buy his cars than the typical website visitor. What should he change in his targeting to benefit from that?

7. 

The position of a keyword-targeted ad on a Display Network page is determined by the maximum cost-per-click (CPC) of a keywords in an ad group.

8. 

In Google Display network, this form of targeting better suits advertisers focused on performance and cost-efficient conversions since ads will provide useful information to readers and attract an audience with an established interest in your message.

9. 

The benefits for marketers on YouTube are:

10. 

To reach potential customers who are searching with words and phrases relevant to your area of business, you can use: