Google Display Network 1. Where will TrueView in-stream video ads appear? on video publisher pages in the Google Display Network and Youtube on YouTube Videos only on video publisher pages outside the network on the YouTube Search results page None 2. Placement targeting on the Google display network offers more flexibility of bidding options. TRUE FALSE None 3. In Google Display network advertisers can choose the way of reaching their potential customers at the right place and time by: Selecting specific pages to show their ads on Reaching users by topics and keywords Find users by their interests Reach people who already visited your website, but haven’t completed a goal None 4. You can get more insights on the quality of your display campaign by: Generating campaign report Getting new ideas for optimization in Opportunities tab Viewing campaign data in Display Ad Planner Viewing campaign data in Google Analytics None 5. You can get more insights on the quality of your display campaign by: Generating campaign report Getting new ideas for optimization in Opportunities tab Viewing campaign data in Display Ad Planner Viewing campaign data in Google Analytics None 6. How can you access the performance statistics of your AdWords ads on Youtube? Directly through the AdWords Interface Using Youtube analytics By requesting a report from your Google representative It can’t be done None 7. Those advertisers are typically concerned with ensuring their message reaches their target audience, while maintaining control of the cost per impression of their ads? Brand Advertisers Direct response advertisers None 8. CPM stands for cost per _____ impressions. Million Thousand Multi Ten thousand None 9. Topic targeting cannot be combined with Keyword targeting or Placement targeting. TRUE FALSE None 10. When running a Youtube placement campaign through Adwords, can advertiser target users by age and gender? Yes No None Time's up
