Google Display Network 1. Impressions and clicks are very important in measuring direct response campaigns. FALSE TRUE None 2. Google does not accept ads that promote alcoholic beverages. FALSE TRUE None 3. The following ad formats are available in Adwords for video: In-slate, in-stream, in-display In-search, in-stream, in-overlay In-search, in-display, in-stream In-display, in-search, in-slate None 4. 1-per-click conversions are useful to measure ______, many-per-click conversions are useful to measure______. Leads, sign-ups Unique customer acquisition, purchases Leads, purchases Sign-ups, purchases None 5. Why would an advertiser choose to set ad rotation to “rotate” instead of “optimize”? He wants to test newly added ads In order to show ads with better performance To show ads with better CTR To make sure that quality score is not affected None 6. You can get more insights on the quality of your display campaign by: Generating campaign report Getting new ideas for optimization in Opportunities tab Viewing campaign data in Display Ad Planner Viewing campaign data in Google Analytics None 7. In addition to traditional targeting options available through Adwords, Youtube also supports audience targeting criteria such as: Language preference Location Gender Age None 8. What other assets apart from Diplay and Video are available for advertising on Youtube? MPU Standard banner Rich media Homepage masthead None 9. In contextually targeted campaign, it’s a good idea to have between _____ keywords in each ad group. 0-10 15-May May-50 20-50 None 10. If your campaign cost-per-acquisition (CPA) is below your CPA goals, you should ____ your bids to _______ acquisition volume. Optimize, decrease Raise, increase Lower, decrease Lower, increase None Time's up
