Google Display Network

1. 

Remarketing allows advertisers to target ads to users:

2. 

Impressions and clicks are not that important in measuring direct response campaigns.

3. 

How can you increase the quality score of your display ad?

4. 

In contextually targeted campaign, it’s a good idea to have between _____ keywords in each ad group.

5. 

In Google Display network, this form of targeting better suits advertisers focused on performance and cost-efficient conversions since ads will provide useful information to readers and attract an audience with an established interest in your message.

6. 

Best practice when creating ads in Display ad builder is:

7. 

Google does not accept ads that promote alcoholic beverages.

8. 

Before making significant changes, advertiser should wait until there is enough click or conversion data available.

9. 

There are two ways to place ads onto YouTube.

10. 

Most larger advertisers and agencies choose to buy placements on YouTube on a reservation basis, using either ______ or ______ bidding.