Google Display Network

1. 

1-per-click conversions are useful to measure ______, many-per-click conversions are useful to measure______.

2. 

The first step you need to take to start using remarketing in your display campaign is:

3. 

When you manually targeting certain sites, consider:

4. 

Which of the following is not a best practice for direct response campaign?

5. 

Those advertisers are typically concerned with ensuring their message reaches their target audience, while maintaining control of the cost per impression of their ads?

6. 

Using ________ targeting you can reach visitors across the Google Display Network who’ve demonstrated specific preferences, regardless of whether your ad correlates with the particular topic of the page they're currently on.

7. 

You can create ad extensions not only at the campaign level, but also at the ad group level.

8. 

Ads on the display network typically have higher CTR compared to search network.

9. 

Using ________ targeting you can reach visitors across the Google Display Network who’ve demonstrated specific preferences, regardless of whether your ad correlates with the particular topic of the page they're currently on.

10. 

When measuring the performance of the branding campaign, CTR metric isn’t that helpful.