Google Display Network 1. Ads on the display network typically have higher CTR compared to search network. TRUE FALSE None 2. If a user on Youtube doesn’t set his language preference, his default language is determined by: His video viewing history His google browsing history His location His operating system preferred language None 3. Using ________ targeting you can reach visitors across the Google Display Network who’ve demonstrated specific preferences, regardless of whether your ad correlates with the particular topic of the page they're currently on. Interest category Contextual Placement Topic None 4. Topic targeting cannot be combined with Keyword targeting or Placement targeting. TRUE FALSE None 5. A display ad can show in the same places as a text ad on YouTube, and also: to the right of a video on the Watch Page as an InVideo overlay at the bottom 20% of the video being played to the left of a video on a watch page on the Search Results Page None 6. In Google Display network advertisers can choose the way of reaching their potential customers at the right place and time by: Selecting specific pages to show their ads on Reaching users by topics and keywords Find users by their interests Reach people who already visited your website, but haven’t completed a goal None 7. You can adjust your bids for locations, days, times, and any ad group-level, but only separately. FALSE TRUE None 8. Placement targeting on the Google display network offers more flexibility of bidding options. TRUE FALSE None 9. In Google Display network advertisers can choose the way of reaching their potential customers at the right place and time by: Selecting specific pages to show their ads on Reaching users by topics and keywords Find users by their interests Reach people who already visited your website, but haven’t completed a goal None 10. Where will TrueView in-stream video ads appear? on video publisher pages in the Google Display Network and Youtube on YouTube Videos only on video publisher pages outside the network on the YouTube Search results page None Time's up
