Google Display Network 1. Adwords metric “Play Rate” shows: There’s no such metric Number of times a Click-to-play video ad was played Number of times a Click-to-play video ad was played divided by the total number of impressions Number of times a Click-to-play video ad was played divided by the total number of impressions multiplied by 100 None 2. In the respect of topic targeting, when you target a top-level topic, you also target all related subtopics. Later in reports you will see the detailed statistics for all subtopics. TRUE FALSE None 3. This tool can be used to identify new and better performing sites to include in your Display campaigns. Display ad planner Display ad builder Google analytics Opportunities tab None 4. The following feature is available only for display network campaign: CPA bidding Language targeting Frequency capping Conversion optimizer None 5. When customers browse a Display network site on their mobile phone, mobile optimized text ads will be given preference over standard image ad s . FALSE TRUE None 6. You can specify certain hours or days of the week when you want your ads to show using Ad Schedule feature, but is it possible to schedule start and end dates for your ad extensions? No Yes None 7. What display assets are available for advertising on Youtube? Multi Purpose Unit Standard Banner Rich Media InVideo None 8. The following ads can be shown on Google display network: Image ads Video ads Mobile text ads Text ads None 9. You can set your bid adjustments on the location and device level. It is also possible to adjust your bid at a certain time of the day. TRUE FALSE None 10. You can specify certain hours or days of the week when you want your ads to show using Ad Schedule feature, but is it possible to schedule start and end dates for your ad extensions? No Yes None Time's up
