Google Display Network 1. The benefits for marketers on YouTube are: Methods for delivering your message and protecting your brand in safe environments. Access to a large community of users that are highly engaged with the content they are consuming. Simple self-service platforms for delivering and measuring the effectiveness of your advertising. Lower CPVs than almost all other display network websites None 2. How can you access the performance statistics of your AdWords ads on Youtube? Directly through the AdWords Interface Using Youtube analytics By requesting a report from your Google representative It can’t be done None 3. CPM stands for cost per _____ impressions. Million Thousand Multi Ten thousand None 4. It’s important to measure the performance of your account on multiple levels. In addition, you should consider looking at: Trends over time Search network reports Google ad planner Google Analytics None 5. Quality score on the Display network takes into account the following factors: Ad's past performance on that Display Network page Ad's past performance on similar Display Network pages Landing page quality All of the above None 6. One of the best practices to consider when optimizing bids for display campaigns is to: Adjust bids on the ad group level Adjust bids on the campaign level Adjust bids on the placement leve Adjust bids across multiple levels None 7. Why would an advertiser choose to set ad rotation to “rotate” instead of “optimize”? He wants to test newly added ads In order to show ads with better performance To show ads with better CTR To make sure that quality score is not affected None 8. Ads on Google Display network need to be approved as ______ to gain impressions. Child safe Family safe Non-erotic Adult only None 9. You can specify certain hours or days of the week when you want your ads to show using Ad Schedule feature, but is it possible to schedule start and end dates for your ad extensions? No Yes None 10. Adwords metric “Play Rate” shows: There’s no such metric Number of times a Click-to-play video ad was played Number of times a Click-to-play video ad was played divided by the total number of impressions Number of times a Click-to-play video ad was played divided by the total number of impressions multiplied by 100 None Time's up
