Google Display Network 1. Why would an advertiser choose to set ad rotation to “rotate” instead of “optimize”? He wants to test newly added ads In order to show ads with better performance To show ads with better CTR To make sure that quality score is not affected None 2. Placement targeting on the Google display network offers more flexibility of bidding options. TRUE FALSE None 3. Rupert wants to see data for placement performance. He needs to click on the: Display placements tab Networks tab Networking tab Websites tab None 4. The following methods can help advertiser to refine his display campaign: Using site and category exclusion tool Using Display Ad planner to analyze your campaign performance Creating tightly themed keyword lists Using negative keywords None 5. Before making significant changes, advertiser should wait until there is enough click or conversion data available. 5-20 clicks per site 1 to 2 conversions 20-40 clicks per site 5+ conversions, 100+ clicks per site 10+ conversions, 150+ clicks per site None 6. To get the best performance out of your display ads, consider following: Always use small images Use similar ad templates Use transparent JPG Make sure your URL is visible None 7. In order to use remarketing, advertiser must have an active Google Merchant Center account. TRUE FALSE None 8. For advertisers who have developed a video strategy, a _________ allows you to house and curate your video content. Youtube broadcast point Youtube Brand Cannel Youtube media plan Display ad planner None 9. How can you increase the quality score of your display ad? Increase CPCs Make your landing page more relevant to your ads Decrease the loading time of the landing page Test all possible image ad sizes None 10. 1-per-click conversions are useful to measure ______, many-per-click conversions are useful to measure______. Leads, sign-ups Unique customer acquisition, purchases Leads, purchases Sign-ups, purchases None Time's up
