Google Display Network – Mandeep Singh

The following ad formats are available in Adwords for video:

In-slate, in-stream, in-display

In-search, in-stream, in-overlay

In-search, in-display, in-stream

In-display, in-search, in-slate

Those advertisers are typically concerned with ensuring their message reaches their target audience, while maintaining control of the cost per impression of their ads?

Brand Advertisers

Direct response advertisers

If English speaking user is located in Spain and doesn’t specify a language preference, he will see:

Ads targeted to Spanish speakers

Ads targeted to English speakers

Ads targeted to English and Spanish speakers

Ads targeted to the language that was selected as default in Regional Settings

Advertiser can make bid adjustments at which level?

Campaign, ad group, keyword

Campaign, ad group

Ad, keyword

Keyword, Ad group

Most larger advertisers and agencies choose to buy placements on YouTube on a reservation basis, using either ______ or ______ bidding.

CPC,CPM

CPM, CPD

CPC, CPD

CPM,CPA

1-per-click conversions are useful to measure ______, many-per-click conversions are useful to measure______.

Leads, sign-ups

Unique customer acquisition, purchases

Leads, purchases

Sign-ups, purchases

Brock wishes to view statistics on specific properties that displayed their ads. He should run a:

url performance report

domain performance report

campaign performance report

placement performance report

Once you have everything in place, be sure to check your campaign performance on a daily basis to ensure that it still performing to your satisfaction.

FALSE

TRUE

Ads on the display network typically have higher CTR compared to search network.