Google Display Network 1. What is Mobile Roadblock? Video ads that run when Android YouTube app users play a video from a premium inventory partner Ads that give you 100% share of voice on all home, browse and search pages on m.youtube.com. You'll get maximum reach and maximum impact A channel that increases video views and brand engagement with iOS and Android users. Minifigure of G.I Joe character None 2. Is it possible to create remarketing lists for search ads? Yes No None 3. Youtube Partner watch pages are watch pages: with premium partner content vetted by YouTube with videos vetted by Youtube with videos that receive more than 1000 views daily displayed on other partner sites in the display network None 4. 1-per-click conversions are useful to measure ______, many-per-click conversions are useful to measure______. Leads, sign-ups Unique customer acquisition, purchases Leads, purchases Sign-ups, purchases None 5. How can you access the performance statistics of your reservation ads on Youtube? Directly through the AdWords Interface Using Youtube analytics By requesting a report from your Google representative It can’t be done None 6. You can get more insights on the quality of your display campaign by: Generating campaign report Getting new ideas for optimization in Opportunities tab Viewing campaign data in Display Ad Planner Viewing campaign data in Google Analytics None 7. Which metric would be most helpful to an advertiser who is interested in a direct response? Ad position CTR Impressions CPA None 8. Remarketing allows advertisers to target ads to users: That are interested in certain topics That previously saw your ad That have visited the advertisers website That visited the advertisers website and converted None 9. To run display ads in Adwords, the campaign must be opted to: Location targeting CPM and CPA bidding Google Display Network Google Search and Destroy Network None 10. Advertiser can make bid adjustments at which level? Campaign, ad group, keyword Campaign, ad group Ad, keyword Keyword, Ad group None Time's up