Google Display Network 1. The following option is best suited to an advertiser interested in branding: CPA CPC CPM eCPM None 2. Chael wants to set default ad group level bids for both managed and automatic placements. Is this possible? Yes No None 3. This tool can be used to identify new and better performing sites to include in your Display campaigns. Display ad planner Display ad builder Google analytics Opportunities tab None 4. Youtube is the ____ largest property in the world First Second Third Fourth None 5. While most AdWords ads appear on YouTube Watch pages, there are also additional areas on YouTube where your AdWords ad can be shown such as ________. Doubleclick browse pages Search and Browse pages Browse pages Search pages None 6. You can create ad extensions not only at the campaign level, but also at the ad group level. FALSE TRUE None 7. You can adjust your bids for locations, days, times, and any ad group-level, but only separately. FALSE TRUE None 8. Quality score on the Display network takes into account the following factors: Ad's past performance on that Display Network page Ad's past performance on similar Display Network pages Landing page quality All of the above None 9. Remarketing allows advertisers to target ads to users: That are interested in certain topics That previously saw your ad That have visited the advertisers website That visited the advertisers website and converted None 10. Motorcycle manufacturing company wants to create buzz for their new model. What advertising goals should be set in this situation? Increase of the return of investment Choose relevant destination URLs Drive customers engagement and increase impressions Increase in conversions None Time's up
