Google Display Network 1. How can advertiser ensure that his image ad message gets across to his users? By including a strong call-to-action By including prices and promotions in the first frame of animation By including his key message and call to action in the final frame of animations By being explicit about his call to action None 2. While most AdWords ads appear on YouTube Watch pages, there are also additional areas on YouTube where your AdWords ad can be shown such as ________. Doubleclick browse pages Search and Browse pages Browse pages Search pages None 3. For advertisers with multiple video assets that would like to share video stories through Youtube, then a_________ may be another option to share the brand message: Youtube broadcast point Youtube Brand Cannel Youtube media plan Display ad planner None 4. When running a Youtube placement campaign through Adwords, can advertiser target users by age and gender? Yes No None 5. Chael wants to set default ad group level bids for both managed and automatic placements. Is this possible? Yes No None 6. Best practice when creating ads in Display ad builder is: Preview while creating your ad, review all selected sizes, edit the final version of your ad in Photoshop Review all selected ads, use Picasa to edit your ads Preview while creating your ad, review all selected sizes, use Google image editing software Preview while creating your ad, review all selected sizes, use image editing software None 7. While most AdWords ads appear on YouTube Watch pages, there are also additional areas on YouTube where your AdWords ad can be shown such as ________. Doubleclick browse pages Search and Browse pages Browse pages Search pages None 8. Jack is a car salesman and he noticed that visitors who are interested in websites related to parenting are 30% more likely to buy his cars than the typical website visitor. What should he change in his targeting to benefit from that? He should increase his bid for all categories that are close to parenting by 30%. He should choose to bid 30% more to show the ad to visitors who have interest in parenting websites He should choose to bid 30% more to show the ad to visitors who have interest in car related websites He should include all interest categories that are close to Parenting None 9. Which of the following is not a best practice for direct response campaign? Use keyword contextual targeting. Contextual targeting is best suited for driving performance and cost-efficient conversions. Exclude irrelevant placements. You can get more qualified traffic by excluding sites that don't perform well for you based on historic data, or are irrelevant to your product. Include negative keywords. This will prevent ads from showing on irrelevant themes Use CPM bidding. If you have good advert that has higher CTR it might be worth trying CPM bidding instead of CPC, because you will receive more traffic for less price None 10. There are two ways to place ads onto YouTube. TRUE FALSE None Time's up
