Google Display Network 1. Most larger advertisers and agencies choose to buy placements on YouTube on a reservation basis, using either ______ or ______ bidding. CPC,CPM CPM, CPD CPC, CPD CPM,CPA None 2. Where can Google Ads appear on the Display Network? On Youtube On Google property Vimeo On Google Finance On Gmail None 3. Topic targeting cannot be combined with Keyword targeting or Placement targeting. TRUE FALSE None 4. When adjusting bids, you should remember: Experiment with your bids frequently for best results Don’t adjust bids too frequently None 5. Youtube can serve your ads: Near videos of such established properties like New York Times Near such YouTube hits like Charlie Bit Me or similar videos Near videos that are part of the YouTube Partnership Program Near videos identified as claimed copyright content None 6. The key success metrics for branding campaigns are: CPM, frequency Reach, frequency Reach, conversions Reach, awareness None 7. Placement targeting on the Google display network offers more flexibility of bidding options. TRUE FALSE None 8. To use Adwords Remarketing feature, advertiser must place remarketing tag on every page of his website. TRUE FALSE None 9. Once you have everything in place, be sure to check your campaign performance on a daily basis to ensure that it still performing to your satisfaction. FALSE TRUE None 10. Jeff wants to target the specific group of websites for an advertising campaign. Which type of campaign should he choose? Contextual targeting Geographic targeting Content targeting Placement targeting None Time's up
