Google Display Network 1. How can you access the performance statistics of your AdWords ads on Youtube? Directly through the AdWords Interface Using Youtube analytics By requesting a report from your Google representative It can’t be done None 2. Using ad text that encourages user to click on the ad can help advertiser to improve Quality score of his ad. TRUE FALSE None 3. Ads on Google Display network need to be approved as ______ to gain impressions. Child safe Family safe Non-erotic Adult only None 4. You can specify certain hours or days of the week when you want your ads to show using Ad Schedule feature, but is it possible to schedule start and end dates for your ad extensions? No Yes None 5. Once you have everything in place, be sure to check your campaign performance on a daily basis to ensure that it still performing to your satisfaction. FALSE TRUE None 6. You can get more insights on the quality of your display campaign by: Generating campaign report Getting new ideas for optimization in Opportunities tab Viewing campaign data in Display Ad Planner Viewing campaign data in Google Analytics None 7. You can specify certain hours or days of the week when you want your ads to show using Ad Schedule feature, but is it possible to schedule start and end dates for your ad extensions? No Yes None 8. How can advertiser ensure that his image ad message gets across to his users? By including a strong call-to-action By including prices and promotions in the first frame of animation By including his key message and call to action in the final frame of animations By being explicit about his call to action None 9. Impressions and clicks are not that important in measuring direct response campaigns. TRUE FALSE None 10. Using ________ targeting you can reach visitors across the Google Display Network who’ve demonstrated specific preferences, regardless of whether your ad correlates with the particular topic of the page they're currently on. Interest category Contextual Placement Topic None Time's up
