Google Display Network 1. Most larger advertisers and agencies choose to buy placements on YouTube on a reservation basis, using either ______ or ______ bidding. CPC,CPM CPM, CPD CPC, CPD CPM,CPA None 2. This tool can be used to identify new and better performing sites to include in your Display campaigns. Display ad planner Display ad builder Google analytics Opportunities tab None 3. You can experiment with a different colors, fonts and images in your ad, but if you’re targeting a specific placement, it’s recommended to: Match the color scheme with your brand Use the contrasting color scheme to attract attention Work with the publisher color scheme Match the color with your landing page None 4. Best practice when creating ads in Display ad builder is: Preview while creating your ad, review all selected sizes, edit the final version of your ad in Photoshop Review all selected ads, use Picasa to edit your ads Preview while creating your ad, review all selected sizes, use Google image editing software Preview while creating your ad, review all selected sizes, use image editing software None 5. A campaign is eligible to use CPM bidding if: It targets Google Display network It targets Google Search network It targets Google search partner sites It is an account that uses prepay billing None 6. Your ad’s historical performance on a site matters when quality score is calculated on Google display network. TRUE FALSE None 7. In Google Display network, this form of targeting better suits advertisers focused on performance and cost-efficient conversions since ads will provide useful information to readers and attract an audience with an established interest in your message. Direct advertising targeting Placement targeting Automatic targeting Contextual targeting None 8. Advertiser can choose from different types of formats to advertise on Google Display Network, including: Text ads Ads that include photos and artwork Ads with animation longer than 30 seconds or other types of motion Video ads None 9. You can specify certain hours or days of the week when you want your ads to show using Ad Schedule feature, but is it possible to schedule start and end dates for your ad extensions? No Yes None 10. Motorcycle manufacturing company wants to create buzz for their new model. What advertising goals should be set in this situation? Increase of the return of investment Choose relevant destination URLs Drive customers engagement and increase impressions Increase in conversions None Time's up
