Google Display Network 1. To run display ads in Adwords, the campaign must be opted to: Location targeting CPM and CPA bidding Google Display Network Google Search and Destroy Network None 2. Jeff wants to target the specific group of websites for an advertising campaign. Which type of campaign should he choose? Contextual targeting Geographic targeting Content targeting Placement targeting None 3. Using ________ targeting you can reach visitors across the Google Display Network who’ve demonstrated specific preferences, regardless of whether your ad correlates with the particular topic of the page they're currently on. Interest category Contextual Placement Topic None 4. A display ad can show in the same places as a text ad on YouTube, and also: to the right of a video on the Watch Page as an InVideo overlay at the bottom 20% of the video being played to the left of a video on a watch page on the Search Results Page None 5. You can create ad extensions not only at the campaign level, but also at the ad group level. FALSE TRUE None 6. CPM stands for cost per _____ impressions. Million Thousand Multi Ten thousand None 7. How can you access the performance statistics of your reservation ads on Youtube? Directly through the AdWords Interface Using Youtube analytics By requesting a report from your Google representative It can’t be done None 8. Advertiser can make bid adjustments at which level? Campaign, ad group, keyword Campaign, ad group Ad, keyword Keyword, Ad group None 9. To set up Dynamic remarketing, you need to have a Google Merchant Center Account TRUE FALSE None 10. Is it possible to create remarketing lists for search ads? Yes No None Time's up
