Google Display Network 1. Impressions and clicks are very important in measuring direct response campaigns. FALSE TRUE None 2. If a user on Youtube doesn’t set his language preference, his default language is determined by: His video viewing history His google browsing history His location His operating system preferred language None 3. Advertiser can make bid adjustments at which level? Campaign, ad group, keyword Campaign, ad group Ad, keyword Keyword, Ad group None 4. Ruslan‘s electronic component business is running a “Display Network only - All features” campaign. He knows that his keyword “USB flash drive” performs well on Fridays, and when he targets the “Computer memory” topic. First, he sets a custom bid of $ $2.30 $2.44 $2.64 $2.94 None 5. If English speaking user is located in Spain and doesn’t specify a language preference, he will see: Ads targeted to Spanish speakers Ads targeted to English speakers Ads targeted to English and Spanish speakers Ads targeted to the language that was selected as default in Regional Settings None 6. Placement targeting on the Google display network offers more flexibility of bidding options. TRUE FALSE None 7. Why would an advertiser choose to set ad rotation to “rotate” instead of “optimize”? He wants to test newly added ads In order to show ads with better performance To show ads with better CTR To make sure that quality score is not affected None 8. What display assets are available for advertising on Youtube? Multi Purpose Unit Standard Banner Rich Media InVideo None 9. The following option is best suited to an advertiser interested in branding: CPA CPC CPM eCPM None 10. Is it possible to create remarketing lists for search ads? Yes No None Time's up
