Google Display Network

When measuring the performance of the branding campaign, CTR metric isn’t that helpful.

Chael wants to set default ad group level bids for both managed and automatic placements. Is this possible?

You can extend the reach of your existing campaigns that already use keyword, placement or topic targeting by adding:

How can you increase the quality score of your display ad?

What could be the reason for ads not to show on a certain managed placement?

In Google Display network, this form of targeting better suits advertisers focused on performance and cost-efficient conversions since ads will provide useful information to readers and attract an audience with an established interest in your message.

A campaign is eligible to use CPM bidding if:

Your ad’s historical performance on a site matters when quality score is calculated on Google display network.

If your campaign cost-per-acquisition (CPA) is below your CPA goals, you should ____ your bids to _______ acquisition volume.

Jack’s main goal is to have the widest reach possible on the certain Google Display Network placements. Which ad format should he use?