Google Display Network

Impressions and clicks are very important in measuring direct response campaigns.

Before making significant changes, advertiser should wait until there is enough click or conversion data available.

Which of the following placements are available for advertisers on a reservation basis?

You can create ad extensions not only at the campaign level, but also at the ad group level.

For advertisers with multiple video assets that would like to share video stories through Youtube, then a_________ may be another option to share the brand message:

Advertiser can make bid adjustments at which level?

The following methods can help advertiser to refine his display campaign:

While most AdWords ads appear on YouTube Watch pages, there are also additional areas on YouTube where your AdWords ad can be shown such as ________.

When measuring the performance of the branding campaign, CTR metric isn’t that helpful.

1-per-click conversions are useful to measure ______, many-per-click conversions are useful to measure______.