Google Display Network

1. 

Can an individual website be considered a placement?

2. 

One of the best practices to consider when optimizing bids for display campaigns is to:

3. 

Advertiser can make bid adjustments at which level?

4. 

Topic targeting cannot be combined with Keyword targeting or Placement targeting.

5. 

In Google Display network advertisers can choose the way of reaching their potential customers at the right place and time by:

6. 

Those advertisers are typically concerned with ensuring their message reaches their target audience, while maintaining control of the cost per impression of their ads?

7. 

Impressions and clicks are not that important in measuring direct response campaigns.

8. 

Jack’s main goal is to have the widest reach possible on the certain Google Display Network placements. Which ad format should he use?

9. 

How can you access the performance statistics of your reservation ads on Youtube?

10. 

Jack is a car salesman and he noticed that visitors who are interested in websites related to parenting are 30% more likely to buy his cars than the typical website visitor. What should he change in his targeting to benefit from that?