Google Display Network 1. You can add managed placements to an ad group by: Copying them from your “automatic placements” table, adding manually, using placements found in display ad builder Copying them from your “automatic placements” table, adding manually, using placements found in Placement tool Copying them from your “automatic placements” table, adding manually, using placements found in Display Ad Searcher Copying them from your “managed placements” table adding manually, using placements found in Display Ad Planner None 2. Rupert wants to see data for placement performance. He needs to click on the: Display placements tab Networks tab Networking tab Websites tab None 3. Youtube can serve your ads: Near videos of such established properties like New York Times Near such YouTube hits like Charlie Bit Me or similar videos Near videos that are part of the YouTube Partnership Program Near videos identified as claimed copyright content None 4. One of the best practices to consider when optimizing bids for display campaigns is to adjust bids more frequently. TRUE FALSE None 5. The following ad formats are available in Adwords for video: In-slate, in-stream, in-display In-search, in-stream, in-overlay In-search, in-display, in-stream In-display, in-search, in-slate None 6. You can identify sites that are performing well, in addition to those that are performing poorly, by: Generating Website performance report Checking Google Analytics statistics for additional insights Reviewing placements through Networks tab Generating Placement performance report Generating Website performance report None 7. Most larger advertisers and agencies choose to buy placements on YouTube on a reservation basis, using either ______ or ______ bidding. CPC,CPM CPM, CPD CPC, CPD CPM,CPA None 8. You can identify sites that are performing well, in addition to those that are performing poorly, by: Generating Website performance report Checking Google Analytics statistics for additional insights Reviewing placements through Networks tab Generating Placement performance report Generating Website performance report None 9. Motorcycle manufacturing company wants to create buzz for their new model. What advertising goals should be set in this situation? Increase of the return of investment Choose relevant destination URLs Drive customers engagement and increase impressions Increase in conversions None 10. How can you access the performance statistics of your AdWords ads on Youtube? Directly through the AdWords Interface Using Youtube analytics By requesting a report from your Google representative It can’t be done None Time's up
