Google Display Network

You can create ad extensions not only at the campaign level, but also at the ad group level.

Majority of sites in the Google Display network allow demographic bidding

There are two ways to place ads onto YouTube.

Enhanced campaigns give advertiser the ability to track additional conversion types such as:

Using ________ targeting you can reach visitors across the Google Display Network who’ve demonstrated specific preferences, regardless of whether your ad correlates with the particular topic of the page they're currently on.

Ruslan‘s electronic component business is running a “Display Network only - All features” campaign. He knows that his keyword “USB flash drive” performs well on Fridays, and when he targets the “Computer memory” topic. First, he sets a custom bid of $

How can you access the performance statistics of your reservation ads on Youtube?

Once you have everything in place, be sure to check your campaign performance on a daily basis to ensure that it still performing to your satisfaction.

Which metric would be most helpful to an advertiser who is interested in a direct response?

One of the best practices to consider when optimizing bids for display campaigns is to adjust bids more frequently.