Google Display Network 1. Most larger advertisers and agencies choose to buy placements on YouTube on a reservation basis, using either ______ or ______ bidding. CPC,CPM CPM, CPD CPC, CPD CPM,CPA None 2. Quality score on the Display network takes into account the following factors: Ad's past performance on that Display Network page Ad's past performance on similar Display Network pages Landing page quality All of the above None 3. Youtube is the ____ largest property in the world First Second Third Fourth None 4. To make sure that marketing message gets across to potential clients, advertiser should: Do not mention prices Make sure that key messaging appears before animation Include key messaging and call-to-action at the end of animation Not include loop animations None 5. How can you increase the quality score of your display ad? Increase CPCs Make your landing page more relevant to your ads Decrease the loading time of the landing page Test all possible image ad sizes None 6. The first step you need to take to start using remarketing lists for search ads is: Create remarketing lists in Audiences Place remarketing tags accross your website Choose „Search Network only – Remarketing“ when you create your campaign Choose "Search Network only - All features" when you create your campaign None 7. One of the best practices to consider when optimizing bids for display campaigns is to: Adjust bids on the ad group level Adjust bids on the campaign level Adjust bids on the placement leve Adjust bids across multiple levels None 8. Which of the following metrics for measuring image ad performance on YouTube are not available through Adwords? Play rate View-through conversions On Schedule Indicator Impressions booked None 9. Impressions and clicks are very important in measuring direct response campaigns. FALSE TRUE None 10. When you manually targeting certain sites, consider: Tailoring the color scheme of your display ads to match the publishers' pages Using clear call-to-action flashing text Using JPEG and GIF images to improve aesthetics and unique look of your display ad Using bright colors to attract more customers None Time's up
