Google Display Network 1. You can adjust your bids for locations, days, times, and any ad group-level, but only separately. FALSE TRUE None 2. Most larger advertisers and agencies choose to buy placements on YouTube on a reservation basis, using either ______ or ______ bidding. CPC,CPM CPM, CPD CPC, CPD CPM,CPA None 3. The key success metrics for branding campaigns are: CPM, frequency Reach, frequency Reach, conversions Reach, awareness None 4. A campaign is eligible to use CPM bidding if: It targets Google Display network It targets Google Search network It targets Google search partner sites It is an account that uses prepay billing None 5. For e-commerce sites with lots of different products to offer , it would be effective strategy to use remarketing with dynamically created ads to reach customers who already visited particular product page of that website. This type of remarketing is call Choose „Display Network only - Remarketing" as your campaign type Choose „Display Network only – Dynamic Remarketing" as your campaign type Choose „Display Network only - Remarketing" as your campaign type only if you have Google Merchant Center Account Choose „Display Network only – Dynamic Remarketing" as your campaign type only if you have Google Merchant Center Account None 6. It’s important to measure the performance of your account on multiple levels. In addition, you should consider looking at: Trends over time Search network reports Google ad planner Google Analytics None 7. The following option is best suited to an advertiser interested in branding: CPA CPC CPM eCPM None 8. The following ads can be shown on Google display network: Image ads Video ads Mobile text ads Text ads None 9. Interest category enables marketer to target a user based on their video viewing history and their: Gender Age Hobbies and interests Browsing history None 10. Best practice when creating ads in Display ad builder is: Preview while creating your ad, review all selected sizes, edit the final version of your ad in Photoshop Review all selected ads, use Picasa to edit your ads Preview while creating your ad, review all selected sizes, use Google image editing software Preview while creating your ad, review all selected sizes, use image editing software None Time's up
