Google Display Network 1. Where can Google Ads appear on the Display Network? On Youtube On Google property Vimeo On Google Finance On Gmail None 2. When running a Youtube placement campaign through Adwords, can advertiser target users by age and gender? Yes No None 3. To use Adwords Remarketing feature, advertiser must place remarketing tag on every page of his website. TRUE FALSE None 4. You can identify sites that are performing well, in addition to those that are performing poorly, by: Generating Website performance report Checking Google Analytics statistics for additional insights Reviewing placements through Networks tab Generating Placement performance report Generating Website performance report None 5. Quality score on the Display network takes into account the following factors: Ad's past performance on that Display Network page Ad's past performance on similar Display Network pages Landing page quality All of the above None 6. Those advertisers are typically concerned with ensuring their message reaches their target audience, while maintaining control of the cost per impression of their ads? Brand Advertisers Direct response advertisers None 7. You can specify certain hours or days of the week when you want your ads to show using Ad Schedule feature, but is it possible to schedule start and end dates for your ad extensions? No Yes None 8. You can improve your quality score by: Ensuring that your bid is high enough to compete in the auction Ensuring that your keyword list has keywords that relate to a single specific theme Editing your ad, including a clear call-to action for users Verifying that your page is easy to navigate and relevant to your ad None 9. Which metric would be most helpful to an advertiser who is interested in a direct response? Ad position CTR Impressions CPA None 10. Which of the following metrics for measuring image ad performance on YouTube are not available through Adwords? Play rate View-through conversions On Schedule Indicator Impressions booked None Time's up
