Google Display Network – Mandeep Singh

The following option is best suited to an advertiser interested in branding:

CPA

CPC

CPM

eCPM

Adwords metric “Play Rate” shows:

There’s no such metric

Number of times a Click-to-play video ad was played

Number of times a Click-to-play video ad was played divided by the total number of impressions

Number of times a Click-to-play video ad was played divided by the total number of impressions multiplied by 100

Within one day after launching a new display network campaign, advertiser should ensure that:

Daily budget is being met

Cost per acquisition is not too low

campaign is active and getting impressions

Google analytics is enabled

Ruslan‘s electronic component business is running a “Display Network only - All features” campaign. He knows that his keyword “USB flash drive” performs well on Fridays, and when he targets the “Computer memory” topic. First, he sets a custom bid of $

$2.30

$2.44

$2.64

$2.94

If your campaign cost-per-acquisition (CPA) is below your CPA goals, you should ____ your bids to _______ acquisition volume.

Optimize, decrease

Raise, increase

Lower, decrease

Lower, increase

If a user on Youtube doesn’t set his language preference, his default language is determined by:

His video viewing history

His google browsing history

His location

His operating system preferred language

For advertisers with multiple video assets that would like to share video stories through Youtube, then a_________ may be another option to share the brand message:

Youtube broadcast point

Youtube Brand Cannel

Youtube media plan

Display ad planner

Advertiser can make bid adjustments at which level?

Campaign, ad group, keyword

Campaign, ad group

Ad, keyword

Keyword, Ad group

Before making significant changes, advertiser should wait until there is enough click or conversion data available.

5-20 clicks per site

1 to 2 conversions 20-40 clicks per site

5+ conversions, 100+ clicks per site

10+ conversions, 150+ clicks per site

10.

You can specify certain hours or days of the week when you want your ads to show using Ad Schedule feature, but is it possible to schedule start and end dates for your ad extensions?

Yes