Google Display Network

1. 

If advertiser wants to generate additional traffic or wants to reach a broad audience quickly he should use placement targeting.

2. 

There are two ways to place ads onto YouTube.

3. 

The position of a keyword-targeted ad on a Display Network page is determined by the maximum cost-per-click (CPC) of a keywords in an ad group.

4. 

Impressions and clicks are very important in measuring direct response campaigns.

5. 

Rupert wants to see data for placement performance. He needs to click on the:

6. 

This tool can be used to identify new and better performing sites to include in your Display campaigns.

7. 

Using ________ targeting you can reach visitors across the Google Display Network who’ve demonstrated specific preferences, regardless of whether your ad correlates with the particular topic of the page they're currently on.

8. 

How can you access the performance statistics of your AdWords ads on Youtube?

9. 

_____ is a video-specific campaign management tool within Adwords.

10. 

Which of the following placements are available for advertisers on a reservation basis?