Google Display Network 1. Impressions and clicks are very important in measuring direct response campaigns. FALSE TRUE None 2. Brock wishes to view statistics on specific properties that displayed their ads. He should run a: url performance report domain performance report campaign performance report placement performance report None 3. For advertisers with multiple video assets that would like to share video stories through Youtube, then a_________ may be another option to share the brand message: Youtube broadcast point Youtube Brand Cannel Youtube media plan Display ad planner None 4. What other assets apart from Diplay and Video are available for advertising on Youtube? MPU Standard banner Rich media Homepage masthead None 5. When adjusting bids, you should remember: Experiment with your bids frequently for best results Don’t adjust bids too frequently None 6. What other assets apart from Diplay and Video are available for advertising on Youtube? MPU Standard banner Rich media Homepage masthead None 7. CPM stands for cost per _____ impressions. Million Thousand Multi Ten thousand None 8. The following methods can help advertiser to refine his display campaign: Using site and category exclusion tool Using Display Ad planner to analyze your campaign performance Creating tightly themed keyword lists Using negative keywords None 9. When pop-up is relevant to your landing page, you can use it. FALSE TRUE None 10. Youtube can serve your ads: Near videos of such established properties like New York Times Near such YouTube hits like Charlie Bit Me or similar videos Near videos that are part of the YouTube Partnership Program Near videos identified as claimed copyright content None Time's up
