Google Display Network 1. How can you increase the quality score of your display ad? Increase CPCs Make your landing page more relevant to your ads Decrease the loading time of the landing page Test all possible image ad sizes None 2. The following feature is available only for display network campaign: CPA bidding Language targeting Frequency capping Conversion optimizer None 3. Impressions and clicks are very important in measuring direct response campaigns. FALSE TRUE None 4. CPM stands for cost per _____ impressions. Million Thousand Multi Ten thousand None 5. Ads on the display network typically have higher CTR compared to search network. TRUE FALSE None 6. Ruslan‘s electronic component business is running a “Display Network only - All features” campaign. He knows that his keyword “USB flash drive” performs well on Fridays, and when he targets the “Computer memory” topic. First, he sets a custom bid of $ $2.30 $2.44 $2.64 $2.94 None 7. How can you access the performance statistics of your AdWords ads on Youtube? Directly through the AdWords Interface Using Youtube analytics By requesting a report from your Google representative It can’t be done None 8. Using ________ targeting you can reach visitors across the Google Display Network who’ve demonstrated specific preferences, regardless of whether your ad correlates with the particular topic of the page they're currently on. Interest category Contextual Placement Topic None 9. Which of the following is a valid display network ad format? 120x120 150x150 250x250 300x300 None 10. Is it possible to create remarketing lists for search ads? Yes No None Time's up
