Google Display Network 1. Best practice when creating ads in Display ad builder is: Preview while creating your ad, review all selected sizes, edit the final version of your ad in Photoshop Review all selected ads, use Picasa to edit your ads Preview while creating your ad, review all selected sizes, use Google image editing software Preview while creating your ad, review all selected sizes, use image editing software None 2. Within one day after launching a new display network campaign, advertiser should ensure that: Daily budget is being met Cost per acquisition is not too low campaign is active and getting impressions Google analytics is enabled None 3. Adwords metric “Play Rate” shows: There’s no such metric Number of times a Click-to-play video ad was played Number of times a Click-to-play video ad was played divided by the total number of impressions Number of times a Click-to-play video ad was played divided by the total number of impressions multiplied by 100 None 4. Jack’s main goal is to have the widest reach possible on the certain Google Display Network placements. Which ad format should he use? Text Ad Video ad Rich media ad Most popular image ad format – small banner 468x60 None 5. Where can Google Ads appear on the Display Network? On Youtube On Google property Vimeo On Google Finance On Gmail None 6. Which of the following metrics for measuring image ad performance on YouTube are not available through Adwords? Play rate View-through conversions On Schedule Indicator Impressions booked None 7. Impressions and clicks are very important in measuring direct response campaigns. FALSE TRUE None 8. CPM stands for cost per _____ impressions. Million Thousand Multi Ten thousand None 9. Those advertisers are typically concerned with ensuring their message reaches their target audience, while maintaining control of the cost per impression of their ads? Brand Advertisers Direct response advertisers None 10. In Google Display network, this form of targeting better suits advertisers focused on performance and cost-efficient conversions since ads will provide useful information to readers and attract an audience with an established interest in your message. Direct advertising targeting Placement targeting Automatic targeting Contextual targeting None Time's up
