Google Display Network 1. Youtube can serve your ads: Near videos of such established properties like New York Times Near such YouTube hits like Charlie Bit Me or similar videos Near videos that are part of the YouTube Partnership Program Near videos identified as claimed copyright content None 2. 1-per-click conversions are useful to measure ______, many-per-click conversions are useful to measure______. Leads, sign-ups Unique customer acquisition, purchases Leads, purchases Sign-ups, purchases None 3. Quality score on the Display network takes into account the following factors: Ad's past performance on that Display Network page Ad's past performance on similar Display Network pages Landing page quality All of the above None 4. Why would an advertiser choose to set ad rotation to “rotate” instead of “optimize”? He wants to test newly added ads In order to show ads with better performance To show ads with better CTR To make sure that quality score is not affected None 5. A display ad can show in the same places as a text ad on YouTube, and also: to the right of a video on the Watch Page as an InVideo overlay at the bottom 20% of the video being played to the left of a video on a watch page on the Search Results Page None 6. While most AdWords ads appear on YouTube Watch pages, there are also additional areas on YouTube where your AdWords ad can be shown such as ________. Doubleclick browse pages Search and Browse pages Browse pages Search pages None 7. When adjusting bids, you should remember: Experiment with your bids frequently for best results Don’t adjust bids too frequently None 8. You can experiment with a different colors, fonts and images in your ad, but if you’re targeting a specific placement, it’s recommended to: Match the color scheme with your brand Use the contrasting color scheme to attract attention Work with the publisher color scheme Match the color with your landing page None 9. Where will TrueView in-stream video ads appear? on video publisher pages in the Google Display Network and Youtube on YouTube Videos only on video publisher pages outside the network on the YouTube Search results page None 10. Those advertisers are typically concerned with ensuring their message reaches their target audience, while maintaining control of the cost per impression of their ads? Brand Advertisers Direct response advertisers None Time's up
