Google Display Network – Mandeep Singh

If you don't enable ______ bids, AdWords will use your ad group _______ bid.

Manual, Optimized

Custom, default

Default, optimized

Automatic, optimized

Youtube can serve your ads:

Near videos of such established properties like New York Times

Near such YouTube hits like Charlie Bit Me or similar videos

Near videos that are part of the YouTube Partnership Program

Near videos identified as claimed copyright content

Impressions and clicks are very important in measuring direct response campaigns.

FALSE

TRUE

Placement targeting on the Google display network offers more flexibility of bidding options.

TRUE

FALSE

Ad scheduling allows an advertiser to adjust their bids based on the time of day of week. It’s also known as:

Bid scheduler

Time parting

Day parting

Ad time manager

Jack’s main goal is to have the widest reach possible on the certain Google Display Network placements. Which ad format should he use?

Text Ad

Video ad

Rich media ad

Most popular image ad format – small banner 468x60

You can improve your quality score by:

Ensuring that your bid is high enough to compete in the auction

Ensuring that your keyword list has keywords that relate to a single specific theme

Editing your ad, including a clear call-to action for users

Verifying that your page is easy to navigate and relevant to your ad

Can an individual website be considered a placement?

Yes, a placement can be an entire website

No, placement is only a subset of website

How can you access the performance statistics of your AdWords ads on Youtube?

Directly through the AdWords Interface

Using Youtube analytics

By requesting a report from your Google representative

It can’t be done

10.

If English speaking user is located in Spain and doesn’t specify a language preference, he will see:

Ads targeted to Spanish speakers

Ads targeted to English speakers

Ads targeted to English and Spanish speakers

Ads targeted to the language that was selected as default in Regional Settings