Google Display Network 1. Advertiser can make bid adjustments at which level? Campaign, ad group, keyword Campaign, ad group Ad, keyword Keyword, Ad group None 2. How can advertiser import additional Google Analytics metrics such as Bounce rate and avg. visit duration? When creating new campaign select “Import data from Google Analytics” Tools> Google Analytics> Import data to AdWords, then enable Google analytics metric columns directly in the AdWords interface After linking your Adwords and Analytics accounts, select My Account> Linked Accounts> Google Analytics, choose your property, now you can enable additional metrics directly in the Adwords interface It’s not possible None 3. Best practice when creating ads in Display ad builder is: Preview while creating your ad, review all selected sizes, edit the final version of your ad in Photoshop Review all selected ads, use Picasa to edit your ads Preview while creating your ad, review all selected sizes, use Google image editing software Preview while creating your ad, review all selected sizes, use image editing software None 4. What display assets are available for advertising on Youtube? Multi Purpose Unit Standard Banner Rich Media InVideo None 5. It’s important to measure the performance of your account on multiple levels. In addition, you should consider looking at: Trends over time Search network reports Google ad planner Google Analytics None 6. When customers browse a Display network site on their mobile phone, mobile optimized text ads will be given preference over standard image ad s . FALSE TRUE None 7. You can specify certain hours or days of the week when you want your ads to show using Ad Schedule feature, but is it possible to schedule start and end dates for your ad extensions? No Yes None 8. Which of the following is a valid display network ad format? 120x120 150x150 250x250 300x300 None 9. Within one day after launching a new display network campaign, advertiser should ensure that: Daily budget is being met Cost per acquisition is not too low campaign is active and getting impressions Google analytics is enabled None 10. Which of the following placements are available for advertisers on a reservation basis? Youtube in-stream Youtube in-slate Youtube run-of-site Youtube homepage None Time's up
