Google Display Network 1. You can set your bid adjustments on the location and device level. It is also possible to adjust your bid at a certain time of the day. TRUE FALSE None 2. Which of the following metrics for measuring image ad performance on YouTube are not available through Adwords? Play rate View-through conversions On Schedule Indicator Impressions booked None 3. You can improve your quality score by: Ensuring that your bid is high enough to compete in the auction Ensuring that your keyword list has keywords that relate to a single specific theme Editing your ad, including a clear call-to action for users Verifying that your page is easy to navigate and relevant to your ad None 4. A campaign is eligible to use CPM bidding if: It targets Google Display network It targets Google Search network It targets Google search partner sites It is an account that uses prepay billing None 5. Motorcycle manufacturing company wants to create buzz for their new model. What advertising goals should be set in this situation? Increase of the return of investment Choose relevant destination URLs Drive customers engagement and increase impressions Increase in conversions None 6. The following methods can help advertiser to refine his display campaign: Using site and category exclusion tool Using Display Ad planner to analyze your campaign performance Creating tightly themed keyword lists Using negative keywords None 7. Majority of sites in the Google Display network allow demographic bidding TRUE FALSE None 8. Before making significant changes, advertiser should wait until there is enough click or conversion data available. 5-20 clicks per site 1 to 2 conversions 20-40 clicks per site 5+ conversions, 100+ clicks per site 10+ conversions, 150+ clicks per site None 9. Remarketing allows advertisers to target ads to users: That are interested in certain topics That previously saw your ad That have visited the advertisers website That visited the advertisers website and converted None 10. For advertisers who have developed a video strategy, a _________ allows you to house and curate your video content. Youtube broadcast point Youtube Brand Cannel Youtube media plan Display ad planner None Time's up
