Google Display Network 1. The first thing advertiser should do after launching his new display campaign is to: Make sure it’s active and receiving impressions Correct your targeting Evaluate its performance Wait for critical mass of data None 2. Within one day after launching a new display network campaign, advertiser should ensure that: Daily budget is being met Cost per acquisition is not too low campaign is active and getting impressions Google analytics is enabled None 3. If you are already targeting individual placements and would like to target some specific topic too, you should create separate campaign. TRUE FALSE None 4. Youtube Partner watch pages are watch pages: with premium partner content vetted by YouTube with videos vetted by Youtube with videos that receive more than 1000 views daily displayed on other partner sites in the display network None 5. Jack is a car salesman and he noticed that visitors who are interested in websites related to parenting are 30% more likely to buy his cars than the typical website visitor. What should he change in his targeting to benefit from that? He should increase his bid for all categories that are close to parenting by 30%. He should choose to bid 30% more to show the ad to visitors who have interest in parenting websites He should choose to bid 30% more to show the ad to visitors who have interest in car related websites He should include all interest categories that are close to Parenting None 6. Jack’s main goal is to have the widest reach possible on the certain Google Display Network placements. Which ad format should he use? Text Ad Video ad Rich media ad Most popular image ad format – small banner 468x60 None 7. You can identify sites that are performing well, in addition to those that are performing poorly, by: Generating Website performance report Checking Google Analytics statistics for additional insights Reviewing placements through Networks tab Generating Placement performance report Generating Website performance report None 8. Which of the following placements are available for advertisers on a reservation basis? Youtube in-stream Youtube in-slate Youtube run-of-site Youtube homepage None 9. What is the minimum spend required to purchase Youtube managed placement through Adwords auction? $1,000 $0.50 $10 (CPD) There is no minimum spend None 10. Aside from Online video sites like Youtube and other properties like Gmail and Google Finance, is it possible to advertise on game sites within Google Display network? Yes No None Time's up
