Google Display Network 1. While most AdWords ads appear on YouTube Watch pages, there are also additional areas on YouTube where your AdWords ad can be shown such as ________. Doubleclick browse pages Search and Browse pages Browse pages Search pages None 2. A campaign is eligible to use CPM bidding if: It targets Google Display network It targets Google Search network It targets Google search partner sites It is an account that uses prepay billing None 3. To advertise directly on Youtube you need to contact Youtube direct ad sales. TRUE FALSE None 4. When running a Youtube placement campaign through Adwords, can advertiser target users by age and gender? Yes No None 5. In order to use remarketing, advertiser must have an active Google Merchant Center account. TRUE FALSE None 6. How can you access the performance statistics of your AdWords ads on Youtube? Directly through the AdWords Interface Using Youtube analytics By requesting a report from your Google representative It can’t be done None 7. Ads on Google Display network need to be approved as ______ to gain impressions. Child safe Family safe Non-erotic Adult only None 8. Enhanced campaigns give advertiser the ability to track additional conversion types such as: Calls App downloads Page per visit Time on page None 9. 1-per-click conversions are useful to measure ______, many-per-click conversions are useful to measure______. Leads, sign-ups Unique customer acquisition, purchases Leads, purchases Sign-ups, purchases None 10. Impressions and clicks are very important in measuring direct response campaigns. FALSE TRUE None Time's up
