Google Display Network

1. 

The position of a keyword-targeted ad on a Display Network page is determined by the maximum cost-per-click (CPC) of a keywords in an ad group.

2. 

To make sure that marketing message gets across to potential clients, advertiser should:

3. 

What is Mobile Roadblock?

4. 

Impressions and clicks are very important in measuring direct response campaigns.

5. 

In Google Display network advertisers can choose the way of reaching their potential customers at the right place and time by:

6. 

In the respect of topic targeting, when you target a top-level topic, you also target all related subtopics. Later in reports you will see the detailed statistics for all subtopics.

7. 

Topic targeting cannot be combined with Keyword targeting or Placement targeting.

8. 

The first step you need to take to start using remarketing lists for search ads is:

9. 

Adwords metric “Play Rate” shows:

10. 

You can extend the reach of your existing campaigns that already use keyword, placement or topic targeting by adding: