Google Display Network 1. Most larger advertisers and agencies choose to buy placements on YouTube on a reservation basis, using either ______ or ______ bidding. CPC,CPM CPM, CPD CPC, CPD CPM,CPA None 2. How can you access the performance statistics of your AdWords ads on Youtube? Directly through the AdWords Interface Using Youtube analytics By requesting a report from your Google representative It can’t be done None 3. What display assets are available for advertising on Youtube? Multi Purpose Unit Standard Banner Rich Media InVideo None 4. Impressions and clicks are very important in measuring direct response campaigns. FALSE TRUE None 5. The benefits for marketers on YouTube are: Methods for delivering your message and protecting your brand in safe environments. Access to a large community of users that are highly engaged with the content they are consuming. Simple self-service platforms for delivering and measuring the effectiveness of your advertising. Lower CPVs than almost all other display network websites None 6. Why would an advertiser choose to set ad rotation to “rotate” instead of “optimize”? He wants to test newly added ads In order to show ads with better performance To show ads with better CTR To make sure that quality score is not affected None 7. Using ________ targeting you can reach visitors across the Google Display Network who’ve demonstrated specific preferences, regardless of whether your ad correlates with the particular topic of the page they're currently on. Interest category Contextual Placement Topic None 8. What is Mobile Roadblock? Video ads that run when Android YouTube app users play a video from a premium inventory partner Ads that give you 100% share of voice on all home, browse and search pages on m.youtube.com. You'll get maximum reach and maximum impact A channel that increases video views and brand engagement with iOS and Android users. Minifigure of G.I Joe character None 9. Where can advertisers access display ad inventory? From publisher partners in Google AdSense program From Doubleclick Ad Exchange From publisher partners in Google AdSense program and the DoubleClick Ad Exchange From Display Network Ad Planner, Image Ad Builder and Doubleclick Ad Exchange None 10. Youtube can serve your ads: Near videos of such established properties like New York Times Near such YouTube hits like Charlie Bit Me or similar videos Near videos that are part of the YouTube Partnership Program Near videos identified as claimed copyright content None Time's up
