Google Display Network 1. Chael wants to set default ad group level bids for both managed and automatic placements. Is this possible? Yes No None 2. What display assets are available for advertising on Youtube? Multi Purpose Unit Standard Banner Rich Media InVideo None 3. Using ________ targeting you can reach visitors across the Google Display Network who’ve demonstrated specific preferences, regardless of whether your ad correlates with the particular topic of the page they're currently on. Interest category Contextual Placement Topic None 4. When pop-up is relevant to your landing page, you can use it. FALSE TRUE None 5. Which of the following metrics for measuring image ad performance on YouTube are not available through Adwords? Play rate View-through conversions On Schedule Indicator Impressions booked None 6. Advertiser can make bid adjustments at which level? Campaign, ad group, keyword Campaign, ad group Ad, keyword Keyword, Ad group None 7. Can an individual website be considered a placement? Yes, a placement can be an entire website No, placement is only a subset of website None 8. Ads on the display network typically have higher CTR compared to search network. TRUE FALSE None 9. How can you access the performance statistics of your AdWords ads on Youtube? Directly through the AdWords Interface Using Youtube analytics By requesting a report from your Google representative It can’t be done None 10. ou can specify certain hours or days of the week when you want your ads to show using Ad Schedule feature, but is it possible to schedule start and end dates for your ad extensions? No Yes None Time's up
