Google Display Network

1-per-click conversions are useful to measure ______, many-per-click conversions are useful to measure______.

Advertiser can make bid adjustments at which level?

Using ________ targeting you can reach visitors across the Google Display Network who’ve demonstrated specific preferences, regardless of whether your ad correlates with the particular topic of the page they're currently on.

You can extend the reach of your existing campaigns that already use keyword, placement or topic targeting by adding:

YouTube's large global audience (800MM unique users per month) makes it the ___ largest video property on the web.

For advertisers who have developed a video strategy, a _________ allows you to house and curate your video content.

One of the best practices to consider when optimizing bids for display campaigns is to adjust bids more frequently.

Where will TrueView in-stream video ads appear?

Placement targeting on the Google display network offers more flexibility of bidding options.

In Google Display network, this form of targeting better suits advertisers focused on performance and cost-efficient conversions since ads will provide useful information to readers and attract an audience with an established interest in your message.