Google Display Network 1. Topic targeting cannot be combined with Keyword targeting or Placement targeting. TRUE FALSE None 2. For advertisers with multiple video assets that would like to share video stories through Youtube, then a_________ may be another option to share the brand message: Youtube broadcast point Youtube Brand Cannel Youtube media plan Display ad planner None 3. Quality score on the Display network takes into account the following factors: Ad's past performance on that Display Network page Ad's past performance on similar Display Network pages Landing page quality All of the above None 4. This tool can be used to identify new and better performing sites to include in your Display campaigns. Display ad planner Display ad builder Google analytics Opportunities tab None 5. Youtube is the ____ largest property in the world First Second Third Fourth None 6. The position of a keyword-targeted ad on a Display Network page is determined by the maximum cost-per-click (CPC) of a keywords in an ad group. TRUE FALSE None 7. You can specify certain hours or days of the week when you want your ads to show using Ad Schedule feature, but is it possible to schedule start and end dates for your ad extensions? No Yes None 8. Jack’s main goal is to have the widest reach possible on the certain Google Display Network placements. Which ad format should he use? Text Ad Video ad Rich media ad Most popular image ad format – small banner 468x60 None 9. You can experiment with a different colors, fonts and images in your ad, but if you’re targeting a specific placement, it’s recommended to: Match the color scheme with your brand Use the contrasting color scheme to attract attention Work with the publisher color scheme Match the color with your landing page None 10. A display ad can show in the same places as a text ad on YouTube, and also: to the right of a video on the Watch Page as an InVideo overlay at the bottom 20% of the video being played to the left of a video on a watch page on the Search Results Page None Time's up