Google Display Network 1. Which of the following placements are available for advertisers on a reservation basis? Youtube in-stream Youtube in-slate Youtube run-of-site Youtube homepage None 2. You can create ad extensions not only at the campaign level, but also at the ad group level. FALSE TRUE None 3. Ads on the display network typically have higher CTR compared to search network. TRUE FALSE None 4. A campaign is eligible to use CPM bidding if: It targets Google Display network It targets Google Search network It targets Google search partner sites It is an account that uses prepay billing None 5. Where can advertisers access display ad inventory? From publisher partners in Google AdSense program From Doubleclick Ad Exchange From publisher partners in Google AdSense program and the DoubleClick Ad Exchange From Display Network Ad Planner, Image Ad Builder and Doubleclick Ad Exchange None 6. In Google Display network advertisers can choose the way of reaching their potential customers at the right place and time by: Selecting specific pages to show their ads on Reaching users by topics and keywords Find users by their interests Reach people who already visited your website, but haven’t completed a goal None 7. When pop-up is relevant to your landing page, you can use it. FALSE TRUE None 8. Chael wants to set default ad group level bids for both managed and automatic placements. Is this possible? Yes No None 9. The key success metrics for branding campaigns are: CPM, frequency Reach, frequency Reach, conversions Reach, awareness None 10. The following option is best suited to an advertiser interested in branding: CPA CPC CPM eCPM None Time's up
