Google Display Network 1. A display ad can show in the same places as a text ad on YouTube, and also: to the right of a video on the Watch Page as an InVideo overlay at the bottom 20% of the video being played to the left of a video on a watch page on the Search Results Page None 2. For advertisers who have developed a video strategy, a _________ allows you to house and curate your video content. Youtube broadcast point Youtube Brand Cannel Youtube media plan Display ad planner None 3. For e-commerce sites with lots of different products to offer , it would be effective strategy to use remarketing with dynamically created ads to reach customers who already visited particular product page of that website. This type of remarketing is call Choose „Display Network only - Remarketing" as your campaign type Choose „Display Network only – Dynamic Remarketing" as your campaign type Choose „Display Network only - Remarketing" as your campaign type only if you have Google Merchant Center Account Choose „Display Network only – Dynamic Remarketing" as your campaign type only if you have Google Merchant Center Account None 4. To use Adwords Remarketing feature, advertiser must place remarketing tag on every page of his website. TRUE FALSE None 5. Using ad text that encourages user to click on the ad can help advertiser to improve Quality score of his ad. TRUE FALSE None 6. When pop-up is relevant to your landing page, you can use it. FALSE TRUE None 7. The following methods can help advertiser to refine his display campaign: Using site and category exclusion tool Using Display Ad planner to analyze your campaign performance Creating tightly themed keyword lists Using negative keywords None 8. Which of the following placements are available for advertisers on a reservation basis? Youtube in-stream Youtube in-slate Youtube run-of-site Youtube homepage None 9. To run display ads in Adwords, the campaign must be opted to: Location targeting CPM and CPA bidding Google Display Network Google Search and Destroy Network None 10. When adjusting bids, you should remember: Experiment with your bids frequently for best results Don’t adjust bids too frequently None Time's up
