Google Display Network 1. What display assets are available for advertising on Youtube? Multi Purpose Unit Standard Banner Rich Media InVideo None 2. One of the best practices to consider when optimizing bids for display campaigns is to adjust bids more frequently. TRUE FALSE None 3. You can experiment with a different colors, fonts and images in your ad, but if you’re targeting a specific placement, it’s recommended to: Match the color scheme with your brand Use the contrasting color scheme to attract attention Work with the publisher color scheme Match the color with your landing page None 4. _____ is a video-specific campaign management tool within Adwords. Display ad builder Youtube Adwords for video Video ad builder None 5. What is the minimum spend required to purchase Youtube managed placement through Adwords auction? $1,000 $0.50 $10 (CPD) There is no minimum spend None 6. Youtube can serve your ads: Near videos of such established properties like New York Times Near such YouTube hits like Charlie Bit Me or similar videos Near videos that are part of the YouTube Partnership Program Near videos identified as claimed copyright content None 7. If you are already targeting individual placements and would like to target some specific topic too, you should create separate campaign. TRUE FALSE None 8. Advertiser can make bid adjustments at which level? Campaign, ad group, keyword Campaign, ad group Ad, keyword Keyword, Ad group None 9. When you manually targeting certain sites, consider: Tailoring the color scheme of your display ads to match the publishers' pages Using clear call-to-action flashing text Using JPEG and GIF images to improve aesthetics and unique look of your display ad Using bright colors to attract more customers None 10. You can set your bid adjustments on the location and device level. It is also possible to adjust your bid at a certain time of the day. TRUE FALSE None Time's up
