Google Display Network 1. How can you access the performance statistics of your reservation ads on Youtube? Directly through the AdWords Interface Using Youtube analytics By requesting a report from your Google representative It can’t be done None 2. Topic targeting cannot be combined with Keyword targeting or Placement targeting. TRUE FALSE None 3. The position of a keyword-targeted ad on a Display Network page is determined by the maximum cost-per-click (CPC) of a keywords in an ad group. TRUE FALSE None 4. Placement targeting on the Google display network offers more flexibility of bidding options. TRUE FALSE None 5. What other assets apart from Diplay and Video are available for advertising on Youtube? MPU Standard banner Rich media Homepage masthead None 6. Impressions and clicks are very important in measuring direct response campaigns. FALSE TRUE None 7. If a user on Youtube doesn’t set his language preference, his default language is determined by: His video viewing history His google browsing history His location His operating system preferred language None 8. If advertiser wants to generate additional traffic or wants to reach a broad audience quickly he should use placement targeting. TRUE FALSE None 9. Youtube can serve your ads: Near videos of such established properties like New York Times Near such YouTube hits like Charlie Bit Me or similar videos Near videos that are part of the YouTube Partnership Program Near videos identified as claimed copyright content None 10. Chael wants to set default ad group level bids for both managed and automatic placements. Is this possible? Yes No None Time's up
