Google Display Network 1. The following feature is available only for display network campaign: CPA bidding Language targeting Frequency capping Conversion optimizer None 2. The first step you need to take to start using remarketing lists for search ads is: Create remarketing lists in Audiences Place remarketing tags accross your website Choose „Search Network only – Remarketing“ when you create your campaign Choose "Search Network only - All features" when you create your campaign None 3. If user has previously visited your site without buying anything, how can you connect with this potential customer again? By creating customer lists and contacting them individually By using remarketing feature By using Dynamic remarketing feature By using remarketing lists for search ads None 4. Before making significant changes, advertiser should wait until there is enough click or conversion data available. 5-20 clicks per site 1 to 2 conversions 20-40 clicks per site 5+ conversions, 100+ clicks per site 10+ conversions, 150+ clicks per site None 5. To run display ads in Adwords, the campaign must be opted to: Location targeting CPM and CPA bidding Google Display Network Google Search and Destroy Network None 6. In Google Display network advertisers can choose the way of reaching their potential customers at the right place and time by: Selecting specific pages to show their ads on Reaching users by topics and keywords Find users by their interests Reach people who already visited your website, but haven’t completed a goal None 7. Quality score on the Display network takes into account the following factors: Ad's past performance on that Display Network page Ad's past performance on similar Display Network pages Landing page quality All of the above None 8. One of the best practices to consider when optimizing bids for display campaigns is to: Adjust bids on the ad group level Adjust bids on the campaign level Adjust bids on the placement leve Adjust bids across multiple levels None 9. CPM stands for cost per _____ impressions. Million Thousand Multi Ten thousand None 10. When running a Youtube placement campaign through Adwords, can advertiser target users by age and gender? Yes No None Time's up
