Google Display Network 1. To get the best performance out of your display ads, consider following: Always use small images Use similar ad templates Use transparent JPG Make sure your URL is visible None 2. When measuring the performance of the branding campaign, CTR metric isn’t that helpful. TRUE FALSE None 3. In Google Display network advertisers can choose the way of reaching their potential customers at the right place and time by: Selecting specific pages to show their ads on Reaching users by topics and keywords Find users by their interests Reach people who already visited your website, but haven’t completed a goal None 4. In addition to traditional targeting options available through Adwords, Youtube also supports audience targeting criteria such as: Language preference Location Gender Age None 5. Google does not accept ads that promote alcoholic beverages. FALSE TRUE None 6. Before picking the sites to advertise on, you should make sure that: They are relevant you your business They support all ad formats that can be created using Display Ad Builder They support your ad formats They support all ad formats that can be created using Display Ad Builder or other third party ad creation tools None 7. The first step you need to take to start using remarketing lists for search ads is: Create remarketing lists in Audiences Place remarketing tags accross your website Choose „Search Network only – Remarketing“ when you create your campaign Choose "Search Network only - All features" when you create your campaign None 8. Can an individual website be considered a placement? Yes, a placement can be an entire website No, placement is only a subset of website None 9. Impressions and clicks are not that important in measuring direct response campaigns. TRUE FALSE None 10. Why would an advertiser choose to set ad rotation to “rotate” instead of “optimize”? He wants to test newly added ads In order to show ads with better performance To show ads with better CTR To make sure that quality score is not affected None Time's up
