Google Display Network 1. Youtube can serve your ads: Near videos of such established properties like New York Times Near such YouTube hits like Charlie Bit Me or similar videos Near videos that are part of the YouTube Partnership Program Near videos identified as claimed copyright content None 2. What other assets apart from Diplay and Video are available for advertising on Youtube? MPU Standard banner Rich media Homepage masthead None 3. When customers browse a Display network site on their mobile phone, mobile optimized text ads will be given preference over standard image ad s . FALSE TRUE None 4. If your campaign cost-per-acquisition (CPA) is below your CPA goals, you should ____ your bids to _______ acquisition volume. Optimize, decrease Raise, increase Lower, decrease Lower, increase None 5. Rupert wants to see data for placement performance. He needs to click on the: Display placements tab Networks tab Networking tab Websites tab None 6. Using ________ targeting you can reach visitors across the Google Display Network who’ve demonstrated specific preferences, regardless of whether your ad correlates with the particular topic of the page they're currently on. Interest category Contextual Placement Topic None 7. Most larger advertisers and agencies choose to buy placements on YouTube on a reservation basis, using either ______ or ______ bidding. CPC,CPM CPM, CPD CPC, CPD CPM,CPA None 8. A campaign is eligible to use CPM bidding if: It targets Google Display network It targets Google Search network It targets Google search partner sites It is an account that uses prepay billing None 9. Demographic bidding is available for display campaigns in Youtube. TRUE FALSE None 10. When running Display campaign, it’s recommended to correct your targeting in the Networks tab by excluding sites in the week 2 or 3 of campaign launch. FALSE TRUE None Time's up
