Google Display Network 1. Best practice when creating ads in Display ad builder is: Preview while creating your ad, review all selected sizes, edit the final version of your ad in Photoshop Review all selected ads, use Picasa to edit your ads Preview while creating your ad, review all selected sizes, use Google image editing software Preview while creating your ad, review all selected sizes, use image editing software None 2. The following methods can help advertiser to refine his display campaign: Using site and category exclusion tool Using Display Ad planner to analyze your campaign performance Creating tightly themed keyword lists Using negative keywords None 3. To advertise directly on Youtube you need to contact Youtube direct ad sales. TRUE FALSE None 4. How can you access the performance statistics of your AdWords ads on Youtube? Directly through the AdWords Interface Using Youtube analytics By requesting a report from your Google representative It can’t be done None 5. When you manually targeting certain sites, consider: Tailoring the color scheme of your display ads to match the publishers' pages Using clear call-to-action flashing text Using JPEG and GIF images to improve aesthetics and unique look of your display ad Using bright colors to attract more customers None 6. Youtube Partner watch pages are watch pages: with premium partner content vetted by YouTube with videos vetted by Youtube with videos that receive more than 1000 views daily displayed on other partner sites in the display network None 7. Which of the following placements are available for advertisers on a reservation basis? Youtube in-stream Youtube in-slate Youtube run-of-site Youtube homepage None 8. In Google Display network advertisers can choose the way of reaching their potential customers at the right place and time by: Selecting specific pages to show their ads on Reaching users by topics and keywords Find users by their interests Reach people who already visited your website, but haven’t completed a goal None 9. Those advertisers are typically concerned with ensuring their message reaches their target audience, while maintaining control of the cost per impression of their ads? Brand Advertisers Direct response advertisers None 10. 1-per-click conversions are useful to measure ______, many-per-click conversions are useful to measure______. Leads, sign-ups Unique customer acquisition, purchases Leads, purchases Sign-ups, purchases None Time's up
