Google Display Network 1. Advertiser can make bid adjustments at which level? Campaign, ad group, keyword Campaign, ad group Ad, keyword Keyword, Ad group None 2. Using ________ targeting you can reach visitors across the Google Display Network who’ve demonstrated specific preferences, regardless of whether your ad correlates with the particular topic of the page they're currently on. Interest category Contextual Placement Topic None 3. Placement targeting on the Google display network offers more flexibility of bidding options. TRUE FALSE None 4. Most larger advertisers and agencies choose to buy placements on YouTube on a reservation basis, using either ______ or ______ bidding. CPC,CPM CPM, CPD CPC, CPD CPM,CPA None 5. The main benefit for separating search and display campaigns is: Different bids for search and display network ads More control over budgets and ad spend across campaign Target placements more precisely Separate CPA bids None 6. If you don't enable ______ bids, AdWords will use your ad group _______ bid. Manual, Optimized Custom, default Default, optimized Automatic, optimized None 7. To set up Dynamic remarketing, you need to have a Google Merchant Center Account TRUE FALSE None 8. Before picking the sites to advertise on, you should make sure that: They are relevant you your business They support all ad formats that can be created using Display Ad Builder They support your ad formats They support all ad formats that can be created using Display Ad Builder or other third party ad creation tools None 9. CPM stands for cost per _____ impressions. Million Thousand Multi Ten thousand None 10. Which of the following is not a best practice for direct response campaign? Use keyword contextual targeting. Contextual targeting is best suited for driving performance and cost-efficient conversions. Exclude irrelevant placements. You can get more qualified traffic by excluding sites that don't perform well for you based on historic data, or are irrelevant to your product. Include negative keywords. This will prevent ads from showing on irrelevant themes Use CPM bidding. If you have good advert that has higher CTR it might be worth trying CPM bidding instead of CPC, because you will receive more traffic for less price None Time's up
