Google Display Network 1. Your ad’s historical performance on a site matters when quality score is calculated on Google display network. TRUE FALSE None 2. You can extend the reach of your existing campaigns that already use keyword, placement or topic targeting by adding: Advanced targeting features Category targeting Interest category targeting Automatic targeting None 3. What display assets are available for advertising on Youtube? Multi Purpose Unit Standard Banner Rich Media InVideo None 4. You can identify sites that are performing well, in addition to those that are performing poorly, by: Generating Website performance report Checking Google Analytics statistics for additional insights Reviewing placements through Networks tab Generating Placement performance report Generating Website performance report None 5. ou can specify certain hours or days of the week when you want your ads to show using Ad Schedule feature, but is it possible to schedule start and end dates for your ad extensions? No Yes None 6. In Google Display network advertisers can choose the way of reaching their potential customers at the right place and time by: Selecting specific pages to show their ads on Reaching users by topics and keywords Find users by their interests Reach people who already visited your website, but haven’t completed a goal None 7. You can improve your quality score by: Ensuring that your bid is high enough to compete in the auction Ensuring that your keyword list has keywords that relate to a single specific theme Editing your ad, including a clear call-to action for users Verifying that your page is easy to navigate and relevant to your ad None 8. Impressions and clicks are very important in measuring direct response campaigns. FALSE TRUE None 9. Is it possible to create remarketing lists for search ads? Yes No None 10. When pop-up is relevant to your landing page, you can use it. FALSE TRUE None Time's up
