Google Display Network 1. When running a Youtube placement campaign through Adwords, can advertiser target users by age and gender? Yes No None 2. The first step you need to take to start using remarketing lists for search ads is: Create remarketing lists in Audiences Place remarketing tags accross your website Choose „Search Network only – Remarketing“ when you create your campaign Choose "Search Network only - All features" when you create your campaign None 3. This tool can be used to identify new and better performing sites to include in your Display campaigns. Display ad planner Display ad builder Google analytics Opportunities tab None 4. Direct response advertisers are typically concerned with: Cost for impression Cost for conversion Cost per click ROI None 5. Can an individual website be considered a placement? Yes, a placement can be an entire website No, placement is only a subset of website None 6. Advertiser can choose from different types of formats to advertise on Google Display Network, including: Text ads Ads that include photos and artwork Ads with animation longer than 30 seconds or other types of motion Video ads None 7. What display assets are available for advertising on Youtube? Multi Purpose Unit Standard Banner Rich Media InVideo None 8. CPM stands for cost per _____ impressions. Million Thousand Multi Ten thousand None 9. The first step you need to take to start using remarketing in your display campaign is: Create remarketing lists in Audiences Place remarketing tags accross your website Choose „Display Network only – Remarketing“ when you create your campaign Choose „ Display Network and Remarketing“ when you create your campaign None 10. One of the best practices to consider when optimizing bids for display campaigns is to: Adjust bids on the ad group level Adjust bids on the campaign level Adjust bids on the placement leve Adjust bids across multiple levels None Time's up
