Google Display Network 1. The main benefit for separating search and display campaigns is: Different bids for search and display network ads More control over budgets and ad spend across campaign Target placements more precisely Separate CPA bids None 2. The following option is best suited to an advertiser interested in branding: CPA CPC CPM eCPM None 3. Can an individual website be considered a placement? Yes, a placement can be an entire website No, placement is only a subset of website None 4. Adwords metric “Play Rate” shows: There’s no such metric Number of times a Click-to-play video ad was played Number of times a Click-to-play video ad was played divided by the total number of impressions Number of times a Click-to-play video ad was played divided by the total number of impressions multiplied by 100 None 5. Advertiser can choose from different types of formats to advertise on Google Display Network, including: Text ads Ads that include photos and artwork Ads with animation longer than 30 seconds or other types of motion Video ads None 6. When adjusting bids, you should remember: Experiment with your bids frequently for best results Don’t adjust bids too frequently None 7. When running a Youtube placement campaign through Adwords, can advertiser target users by age and gender? Yes No None 8. Impressions and clicks are very important in measuring direct response campaigns. FALSE TRUE None 9. Google does not accept ads that promote alcoholic beverages. FALSE TRUE None 10. You can get more insights on the quality of your display campaign by: Generating campaign report Getting new ideas for optimization in Opportunities tab Viewing campaign data in Display Ad Planner Viewing campaign data in Google Analytics None Time's up
