Google Display Network 1. You can get more insights on the quality of your display campaign by: Generating campaign report Getting new ideas for optimization in Opportunities tab Viewing campaign data in Display Ad Planner Viewing campaign data in Google Analytics None 2. CPM stands for cost per _____ impressions. Million Thousand Multi Ten thousand None 3. Remarketing allows advertisers to target ads to users: That are interested in certain topics That previously saw your ad That have visited the advertisers website That visited the advertisers website and converted None 4. Jack’s main goal is to have the widest reach possible on the certain Google Display Network placements. Which ad format should he use? Text Ad Video ad Rich media ad Most popular image ad format – small banner 468x60 None 5. To run display ads in Adwords, the campaign must be opted to: Location targeting CPM and CPA bidding Google Display Network Google Search and Destroy Network None 6. Youtube Partner watch pages are watch pages: with premium partner content vetted by YouTube with videos vetted by Youtube with videos that receive more than 1000 views daily displayed on other partner sites in the display network None 7. You can extend the reach of your existing campaigns that already use keyword, placement or topic targeting by adding: Advanced targeting features Category targeting Interest category targeting Automatic targeting None 8. The first thing advertiser should do after launching his new display campaign is to: Make sure it’s active and receiving impressions Correct your targeting Evaluate its performance Wait for critical mass of data None 9. Aside from Online video sites like Youtube and other properties like Gmail and Google Finance, is it possible to advertise on game sites within Google Display network? Yes No None 10. To use Adwords Remarketing feature, advertiser must place remarketing tag on every page of his website. TRUE FALSE None Time's up
