Google Display Network 1. Using ad text that encourages user to click on the ad can help advertiser to improve Quality score of his ad. TRUE FALSE None 2. Most larger advertisers and agencies choose to buy placements on YouTube on a reservation basis, using either ______ or ______ bidding. CPC,CPM CPM, CPD CPC, CPD CPM,CPA None 3. What could be the reason for ads not to show on a certain managed placement? Ads are approved, but they marked as “Limited” Placement does not accept ad sizes that that advertiser has in his campaign Very low bid Ads had been marked “Family Safe” None 4. While most AdWords ads appear on YouTube Watch pages, there are also additional areas on YouTube where your AdWords ad can be shown such as ________. Doubleclick browse pages Search and Browse pages Browse pages Search pages None 5. You can create ad extensions not only at the campaign level, but also at the ad group level. FALSE TRUE None 6. You can extend the reach of your existing campaigns that already use keyword, placement or topic targeting by adding: Advanced targeting features Category targeting Interest category targeting Automatic targeting None 7. When you manually targeting certain sites, consider: Tailoring the color scheme of your display ads to match the publishers' pages Using clear call-to-action flashing text Using JPEG and GIF images to improve aesthetics and unique look of your display ad Using bright colors to attract more customers None 8. You can improve your quality score by: Ensuring that your bid is high enough to compete in the auction Ensuring that your keyword list has keywords that relate to a single specific theme Editing your ad, including a clear call-to action for users Verifying that your page is easy to navigate and relevant to your ad None 9. You can specify certain hours or days of the week when you want your ads to show using Ad Schedule feature, but is it possible to schedule start and end dates for your ad extensions? No Yes None 10. You can improve your quality score by: Ensuring that your bid is high enough to compete in the auction Ensuring that your keyword list has keywords that relate to a single specific theme Editing your ad, including a clear call-to action for users Verifying that your page is easy to navigate and relevant to your ad None Time's up
