Google Display Network 1. Majority of sites in the Google Display network allow demographic bidding TRUE FALSE None 2. The first thing advertiser should do after launching his new display campaign is to: Make sure it’s active and receiving impressions Correct your targeting Evaluate its performance Wait for critical mass of data None 3. Using ________ targeting you can reach visitors across the Google Display Network who’ve demonstrated specific preferences, regardless of whether your ad correlates with the particular topic of the page they're currently on. Interest category Contextual Placement Topic None 4. Placement targeting on the Google display network offers more flexibility of bidding options. TRUE FALSE None 5. Youtube can serve your ads: Near videos of such established properties like New York Times Near such YouTube hits like Charlie Bit Me or similar videos Near videos that are part of the YouTube Partnership Program Near videos identified as claimed copyright content None 6. If your campaign cost-per-acquisition (CPA) is below your CPA goals, you should ____ your bids to _______ acquisition volume. Optimize, decrease Raise, increase Lower, decrease Lower, increase None 7. For advertisers with multiple video assets that would like to share video stories through Youtube, then a_________ may be another option to share the brand message: Youtube broadcast point Youtube Brand Cannel Youtube media plan Display ad planner None 8. Before making significant changes, advertiser should wait until there is enough click or conversion data available. 5-20 clicks per site 1 to 2 conversions 20-40 clicks per site 5+ conversions, 100+ clicks per site 10+ conversions, 150+ clicks per site None 9. You can create ad extensions not only at the campaign level, but also at the ad group level. FALSE TRUE None 10. Interest category enables marketer to target a user based on their video viewing history and their: Gender Age Hobbies and interests Browsing history None Time's up
