Google Display Network 1. Majority of sites in the Google Display network allow demographic bidding TRUE FALSE None 2. You can get more insights on the quality of your display campaign by: Generating campaign report Getting new ideas for optimization in Opportunities tab Viewing campaign data in Display Ad Planner Viewing campaign data in Google Analytics None 3. Ads on Google Display network need to be approved as ______ to gain impressions. Child safe Family safe Non-erotic Adult only None 4. Interest category enables marketer to target a user based on their video viewing history and their: Gender Age Hobbies and interests Browsing history None 5. How can you access the performance statistics of your reservation ads on Youtube? Directly through the AdWords Interface Using Youtube analytics By requesting a report from your Google representative It can’t be done None 6. When you manually targeting certain sites, consider: Tailoring the color scheme of your display ads to match the publishers' pages Using clear call-to-action flashing text Using JPEG and GIF images to improve aesthetics and unique look of your display ad Using bright colors to attract more customers None 7. To advertise directly on Youtube you need to contact Youtube direct ad sales. TRUE FALSE None 8. Jack is a car salesman and he noticed that visitors who are interested in websites related to parenting are 30% more likely to buy his cars than the typical website visitor. What should he change in his targeting to benefit from that? He should increase his bid for all categories that are close to parenting by 30%. He should choose to bid 30% more to show the ad to visitors who have interest in parenting websites He should choose to bid 30% more to show the ad to visitors who have interest in car related websites He should include all interest categories that are close to Parenting None 9. The main benefit for separating search and display campaigns is: Different bids for search and display network ads More control over budgets and ad spend across campaign Target placements more precisely Separate CPA bids None 10. How can you increase the quality score of your display ad? Increase CPCs Make your landing page more relevant to your ads Decrease the loading time of the landing page Test all possible image ad sizes None Time's up
