Google Display Network 1. Your ad’s historical performance on a site matters when quality score is calculated on Google display network. TRUE FALSE None 2. You can improve your quality score by: Ensuring that your bid is high enough to compete in the auction Ensuring that your keyword list has keywords that relate to a single specific theme Editing your ad, including a clear call-to action for users Verifying that your page is easy to navigate and relevant to your ad None 3. If a user on Youtube doesn’t set his language preference, his default language is determined by: His video viewing history His google browsing history His location His operating system preferred language None 4. You can identify sites that are performing well, in addition to those that are performing poorly, by: Generating Website performance report Checking Google Analytics statistics for additional insights Reviewing placements through Networks tab Generating Placement performance report Generating Website performance report None 5. Youtube Partner watch pages are watch pages: with premium partner content vetted by YouTube with videos vetted by Youtube with videos that receive more than 1000 views daily displayed on other partner sites in the display network None 6. Topic targeting cannot be combined with Keyword targeting or Placement targeting. TRUE FALSE None 7. Using ad text that encourages user to click on the ad can help advertiser to improve Quality score of his ad. TRUE FALSE None 8. You can get more insights on the quality of your display campaign by: Generating campaign report Getting new ideas for optimization in Opportunities tab Viewing campaign data in Display Ad Planner Viewing campaign data in Google Analytics None 9. Within one day after launching a new display network campaign, advertiser should ensure that: Daily budget is being met Cost per acquisition is not too low campaign is active and getting impressions Google analytics is enabled None 10. When you manually targeting certain sites, consider: Tailoring the color scheme of your display ads to match the publishers' pages Using clear call-to-action flashing text Using JPEG and GIF images to improve aesthetics and unique look of your display ad Using bright colors to attract more customers None Time's up
