Google Display Network 1. The following ads can be shown on Google display network: Image ads Video ads Mobile text ads Text ads None 2. If you don't enable ______ bids, AdWords will use your ad group _______ bid. Manual, Optimized Custom, default Default, optimized Automatic, optimized None 3. For advertisers with multiple video assets that would like to share video stories through Youtube, then a_________ may be another option to share the brand message: Youtube broadcast point Youtube Brand Cannel Youtube media plan Display ad planner None 4. When you manually targeting certain sites, consider: Tailoring the color scheme of your display ads to match the publishers' pages Using clear call-to-action flashing text Using JPEG and GIF images to improve aesthetics and unique look of your display ad Using bright colors to attract more customers None 5. How can you increase the quality score of your display ad? Increase CPCs Make your landing page more relevant to your ads Decrease the loading time of the landing page Test all possible image ad sizes None 6. Remarketing allows advertisers to target ads to users: That are interested in certain topics That previously saw your ad That have visited the advertisers website That visited the advertisers website and converted None 7. For advertisers who have developed a video strategy, a _________ allows you to house and curate your video content. Youtube broadcast point Youtube Brand Cannel Youtube media plan Display ad planner None 8. Using ________ targeting you can reach visitors across the Google Display Network who’ve demonstrated specific preferences, regardless of whether your ad correlates with the particular topic of the page they're currently on. Interest category Contextual Placement Topic None 9. How can advertiser import additional Google Analytics metrics such as Bounce rate and avg. visit duration? When creating new campaign select “Import data from Google Analytics” Tools> Google Analytics> Import data to AdWords, then enable Google analytics metric columns directly in the AdWords interface After linking your Adwords and Analytics accounts, select My Account> Linked Accounts> Google Analytics, choose your property, now you can enable additional metrics directly in the Adwords interface It’s not possible None 10. Using ad text that encourages user to click on the ad can help advertiser to improve Quality score of his ad. TRUE FALSE None Time's up
