Google Display Network

In contextually targeted campaign, it’s a good idea to have between _____ keywords in each ad group.

Your ad’s historical performance on a site matters when quality score is calculated on Google display network.

You can extend the reach of your existing campaigns that already use keyword, placement or topic targeting by adding:

Where can advertisers access display ad inventory?

You can identify sites that are performing well, in addition to those that are performing poorly, by: Generating Website performance report

In Google Display network, this form of targeting better suits advertisers focused on performance and cost-efficient conversions since ads will provide useful information to readers and attract an audience with an established interest in your message.

Rupert wants to see data for placement performance. He needs to click on the:

What is the minimum spend required to purchase Youtube managed placement through Adwords auction?

Impressions and clicks are very important in measuring direct response campaigns.

Ad scheduling allows an advertiser to adjust their bids based on the time of day of week. It’s also known as: