Google Display Network 1. Jack’s main goal is to have the widest reach possible on the certain Google Display Network placements. Which ad format should he use? Text Ad Video ad Rich media ad Most popular image ad format – small banner 468x60 None 2. ou can specify certain hours or days of the week when you want your ads to show using Ad Schedule feature, but is it possible to schedule start and end dates for your ad extensions? No Yes None 3. Advertiser can choose from different types of formats to advertise on Google Display Network, including: Text ads Ads that include photos and artwork Ads with animation longer than 30 seconds or other types of motion Video ads None 4. Remarketing allows advertisers to target ads to users: That are interested in certain topics That previously saw your ad That have visited the advertisers website That visited the advertisers website and converted None 5. How can advertiser import additional Google Analytics metrics such as Bounce rate and avg. visit duration? When creating new campaign select “Import data from Google Analytics” Tools> Google Analytics> Import data to AdWords, then enable Google analytics metric columns directly in the AdWords interface After linking your Adwords and Analytics accounts, select My Account> Linked Accounts> Google Analytics, choose your property, now you can enable additional metrics directly in the Adwords interface It’s not possible None 6. You can set your bid adjustments on the location and device level. It is also possible to adjust your bid at a certain time of the day. TRUE FALSE None 7. Which of the following placements are available for advertisers on a reservation basis? Youtube in-stream Youtube in-slate Youtube run-of-site Youtube homepage None 8. CPM stands for cost per _____ impressions. Million Thousand Multi Ten thousand None 9. Quality score on the Display network takes into account the following factors: Ad's past performance on that Display Network page Ad's past performance on similar Display Network pages Landing page quality All of the above None 10. This tool can be used to identify new and better performing sites to include in your Display campaigns. Display ad planner Display ad builder Google analytics Opportunities tab None Time's up