Google Display Network 1. The first step you need to take to start using remarketing lists for search ads is: Create remarketing lists in Audiences Place remarketing tags accross your website Choose „Search Network only – Remarketing“ when you create your campaign Choose "Search Network only - All features" when you create your campaign None 2. Best practice when creating ads in Display ad builder is: Preview while creating your ad, review all selected sizes, edit the final version of your ad in Photoshop Review all selected ads, use Picasa to edit your ads Preview while creating your ad, review all selected sizes, use Google image editing software Preview while creating your ad, review all selected sizes, use image editing software None 3. Topic targeting cannot be combined with Keyword targeting or Placement targeting. TRUE FALSE None 4. Before picking the sites to advertise on, you should make sure that: They are relevant you your business They support all ad formats that can be created using Display Ad Builder They support your ad formats They support all ad formats that can be created using Display Ad Builder or other third party ad creation tools None 5. In the respect of topic targeting, when you target a top-level topic, you also target all related subtopics. Later in reports you will see the detailed statistics for all subtopics. TRUE FALSE None 6. What display assets are available for advertising on Youtube? Multi Purpose Unit Standard Banner Rich Media InVideo None 7. When you manually targeting certain sites, consider: Tailoring the color scheme of your display ads to match the publishers' pages Using clear call-to-action flashing text Using JPEG and GIF images to improve aesthetics and unique look of your display ad Using bright colors to attract more customers None 8. What display assets are available for advertising on Youtube? Multi Purpose Unit Standard Banner Rich Media InVideo None 9. The following ads can be shown on Google display network: Image ads Video ads Mobile text ads Text ads None 10. When running a Youtube placement campaign through Adwords, can advertiser target users by age and gender? Yes No None Time's up
