Google Display Network – Mandeep Singh

For e-commerce sites with lots of different products to offer , it would be effective strategy to use remarketing with dynamically created ads to reach customers who already visited particular product page of that website. This type of remarketing is call

Choose „Display Network only - Remarketing" as your campaign type

Choose „Display Network only – Dynamic Remarketing" as your campaign type

Choose „Display Network only - Remarketing" as your campaign type only if you have Google Merchant Center Account

Choose „Display Network only – Dynamic Remarketing" as your campaign type only if you have Google Merchant Center Account

You can get more insights on the quality of your display campaign by:

Generating campaign report

Getting new ideas for optimization in Opportunities tab

Viewing campaign data in Display Ad Planner

Viewing campaign data in Google Analytics

1-per-click conversions are useful to measure ______, many-per-click conversions are useful to measure______.

Leads, sign-ups

Unique customer acquisition, purchases

Leads, purchases

Sign-ups, purchases

Majority of sites in the Google Display network allow demographic bidding

TRUE

FALSE

For advertisers with multiple video assets that would like to share video stories through Youtube, then a_________ may be another option to share the brand message:

Youtube broadcast point

Youtube Brand Cannel

Youtube media plan

Display ad planner

You can improve your quality score by:

Ensuring that your bid is high enough to compete in the auction

Ensuring that your keyword list has keywords that relate to a single specific theme

Editing your ad, including a clear call-to action for users

Verifying that your page is easy to navigate and relevant to your ad

Where can advertisers access display ad inventory?

From publisher partners in Google AdSense program

From Doubleclick Ad Exchange

From publisher partners in Google AdSense program and the DoubleClick Ad Exchange

From Display Network Ad Planner, Image Ad Builder and Doubleclick Ad Exchange

Ad scheduling allows an advertiser to adjust their bids based on the time of day of week. It’s also known as:

Bid scheduler

Time parting

Day parting

Ad time manager

One of the best practices to consider when optimizing bids for display campaigns is to adjust bids more frequently.

TRUE

FALSE

10.

ou can specify certain hours or days of the week when you want your ads to show using Ad Schedule feature, but is it possible to schedule start and end dates for your ad extensions?

Yes