Google Display Network 1. You can adjust your bids for locations, days, times, and any ad group-level, but only separately. FALSE TRUE None 2. The Display Network reaches ____ of unique Internet users around the world (source: DoubleClick Ad Planner), including people speaking more than 30 languages in over 100 countries. 63% 73% 83% 93% None 3. Before making significant changes, advertiser should wait until there is enough click or conversion data available. 5-20 clicks per site 1 to 2 conversions 20-40 clicks per site 5+ conversions, 100+ clicks per site 10+ conversions, 150+ clicks per site None 4. YouTube's large global audience (800MM unique users per month) makes it the ___ largest video property on the web. 4th 3rd 2nd 1st None 5. When running a Youtube placement campaign through Adwords, can advertiser target users by age and gender? Yes No None 6. What display assets are available for advertising on Youtube? Multi Purpose Unit Standard Banner Rich Media InVideo None 7. For advertisers who have developed a video strategy, a _________ allows you to house and curate your video content. Youtube broadcast point Youtube Brand Cannel Youtube media plan Display ad planner None 8. A campaign is eligible to use CPM bidding if: It targets Google Display network It targets Google Search network It targets Google search partner sites It is an account that uses prepay billing None 9. Interest category enables marketer to target a user based on their video viewing history and their: Gender Age Hobbies and interests Browsing history None 10. If user has previously visited your site without buying anything, how can you connect with this potential customer again? By creating customer lists and contacting them individually By using remarketing feature By using Dynamic remarketing feature By using remarketing lists for search ads None Time's up