Google Display Network 1. The following ad formats are available in Adwords for video: In-slate, in-stream, in-display In-search, in-stream, in-overlay In-search, in-display, in-stream In-display, in-search, in-slate None 2. Ads on Google Display network need to be approved as ______ to gain impressions. Child safe Family safe Non-erotic Adult only None 3. Is it possible to create remarketing lists for search ads? Yes No None 4. When you manually targeting certain sites, consider: Tailoring the color scheme of your display ads to match the publishers' pages Using clear call-to-action flashing text Using JPEG and GIF images to improve aesthetics and unique look of your display ad Using bright colors to attract more customers None 5. Using ________ targeting you can reach visitors across the Google Display Network who’ve demonstrated specific preferences, regardless of whether your ad correlates with the particular topic of the page they're currently on. Interest category Contextual Placement Topic None 6. It’s important to measure the performance of your account on multiple levels. In addition, you should consider looking at: Trends over time Search network reports Google ad planner Google Analytics None 7. Google does not accept ads that promote alcoholic beverages. FALSE TRUE None 8. In Google Display network, this form of targeting better suits advertisers focused on performance and cost-efficient conversions since ads will provide useful information to readers and attract an audience with an established interest in your message. Direct advertising targeting Placement targeting Automatic targeting Contextual targeting None 9. Which of the following placements are available for advertisers on a reservation basis? Youtube in-stream Youtube in-slate Youtube run-of-site Youtube homepage None 10. Which powerful tool advertisers can use to refine and optimize their display campaign? Conversion optimizer Ad planner Placement tool Google Analytics None Time's up
