Google Display Network 1. Aside from Online video sites like Youtube and other properties like Gmail and Google Finance, is it possible to advertise on game sites within Google Display network? Yes No None 2. Topic targeting cannot be combined with Keyword targeting or Placement targeting. TRUE FALSE None 3. The following option is best suited to an advertiser interested in branding: CPA CPC CPM eCPM None 4. For advertisers who have developed a video strategy, a _________ allows you to house and curate your video content. Youtube broadcast point Youtube Brand Cannel Youtube media plan Display ad planner None 5. ou can specify certain hours or days of the week when you want your ads to show using Ad Schedule feature, but is it possible to schedule start and end dates for your ad extensions? No Yes None 6. When adjusting bids, you should remember: Experiment with your bids frequently for best results Don’t adjust bids too frequently None 7. For advertisers who have developed a video strategy, a _________ allows you to house and curate your video content. Youtube broadcast point Youtube Brand Cannel Youtube media plan Display ad planner None 8. How can you access the performance statistics of your AdWords ads on Youtube? Directly through the AdWords Interface Using Youtube analytics By requesting a report from your Google representative It can’t be done None 9. The Display Network reaches ____ of unique Internet users around the world (source: DoubleClick Ad Planner), including people speaking more than 30 languages in over 100 countries. 63% 73% 83% 93% None 10. Can an individual website be considered a placement? Yes, a placement can be an entire website No, placement is only a subset of website None Time's up