Google Display Network 1. Why would an advertiser choose to set ad rotation to “rotate” instead of “optimize”? He wants to test newly added ads In order to show ads with better performance To show ads with better CTR To make sure that quality score is not affected None 2. It’s important to measure the performance of your account on multiple levels. In addition, you should consider looking at: Trends over time Search network reports Google ad planner Google Analytics None 3. The main benefit for separating search and display campaigns is: Different bids for search and display network ads More control over budgets and ad spend across campaign Target placements more precisely Separate CPA bids None 4. To reach potential customers who are searching with words and phrases relevant to your area of business, you can use: Display advertising Search advertising Mobile display advertising Youtube advertising None 5. Youtube is the ____ largest property in the world First Second Third Fourth None 6. Ad scheduling allows an advertiser to adjust their bids based on the time of day of week. It’s also known as: Bid scheduler Time parting Day parting Ad time manager None 7. The key success metrics for branding campaigns are: CPM, frequency Reach, frequency Reach, conversions Reach, awareness None 8. Which of the following is not a best practice for direct response campaign? Use keyword contextual targeting. Contextual targeting is best suited for driving performance and cost-efficient conversions. Exclude irrelevant placements. You can get more qualified traffic by excluding sites that don't perform well for you based on historic data, or are irrelevant to your product. Include negative keywords. This will prevent ads from showing on irrelevant themes Use CPM bidding. If you have good advert that has higher CTR it might be worth trying CPM bidding instead of CPC, because you will receive more traffic for less price None 9. In Google Display network, this form of targeting better suits advertisers focused on performance and cost-efficient conversions since ads will provide useful information to readers and attract an audience with an established interest in your message. Direct advertising targeting Placement targeting Automatic targeting Contextual targeting None 10. Motorcycle manufacturing company wants to create buzz for their new model. What advertising goals should be set in this situation? Increase of the return of investment Choose relevant destination URLs Drive customers engagement and increase impressions Increase in conversions None Time's up
