Google Display Network 1. You can experiment with a different colors, fonts and images in your ad, but if you’re targeting a specific placement, it’s recommended to: Match the color scheme with your brand Use the contrasting color scheme to attract attention Work with the publisher color scheme Match the color with your landing page None 2. Interest category enables marketer to target a user based on their video viewing history and their: Gender Age Hobbies and interests Browsing history None 3. YouTube's large global audience (800MM unique users per month) makes it the ___ largest video property on the web. 4th 3rd 2nd 1st None 4. Remarketing allows advertisers to target ads to users: That are interested in certain topics That previously saw your ad That have visited the advertisers website That visited the advertisers website and converted None 5. For advertisers with multiple video assets that would like to share video stories through Youtube, then a_________ may be another option to share the brand message: Youtube broadcast point Youtube Brand Cannel Youtube media plan Display ad planner None 6. Youtube is the ____ largest property in the world First Second Third Fourth None 7. Ad scheduling allows an advertiser to adjust their bids based on the time of day of week. It’s also known as: Bid scheduler Time parting Day parting Ad time manager None 8. You can specify certain hours or days of the week when you want your ads to show using Ad Schedule feature, but is it possible to schedule start and end dates for your ad extensions? No Yes None 9. Which metric would be most helpful to an advertiser who is interested in a direct response? Ad position CTR Impressions CPA None 10. Ads on Google Display network need to be approved as ______ to gain impressions. Child safe Family safe Non-erotic Adult only None Time's up