Google Display Network 1. Where can Google Ads appear on the Display Network? On Youtube On Google property Vimeo On Google Finance On Gmail None 2. A campaign is eligible to use CPM bidding if: It targets Google Display network It targets Google Search network It targets Google search partner sites It is an account that uses prepay billing None 3. Impressions and clicks are not that important in measuring direct response campaigns. TRUE FALSE None 4. The following option is best suited to an advertiser interested in branding: CPA CPC CPM eCPM None 5. Placement targeting on the Google display network offers more flexibility of bidding options. TRUE FALSE None 6. Direct response advertisers are typically concerned with: Cost for impression Cost for conversion Cost per click ROI None 7. Where can advertisers access display ad inventory? From publisher partners in Google AdSense program From Doubleclick Ad Exchange From publisher partners in Google AdSense program and the DoubleClick Ad Exchange From Display Network Ad Planner, Image Ad Builder and Doubleclick Ad Exchange None 8. How can advertiser ensure that his image ad message gets across to his users? By including a strong call-to-action By including prices and promotions in the first frame of animation By including his key message and call to action in the final frame of animations By being explicit about his call to action None 9. Advertiser can make bid adjustments at which level? Campaign, ad group, keyword Campaign, ad group Ad, keyword Keyword, Ad group None 10. Before making significant changes, advertiser should wait until there is enough click or conversion data available. 5-20 clicks per site 1 to 2 conversions 20-40 clicks per site 5+ conversions, 100+ clicks per site 10+ conversions, 150+ clicks per site None Time's up
