Google Display Network 1. The following ads can be shown on Google display network: Image ads Video ads Mobile text ads Text ads None 2. Topic targeting cannot be combined with Keyword targeting or Placement targeting. TRUE FALSE None 3. What display assets are available for advertising on Youtube? Multi Purpose Unit Standard Banner Rich Media InVideo None 4. To set up Dynamic remarketing, you need to have a Google Merchant Center Account TRUE FALSE None 5. Quality score on the Display network takes into account the following factors: Ad's past performance on that Display Network page Ad's past performance on similar Display Network pages Landing page quality All of the above None 6. In Google Display network, this form of targeting better suits advertisers focused on performance and cost-efficient conversions since ads will provide useful information to readers and attract an audience with an established interest in your message. Direct advertising targeting Placement targeting Automatic targeting Contextual targeting None 7. Advertiser can make bid adjustments at which level? Campaign, ad group, keyword Campaign, ad group Ad, keyword Keyword, Ad group None 8. You can create ad extensions not only at the campaign level, but also at the ad group level. FALSE TRUE None 9. You can improve your quality score by: Ensuring that your bid is high enough to compete in the auction Ensuring that your keyword list has keywords that relate to a single specific theme Editing your ad, including a clear call-to action for users Verifying that your page is easy to navigate and relevant to your ad None 10. Can an individual website be considered a placement? Yes, a placement can be an entire website No, placement is only a subset of website None Time's up
