Google Display Network 1. Remarketing allows advertisers to target ads to users: That are interested in certain topics That previously saw your ad That have visited the advertisers website That visited the advertisers website and converted None 2. Placement targeting on the Google display network offers more flexibility of bidding options. TRUE FALSE None 3. Advertiser can choose from different types of formats to advertise on Google Display Network, including: Text ads Ads that include photos and artwork Ads with animation longer than 30 seconds or other types of motion Video ads None 4. A campaign is eligible to use CPM bidding if: It targets Google Display network It targets Google Search network It targets Google search partner sites It is an account that uses prepay billing None 5. Impressions and clicks are not that important in measuring direct response campaigns. TRUE FALSE None 6. What other assets apart from Diplay and Video are available for advertising on Youtube? MPU Standard banner Rich media Homepage masthead None 7. The key success metrics for branding campaigns are: CPM, frequency Reach, frequency Reach, conversions Reach, awareness None 8. Which of the following is a valid display network ad format? 120x120 150x150 250x250 300x300 None 9. When pop-up is relevant to your landing page, you can use it. FALSE TRUE None 10. The following ads can be shown on Google display network: Image ads Video ads Mobile text ads Text ads None Time's up
