Google Display Network

1. 

To make sure that marketing message gets across to potential clients, advertiser should:

2. 

Most larger advertisers and agencies choose to buy placements on YouTube on a reservation basis, using either ______ or ______ bidding.

3. 

In the respect of topic targeting, when you target a top-level topic, you also target all related subtopics. Later in reports you will see the detailed statistics for all subtopics.

4. 

What other assets apart from Diplay and Video are available for advertising on Youtube?

5. 

Which powerful tool advertisers can use to refine and optimize their display campaign?

6. 

CPM stands for cost per _____ impressions.

7. 

Using ________ targeting you can reach visitors across the Google Display Network who’ve demonstrated specific preferences, regardless of whether your ad correlates with the particular topic of the page they're currently on.

8. 

Which metric would be most helpful to an advertiser who is interested in a direct response?

9. 

When adjusting bids, you should remember:

10. 

Where can Google Ads appear on the Display Network?