Google Display Network 1. Advertiser can make bid adjustments at which level? Campaign, ad group, keyword Campaign, ad group Ad, keyword Keyword, Ad group None 2. You can extend the reach of your existing campaigns that already use keyword, placement or topic targeting by adding: Advanced targeting features Category targeting Interest category targeting Automatic targeting None 3. Impressions and clicks are not that important in measuring direct response campaigns. TRUE FALSE None 4. Advertiser can choose from different types of formats to advertise on Google Display Network, including: Text ads Ads that include photos and artwork Ads with animation longer than 30 seconds or other types of motion Video ads None 5. If user has previously visited your site without buying anything, how can you connect with this potential customer again? By creating customer lists and contacting them individually By using remarketing feature By using Dynamic remarketing feature By using remarketing lists for search ads None 6. Most larger advertisers and agencies choose to buy placements on YouTube on a reservation basis, using either ______ or ______ bidding. CPC,CPM CPM, CPD CPC, CPD CPM,CPA None 7. The following feature is available only for display network campaign: CPA bidding Language targeting Frequency capping Conversion optimizer None 8. It’s important to measure the performance of your account on multiple levels. In addition, you should consider looking at: Trends over time Search network reports Google ad planner Google Analytics None 9. In Google Display network, this form of targeting better suits advertisers focused on performance and cost-efficient conversions since ads will provide useful information to readers and attract an audience with an established interest in your message. Direct advertising targeting Placement targeting Automatic targeting Contextual targeting None 10. You can add managed placements to an ad group by: Copying them from your “automatic placements” table, adding manually, using placements found in display ad builder Copying them from your “automatic placements” table, adding manually, using placements found in Placement tool Copying them from your “automatic placements” table, adding manually, using placements found in Display Ad Searcher Copying them from your “managed placements” table adding manually, using placements found in Display Ad Planner None Time's up
