Google Display Network

1. 

Which of the following is not a best practice for direct response campaign?

2. 

If your campaign cost-per-acquisition (CPA) is below your CPA goals, you should ____ your bids to _______ acquisition volume.

3. 

Can an individual website be considered a placement?

4. 

In Google Display network, this form of targeting better suits advertisers focused on performance and cost-efficient conversions since ads will provide useful information to readers and attract an audience with an established interest in your message.

5. 

For advertisers who have developed a video strategy, a _________ allows you to house and curate your video content.

6. 

Why would an advertiser choose to set ad rotation to “rotate” instead of “optimize”?

7. 

Can an individual website be considered a placement?

8. 

Impressions and clicks are very important in measuring direct response campaigns.

9. 

Which powerful tool advertisers can use to refine and optimize their display campaign?

10. 

In Google Display network advertisers can choose the way of reaching their potential customers at the right place and time by: