Google Display Network 1. Youtube can serve your ads: Near videos of such established properties like New York Times Near such YouTube hits like Charlie Bit Me or similar videos Near videos that are part of the YouTube Partnership Program Near videos identified as claimed copyright content None 2. While most AdWords ads appear on YouTube Watch pages, there are also additional areas on YouTube where your AdWords ad can be shown such as ________. Doubleclick browse pages Search and Browse pages Browse pages Search pages None 3. Most larger advertisers and agencies choose to buy placements on YouTube on a reservation basis, using either ______ or ______ bidding. CPC,CPM CPM, CPD CPC, CPD CPM,CPA None 4. _____ is a video-specific campaign management tool within Adwords. Display ad builder Youtube Adwords for video Video ad builder None 5. What is the minimum spend required to purchase Youtube managed placement through Adwords auction? $1,000 $0.50 $10 (CPD) There is no minimum spend None 6. In Google Display network advertisers can choose the way of reaching their potential customers at the right place and time by: Selecting specific pages to show their ads on Reaching users by topics and keywords Find users by their interests Reach people who already visited your website, but haven’t completed a goal None 7. Jeff wants to target the specific group of websites for an advertising campaign. Which type of campaign should he choose? Contextual targeting Geographic targeting Content targeting Placement targeting None 8. The Display Network reaches ____ of unique Internet users around the world (source: DoubleClick Ad Planner), including people speaking more than 30 languages in over 100 countries. 63% 73% 83% 93% None 9. Adwords metric “Play Rate” shows: There’s no such metric Number of times a Click-to-play video ad was played Number of times a Click-to-play video ad was played divided by the total number of impressions Number of times a Click-to-play video ad was played divided by the total number of impressions multiplied by 100 None 10. Which of the following is not a best practice for direct response campaign? Use keyword contextual targeting. Contextual targeting is best suited for driving performance and cost-efficient conversions. Exclude irrelevant placements. You can get more qualified traffic by excluding sites that don't perform well for you based on historic data, or are irrelevant to your product. Include negative keywords. This will prevent ads from showing on irrelevant themes Use CPM bidding. If you have good advert that has higher CTR it might be worth trying CPM bidding instead of CPC, because you will receive more traffic for less price None Time's up
