Google Display Network

1. 

Which metric would be most helpful to an advertiser who is interested in a direct response?

2. 

The following option is best suited to an advertiser interested in branding:

3. 

The Display Network reaches ____ of unique Internet users around the world (source: DoubleClick Ad Planner), including people speaking more than 30 languages in over 100 countries.

4. 

1-per-click conversions are useful to measure ______, many-per-click conversions are useful to measure______.

5. 

One of the best practices to consider when optimizing bids for display campaigns is to:

6. 

Before making significant changes, advertiser should wait until there is enough click or conversion data available.

7. 

Jeff wants to target the specific group of websites for an advertising campaign. Which type of campaign should he choose?

8. 

When you manually targeting certain sites, consider:

9. 

In Google Display network advertisers can choose the way of reaching their potential customers at the right place and time by:

10. 

Chael wants to set default ad group level bids for both managed and automatic placements. Is this possible?