Google Display Network 1. What display assets are available for advertising on Youtube? Multi Purpose Unit Standard Banner Rich Media InVideo None 2. The following option is best suited to an advertiser interested in branding: CPA CPC CPM eCPM None 3. For advertisers who have developed a video strategy, a _________ allows you to house and curate your video content. Youtube broadcast point Youtube Brand Cannel Youtube media plan Display ad planner None 4. Best practice when creating ads in Display ad builder is: Preview while creating your ad, review all selected sizes, edit the final version of your ad in Photoshop Review all selected ads, use Picasa to edit your ads Preview while creating your ad, review all selected sizes, use Google image editing software Preview while creating your ad, review all selected sizes, use image editing software None 5. One of the best practices to consider when optimizing bids for display campaigns is to: Adjust bids on the ad group level Adjust bids on the campaign level Adjust bids on the placement leve Adjust bids across multiple levels None 6. Chael wants to set default ad group level bids for both managed and automatic placements. Is this possible? Yes No None 7. If you are already targeting individual placements and would like to target some specific topic too, you should create separate campaign. TRUE FALSE None 8. Youtube can serve your ads: Near videos of such established properties like New York Times Near such YouTube hits like Charlie Bit Me or similar videos Near videos that are part of the YouTube Partnership Program Near videos identified as claimed copyright content None 9. Youtube is the ____ largest property in the world First Second Third Fourth None 10. To make sure that marketing message gets across to potential clients, advertiser should: Do not mention prices Make sure that key messaging appears before animation Include key messaging and call-to-action at the end of animation Not include loop animations None Time's up
