Google Display Network 1. To use Adwords Remarketing feature, advertiser must place remarketing tag on every page of his website. TRUE FALSE None 2. The Display Network reaches ____ of unique Internet users around the world (source: DoubleClick Ad Planner), including people speaking more than 30 languages in over 100 countries. 63% 73% 83% 93% None 3. Direct response advertisers are typically concerned with: Cost for impression Cost for conversion Cost per click ROI None 4. The key success metrics for branding campaigns are: CPM, frequency Reach, frequency Reach, conversions Reach, awareness None 5. To advertise directly on Youtube you need to contact Youtube direct ad sales. TRUE FALSE None 6. If advertiser wants to generate additional traffic or wants to reach a broad audience quickly he should use placement targeting. TRUE FALSE None 7. For advertisers with multiple video assets that would like to share video stories through Youtube, then a_________ may be another option to share the brand message: Youtube broadcast point Youtube Brand Cannel Youtube media plan Display ad planner None 8. Why would an advertiser choose to set ad rotation to “rotate” instead of “optimize”? He wants to test newly added ads In order to show ads with better performance To show ads with better CTR To make sure that quality score is not affected None 9. What other assets apart from Diplay and Video are available for advertising on Youtube? MPU Standard banner Rich media Homepage masthead None 10. Chael wants to set default ad group level bids for both managed and automatic placements. Is this possible? Yes No None Time's up