Google Display Network 1. Jeff wants to target the specific group of websites for an advertising campaign. Which type of campaign should he choose? Contextual targeting Geographic targeting Content targeting Placement targeting None 2. When you manually targeting certain sites, consider: Tailoring the color scheme of your display ads to match the publishers' pages Using clear call-to-action flashing text Using JPEG and GIF images to improve aesthetics and unique look of your display ad Using bright colors to attract more customers None 3. The following feature is available only for display network campaign: CPA bidding Language targeting Frequency capping Conversion optimizer None 4. There are two ways to place ads onto YouTube. TRUE FALSE None 5. Is it possible to create remarketing lists for search ads? Yes No None 6. You can adjust your bids for locations, days, times, and any ad group-level, but only separately. FALSE TRUE None 7. Quality score on the Display network takes into account the following factors: Ad's past performance on that Display Network page Ad's past performance on similar Display Network pages Landing page quality All of the above None 8. Ads on Google Display network need to be approved as ______ to gain impressions. Child safe Family safe Non-erotic Adult only None 9. Chael wants to set default ad group level bids for both managed and automatic placements. Is this possible? Yes No None 10. You can specify certain hours or days of the week when you want your ads to show using Ad Schedule feature, but is it possible to schedule start and end dates for your ad extensions? No Yes None Time's up
