Google Display Network 1. Using ________ targeting you can reach visitors across the Google Display Network who’ve demonstrated specific preferences, regardless of whether your ad correlates with the particular topic of the page they're currently on. Interest category Contextual Placement Topic None 2. Majority of sites in the Google Display network allow demographic bidding TRUE FALSE None 3. Jack’s main goal is to have the widest reach possible on the certain Google Display Network placements. Which ad format should he use? Text Ad Video ad Rich media ad Most popular image ad format – small banner 468x60 None 4. For advertisers with multiple video assets that would like to share video stories through Youtube, then a_________ may be another option to share the brand message: Youtube broadcast point Youtube Brand Cannel Youtube media plan Display ad planner None 5. YouTube's large global audience (800MM unique users per month) makes it the ___ largest video property on the web. 4th 3rd 2nd 1st None 6. To make sure that marketing message gets across to potential clients, advertiser should: Do not mention prices Make sure that key messaging appears before animation Include key messaging and call-to-action at the end of animation Not include loop animations None 7. This tool can be used to identify new and better performing sites to include in your Display campaigns. Display ad planner Display ad builder Google analytics Opportunities tab None 8. How can you access the performance statistics of your AdWords ads on Youtube? Directly through the AdWords Interface Using Youtube analytics By requesting a report from your Google representative It can’t be done None 9. You can set your bid adjustments on the location and device level. It is also possible to adjust your bid at a certain time of the day. TRUE FALSE None 10. You can extend the reach of your existing campaigns that already use keyword, placement or topic targeting by adding: Advanced targeting features Category targeting Interest category targeting Automatic targeting None Time's up