Google Display Network 1. Demographic bidding is available for display campaigns in Youtube. TRUE FALSE None 2. To reach potential customers who are searching with words and phrases relevant to your area of business, you can use: Display advertising Search advertising Mobile display advertising Youtube advertising None 3. Most larger advertisers and agencies choose to buy placements on YouTube on a reservation basis, using either ______ or ______ bidding. CPC,CPM CPM, CPD CPC, CPD CPM,CPA None 4. Chael wants to set default ad group level bids for both managed and automatic placements. Is this possible? Yes No None 5. Which of the following is not a best practice for direct response campaign? Use keyword contextual targeting. Contextual targeting is best suited for driving performance and cost-efficient conversions. Exclude irrelevant placements. You can get more qualified traffic by excluding sites that don't perform well for you based on historic data, or are irrelevant to your product. Include negative keywords. This will prevent ads from showing on irrelevant themes Use CPM bidding. If you have good advert that has higher CTR it might be worth trying CPM bidding instead of CPC, because you will receive more traffic for less price None 6. Most larger advertisers and agencies choose to buy placements on YouTube on a reservation basis, using either ______ or ______ bidding. CPC,CPM CPM, CPD CPC, CPD CPM,CPA None 7. Youtube can serve your ads: Near videos of such established properties like New York Times Near such YouTube hits like Charlie Bit Me or similar videos Near videos that are part of the YouTube Partnership Program Near videos identified as claimed copyright content None 8. Placement targeting on the Google display network offers more flexibility of bidding options. TRUE FALSE None 9. If English speaking user is located in Spain and doesn’t specify a language preference, he will see: Ads targeted to Spanish speakers Ads targeted to English speakers Ads targeted to English and Spanish speakers Ads targeted to the language that was selected as default in Regional Settings None 10. A campaign is eligible to use CPM bidding if: It targets Google Display network It targets Google Search network It targets Google search partner sites It is an account that uses prepay billing None Time's up
