Google Display Network 1. Using ________ targeting you can reach visitors across the Google Display Network who’ve demonstrated specific preferences, regardless of whether your ad correlates with the particular topic of the page they're currently on. Interest category Contextual Placement Topic None 2. The benefits for marketers on YouTube are: Methods for delivering your message and protecting your brand in safe environments. Access to a large community of users that are highly engaged with the content they are consuming. Simple self-service platforms for delivering and measuring the effectiveness of your advertising. Lower CPVs than almost all other display network websites None 3. Ruslan‘s electronic component business is running a “Display Network only - All features” campaign. He knows that his keyword “USB flash drive” performs well on Fridays, and when he targets the “Computer memory” topic. First, he sets a custom bid of $ $2.30 $2.44 $2.64 $2.94 None 4. To reach potential customers who are searching with words and phrases relevant to your area of business, you can use: Display advertising Search advertising Mobile display advertising Youtube advertising None 5. How can you access the performance statistics of your AdWords ads on Youtube? Directly through the AdWords Interface Using Youtube analytics By requesting a report from your Google representative It can’t be done None 6. Using ad text that encourages user to click on the ad can help advertiser to improve Quality score of his ad. TRUE FALSE None 7. Which of the following placements are available for advertisers on a reservation basis? Youtube in-stream Youtube in-slate Youtube run-of-site Youtube homepage None 8. There are two ways to place ads onto YouTube. TRUE FALSE None 9. Can an individual website be considered a placement? Yes, a placement can be an entire website No, placement is only a subset of website None 10. In Google Display network advertisers can choose the way of reaching their potential customers at the right place and time by: Selecting specific pages to show their ads on Reaching users by topics and keywords Find users by their interests Reach people who already visited your website, but haven’t completed a goal None Time's up
