Google Display Network 1. You can adjust your bids for locations, days, times, and any ad group-level, but only separately. FALSE TRUE None 2. You can identify sites that are performing well, in addition to those that are performing poorly, by: Generating Website performance report Checking Google Analytics statistics for additional insights Reviewing placements through Networks tab Generating Placement performance report Generating Website performance report None 3. Which of the following is a valid display network ad format? 120x120 150x150 250x250 300x300 None 4. Interest category enables marketer to target a user based on their video viewing history and their: Gender Age Hobbies and interests Browsing history None 5. To make sure that marketing message gets across to potential clients, advertiser should: Do not mention prices Make sure that key messaging appears before animation Include key messaging and call-to-action at the end of animation Not include loop animations None 6. Where can Google Ads appear on the Display Network? On Youtube On Google property Vimeo On Google Finance On Gmail None 7. You can create ad extensions not only at the campaign level, but also at the ad group level. FALSE TRUE None 8. If your campaign cost-per-acquisition (CPA) is below your CPA goals, you should ____ your bids to _______ acquisition volume. Optimize, decrease Raise, increase Lower, decrease Lower, increase None 9. Why would an advertiser choose to set ad rotation to “rotate” instead of “optimize”? He wants to test newly added ads In order to show ads with better performance To show ads with better CTR To make sure that quality score is not affected None 10. For e-commerce sites with lots of different products to offer , it would be effective strategy to use remarketing with dynamically created ads to reach customers who already visited particular product page of that website. This type of remarketing is call Choose „Display Network only - Remarketing" as your campaign type Choose „Display Network only – Dynamic Remarketing" as your campaign type Choose „Display Network only - Remarketing" as your campaign type only if you have Google Merchant Center Account Choose „Display Network only – Dynamic Remarketing" as your campaign type only if you have Google Merchant Center Account None Time's up