Google Display Network 1. To make sure that marketing message gets across to potential clients, advertiser should: Do not mention prices Make sure that key messaging appears before animation Include key messaging and call-to-action at the end of animation Not include loop animations None 2. Most larger advertisers and agencies choose to buy placements on YouTube on a reservation basis, using either ______ or ______ bidding. CPC,CPM CPM, CPD CPC, CPD CPM,CPA None 3. In the respect of topic targeting, when you target a top-level topic, you also target all related subtopics. Later in reports you will see the detailed statistics for all subtopics. TRUE FALSE None 4. What other assets apart from Diplay and Video are available for advertising on Youtube? MPU Standard banner Rich media Homepage masthead None 5. Which powerful tool advertisers can use to refine and optimize their display campaign? Conversion optimizer Ad planner Placement tool Google Analytics None 6. CPM stands for cost per _____ impressions. Million Thousand Multi Ten thousand None 7. Using ________ targeting you can reach visitors across the Google Display Network who’ve demonstrated specific preferences, regardless of whether your ad correlates with the particular topic of the page they're currently on. Interest category Contextual Placement Topic None 8. Which metric would be most helpful to an advertiser who is interested in a direct response? Ad position CTR Impressions CPA None 9. When adjusting bids, you should remember: Experiment with your bids frequently for best results Don’t adjust bids too frequently None 10. Where can Google Ads appear on the Display Network? On Youtube On Google property Vimeo On Google Finance On Gmail None Time's up
