Google Display Network – Mandeep Singh

When customers browse a Display network site on their mobile phone, mobile optimized text ads will be given preference over standard image ad s .

FALSE

TRUE

The Display Network reaches ____ of unique Internet users around the world (source: DoubleClick Ad Planner), including people speaking more than 30 languages in over 100 countries.

63%

73%

83%

93%

There are two ways to place ads onto YouTube.

TRUE

FALSE

1-per-click conversions are useful to measure ______, many-per-click conversions are useful to measure______.

Leads, sign-ups

Unique customer acquisition, purchases

Leads, purchases

Sign-ups, purchases

In Google Display network, this form of targeting better suits advertisers focused on performance and cost-efficient conversions since ads will provide useful information to readers and attract an audience with an established interest in your message.

Direct advertising targeting

Placement targeting

Automatic targeting

Contextual targeting

You can specify certain hours or days of the week when you want your ads to show using Ad Schedule feature, but is it possible to schedule start and end dates for your ad extensions?

Yes

The following methods can help advertiser to refine his display campaign:

Using site and category exclusion tool

Using Display Ad planner to analyze your campaign performance

Creating tightly themed keyword lists

Using negative keywords

Ad scheduling allows an advertiser to adjust their bids based on the time of day of week. It’s also known as:

Bid scheduler

Time parting

Day parting

Ad time manager

Using ad text that encourages user to click on the ad can help advertiser to improve Quality score of his ad.

TRUE

FALSE

10.

If your campaign cost-per-acquisition (CPA) is below your CPA goals, you should ____ your bids to _______ acquisition volume.

Optimize, decrease

Raise, increase

Lower, decrease

Lower, increase