Google Display Network 1. In Google Display network, this form of targeting better suits advertisers focused on performance and cost-efficient conversions since ads will provide useful information to readers and attract an audience with an established interest in your message. Direct advertising targeting Placement targeting Automatic targeting Contextual targeting None 2. What could be the reason for ads not to show on a certain managed placement? Ads are approved, but they marked as “Limited” Placement does not accept ad sizes that that advertiser has in his campaign Very low bid Ads had been marked “Family Safe” None 3. In Google Display network, this form of targeting better suits advertisers focused on performance and cost-efficient conversions since ads will provide useful information to readers and attract an audience with an established interest in your message. Direct advertising targeting Placement targeting Automatic targeting Contextual targeting None 4. If you don't enable ______ bids, AdWords will use your ad group _______ bid. Manual, Optimized Custom, default Default, optimized Automatic, optimized None 5. For e-commerce sites with lots of different products to offer , it would be effective strategy to use remarketing with dynamically created ads to reach customers who already visited particular product page of that website. This type of remarketing is call Choose „Display Network only - Remarketing" as your campaign type Choose „Display Network only – Dynamic Remarketing" as your campaign type Choose „Display Network only - Remarketing" as your campaign type only if you have Google Merchant Center Account Choose „Display Network only – Dynamic Remarketing" as your campaign type only if you have Google Merchant Center Account None 6. Ads on the display network typically have higher CTR compared to search network. TRUE FALSE None 7. What display assets are available for advertising on Youtube? Multi Purpose Unit Standard Banner Rich Media InVideo None 8. Is it possible to create remarketing lists for search ads? Yes No None 9. The key success metrics for branding campaigns are: CPM, frequency Reach, frequency Reach, conversions Reach, awareness None 10. Which of the following placements are available for advertisers on a reservation basis? Youtube in-stream Youtube in-slate Youtube run-of-site Youtube homepage None Time's up
