Google Display Network 1. You can improve your quality score by: Ensuring that your bid is high enough to compete in the auction Ensuring that your keyword list has keywords that relate to a single specific theme Editing your ad, including a clear call-to action for users Verifying that your page is easy to navigate and relevant to your ad None 2. Youtube Partner watch pages are watch pages: with premium partner content vetted by YouTube with videos vetted by Youtube with videos that receive more than 1000 views daily displayed on other partner sites in the display network None 3. Within one day after launching a new display network campaign, advertiser should ensure that: Daily budget is being met Cost per acquisition is not too low campaign is active and getting impressions Google analytics is enabled None 4. In the respect of topic targeting, when you target a top-level topic, you also target all related subtopics. Later in reports you will see the detailed statistics for all subtopics. TRUE FALSE None 5. This tool can be used to identify new and better performing sites to include in your Display campaigns. Display ad planner Display ad builder Google analytics Opportunities tab None 6. Which of the following is a valid display network ad format? 120x120 150x150 250x250 300x300 None 7. If user has previously visited your site without buying anything, how can you connect with this potential customer again? By creating customer lists and contacting them individually By using remarketing feature By using Dynamic remarketing feature By using remarketing lists for search ads None 8. Enhanced campaigns give advertiser the ability to track additional conversion types such as: Calls App downloads Page per visit Time on page None 9. Before making significant changes, advertiser should wait until there is enough click or conversion data available. 5-20 clicks per site 1 to 2 conversions 20-40 clicks per site 5+ conversions, 100+ clicks per site 10+ conversions, 150+ clicks per site None 10. The key success metrics for branding campaigns are: CPM, frequency Reach, frequency Reach, conversions Reach, awareness None Time's up
