Google Display Network

1. 

Most larger advertisers and agencies choose to buy placements on YouTube on a reservation basis, using either ______ or ______ bidding.

2. 

Placement targeting on the Google display network offers more flexibility of bidding options.

3. 

Within one day after launching a new display network campaign, advertiser should ensure that:

4. 

What other assets apart from Diplay and Video are available for advertising on Youtube?

5. 

When running Display campaign, it’s recommended to correct your targeting in the Networks tab by excluding sites in the week 2 or 3 of campaign launch.

6. 

Rupert wants to see data for placement performance. He needs to click on the:

7. 

1-per-click conversions are useful to measure ______, many-per-click conversions are useful to measure______.

8. 

To reach potential customers who are searching with words and phrases relevant to your area of business, you can use:

9. 

1-per-click conversions are useful to measure ______, many-per-click conversions are useful to measure______.

10. 

CPM stands for cost per _____ impressions.