Google Display Network – Mandeep Singh

If user has previously visited your site without buying anything, how can you connect with this potential customer again?

By creating customer lists and contacting them individually

By using remarketing feature

By using Dynamic remarketing feature

By using remarketing lists for search ads

You can set your bid adjustments on the location and device level. It is also possible to adjust your bid at a certain time of the day.

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In Google Display network advertisers can choose the way of reaching their potential customers at the right place and time by:

Selecting specific pages to show their ads on

Reaching users by topics and keywords

Find users by their interests

Reach people who already visited your website, but haven’t completed a goal

The following ad formats are available in Adwords for video:

In-slate, in-stream, in-display

In-search, in-stream, in-overlay

In-search, in-display, in-stream

In-display, in-search, in-slate

When you manually targeting certain sites, consider:

Tailoring the color scheme of your display ads to match the publishers' pages

Using clear call-to-action flashing text

Using JPEG and GIF images to improve aesthetics and unique look of your display ad

Using bright colors to attract more customers

Google does not accept ads that promote alcoholic beverages.

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The following option is best suited to an advertiser interested in branding:

CPA

CPC

CPM

eCPM

How can you access the performance statistics of your AdWords ads on Youtube?

Directly through the AdWords Interface

Using Youtube analytics

By requesting a report from your Google representative

It can’t be done

One of the best practices to consider when optimizing bids for display campaigns is to:

Adjust bids on the ad group level

Adjust bids on the campaign level

Adjust bids on the placement leve

Adjust bids across multiple levels

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When running Display campaign, it’s recommended to correct your targeting in the Networks tab by excluding sites in the week 2 or 3 of campaign launch.

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