Google Display Network – Mandeep Singh

Is it possible to create remarketing lists for search ads?

Yes

The following ads can be shown on Google display network:

Image ads

Video ads

Mobile text ads

Text ads

When you manually targeting certain sites, consider:

Tailoring the color scheme of your display ads to match the publishers' pages

Using clear call-to-action flashing text

Using JPEG and GIF images to improve aesthetics and unique look of your display ad

Using bright colors to attract more customers

Advertiser can choose from different types of formats to advertise on Google Display Network, including:

Text ads

Ads that include photos and artwork

Ads with animation longer than 30 seconds or other types of motion

Video ads

Why would an advertiser choose to set ad rotation to “rotate” instead of “optimize”?

He wants to test newly added ads

In order to show ads with better performance

To show ads with better CTR

To make sure that quality score is not affected

Where will TrueView in-stream video ads appear?

on video publisher pages in the Google Display Network and Youtube

on YouTube Videos only

on video publisher pages outside the network

on the YouTube Search results page

1-per-click conversions are useful to measure ______, many-per-click conversions are useful to measure______.

Leads, sign-ups

Unique customer acquisition, purchases

Leads, purchases

Sign-ups, purchases

If you are already targeting individual placements and would like to target some specific topic too, you should create separate campaign.

TRUE

FALSE

Remarketing allows advertisers to target ads to users:

That are interested in certain topics

That previously saw your ad

That have visited the advertisers website

That visited the advertisers website and converted

10.

One of the best practices to consider when optimizing bids for display campaigns is to:

Adjust bids on the ad group level

Adjust bids on the campaign level

Adjust bids on the placement leve

Adjust bids across multiple levels