Google Display Network 1. Where can advertisers access display ad inventory? From publisher partners in Google AdSense program From Doubleclick Ad Exchange From publisher partners in Google AdSense program and the DoubleClick Ad Exchange From Display Network Ad Planner, Image Ad Builder and Doubleclick Ad Exchange None 2. Youtube can serve your ads: Near videos of such established properties like New York Times Near such YouTube hits like Charlie Bit Me or similar videos Near videos that are part of the YouTube Partnership Program Near videos identified as claimed copyright content None 3. Advertiser can make bid adjustments at which level? Campaign, ad group, keyword Campaign, ad group Ad, keyword Keyword, Ad group None 4. The following option is best suited to an advertiser interested in branding: CPA CPC CPM eCPM None 5. Best practice when creating ads in Display ad builder is: Preview while creating your ad, review all selected sizes, edit the final version of your ad in Photoshop Review all selected ads, use Picasa to edit your ads Preview while creating your ad, review all selected sizes, use Google image editing software Preview while creating your ad, review all selected sizes, use image editing software None 6. To run display ads in Adwords, the campaign must be opted to: Location targeting CPM and CPA bidding Google Display Network Google Search and Destroy Network None 7. Is it possible to create remarketing lists for search ads? Yes No None 8. How can you increase the quality score of your display ad? Increase CPCs Make your landing page more relevant to your ads Decrease the loading time of the landing page Test all possible image ad sizes None 9. What display assets are available for advertising on Youtube? Multi Purpose Unit Standard Banner Rich Media InVideo None 10. In Google Display network, this form of targeting better suits advertisers focused on performance and cost-efficient conversions since ads will provide useful information to readers and attract an audience with an established interest in your message. Direct advertising targeting Placement targeting Automatic targeting Contextual targeting None Time's up
