Google Display Network 1. 1-per-click conversions are useful to measure ______, many-per-click conversions are useful to measure______. Leads, sign-ups Unique customer acquisition, purchases Leads, purchases Sign-ups, purchases None 2. The main benefit for separating search and display campaigns is: Different bids for search and display network ads More control over budgets and ad spend across campaign Target placements more precisely Separate CPA bids None 3. The following ad formats are available in Adwords for video: In-slate, in-stream, in-display In-search, in-stream, in-overlay In-search, in-display, in-stream In-display, in-search, in-slate None 4. Quality score on the Display network takes into account the following factors: Ad's past performance on that Display Network page Ad's past performance on similar Display Network pages Landing page quality All of the above None 5. Before making significant changes, advertiser should wait until there is enough click or conversion data available. 5-20 clicks per site 1 to 2 conversions 20-40 clicks per site 5+ conversions, 100+ clicks per site 10+ conversions, 150+ clicks per site None 6. The following option is best suited to an advertiser interested in branding: CPA CPC CPM eCPM None 7. Can an individual website be considered a placement? Yes, a placement can be an entire website No, placement is only a subset of website None 8. The following ads can be shown on Google display network: Image ads Video ads Mobile text ads Text ads None 9. Where can advertisers access display ad inventory? From publisher partners in Google AdSense program From Doubleclick Ad Exchange From publisher partners in Google AdSense program and the DoubleClick Ad Exchange From Display Network Ad Planner, Image Ad Builder and Doubleclick Ad Exchange None 10. When running Display campaign, it’s recommended to correct your targeting in the Networks tab by excluding sites in the week 2 or 3 of campaign launch. FALSE TRUE None Time's up
