Google Display Network

1. 

Before picking the sites to advertise on, you should make sure that:

2. 

When customers browse a Display network site on their mobile phone, mobile optimized text ads will be given preference over standard image ad s .

3. 

Youtube can serve your ads:

4. 

Direct response advertisers are typically concerned with:

5. 

If your campaign cost-per-acquisition (CPA) is below your CPA goals, you should ____ your bids to _______ acquisition volume.

6. 

When running Display campaign, it’s recommended to correct your targeting in the Networks tab by excluding sites in the week 2 or 3 of campaign launch.

7. 

Majority of sites in the Google Display network allow demographic bidding

8. 

Most larger advertisers and agencies choose to buy placements on YouTube on a reservation basis, using either ______ or ______ bidding.

9. 

Demographic bidding is available for display campaigns in Youtube.

10. 

In Google Display network advertisers can choose the way of reaching their potential customers at the right place and time by: