Google Display Network 1. Before making significant changes, advertiser should wait until there is enough click or conversion data available. 5-20 clicks per site 1 to 2 conversions 20-40 clicks per site 5+ conversions, 100+ clicks per site 10+ conversions, 150+ clicks per site None 2. Ads on Google Display network need to be approved as ______ to gain impressions. Child safe Family safe Non-erotic Adult only None 3. For advertisers with multiple video assets that would like to share video stories through Youtube, then a_________ may be another option to share the brand message: Youtube broadcast point Youtube Brand Cannel Youtube media plan Display ad planner None 4. Can an individual website be considered a placement? Yes, a placement can be an entire website No, placement is only a subset of website None 5. Is it possible to create remarketing lists for search ads? Yes No None 6. Youtube Partner watch pages are watch pages: with premium partner content vetted by YouTube with videos vetted by Youtube with videos that receive more than 1000 views daily displayed on other partner sites in the display network None 7. The key success metrics for branding campaigns are: CPM, frequency Reach, frequency Reach, conversions Reach, awareness None 8. You can create ad extensions not only at the campaign level, but also at the ad group level. FALSE TRUE None 9. Brock wishes to view statistics on specific properties that displayed their ads. He should run a: url performance report domain performance report campaign performance report placement performance report None 10. You can adjust your bids for locations, days, times, and any ad group-level, but only separately. FALSE TRUE None Time's up