Google Display Network 1. Majority of sites in the Google Display network allow demographic bidding TRUE FALSE None 2. The following ad formats are available in Adwords for video: In-slate, in-stream, in-display In-search, in-stream, in-overlay In-search, in-display, in-stream In-display, in-search, in-slate None 3. How can you access the performance statistics of your AdWords ads on Youtube? Directly through the AdWords Interface Using Youtube analytics By requesting a report from your Google representative It can’t be done None 4. The first step you need to take to start using remarketing lists for search ads is: Create remarketing lists in Audiences Place remarketing tags accross your website Choose „Search Network only – Remarketing“ when you create your campaign Choose "Search Network only - All features" when you create your campaign None 5. Best practice when creating ads in Display ad builder is: Preview while creating your ad, review all selected sizes, edit the final version of your ad in Photoshop Review all selected ads, use Picasa to edit your ads Preview while creating your ad, review all selected sizes, use Google image editing software Preview while creating your ad, review all selected sizes, use image editing software None 6. Can an individual website be considered a placement? Yes, a placement can be an entire website No, placement is only a subset of website None 7. If a user on Youtube doesn’t set his language preference, his default language is determined by: His video viewing history His google browsing history His location His operating system preferred language None 8. You can improve your quality score by: Ensuring that your bid is high enough to compete in the auction Ensuring that your keyword list has keywords that relate to a single specific theme Editing your ad, including a clear call-to action for users Verifying that your page is easy to navigate and relevant to your ad None 9. You can adjust your bids for locations, days, times, and any ad group-level, but only separately. FALSE TRUE None 10. Using ad text that encourages user to click on the ad can help advertiser to improve Quality score of his ad. TRUE FALSE None Time's up
