Google Display Network

1. 

The first step you need to take to start using remarketing in your display campaign is:

2. 

Impressions and clicks are not that important in measuring direct response campaigns.

3. 

You can improve your quality score by:

4. 

To reach potential customers who are searching with words and phrases relevant to your area of business, you can use:

5. 

YouTube's large global audience (800MM unique users per month) makes it the ___ largest video property on the web.

6. 

If user has previously visited your site without buying anything, how can you connect with this potential customer again?

7. 

In contextually targeted campaign, it’s a good idea to have between _____ keywords in each ad group.

8. 

When customers browse a Display network site on their mobile phone, mobile optimized text ads will be given preference over standard image ad s .

9. 

Before making significant changes, advertiser should wait until there is enough click or conversion data available.

10. 

You can create ad extensions not only at the campaign level, but also at the ad group level.