Google Display Network 1. Before making significant changes, advertiser should wait until there is enough click or conversion data available. 5-20 clicks per site 1 to 2 conversions 20-40 clicks per site 5+ conversions, 100+ clicks per site 10+ conversions, 150+ clicks per site None 2. There are two ways to place ads onto YouTube. TRUE FALSE None 3. Which of the following placements are available for advertisers on a reservation basis? Youtube in-stream Youtube in-slate Youtube run-of-site Youtube homepage None 4. Which of the following is a valid display network ad format? 120x120 150x150 250x250 300x300 None 5. How can you increase the quality score of your display ad? Increase CPCs Make your landing page more relevant to your ads Decrease the loading time of the landing page Test all possible image ad sizes None 6. A campaign is eligible to use CPM bidding if: It targets Google Display network It targets Google Search network It targets Google search partner sites It is an account that uses prepay billing None 7. Placement targeting on the Google display network offers more flexibility of bidding options. TRUE FALSE None 8. The following feature is available only for display network campaign: CPA bidding Language targeting Frequency capping Conversion optimizer None 9. Youtube is the ____ largest property in the world First Second Third Fourth None 10. Ads on Google Display network need to be approved as ______ to gain impressions. Child safe Family safe Non-erotic Adult only None Time's up
