Google Display Network – Mandeep Singh

A display ad can show in the same places as a text ad on YouTube, and also:

to the right of a video on the Watch Page

as an InVideo overlay at the bottom 20% of the video being played

to the left of a video on a watch page

on the Search Results Page

Demographic bidding is available for display campaigns in Youtube.

TRUE

FALSE

Direct response advertisers are typically concerned with:

Cost for impression

Cost for conversion

Cost per click

ROI

Before picking the sites to advertise on, you should make sure that:

They are relevant you your business

They support all ad formats that can be created using Display Ad Builder

They support your ad formats

They support all ad formats that can be created using Display Ad Builder or other third party ad creation tools

In contextually targeted campaign, it’s a good idea to have between _____ keywords in each ad group.

0-10

15-May

May-50

20-50

Is it possible to create remarketing lists for search ads?

Yes

The key success metrics for branding campaigns are:

CPM, frequency

Reach, frequency

Reach, conversions

Reach, awareness

How can advertiser import additional Google Analytics metrics such as Bounce rate and avg. visit duration?

When creating new campaign select “Import data from Google Analytics”

Tools> Google Analytics> Import data to AdWords, then enable Google analytics metric columns directly in the AdWords interface

After linking your Adwords and Analytics accounts, select My Account> Linked Accounts> Google Analytics, choose your property, now you can enable additional metrics directly in the Adwords interface

It’s not possible

Your ad’s historical performance on a site matters when quality score is calculated on Google display network.

TRUE

FALSE

10.

Adwords metric “Play Rate” shows:

There’s no such metric

Number of times a Click-to-play video ad was played

Number of times a Click-to-play video ad was played divided by the total number of impressions

Number of times a Click-to-play video ad was played divided by the total number of impressions multiplied by 100