Google Display Network 1. When measuring the performance of the branding campaign, CTR metric isn’t that helpful. TRUE FALSE None 2. To make sure that marketing message gets across to potential clients, advertiser should: Do not mention prices Make sure that key messaging appears before animation Include key messaging and call-to-action at the end of animation Not include loop animations None 3. Where can Google Ads appear on the Display Network? On Youtube On Google property Vimeo On Google Finance On Gmail None 4. If a user on Youtube doesn’t set his language preference, his default language is determined by: His video viewing history His google browsing history His location His operating system preferred language None 5. In Google Display network advertisers can choose the way of reaching their potential customers at the right place and time by: Selecting specific pages to show their ads on Reaching users by topics and keywords Find users by their interests Reach people who already visited your website, but haven’t completed a goal None 6. CPM stands for cost per _____ impressions. Million Thousand Multi Ten thousand None 7. The first thing advertiser should do after launching his new display campaign is to: Make sure it’s active and receiving impressions Correct your targeting Evaluate its performance Wait for critical mass of data None 8. 1-per-click conversions are useful to measure ______, many-per-click conversions are useful to measure______. Leads, sign-ups Unique customer acquisition, purchases Leads, purchases Sign-ups, purchases None 9. You can extend the reach of your existing campaigns that already use keyword, placement or topic targeting by adding: Advanced targeting features Category targeting Interest category targeting Automatic targeting None 10. The following ads can be shown on Google display network: Image ads Video ads Mobile text ads Text ads None Time's up
