Google Display Network 1. What display assets are available for advertising on Youtube? Multi Purpose Unit Standard Banner Rich Media InVideo None 2. What other assets apart from Diplay and Video are available for advertising on Youtube? MPU Standard banner Rich media Homepage masthead None 3. You can create ad extensions not only at the campaign level, but also at the ad group level. FALSE TRUE None 4. Within one day after launching a new display network campaign, advertiser should ensure that: Daily budget is being met Cost per acquisition is not too low campaign is active and getting impressions Google analytics is enabled None 5. Interest category enables marketer to target a user based on their video viewing history and their: Gender Age Hobbies and interests Browsing history None 6. What other assets apart from Diplay and Video are available for advertising on Youtube? MPU Standard banner Rich media Homepage masthead None 7. One of the best practices to consider when optimizing bids for display campaigns is to adjust bids more frequently. TRUE FALSE None 8. Which of the following is not a best practice for direct response campaign? Use keyword contextual targeting. Contextual targeting is best suited for driving performance and cost-efficient conversions. Exclude irrelevant placements. You can get more qualified traffic by excluding sites that don't perform well for you based on historic data, or are irrelevant to your product. Include negative keywords. This will prevent ads from showing on irrelevant themes Use CPM bidding. If you have good advert that has higher CTR it might be worth trying CPM bidding instead of CPC, because you will receive more traffic for less price None 9. Which of the following placements are available for advertisers on a reservation basis? Youtube in-stream Youtube in-slate Youtube run-of-site Youtube homepage None 10. Those advertisers are typically concerned with ensuring their message reaches their target audience, while maintaining control of the cost per impression of their ads? Brand Advertisers Direct response advertisers None Time's up
