Google Display Network 1. Using ________ targeting you can reach visitors across the Google Display Network who’ve demonstrated specific preferences, regardless of whether your ad correlates with the particular topic of the page they're currently on. Interest category Contextual Placement Topic None 2. The first step you need to take to start using remarketing in your display campaign is: Create remarketing lists in Audiences Place remarketing tags accross your website Choose „Display Network only – Remarketing“ when you create your campaign Choose „ Display Network and Remarketing“ when you create your campaign None 3. 1-per-click conversions are useful to measure ______, many-per-click conversions are useful to measure______. Leads, sign-ups Unique customer acquisition, purchases Leads, purchases Sign-ups, purchases None 4. Where will TrueView in-stream video ads appear? on video publisher pages in the Google Display Network and Youtube on YouTube Videos only on video publisher pages outside the network on the YouTube Search results page None 5. You can create ad extensions not only at the campaign level, but also at the ad group level. FALSE TRUE None 6. 1-per-click conversions are useful to measure ______, many-per-click conversions are useful to measure______. Leads, sign-ups Unique customer acquisition, purchases Leads, purchases Sign-ups, purchases None 7. When pop-up is relevant to your landing page, you can use it. FALSE TRUE None 8. The following option is best suited to an advertiser interested in branding: CPA CPC CPM eCPM None 9. Why would an advertiser choose to set ad rotation to “rotate” instead of “optimize”? He wants to test newly added ads In order to show ads with better performance To show ads with better CTR To make sure that quality score is not affected None 10. Advertiser can make bid adjustments at which level? Campaign, ad group, keyword Campaign, ad group Ad, keyword Keyword, Ad group None Time's up
