Google Display Network 1. Jack is a car salesman and he noticed that visitors who are interested in websites related to parenting are 30% more likely to buy his cars than the typical website visitor. What should he change in his targeting to benefit from that? He should increase his bid for all categories that are close to parenting by 30%. He should choose to bid 30% more to show the ad to visitors who have interest in parenting websites He should choose to bid 30% more to show the ad to visitors who have interest in car related websites He should include all interest categories that are close to Parenting None 2. A display ad can show in the same places as a text ad on YouTube, and also: to the right of a video on the Watch Page as an InVideo overlay at the bottom 20% of the video being played to the left of a video on a watch page on the Search Results Page None 3. Advertiser can make bid adjustments at which level? Campaign, ad group, keyword Campaign, ad group Ad, keyword Keyword, Ad group None 4. You can specify certain hours or days of the week when you want your ads to show using Ad Schedule feature, but is it possible to schedule start and end dates for your ad extensions? No Yes None 5. One of the best practices to consider when optimizing bids for display campaigns is to: Adjust bids on the ad group level Adjust bids on the campaign level Adjust bids on the placement leve Adjust bids across multiple levels None 6. How can you access the performance statistics of your reservation ads on Youtube? Directly through the AdWords Interface Using Youtube analytics By requesting a report from your Google representative It can’t be done None 7. Ads on the display network typically have higher CTR compared to search network. TRUE FALSE None 8. Ad scheduling allows an advertiser to adjust their bids based on the time of day of week. It’s also known as: Bid scheduler Time parting Day parting Ad time manager None 9. One of the best practices to consider when optimizing bids for display campaigns is to: Adjust bids on the ad group level Adjust bids on the campaign level Adjust bids on the placement leve Adjust bids across multiple levels None 10. In the respect of topic targeting, when you target a top-level topic, you also target all related subtopics. Later in reports you will see the detailed statistics for all subtopics. TRUE FALSE None Time's up
