Google Display Network 1. Advertiser can make bid adjustments at which level? Campaign, ad group, keyword Campaign, ad group Ad, keyword Keyword, Ad group None 2. Before making significant changes, advertiser should wait until there is enough click or conversion data available. 5-20 clicks per site 1 to 2 conversions 20-40 clicks per site 5+ conversions, 100+ clicks per site 10+ conversions, 150+ clicks per site None 3. One of the best practices to consider when optimizing bids for display campaigns is to: Adjust bids on the ad group level Adjust bids on the campaign level Adjust bids on the placement leve Adjust bids across multiple levels None 4. Before making significant changes, advertiser should wait until there is enough click or conversion data available. 5-20 clicks per site 1 to 2 conversions 20-40 clicks per site 5+ conversions, 100+ clicks per site 10+ conversions, 150+ clicks per site None 5. To reach potential customers who are searching with words and phrases relevant to your area of business, you can use: Display advertising Search advertising Mobile display advertising Youtube advertising None 6. You can extend the reach of your existing campaigns that already use keyword, placement or topic targeting by adding: Advanced targeting features Category targeting Interest category targeting Automatic targeting None 7. How can you access the performance statistics of your AdWords ads on Youtube? Directly through the AdWords Interface Using Youtube analytics By requesting a report from your Google representative It can’t be done None 8. Advertiser can make bid adjustments at which level? Campaign, ad group, keyword Campaign, ad group Ad, keyword Keyword, Ad group None 9. The first step you need to take to start using remarketing in your display campaign is: Create remarketing lists in Audiences Place remarketing tags accross your website Choose „Display Network only – Remarketing“ when you create your campaign Choose „ Display Network and Remarketing“ when you create your campaign None 10. Advertiser can choose from different types of formats to advertise on Google Display Network, including: Text ads Ads that include photos and artwork Ads with animation longer than 30 seconds or other types of motion Video ads None Time's up
