Google Display Network 1. In Google Display network, this form of targeting better suits advertisers focused on performance and cost-efficient conversions since ads will provide useful information to readers and attract an audience with an established interest in your message. Direct advertising targeting Placement targeting Automatic targeting Contextual targeting None 2. To reach potential customers who are searching with words and phrases relevant to your area of business, you can use: Display advertising Search advertising Mobile display advertising Youtube advertising None 3. Direct response advertisers are typically concerned with: Cost for impression Cost for conversion Cost per click ROI None 4. While most AdWords ads appear on YouTube Watch pages, there are also additional areas on YouTube where your AdWords ad can be shown such as ________. Doubleclick browse pages Search and Browse pages Browse pages Search pages None 5. The following ads can be shown on Google display network: Image ads Video ads Mobile text ads Text ads None 6. Where will TrueView in-stream video ads appear? on video publisher pages in the Google Display Network and Youtube on YouTube Videos only on video publisher pages outside the network on the YouTube Search results page None 7. Youtube Partner watch pages are watch pages: with premium partner content vetted by YouTube with videos vetted by Youtube with videos that receive more than 1000 views daily displayed on other partner sites in the display network None 8. Remarketing allows advertisers to target ads to users: That are interested in certain topics That previously saw your ad That have visited the advertisers website That visited the advertisers website and converted None 9. You can specify certain hours or days of the week when you want your ads to show using Ad Schedule feature, but is it possible to schedule start and end dates for your ad extensions? No Yes None 10. CPM stands for cost per _____ impressions. Million Thousand Multi Ten thousand None Time's up