Google Display Network 1. The position of a keyword-targeted ad on a Display Network page is determined by the maximum cost-per-click (CPC) of a keywords in an ad group. TRUE FALSE None 2. Ads on the display network typically have higher CTR compared to search network. TRUE FALSE None 3. Direct response advertisers are typically concerned with: Cost for impression Cost for conversion Cost per click ROI None 4. You can specify certain hours or days of the week when you want your ads to show using Ad Schedule feature, but is it possible to schedule start and end dates for your ad extensions? No Yes None 5. A campaign is eligible to use CPM bidding if: It targets Google Display network It targets Google Search network It targets Google search partner sites It is an account that uses prepay billing None 6. Jeff wants to target the specific group of websites for an advertising campaign. Which type of campaign should he choose? Contextual targeting Geographic targeting Content targeting Placement targeting None 7. Where will TrueView in-stream video ads appear? on video publisher pages in the Google Display Network and Youtube on YouTube Videos only on video publisher pages outside the network on the YouTube Search results page None 8. Motorcycle manufacturing company wants to create buzz for their new model. What advertising goals should be set in this situation? Increase of the return of investment Choose relevant destination URLs Drive customers engagement and increase impressions Increase in conversions None 9. Why would an advertiser choose to set ad rotation to “rotate” instead of “optimize”? He wants to test newly added ads In order to show ads with better performance To show ads with better CTR To make sure that quality score is not affected None 10. Most larger advertisers and agencies choose to buy placements on YouTube on a reservation basis, using either ______ or ______ bidding. CPC,CPM CPM, CPD CPC, CPD CPM,CPA None Time's up
