Google Display Network

1. 

Where can Google Ads appear on the Display Network?

2. 

Why would an advertiser choose to set ad rotation to “rotate” instead of “optimize”?

3. 

If your campaign cost-per-acquisition (CPA) is below your CPA goals, you should ____ your bids to _______ acquisition volume.

4. 

Enhanced campaigns give advertiser the ability to track additional conversion types such as:

5. 

You can experiment with a different colors, fonts and images in your ad, but if you’re targeting a specific placement, it’s recommended to:

6. 

You can adjust your bids for locations, days, times, and any ad group-level, but only separately.

7. 

For advertisers who have developed a video strategy, a _________ allows you to house and curate your video content.

8. 

To set up Dynamic remarketing, you need to have a Google Merchant Center Account

9. 

CPM stands for cost per _____ impressions.

10. 

You can improve your quality score by: