Google Display Network 1. How can you access the performance statistics of your reservation ads on Youtube? Directly through the AdWords Interface Using Youtube analytics By requesting a report from your Google representative It can’t be done None 2. If English speaking user is located in Spain and doesn’t specify a language preference, he will see: Ads targeted to Spanish speakers Ads targeted to English speakers Ads targeted to English and Spanish speakers Ads targeted to the language that was selected as default in Regional Settings None 3. Using ________ targeting you can reach visitors across the Google Display Network who’ve demonstrated specific preferences, regardless of whether your ad correlates with the particular topic of the page they're currently on. Interest category Contextual Placement Topic None 4. Impressions and clicks are not that important in measuring direct response campaigns. TRUE FALSE None 5. How can you access the performance statistics of your AdWords ads on Youtube? Directly through the AdWords Interface Using Youtube analytics By requesting a report from your Google representative It can’t be done None 6. Where will TrueView in-stream video ads appear? on video publisher pages in the Google Display Network and Youtube on YouTube Videos only on video publisher pages outside the network on the YouTube Search results page None 7. Topic targeting cannot be combined with Keyword targeting or Placement targeting. TRUE FALSE None 8. Ads on Google Display network need to be approved as ______ to gain impressions. Child safe Family safe Non-erotic Adult only None 9. To make sure that marketing message gets across to potential clients, advertiser should: Do not mention prices Make sure that key messaging appears before animation Include key messaging and call-to-action at the end of animation Not include loop animations None 10. When measuring the performance of the branding campaign, CTR metric isn’t that helpful. TRUE FALSE None Time's up
