Google Display Network 1. Before making significant changes, advertiser should wait until there is enough click or conversion data available. 5-20 clicks per site 1 to 2 conversions 20-40 clicks per site 5+ conversions, 100+ clicks per site 10+ conversions, 150+ clicks per site None 2. Using ________ targeting you can reach visitors across the Google Display Network who’ve demonstrated specific preferences, regardless of whether your ad correlates with the particular topic of the page they're currently on. Interest category Contextual Placement Topic None 3. In Google Display network advertisers can choose the way of reaching their potential customers at the right place and time by: Selecting specific pages to show their ads on Reaching users by topics and keywords Find users by their interests Reach people who already visited your website, but haven’t completed a goal None 4. In contextually targeted campaign, it’s a good idea to have between _____ keywords in each ad group. 0-10 15-May May-50 20-50 None 5. The following option is best suited to an advertiser interested in branding: CPA CPC CPM eCPM None 6. Best practice when creating ads in Display ad builder is: Preview while creating your ad, review all selected sizes, edit the final version of your ad in Photoshop Review all selected ads, use Picasa to edit your ads Preview while creating your ad, review all selected sizes, use Google image editing software Preview while creating your ad, review all selected sizes, use image editing software None 7. You can create ad extensions not only at the campaign level, but also at the ad group level. FALSE TRUE None 8. You can improve your quality score by: Ensuring that your bid is high enough to compete in the auction Ensuring that your keyword list has keywords that relate to a single specific theme Editing your ad, including a clear call-to action for users Verifying that your page is easy to navigate and relevant to your ad None 9. What display assets are available for advertising on Youtube? Multi Purpose Unit Standard Banner Rich Media InVideo None 10. Impressions and clicks are not that important in measuring direct response campaigns. TRUE FALSE None Time's up