Google Display Network 1. You can set your bid adjustments on the location and device level. It is also possible to adjust your bid at a certain time of the day. TRUE FALSE None 2. To get the best performance out of your display ads, consider following: Always use small images Use similar ad templates Use transparent JPG Make sure your URL is visible None 3. What other assets apart from Diplay and Video are available for advertising on Youtube? MPU Standard banner Rich media Homepage masthead None 4. Impressions and clicks are not that important in measuring direct response campaigns. TRUE FALSE None 5. Impressions and clicks are very important in measuring direct response campaigns. FALSE TRUE None 6. Can an individual website be considered a placement? Yes, a placement can be an entire website No, placement is only a subset of website None 7. ou can specify certain hours or days of the week when you want your ads to show using Ad Schedule feature, but is it possible to schedule start and end dates for your ad extensions? No Yes None 8. A campaign is eligible to use CPM bidding if: It targets Google Display network It targets Google Search network It targets Google search partner sites It is an account that uses prepay billing None 9. When pop-up is relevant to your landing page, you can use it. FALSE TRUE None 10. Before making significant changes, advertiser should wait until there is enough click or conversion data available. 5-20 clicks per site 1 to 2 conversions 20-40 clicks per site 5+ conversions, 100+ clicks per site 10+ conversions, 150+ clicks per site None Time's up
