Google Display Network 1. How can advertiser ensure that his image ad message gets across to his users? By including a strong call-to-action By including prices and promotions in the first frame of animation By including his key message and call to action in the final frame of animations By being explicit about his call to action None 2. You can extend the reach of your existing campaigns that already use keyword, placement or topic targeting by adding: Advanced targeting features Category targeting Interest category targeting Automatic targeting None 3. Impressions and clicks are not that important in measuring direct response campaigns. TRUE FALSE None 4. Brock wishes to view statistics on specific properties that displayed their ads. He should run a: url performance report domain performance report campaign performance report placement performance report None 5. You can extend the reach of your existing campaigns that already use keyword, placement or topic targeting by adding: Advanced targeting features Category targeting Interest category targeting Automatic targeting None 6. The following feature is available only for display network campaign: CPA bidding Language targeting Frequency capping Conversion optimizer None 7. Direct response advertisers are typically concerned with: Cost for impression Cost for conversion Cost per click ROI None 8. The position of a keyword-targeted ad on a Display Network page is determined by the maximum cost-per-click (CPC) of a keywords in an ad group. TRUE FALSE None 9. How can you increase the quality score of your display ad? Increase CPCs Make your landing page more relevant to your ads Decrease the loading time of the landing page Test all possible image ad sizes None 10. Where will TrueView in-stream video ads appear? on video publisher pages in the Google Display Network and Youtube on YouTube Videos only on video publisher pages outside the network on the YouTube Search results page None Time's up
