Google Display Network 1. Which of the following is not a best practice for direct response campaign? Use keyword contextual targeting. Contextual targeting is best suited for driving performance and cost-efficient conversions. Exclude irrelevant placements. You can get more qualified traffic by excluding sites that don't perform well for you based on historic data, or are irrelevant to your product. Include negative keywords. This will prevent ads from showing on irrelevant themes Use CPM bidding. If you have good advert that has higher CTR it might be worth trying CPM bidding instead of CPC, because you will receive more traffic for less price None 2. If your campaign cost-per-acquisition (CPA) is below your CPA goals, you should ____ your bids to _______ acquisition volume. Optimize, decrease Raise, increase Lower, decrease Lower, increase None 3. Can an individual website be considered a placement? Yes, a placement can be an entire website No, placement is only a subset of website None 4. In Google Display network, this form of targeting better suits advertisers focused on performance and cost-efficient conversions since ads will provide useful information to readers and attract an audience with an established interest in your message. Direct advertising targeting Placement targeting Automatic targeting Contextual targeting None 5. For advertisers who have developed a video strategy, a _________ allows you to house and curate your video content. Youtube broadcast point Youtube Brand Cannel Youtube media plan Display ad planner None 6. Why would an advertiser choose to set ad rotation to “rotate” instead of “optimize”? He wants to test newly added ads In order to show ads with better performance To show ads with better CTR To make sure that quality score is not affected None 7. Can an individual website be considered a placement? Yes, a placement can be an entire website No, placement is only a subset of website None 8. Impressions and clicks are very important in measuring direct response campaigns. FALSE TRUE None 9. Which powerful tool advertisers can use to refine and optimize their display campaign? Conversion optimizer Ad planner Placement tool Google Analytics None 10. In Google Display network advertisers can choose the way of reaching their potential customers at the right place and time by: Selecting specific pages to show their ads on Reaching users by topics and keywords Find users by their interests Reach people who already visited your website, but haven’t completed a goal None Time's up
