Google Display Network 1. Before picking the sites to advertise on, you should make sure that: They are relevant you your business They support all ad formats that can be created using Display Ad Builder They support your ad formats They support all ad formats that can be created using Display Ad Builder or other third party ad creation tools None 2. When customers browse a Display network site on their mobile phone, mobile optimized text ads will be given preference over standard image ad s . FALSE TRUE None 3. Youtube can serve your ads: Near videos of such established properties like New York Times Near such YouTube hits like Charlie Bit Me or similar videos Near videos that are part of the YouTube Partnership Program Near videos identified as claimed copyright content None 4. Direct response advertisers are typically concerned with: Cost for impression Cost for conversion Cost per click ROI None 5. If your campaign cost-per-acquisition (CPA) is below your CPA goals, you should ____ your bids to _______ acquisition volume. Optimize, decrease Raise, increase Lower, decrease Lower, increase None 6. When running Display campaign, it’s recommended to correct your targeting in the Networks tab by excluding sites in the week 2 or 3 of campaign launch. FALSE TRUE None 7. Majority of sites in the Google Display network allow demographic bidding TRUE FALSE None 8. Most larger advertisers and agencies choose to buy placements on YouTube on a reservation basis, using either ______ or ______ bidding. CPC,CPM CPM, CPD CPC, CPD CPM,CPA None 9. Demographic bidding is available for display campaigns in Youtube. TRUE FALSE None 10. In Google Display network advertisers can choose the way of reaching their potential customers at the right place and time by: Selecting specific pages to show their ads on Reaching users by topics and keywords Find users by their interests Reach people who already visited your website, but haven’t completed a goal None Time's up
