Google Display Network 1. Advertiser can make bid adjustments at which level? Campaign, ad group, keyword Campaign, ad group Ad, keyword Keyword, Ad group None 2. You can add managed placements to an ad group by: Copying them from your “automatic placements” table, adding manually, using placements found in display ad builder Copying them from your “automatic placements” table, adding manually, using placements found in Placement tool Copying them from your “automatic placements” table, adding manually, using placements found in Display Ad Searcher Copying them from your “managed placements” table adding manually, using placements found in Display Ad Planner None 3. Direct response advertisers are typically concerned with: Cost for impression Cost for conversion Cost per click ROI None 4. Youtube is the ____ largest property in the world First Second Third Fourth None 5. The position of a keyword-targeted ad on a Display Network page is determined by the maximum cost-per-click (CPC) of a keywords in an ad group. TRUE FALSE None 6. What other assets apart from Diplay and Video are available for advertising on Youtube? MPU Standard banner Rich media Homepage masthead None 7. Quality score on the Display network takes into account the following factors: Ad's past performance on that Display Network page Ad's past performance on similar Display Network pages Landing page quality All of the above None 8. You can get more insights on the quality of your display campaign by: Generating campaign report Getting new ideas for optimization in Opportunities tab Viewing campaign data in Display Ad Planner Viewing campaign data in Google Analytics None 9. Where will TrueView in-stream video ads appear? on video publisher pages in the Google Display Network and Youtube on YouTube Videos only on video publisher pages outside the network on the YouTube Search results page None 10. In addition to traditional targeting options available through Adwords, Youtube also supports audience targeting criteria such as: Language preference Location Gender Age None Time's up
