Google Display Network

1. 

Majority of sites in the Google Display network allow demographic bidding

2. 

While most AdWords ads appear on YouTube Watch pages, there are also additional areas on YouTube where your AdWords ad can be shown such as ________.

3. 

When running Display campaign, it’s recommended to correct your targeting in the Networks tab by excluding sites in the week 2 or 3 of campaign launch.

4. 

Using ________ targeting you can reach visitors across the Google Display Network who’ve demonstrated specific preferences, regardless of whether your ad correlates with the particular topic of the page they're currently on.

5. 

1-per-click conversions are useful to measure ______, many-per-click conversions are useful to measure______.

6. 

Can an individual website be considered a placement?

7. 

When adjusting bids, you should remember:

8. 

Topic targeting cannot be combined with Keyword targeting or Placement targeting.

9. 

Which of the following placements are available for advertisers on a reservation basis?

10. 

Using ad text that encourages user to click on the ad can help advertiser to improve Quality score of his ad.