Google Display Network 1. Which powerful tool advertisers can use to refine and optimize their display campaign? Conversion optimizer Ad planner Placement tool Google Analytics None 2. You can specify certain hours or days of the week when you want your ads to show using Ad Schedule feature, but is it possible to schedule start and end dates for your ad extensions? No Yes None 3. When running a Youtube placement campaign through Adwords, can advertiser target users by age and gender? Yes No None 4. Topic targeting cannot be combined with Keyword targeting or Placement targeting. TRUE FALSE None 5. Placement targeting on the Google display network offers more flexibility of bidding options. TRUE FALSE None 6. Using ________ targeting you can reach visitors across the Google Display Network who’ve demonstrated specific preferences, regardless of whether your ad correlates with the particular topic of the page they're currently on. Interest category Contextual Placement Topic None 7. Youtube can serve your ads: Near videos of such established properties like New York Times Near such YouTube hits like Charlie Bit Me or similar videos Near videos that are part of the YouTube Partnership Program Near videos identified as claimed copyright content None 8. Is it possible to create remarketing lists for search ads? Yes No None 9. Can an individual website be considered a placement? Yes, a placement can be an entire website No, placement is only a subset of website None 10. Impressions and clicks are not that important in measuring direct response campaigns. TRUE FALSE None Time's up
