Google Display Network 1. Chael wants to set default ad group level bids for both managed and automatic placements. Is this possible? Yes No None 2. Brock wishes to view statistics on specific properties that displayed their ads. He should run a: url performance report domain performance report campaign performance report placement performance report None 3. Placement targeting on the Google display network offers more flexibility of bidding options. TRUE FALSE None 4. The benefits for marketers on YouTube are: Methods for delivering your message and protecting your brand in safe environments. Access to a large community of users that are highly engaged with the content they are consuming. Simple self-service platforms for delivering and measuring the effectiveness of your advertising. Lower CPVs than almost all other display network websites None 5. Where will TrueView in-stream video ads appear? on video publisher pages in the Google Display Network and Youtube on YouTube Videos only on video publisher pages outside the network on the YouTube Search results page None 6. What other assets apart from Diplay and Video are available for advertising on Youtube? MPU Standard banner Rich media Homepage masthead None 7. Those advertisers are typically concerned with ensuring their message reaches their target audience, while maintaining control of the cost per impression of their ads? Brand Advertisers Direct response advertisers None 8. Remarketing allows advertisers to target ads to users: That are interested in certain topics That previously saw your ad That have visited the advertisers website That visited the advertisers website and converted None 9. In Google Display network advertisers can choose the way of reaching their potential customers at the right place and time by: Selecting specific pages to show their ads on Reaching users by topics and keywords Find users by their interests Reach people who already visited your website, but haven’t completed a goal None 10. One of the best practices to consider when optimizing bids for display campaigns is to adjust bids more frequently. TRUE FALSE None Time's up
