Google Display Network 1. To get the best performance out of your display ads, consider following: Always use small images Use similar ad templates Use transparent JPG Make sure your URL is visible None 2. When running a Youtube placement campaign through Adwords, can advertiser target users by age and gender? Yes No None 3. 1-per-click conversions are useful to measure ______, many-per-click conversions are useful to measure______. Leads, sign-ups Unique customer acquisition, purchases Leads, purchases Sign-ups, purchases None 4. Motorcycle manufacturing company wants to create buzz for their new model. What advertising goals should be set in this situation? Increase of the return of investment Choose relevant destination URLs Drive customers engagement and increase impressions Increase in conversions None 5. Remarketing allows advertisers to target ads to users: That are interested in certain topics That previously saw your ad That have visited the advertisers website That visited the advertisers website and converted None 6. Quality score on the Display network takes into account the following factors: Ad's past performance on that Display Network page Ad's past performance on similar Display Network pages Landing page quality All of the above None 7. You can identify sites that are performing well, in addition to those that are performing poorly, by: Generating Website performance report Checking Google Analytics statistics for additional insights Reviewing placements through Networks tab Generating Placement performance report Generating Website performance report None 8. What other assets apart from Diplay and Video are available for advertising on Youtube? MPU Standard banner Rich media Homepage masthead None 9. Youtube can serve your ads: Near videos of such established properties like New York Times Near such YouTube hits like Charlie Bit Me or similar videos Near videos that are part of the YouTube Partnership Program Near videos identified as claimed copyright content None 10. One of the best practices to consider when optimizing bids for display campaigns is to adjust bids more frequently. TRUE FALSE None Time's up