Google Display Network 1. Placement targeting on the Google display network offers more flexibility of bidding options. TRUE FALSE None 2. You can adjust your bids for locations, days, times, and any ad group-level, but only separately. FALSE TRUE None 3. Aside from Online video sites like Youtube and other properties like Gmail and Google Finance, is it possible to advertise on game sites within Google Display network? Yes No None 4. If you are already targeting individual placements and would like to target some specific topic too, you should create separate campaign. TRUE FALSE None 5. The following ads can be shown on Google display network: Image ads Video ads Mobile text ads Text ads None 6. The first step you need to take to start using remarketing lists for search ads is: Create remarketing lists in Audiences Place remarketing tags accross your website Choose „Search Network only – Remarketing“ when you create your campaign Choose "Search Network only - All features" when you create your campaign None 7. For advertisers with multiple video assets that would like to share video stories through Youtube, then a_________ may be another option to share the brand message: Youtube broadcast point Youtube Brand Cannel Youtube media plan Display ad planner None 8. If your campaign cost-per-acquisition (CPA) is below your CPA goals, you should ____ your bids to _______ acquisition volume. Optimize, decrease Raise, increase Lower, decrease Lower, increase None 9. Advertiser can make bid adjustments at which level? Campaign, ad group, keyword Campaign, ad group Ad, keyword Keyword, Ad group None 10. Is it possible to create remarketing lists for search ads? Yes No None Time's up
