Google Display Network 1. Ads on Google Display network need to be approved as ______ to gain impressions. Child safe Family safe Non-erotic Adult only None 2. Majority of sites in the Google Display network allow demographic bidding TRUE FALSE None 3. The following option is best suited to an advertiser interested in branding: CPA CPC CPM eCPM None 4. Youtube can serve your ads: Near videos of such established properties like New York Times Near such YouTube hits like Charlie Bit Me or similar videos Near videos that are part of the YouTube Partnership Program Near videos identified as claimed copyright content None 5. Chael wants to set default ad group level bids for both managed and automatic placements. Is this possible? Yes No None 6. If you don't enable ______ bids, AdWords will use your ad group _______ bid. Manual, Optimized Custom, default Default, optimized Automatic, optimized None 7. Before picking the sites to advertise on, you should make sure that: They are relevant you your business They support all ad formats that can be created using Display Ad Builder They support your ad formats They support all ad formats that can be created using Display Ad Builder or other third party ad creation tools None 8. Placement targeting on the Google display network offers more flexibility of bidding options. TRUE FALSE None 9. Jack’s main goal is to have the widest reach possible on the certain Google Display Network placements. Which ad format should he use? Text Ad Video ad Rich media ad Most popular image ad format – small banner 468x60 None 10. One of the best practices to consider when optimizing bids for display campaigns is to: Adjust bids on the ad group level Adjust bids on the campaign level Adjust bids on the placement leve Adjust bids across multiple levels None Time's up
