Google Display Network

1. 

When adjusting bids, you should remember:

2. 

You can improve your quality score by:

3. 

Chael wants to set default ad group level bids for both managed and automatic placements. Is this possible?

4. 

1-per-click conversions are useful to measure ______, many-per-click conversions are useful to measure______.

5. 

Which of the following is not a best practice for direct response campaign?

6. 

Impressions and clicks are very important in measuring direct response campaigns.

7. 

Jack is a car salesman and he noticed that visitors who are interested in websites related to parenting are 30% more likely to buy his cars than the typical website visitor. What should he change in his targeting to benefit from that?

8. 

Remarketing allows advertisers to target ads to users:

9. 

Adwords metric “Play Rate” shows:

10. 

1-per-click conversions are useful to measure ______, many-per-click conversions are useful to measure______.