Google Display Network 1. This tool can be used to identify new and better performing sites to include in your Display campaigns. Display ad planner Display ad builder Google analytics Opportunities tab None 2. The following ads can be shown on Google display network: Image ads Video ads Mobile text ads Text ads None 3. Youtube Partner watch pages are watch pages: with premium partner content vetted by YouTube with videos vetted by Youtube with videos that receive more than 1000 views daily displayed on other partner sites in the display network None 4. Youtube can serve your ads: Near videos of such established properties like New York Times Near such YouTube hits like Charlie Bit Me or similar videos Near videos that are part of the YouTube Partnership Program Near videos identified as claimed copyright content None 5. Before making significant changes, advertiser should wait until there is enough click or conversion data available. 5-20 clicks per site 1 to 2 conversions 20-40 clicks per site 5+ conversions, 100+ clicks per site 10+ conversions, 150+ clicks per site None 6. To make sure that marketing message gets across to potential clients, advertiser should: Do not mention prices Make sure that key messaging appears before animation Include key messaging and call-to-action at the end of animation Not include loop animations None 7. How can advertiser import additional Google Analytics metrics such as Bounce rate and avg. visit duration? When creating new campaign select “Import data from Google Analytics” Tools> Google Analytics> Import data to AdWords, then enable Google analytics metric columns directly in the AdWords interface After linking your Adwords and Analytics accounts, select My Account> Linked Accounts> Google Analytics, choose your property, now you can enable additional metrics directly in the Adwords interface It’s not possible None 8. The main benefit for separating search and display campaigns is: Different bids for search and display network ads More control over budgets and ad spend across campaign Target placements more precisely Separate CPA bids None 9. You can extend the reach of your existing campaigns that already use keyword, placement or topic targeting by adding: Advanced targeting features Category targeting Interest category targeting Automatic targeting None 10. If user has previously visited your site without buying anything, how can you connect with this potential customer again? By creating customer lists and contacting them individually By using remarketing feature By using Dynamic remarketing feature By using remarketing lists for search ads None Time's up
