Google Display Network 1. The key success metrics for branding campaigns are: CPM, frequency Reach, frequency Reach, conversions Reach, awareness None 2. A campaign is eligible to use CPM bidding if: It targets Google Display network It targets Google Search network It targets Google search partner sites It is an account that uses prepay billing None 3. If English speaking user is located in Spain and doesn’t specify a language preference, he will see: Ads targeted to Spanish speakers Ads targeted to English speakers Ads targeted to English and Spanish speakers Ads targeted to the language that was selected as default in Regional Settings None 4. When running a Youtube placement campaign through Adwords, can advertiser target users by age and gender? Yes No None 5. In the respect of topic targeting, when you target a top-level topic, you also target all related subtopics. Later in reports you will see the detailed statistics for all subtopics. TRUE FALSE None 6. Most larger advertisers and agencies choose to buy placements on YouTube on a reservation basis, using either ______ or ______ bidding. CPC,CPM CPM, CPD CPC, CPD CPM,CPA None 7. The following option is best suited to an advertiser interested in branding: CPA CPC CPM eCPM None 8. You can identify sites that are performing well, in addition to those that are performing poorly, by: Generating Website performance report Checking Google Analytics statistics for additional insights Reviewing placements through Networks tab Generating Placement performance report Generating Website performance report None 9. Is it possible to create remarketing lists for search ads? Yes No None 10. You can set your bid adjustments on the location and device level. It is also possible to adjust your bid at a certain time of the day. TRUE FALSE None Time's up
