Google Display Network 1. You can extend the reach of your existing campaigns that already use keyword, placement or topic targeting by adding: Advanced targeting features Category targeting Interest category targeting Automatic targeting None 2. The following option is best suited to an advertiser interested in branding: CPA CPC CPM eCPM None 3. You can identify sites that are performing well, in addition to those that are performing poorly, by: Generating Website performance report Checking Google Analytics statistics for additional insights Reviewing placements through Networks tab Generating Placement performance report Generating Website performance report None 4. When measuring the performance of the branding campaign, CTR metric isn’t that helpful. TRUE FALSE None 5. Youtube can serve your ads: Near videos of such established properties like New York Times Near such YouTube hits like Charlie Bit Me or similar videos Near videos that are part of the YouTube Partnership Program Near videos identified as claimed copyright content None 6. If English speaking user is located in Spain and doesn’t specify a language preference, he will see: Ads targeted to Spanish speakers Ads targeted to English speakers Ads targeted to English and Spanish speakers Ads targeted to the language that was selected as default in Regional Settings None 7. To make sure that marketing message gets across to potential clients, advertiser should: Do not mention prices Make sure that key messaging appears before animation Include key messaging and call-to-action at the end of animation Not include loop animations None 8. One of the best practices to consider when optimizing bids for display campaigns is to adjust bids more frequently. TRUE FALSE None 9. Once you have everything in place, be sure to check your campaign performance on a daily basis to ensure that it still performing to your satisfaction. FALSE TRUE None 10. Which of the following placements are available for advertisers on a reservation basis? Youtube in-stream Youtube in-slate Youtube run-of-site Youtube homepage None Time's up
