Google Display Network

1. 

When you manually targeting certain sites, consider:

2. 

The Display Network reaches ____ of unique Internet users around the world (source: DoubleClick Ad Planner), including people speaking more than 30 languages in over 100 countries.

3. 

In Google Display network, this form of targeting better suits advertisers focused on performance and cost-efficient conversions since ads will provide useful information to readers and attract an audience with an established interest in your message.

4. 

Before making significant changes, advertiser should wait until there is enough click or conversion data available.

5. 

Impressions and clicks are very important in measuring direct response campaigns.

6. 

Jack’s main goal is to have the widest reach possible on the certain Google Display Network placements. Which ad format should he use?

7. 

You can get more insights on the quality of your display campaign by:

8. 

While most AdWords ads appear on YouTube Watch pages, there are also additional areas on YouTube where your AdWords ad can be shown such as ________.

9. 

When measuring the performance of the branding campaign, CTR metric isn’t that helpful.

10. 

Which of the following metrics for measuring image ad performance on YouTube are not available through Adwords?