Google Display Network 1. The first step you need to take to start using remarketing lists for search ads is: Create remarketing lists in Audiences Place remarketing tags accross your website Choose „Search Network only – Remarketing“ when you create your campaign Choose "Search Network only - All features" when you create your campaign None 2. If user has previously visited your site without buying anything, how can you connect with this potential customer again? By creating customer lists and contacting them individually By using remarketing feature By using Dynamic remarketing feature By using remarketing lists for search ads None 3. You can create ad extensions not only at the campaign level, but also at the ad group level. FALSE TRUE None 4. Before making significant changes, advertiser should wait until there is enough click or conversion data available. 5-20 clicks per site 1 to 2 conversions 20-40 clicks per site 5+ conversions, 100+ clicks per site 10+ conversions, 150+ clicks per site None 5. Where will TrueView in-stream video ads appear? on video publisher pages in the Google Display Network and Youtube on YouTube Videos only on video publisher pages outside the network on the YouTube Search results page None 6. You can specify certain hours or days of the week when you want your ads to show using Ad Schedule feature, but is it possible to schedule start and end dates for your ad extensions? No Yes None 7. One of the best practices to consider when optimizing bids for display campaigns is to: Adjust bids on the ad group level Adjust bids on the campaign level Adjust bids on the placement leve Adjust bids across multiple levels None 8. Ads on the display network typically have higher CTR compared to search network. TRUE FALSE None 9. When measuring the performance of the branding campaign, CTR metric isn’t that helpful. TRUE FALSE None 10. How can you access the performance statistics of your reservation ads on Youtube? Directly through the AdWords Interface Using Youtube analytics By requesting a report from your Google representative It can’t be done None Time's up
