Google Display Network 1. If you don't enable ______ bids, AdWords will use your ad group _______ bid. Manual, Optimized Custom, default Default, optimized Automatic, optimized None 2. Demographic bidding is available for display campaigns in Youtube. TRUE FALSE None 3. When adjusting bids, you should remember: Experiment with your bids frequently for best results Don’t adjust bids too frequently None 4. Brock wishes to view statistics on specific properties that displayed their ads. He should run a: url performance report domain performance report campaign performance report placement performance report None 5. In Google Display network advertisers can choose the way of reaching their potential customers at the right place and time by: Selecting specific pages to show their ads on Reaching users by topics and keywords Find users by their interests Reach people who already visited your website, but haven’t completed a goal None 6. ou can specify certain hours or days of the week when you want your ads to show using Ad Schedule feature, but is it possible to schedule start and end dates for your ad extensions? No Yes None 7. Advertiser can make bid adjustments at which level? Campaign, ad group, keyword Campaign, ad group Ad, keyword Keyword, Ad group None 8. Jack is a car salesman and he noticed that visitors who are interested in websites related to parenting are 30% more likely to buy his cars than the typical website visitor. What should he change in his targeting to benefit from that? He should increase his bid for all categories that are close to parenting by 30%. He should choose to bid 30% more to show the ad to visitors who have interest in parenting websites He should choose to bid 30% more to show the ad to visitors who have interest in car related websites He should include all interest categories that are close to Parenting None 9. Majority of sites in the Google Display network allow demographic bidding TRUE FALSE None 10. Those advertisers are typically concerned with ensuring their message reaches their target audience, while maintaining control of the cost per impression of their ads? Brand Advertisers Direct response advertisers None Time's up
