Google Display Network 1. To advertise directly on Youtube you need to contact Youtube direct ad sales. TRUE FALSE None 2. Best practice when creating ads in Display ad builder is: Preview while creating your ad, review all selected sizes, edit the final version of your ad in Photoshop Review all selected ads, use Picasa to edit your ads Preview while creating your ad, review all selected sizes, use Google image editing software Preview while creating your ad, review all selected sizes, use image editing software None 3. CPM stands for cost per _____ impressions. Million Thousand Multi Ten thousand None 4. Most larger advertisers and agencies choose to buy placements on YouTube on a reservation basis, using either ______ or ______ bidding. CPC,CPM CPM, CPD CPC, CPD CPM,CPA None 5. CPM stands for cost per _____ impressions. Million Thousand Multi Ten thousand None 6. Those advertisers are typically concerned with ensuring their message reaches their target audience, while maintaining control of the cost per impression of their ads? Brand Advertisers Direct response advertisers None 7. In contextually targeted campaign, it’s a good idea to have between _____ keywords in each ad group. 0-10 15-May May-50 20-50 None 8. Ads on Google Display network need to be approved as ______ to gain impressions. Child safe Family safe Non-erotic Adult only None 9. Jeff wants to target the specific group of websites for an advertising campaign. Which type of campaign should he choose? Contextual targeting Geographic targeting Content targeting Placement targeting None 10. If English speaking user is located in Spain and doesn’t specify a language preference, he will see: Ads targeted to Spanish speakers Ads targeted to English speakers Ads targeted to English and Spanish speakers Ads targeted to the language that was selected as default in Regional Settings None Time's up
