Google Display Network – Mandeep Singh

Brock wishes to view statistics on specific properties that displayed their ads. He should run a:

url performance report

domain performance report

campaign performance report

placement performance report

Motorcycle manufacturing company wants to create buzz for their new model. What advertising goals should be set in this situation?

Increase of the return of investment

Choose relevant destination URLs

Drive customers engagement and increase impressions

Increase in conversions

Remarketing allows advertisers to target ads to users:

That are interested in certain topics

That previously saw your ad

That have visited the advertisers website

That visited the advertisers website and converted

If you don't enable ______ bids, AdWords will use your ad group _______ bid.

Manual, Optimized

Custom, default

Default, optimized

Automatic, optimized

For e-commerce sites with lots of different products to offer , it would be effective strategy to use remarketing with dynamically created ads to reach customers who already visited particular product page of that website. This type of remarketing is call

Choose „Display Network only - Remarketing" as your campaign type

Choose „Display Network only – Dynamic Remarketing" as your campaign type

Choose „Display Network only - Remarketing" as your campaign type only if you have Google Merchant Center Account

Choose „Display Network only – Dynamic Remarketing" as your campaign type only if you have Google Merchant Center Account

Impressions and clicks are very important in measuring direct response campaigns.

FALSE

TRUE

Impressions and clicks are very important in measuring direct response campaigns.

FALSE

TRUE

The following ad formats are available in Adwords for video:

In-slate, in-stream, in-display

In-search, in-stream, in-overlay

In-search, in-display, in-stream

In-display, in-search, in-slate

Before making significant changes, advertiser should wait until there is enough click or conversion data available.

5-20 clicks per site

1 to 2 conversions 20-40 clicks per site

5+ conversions, 100+ clicks per site

10+ conversions, 150+ clicks per site

10.

How can you access the performance statistics of your reservation ads on Youtube?

Directly through the AdWords Interface

Using Youtube analytics

By requesting a report from your Google representative

It can’t be done