Google Display Network 1. Advertiser can choose from different types of formats to advertise on Google Display Network, including: Text ads Ads that include photos and artwork Ads with animation longer than 30 seconds or other types of motion Video ads None 2. You can identify sites that are performing well, in addition to those that are performing poorly, by: Generating Website performance report Checking Google Analytics statistics for additional insights Reviewing placements through Networks tab Generating Placement performance report Generating Website performance report None 3. The benefits for marketers on YouTube are: Methods for delivering your message and protecting your brand in safe environments. Access to a large community of users that are highly engaged with the content they are consuming. Simple self-service platforms for delivering and measuring the effectiveness of your advertising. Lower CPVs than almost all other display network websites None 4. One of the best practices to consider when optimizing bids for display campaigns is to adjust bids more frequently. TRUE FALSE None 5. If English speaking user is located in Spain and doesn’t specify a language preference, he will see: Ads targeted to Spanish speakers Ads targeted to English speakers Ads targeted to English and Spanish speakers Ads targeted to the language that was selected as default in Regional Settings None 6. In order to use remarketing, advertiser must have an active Google Merchant Center account. TRUE FALSE None 7. Which powerful tool advertisers can use to refine and optimize their display campaign? Conversion optimizer Ad planner Placement tool Google Analytics None 8. How can you increase the quality score of your display ad? Increase CPCs Make your landing page more relevant to your ads Decrease the loading time of the landing page Test all possible image ad sizes None 9. It’s important to measure the performance of your account on multiple levels. In addition, you should consider looking at: Trends over time Search network reports Google ad planner Google Analytics None 10. When running a Youtube placement campaign through Adwords, can advertiser target users by age and gender? Yes No None Time's up
