Google Display Network – Mandeep Singh

What is Mobile Roadblock?

Video ads that run when Android YouTube app users play a video from a premium inventory partner

Ads that give you 100% share of voice on all home, browse and search pages on m.youtube.com. You'll get maximum reach and maximum impact

A channel that increases video views and brand engagement with iOS and Android users.

Minifigure of G.I Joe character

Is it possible to create remarketing lists for search ads?

Yes

Youtube Partner watch pages are watch pages:

with premium partner content vetted by YouTube

with videos vetted by Youtube

with videos that receive more than 1000 views daily

displayed on other partner sites in the display network

1-per-click conversions are useful to measure ______, many-per-click conversions are useful to measure______.

Leads, sign-ups

Unique customer acquisition, purchases

Leads, purchases

Sign-ups, purchases

How can you access the performance statistics of your reservation ads on Youtube?

Directly through the AdWords Interface

Using Youtube analytics

By requesting a report from your Google representative

It can’t be done

You can get more insights on the quality of your display campaign by:

Generating campaign report

Getting new ideas for optimization in Opportunities tab

Viewing campaign data in Display Ad Planner

Viewing campaign data in Google Analytics

Which metric would be most helpful to an advertiser who is interested in a direct response?

Ad position

CTR

Impressions

CPA

Remarketing allows advertisers to target ads to users:

That are interested in certain topics

That previously saw your ad

That have visited the advertisers website

That visited the advertisers website and converted

To run display ads in Adwords, the campaign must be opted to:

Location targeting

CPM and CPA bidding

Google Display Network

Google Search and Destroy Network

10.

Advertiser can make bid adjustments at which level?

Campaign, ad group, keyword

Campaign, ad group

Ad, keyword

Keyword, Ad group