Google Display Network 1. The following methods can help advertiser to refine his display campaign: Using site and category exclusion tool Using Display Ad planner to analyze your campaign performance Creating tightly themed keyword lists Using negative keywords None 2. Which metric would be most helpful to an advertiser who is interested in a direct response? Ad position CTR Impressions CPA None 3. Your ad’s historical performance on a site matters when quality score is calculated on Google display network. TRUE FALSE None 4. Advertiser can make bid adjustments at which level? Campaign, ad group, keyword Campaign, ad group Ad, keyword Keyword, Ad group None 5. When pop-up is relevant to your landing page, you can use it. FALSE TRUE None 6. 1-per-click conversions are useful to measure ______, many-per-click conversions are useful to measure______. Leads, sign-ups Unique customer acquisition, purchases Leads, purchases Sign-ups, purchases None 7. 1-per-click conversions are useful to measure ______, many-per-click conversions are useful to measure______. Leads, sign-ups Unique customer acquisition, purchases Leads, purchases Sign-ups, purchases None 8. The following option is best suited to an advertiser interested in branding: CPA CPC CPM eCPM None 9. The following ads can be shown on Google display network: Image ads Video ads Mobile text ads Text ads None 10. Can an individual website be considered a placement? Yes, a placement can be an entire website No, placement is only a subset of website None Time's up
