Google Display Network 1. Jeff wants to target the specific group of websites for an advertising campaign. Which type of campaign should he choose? Contextual targeting Geographic targeting Content targeting Placement targeting None 2. Which of the following placements are available for advertisers on a reservation basis? Youtube in-stream Youtube in-slate Youtube run-of-site Youtube homepage None 3. When adjusting bids, you should remember: Experiment with your bids frequently for best results Don’t adjust bids too frequently None 4. When measuring the performance of the branding campaign, CTR metric isn’t that helpful. TRUE FALSE None 5. 1-per-click conversions are useful to measure ______, many-per-click conversions are useful to measure______. Leads, sign-ups Unique customer acquisition, purchases Leads, purchases Sign-ups, purchases None 6. Which of the following is not a best practice for direct response campaign? Use keyword contextual targeting. Contextual targeting is best suited for driving performance and cost-efficient conversions. Exclude irrelevant placements. You can get more qualified traffic by excluding sites that don't perform well for you based on historic data, or are irrelevant to your product. Include negative keywords. This will prevent ads from showing on irrelevant themes Use CPM bidding. If you have good advert that has higher CTR it might be worth trying CPM bidding instead of CPC, because you will receive more traffic for less price None 7. Ads on the display network typically have higher CTR compared to search network. TRUE FALSE None 8. You can specify certain hours or days of the week when you want your ads to show using Ad Schedule feature, but is it possible to schedule start and end dates for your ad extensions? No Yes None 9. Impressions and clicks are very important in measuring direct response campaigns. FALSE TRUE None 10. When pop-up is relevant to your landing page, you can use it. FALSE TRUE None Time's up
