Google Display Network – Mandeep Singh

How can advertiser import additional Google Analytics metrics such as Bounce rate and avg. visit duration?

When creating new campaign select “Import data from Google Analytics”

Tools> Google Analytics> Import data to AdWords, then enable Google analytics metric columns directly in the AdWords interface

After linking your Adwords and Analytics accounts, select My Account> Linked Accounts> Google Analytics, choose your property, now you can enable additional metrics directly in the Adwords interface

It’s not possible

The first step you need to take to start using remarketing lists for search ads is:

Create remarketing lists in Audiences

Place remarketing tags accross your website

Choose „Search Network only – Remarketing“ when you create your campaign

Choose "Search Network only - All features" when you create your campaign

Advertiser can make bid adjustments at which level?

Campaign, ad group, keyword

Campaign, ad group

Ad, keyword

Keyword, Ad group

What display assets are available for advertising on Youtube?

Multi Purpose Unit

Standard Banner

Rich Media

InVideo

Which metric would be most helpful to an advertiser who is interested in a direct response?

Ad position

CTR

Impressions

CPA

You can adjust your bids for locations, days, times, and any ad group-level, but only separately.

FALSE

TRUE

How can you increase the quality score of your display ad?

Increase CPCs

Make your landing page more relevant to your ads

Decrease the loading time of the landing page

Test all possible image ad sizes

Youtube Partner watch pages are watch pages:

with premium partner content vetted by YouTube

with videos vetted by Youtube

with videos that receive more than 1000 views daily

displayed on other partner sites in the display network

Placement targeting on the Google display network offers more flexibility of bidding options.

TRUE

FALSE

10.

The following methods can help advertiser to refine his display campaign:

Using site and category exclusion tool

Using Display Ad planner to analyze your campaign performance

Creating tightly themed keyword lists

Using negative keywords