Google Display Network 1. Where will TrueView in-stream video ads appear? on video publisher pages in the Google Display Network and Youtube on YouTube Videos only on video publisher pages outside the network on the YouTube Search results page None 2. Where can Google Ads appear on the Display Network? On Youtube On Google property Vimeo On Google Finance On Gmail None 3. You can identify sites that are performing well, in addition to those that are performing poorly, by: Generating Website performance report Checking Google Analytics statistics for additional insights Reviewing placements through Networks tab Generating Placement performance report Generating Website performance report None 4. The Display Network reaches ____ of unique Internet users around the world (source: DoubleClick Ad Planner), including people speaking more than 30 languages in over 100 countries. 63% 73% 83% 93% None 5. To use Adwords Remarketing feature, advertiser must place remarketing tag on every page of his website. TRUE FALSE None 6. Interest category enables marketer to target a user based on their video viewing history and their: Gender Age Hobbies and interests Browsing history None 7. _____ is a video-specific campaign management tool within Adwords. Display ad builder Youtube Adwords for video Video ad builder None 8. Your ad’s historical performance on a site matters when quality score is calculated on Google display network. TRUE FALSE None 9. When adjusting bids, you should remember: Experiment with your bids frequently for best results Don’t adjust bids too frequently None 10. In Google Display network, this form of targeting better suits advertisers focused on performance and cost-efficient conversions since ads will provide useful information to readers and attract an audience with an established interest in your message. Direct advertising targeting Placement targeting Automatic targeting Contextual targeting None Time's up