Google Display Network 1. You can get more insights on the quality of your display campaign by: Generating campaign report Getting new ideas for optimization in Opportunities tab Viewing campaign data in Display Ad Planner Viewing campaign data in Google Analytics None 2. Best practice when creating ads in Display ad builder is: Preview while creating your ad, review all selected sizes, edit the final version of your ad in Photoshop Review all selected ads, use Picasa to edit your ads Preview while creating your ad, review all selected sizes, use Google image editing software Preview while creating your ad, review all selected sizes, use image editing software None 3. When running a Youtube placement campaign through Adwords, can advertiser target users by age and gender? Yes No None 4. Most larger advertisers and agencies choose to buy placements on YouTube on a reservation basis, using either ______ or ______ bidding. CPC,CPM CPM, CPD CPC, CPD CPM,CPA None 5. The following methods can help advertiser to refine his display campaign: Using site and category exclusion tool Using Display Ad planner to analyze your campaign performance Creating tightly themed keyword lists Using negative keywords None 6. You can create ad extensions not only at the campaign level, but also at the ad group level. FALSE TRUE None 7. Ruslan‘s electronic component business is running a “Display Network only - All features” campaign. He knows that his keyword “USB flash drive” performs well on Fridays, and when he targets the “Computer memory” topic. First, he sets a custom bid of $ $2.30 $2.44 $2.64 $2.94 None 8. Ad scheduling allows an advertiser to adjust their bids based on the time of day of week. It’s also known as: Bid scheduler Time parting Day parting Ad time manager None 9. For e-commerce sites with lots of different products to offer , it would be effective strategy to use remarketing with dynamically created ads to reach customers who already visited particular product page of that website. This type of remarketing is call Choose „Display Network only - Remarketing" as your campaign type Choose „Display Network only – Dynamic Remarketing" as your campaign type Choose „Display Network only - Remarketing" as your campaign type only if you have Google Merchant Center Account Choose „Display Network only – Dynamic Remarketing" as your campaign type only if you have Google Merchant Center Account None 10. Where can Google Ads appear on the Display Network? On Youtube On Google property Vimeo On Google Finance On Gmail None Time's up
