Google Display Network 1. You can specify certain hours or days of the week when you want your ads to show using Ad Schedule feature, but is it possible to schedule start and end dates for your ad extensions? No Yes None 2. Youtube Partner watch pages are watch pages: with premium partner content vetted by YouTube with videos vetted by Youtube with videos that receive more than 1000 views daily displayed on other partner sites in the display network None 3. Which powerful tool advertisers can use to refine and optimize their display campaign? Conversion optimizer Ad planner Placement tool Google Analytics None 4. Advertiser can choose from different types of formats to advertise on Google Display Network, including: Text ads Ads that include photos and artwork Ads with animation longer than 30 seconds or other types of motion Video ads None 5. The following feature is available only for display network campaign: CPA bidding Language targeting Frequency capping Conversion optimizer None 6. If advertiser wants to generate additional traffic or wants to reach a broad audience quickly he should use placement targeting. TRUE FALSE None 7. The main benefit for separating search and display campaigns is: Different bids for search and display network ads More control over budgets and ad spend across campaign Target placements more precisely Separate CPA bids None 8. Motorcycle manufacturing company wants to create buzz for their new model. What advertising goals should be set in this situation? Increase of the return of investment Choose relevant destination URLs Drive customers engagement and increase impressions Increase in conversions None 9. Demographic bidding is available for display campaigns in Youtube. TRUE FALSE None 10. Which metric would be most helpful to an advertiser who is interested in a direct response? Ad position CTR Impressions CPA None Time's up
