Google Display Network 1. Advertiser can make bid adjustments at which level? Campaign, ad group, keyword Campaign, ad group Ad, keyword Keyword, Ad group None 2. Chael wants to set default ad group level bids for both managed and automatic placements. Is this possible? Yes No None 3. The position of a keyword-targeted ad on a Display Network page is determined by the maximum cost-per-click (CPC) of a keywords in an ad group. TRUE FALSE None 4. Advertiser can make bid adjustments at which level? Campaign, ad group, keyword Campaign, ad group Ad, keyword Keyword, Ad group None 5. Majority of sites in the Google Display network allow demographic bidding TRUE FALSE None 6. 1-per-click conversions are useful to measure ______, many-per-click conversions are useful to measure______. Leads, sign-ups Unique customer acquisition, purchases Leads, purchases Sign-ups, purchases None 7. This tool can be used to identify new and better performing sites to include in your Display campaigns. Display ad planner Display ad builder Google analytics Opportunities tab None 8. To run display ads in Adwords, the campaign must be opted to: Location targeting CPM and CPA bidding Google Display Network Google Search and Destroy Network None 9. Where can advertisers access display ad inventory? From publisher partners in Google AdSense program From Doubleclick Ad Exchange From publisher partners in Google AdSense program and the DoubleClick Ad Exchange From Display Network Ad Planner, Image Ad Builder and Doubleclick Ad Exchange None 10. You can set your bid adjustments on the location and device level. It is also possible to adjust your bid at a certain time of the day. TRUE FALSE None Time's up
