Google Display Network 1. 1-per-click conversions are useful to measure ______, many-per-click conversions are useful to measure______. Leads, sign-ups Unique customer acquisition, purchases Leads, purchases Sign-ups, purchases None 2. You can extend the reach of your existing campaigns that already use keyword, placement or topic targeting by adding: Advanced targeting features Category targeting Interest category targeting Automatic targeting None 3. It’s important to measure the performance of your account on multiple levels. In addition, you should consider looking at: Trends over time Search network reports Google ad planner Google Analytics None 4. The first step you need to take to start using remarketing lists for search ads is: Create remarketing lists in Audiences Place remarketing tags accross your website Choose „Search Network only – Remarketing“ when you create your campaign Choose "Search Network only - All features" when you create your campaign None 5. The following feature is available only for display network campaign: CPA bidding Language targeting Frequency capping Conversion optimizer None 6. For e-commerce sites with lots of different products to offer , it would be effective strategy to use remarketing with dynamically created ads to reach customers who already visited particular product page of that website. This type of remarketing is call Choose „Display Network only - Remarketing" as your campaign type Choose „Display Network only – Dynamic Remarketing" as your campaign type Choose „Display Network only - Remarketing" as your campaign type only if you have Google Merchant Center Account Choose „Display Network only – Dynamic Remarketing" as your campaign type only if you have Google Merchant Center Account None 7. A campaign is eligible to use CPM bidding if: It targets Google Display network It targets Google Search network It targets Google search partner sites It is an account that uses prepay billing None 8. You can create ad extensions not only at the campaign level, but also at the ad group level. FALSE TRUE None 9. Where can advertisers access display ad inventory? From publisher partners in Google AdSense program From Doubleclick Ad Exchange From publisher partners in Google AdSense program and the DoubleClick Ad Exchange From Display Network Ad Planner, Image Ad Builder and Doubleclick Ad Exchange None 10. How can you access the performance statistics of your AdWords ads on Youtube? Directly through the AdWords Interface Using Youtube analytics By requesting a report from your Google representative It can’t be done None Time's up
