Google Display Network 1. You can extend the reach of your existing campaigns that already use keyword, placement or topic targeting by adding: Advanced targeting features Category targeting Interest category targeting Automatic targeting None 2. Impressions and clicks are not that important in measuring direct response campaigns. TRUE FALSE None 3. Topic targeting cannot be combined with Keyword targeting or Placement targeting. TRUE FALSE None 4. The first step you need to take to start using remarketing lists for search ads is: Create remarketing lists in Audiences Place remarketing tags accross your website Choose „Search Network only – Remarketing“ when you create your campaign Choose "Search Network only - All features" when you create your campaign None 5. Youtube Partner watch pages are watch pages: with premium partner content vetted by YouTube with videos vetted by Youtube with videos that receive more than 1000 views daily displayed on other partner sites in the display network None 6. The following option is best suited to an advertiser interested in branding: CPA CPC CPM eCPM None 7. Chael wants to set default ad group level bids for both managed and automatic placements. Is this possible? Yes No None 8. Those advertisers are typically concerned with ensuring their message reaches their target audience, while maintaining control of the cost per impression of their ads? Brand Advertisers Direct response advertisers None 9. In Google Display network advertisers can choose the way of reaching their potential customers at the right place and time by: Selecting specific pages to show their ads on Reaching users by topics and keywords Find users by their interests Reach people who already visited your website, but haven’t completed a goal None 10. Which of the following is a valid display network ad format? 120x120 150x150 250x250 300x300 None Time's up
