Google Display Network 1. You can specify certain hours or days of the week when you want your ads to show using Ad Schedule feature, but is it possible to schedule start and end dates for your ad extensions? No Yes None 2. What display assets are available for advertising on Youtube? Multi Purpose Unit Standard Banner Rich Media InVideo None 3. The first thing advertiser should do after launching his new display campaign is to: Make sure it’s active and receiving impressions Correct your targeting Evaluate its performance Wait for critical mass of data None 4. When running a Youtube placement campaign through Adwords, can advertiser target users by age and gender? Yes No None 5. The following ad formats are available in Adwords for video: In-slate, in-stream, in-display In-search, in-stream, in-overlay In-search, in-display, in-stream In-display, in-search, in-slate None 6. Direct response advertisers are typically concerned with: Cost for impression Cost for conversion Cost per click ROI None 7. Impressions and clicks are not that important in measuring direct response campaigns. TRUE FALSE None 8. Ruslan‘s electronic component business is running a “Display Network only - All features” campaign. He knows that his keyword “USB flash drive” performs well on Fridays, and when he targets the “Computer memory” topic. First, he sets a custom bid of $ $2.30 $2.44 $2.64 $2.94 None 9. Most larger advertisers and agencies choose to buy placements on YouTube on a reservation basis, using either ______ or ______ bidding. CPC,CPM CPM, CPD CPC, CPD CPM,CPA None 10. You can create ad extensions not only at the campaign level, but also at the ad group level. FALSE TRUE None Time's up
