Google Display Network 1. Is it possible to create remarketing lists for search ads? Yes No None 2. To set up Dynamic remarketing, you need to have a Google Merchant Center Account TRUE FALSE None 3. Remarketing allows advertisers to target ads to users: That are interested in certain topics That previously saw your ad That have visited the advertisers website That visited the advertisers website and converted None 4. Where will TrueView in-stream video ads appear? on video publisher pages in the Google Display Network and Youtube on YouTube Videos only on video publisher pages outside the network on the YouTube Search results page None 5. It’s important to measure the performance of your account on multiple levels. In addition, you should consider looking at: Trends over time Search network reports Google ad planner Google Analytics None 6. Is it possible to create remarketing lists for search ads? Yes No None 7. To advertise directly on Youtube you need to contact Youtube direct ad sales. TRUE FALSE None 8. In Google Display network advertisers can choose the way of reaching their potential customers at the right place and time by: Selecting specific pages to show their ads on Reaching users by topics and keywords Find users by their interests Reach people who already visited your website, but haven’t completed a goal None 9. For advertisers with multiple video assets that would like to share video stories through Youtube, then a_________ may be another option to share the brand message: Youtube broadcast point Youtube Brand Cannel Youtube media plan Display ad planner None 10. Impressions and clicks are very important in measuring direct response campaigns. FALSE TRUE None Time's up