Google Display Network 1. For advertisers with multiple video assets that would like to share video stories through Youtube, then a_________ may be another option to share the brand message: Youtube broadcast point Youtube Brand Cannel Youtube media plan Display ad planner None 2. Most larger advertisers and agencies choose to buy placements on YouTube on a reservation basis, using either ______ or ______ bidding. CPC,CPM CPM, CPD CPC, CPD CPM,CPA None 3. In order to use remarketing, advertiser must have an active Google Merchant Center account. TRUE FALSE None 4. Your ad’s historical performance on a site matters when quality score is calculated on Google display network. TRUE FALSE None 5. If user has previously visited your site without buying anything, how can you connect with this potential customer again? By creating customer lists and contacting them individually By using remarketing feature By using Dynamic remarketing feature By using remarketing lists for search ads None 6. _____ is a video-specific campaign management tool within Adwords. Display ad builder Youtube Adwords for video Video ad builder None 7. To get the best performance out of your display ads, consider following: Always use small images Use similar ad templates Use transparent JPG Make sure your URL is visible None 8. To make sure that marketing message gets across to potential clients, advertiser should: Do not mention prices Make sure that key messaging appears before animation Include key messaging and call-to-action at the end of animation Not include loop animations None 9. Which of the following is not a best practice for direct response campaign? Use keyword contextual targeting. Contextual targeting is best suited for driving performance and cost-efficient conversions. Exclude irrelevant placements. You can get more qualified traffic by excluding sites that don't perform well for you based on historic data, or are irrelevant to your product. Include negative keywords. This will prevent ads from showing on irrelevant themes Use CPM bidding. If you have good advert that has higher CTR it might be worth trying CPM bidding instead of CPC, because you will receive more traffic for less price None 10. The first step you need to take to start using remarketing in your display campaign is: Create remarketing lists in Audiences Place remarketing tags accross your website Choose „Display Network only – Remarketing“ when you create your campaign Choose „ Display Network and Remarketing“ when you create your campaign None Time's up
