Google Display Network 1. While most AdWords ads appear on YouTube Watch pages, there are also additional areas on YouTube where your AdWords ad can be shown such as ________. Doubleclick browse pages Search and Browse pages Browse pages Search pages None 2. Which of the following is a valid display network ad format? 120x120 150x150 250x250 300x300 None 3. If you don't enable ______ bids, AdWords will use your ad group _______ bid. Manual, Optimized Custom, default Default, optimized Automatic, optimized None 4. Why would an advertiser choose to set ad rotation to “rotate” instead of “optimize”? He wants to test newly added ads In order to show ads with better performance To show ads with better CTR To make sure that quality score is not affected None 5. Ads on the display network typically have higher CTR compared to search network. TRUE FALSE None 6. The following methods can help advertiser to refine his display campaign: Using site and category exclusion tool Using Display Ad planner to analyze your campaign performance Creating tightly themed keyword lists Using negative keywords None 7. The first thing advertiser should do after launching his new display campaign is to: Make sure it’s active and receiving impressions Correct your targeting Evaluate its performance Wait for critical mass of data None 8. How can you access the performance statistics of your AdWords ads on Youtube? Directly through the AdWords Interface Using Youtube analytics By requesting a report from your Google representative It can’t be done None 9. One of the best practices to consider when optimizing bids for display campaigns is to: Adjust bids on the ad group level Adjust bids on the campaign level Adjust bids on the placement leve Adjust bids across multiple levels None 10. You can add managed placements to an ad group by: Copying them from your “automatic placements” table, adding manually, using placements found in display ad builder Copying them from your “automatic placements” table, adding manually, using placements found in Placement tool Copying them from your “automatic placements” table, adding manually, using placements found in Display Ad Searcher Copying them from your “managed placements” table adding manually, using placements found in Display Ad Planner None Time's up
