Google Display Network – Mandeep Singh

If you don't enable ______ bids, AdWords will use your ad group _______ bid.

Manual, Optimized

Custom, default

Default, optimized

Automatic, optimized

Once you have everything in place, be sure to check your campaign performance on a daily basis to ensure that it still performing to your satisfaction.

FALSE

TRUE

The key success metrics for branding campaigns are:

CPM, frequency

Reach, frequency

Reach, conversions

Reach, awareness

You can get more insights on the quality of your display campaign by:

Generating campaign report

Getting new ideas for optimization in Opportunities tab

Viewing campaign data in Display Ad Planner

Viewing campaign data in Google Analytics

To run display ads in Adwords, the campaign must be opted to:

Location targeting

CPM and CPA bidding

Google Display Network

Google Search and Destroy Network

Impressions and clicks are not that important in measuring direct response campaigns.

TRUE

FALSE

The following methods can help advertiser to refine his display campaign:

Using site and category exclusion tool

Using Display Ad planner to analyze your campaign performance

Creating tightly themed keyword lists

Using negative keywords

To set up Dynamic remarketing, you need to have a Google Merchant Center Account

TRUE

FALSE

Aside from Online video sites like Youtube and other properties like Gmail and Google Finance, is it possible to advertise on game sites within Google Display network?

Yes

10.

Within one day after launching a new display network campaign, advertiser should ensure that:

Daily budget is being met

Cost per acquisition is not too low

campaign is active and getting impressions

Google analytics is enabled