Google Display Network 1. Which of the following placements are available for advertisers on a reservation basis? Youtube in-stream Youtube in-slate Youtube run-of-site Youtube homepage None 2. Direct response advertisers are typically concerned with: Cost for impression Cost for conversion Cost per click ROI None 3. There are two ways to place ads onto YouTube. TRUE FALSE None 4. What display assets are available for advertising on Youtube? Multi Purpose Unit Standard Banner Rich Media InVideo None 5. How can advertiser import additional Google Analytics metrics such as Bounce rate and avg. visit duration? When creating new campaign select “Import data from Google Analytics” Tools> Google Analytics> Import data to AdWords, then enable Google analytics metric columns directly in the AdWords interface After linking your Adwords and Analytics accounts, select My Account> Linked Accounts> Google Analytics, choose your property, now you can enable additional metrics directly in the Adwords interface It’s not possible None 6. Rupert wants to see data for placement performance. He needs to click on the: Display placements tab Networks tab Networking tab Websites tab None 7. Quality score on the Display network takes into account the following factors: Ad's past performance on that Display Network page Ad's past performance on similar Display Network pages Landing page quality All of the above None 8. Is it possible to create remarketing lists for search ads? Yes No None 9. Which of the following placements are available for advertisers on a reservation basis? Youtube in-stream Youtube in-slate Youtube run-of-site Youtube homepage None 10. What display assets are available for advertising on Youtube? Multi Purpose Unit Standard Banner Rich Media InVideo None Time's up
