Google Display Network – Mandeep Singh

Youtube Partner watch pages are watch pages:

with premium partner content vetted by YouTube

with videos vetted by Youtube

with videos that receive more than 1000 views daily

displayed on other partner sites in the display network

What other assets apart from Diplay and Video are available for advertising on Youtube?

MPU

Standard banner

Rich media

Homepage masthead

You can add managed placements to an ad group by:

Copying them from your “automatic placements” table, adding manually, using placements found in display ad builder

Copying them from your “automatic placements” table, adding manually, using placements found in Placement tool

Copying them from your “automatic placements” table, adding manually, using placements found in Display Ad Searcher

Copying them from your “managed placements” table adding manually, using placements found in Display Ad Planner

The following methods can help advertiser to refine his display campaign:

Using site and category exclusion tool

Using Display Ad planner to analyze your campaign performance

Creating tightly themed keyword lists

Using negative keywords

Which of the following placements are available for advertisers on a reservation basis?

Youtube in-stream

Youtube in-slate

Youtube run-of-site

Youtube homepage

Rupert wants to see data for placement performance. He needs to click on the:

Display placements tab

Networks tab

Networking tab

Websites tab

If English speaking user is located in Spain and doesn’t specify a language preference, he will see:

Ads targeted to Spanish speakers

Ads targeted to English speakers

Ads targeted to English and Spanish speakers

Ads targeted to the language that was selected as default in Regional Settings

If you are already targeting individual placements and would like to target some specific topic too, you should create separate campaign.

TRUE

FALSE

Why would an advertiser choose to set ad rotation to “rotate” instead of “optimize”?

He wants to test newly added ads

In order to show ads with better performance

To show ads with better CTR

To make sure that quality score is not affected

10.

A display ad can show in the same places as a text ad on YouTube, and also:

to the right of a video on the Watch Page

as an InVideo overlay at the bottom 20% of the video being played

to the left of a video on a watch page

on the Search Results Page