Google Display Network 1. Placement targeting on the Google display network offers more flexibility of bidding options. TRUE FALSE None 2. Is it possible to create remarketing lists for search ads? Yes No None 3. If a user on Youtube doesn’t set his language preference, his default language is determined by: His video viewing history His google browsing history His location His operating system preferred language None 4. One of the best practices to consider when optimizing bids for display campaigns is to adjust bids more frequently. TRUE FALSE None 5. Jeff wants to target the specific group of websites for an advertising campaign. Which type of campaign should he choose? Contextual targeting Geographic targeting Content targeting Placement targeting None 6. Which of the following placements are available for advertisers on a reservation basis? Youtube in-stream Youtube in-slate Youtube run-of-site Youtube homepage None 7. Impressions and clicks are very important in measuring direct response campaigns. FALSE TRUE None 8. What display assets are available for advertising on Youtube? Multi Purpose Unit Standard Banner Rich Media InVideo None 9. The following option is best suited to an advertiser interested in branding: CPA CPC CPM eCPM None 10. What other assets apart from Diplay and Video are available for advertising on Youtube? MPU Standard banner Rich media Homepage masthead None Time's up
