Google Display Network 1. Most larger advertisers and agencies choose to buy placements on YouTube on a reservation basis, using either ______ or ______ bidding. CPC,CPM CPM, CPD CPC, CPD CPM,CPA None 2. Placement targeting on the Google display network offers more flexibility of bidding options. TRUE FALSE None 3. Within one day after launching a new display network campaign, advertiser should ensure that: Daily budget is being met Cost per acquisition is not too low campaign is active and getting impressions Google analytics is enabled None 4. What other assets apart from Diplay and Video are available for advertising on Youtube? MPU Standard banner Rich media Homepage masthead None 5. When running Display campaign, it’s recommended to correct your targeting in the Networks tab by excluding sites in the week 2 or 3 of campaign launch. FALSE TRUE None 6. Rupert wants to see data for placement performance. He needs to click on the: Display placements tab Networks tab Networking tab Websites tab None 7. 1-per-click conversions are useful to measure ______, many-per-click conversions are useful to measure______. Leads, sign-ups Unique customer acquisition, purchases Leads, purchases Sign-ups, purchases None 8. To reach potential customers who are searching with words and phrases relevant to your area of business, you can use: Display advertising Search advertising Mobile display advertising Youtube advertising None 9. 1-per-click conversions are useful to measure ______, many-per-click conversions are useful to measure______. Leads, sign-ups Unique customer acquisition, purchases Leads, purchases Sign-ups, purchases None 10. CPM stands for cost per _____ impressions. Million Thousand Multi Ten thousand None Time's up
