Google Display Network 1. Once you have everything in place, be sure to check your campaign performance on a daily basis to ensure that it still performing to your satisfaction. FALSE TRUE None 2. Which of the following metrics for measuring image ad performance on YouTube are not available through Adwords? Play rate View-through conversions On Schedule Indicator Impressions booked None 3. Ads on the display network typically have higher CTR compared to search network. TRUE FALSE None 4. Chael wants to set default ad group level bids for both managed and automatic placements. Is this possible? Yes No None 5. Jack is a car salesman and he noticed that visitors who are interested in websites related to parenting are 30% more likely to buy his cars than the typical website visitor. What should he change in his targeting to benefit from that? He should increase his bid for all categories that are close to parenting by 30%. He should choose to bid 30% more to show the ad to visitors who have interest in parenting websites He should choose to bid 30% more to show the ad to visitors who have interest in car related websites He should include all interest categories that are close to Parenting None 6. Can an individual website be considered a placement? Yes, a placement can be an entire website No, placement is only a subset of website None 7. Those advertisers are typically concerned with ensuring their message reaches their target audience, while maintaining control of the cost per impression of their ads? Brand Advertisers Direct response advertisers None 8. You can create ad extensions not only at the campaign level, but also at the ad group level. FALSE TRUE None 9. To reach potential customers who are searching with words and phrases relevant to your area of business, you can use: Display advertising Search advertising Mobile display advertising Youtube advertising None 10. Adwords metric “Play Rate” shows: There’s no such metric Number of times a Click-to-play video ad was played Number of times a Click-to-play video ad was played divided by the total number of impressions Number of times a Click-to-play video ad was played divided by the total number of impressions multiplied by 100 None Time's up
