Google Display Network 1. Where can Google Ads appear on the Display Network? On Youtube On Google property Vimeo On Google Finance On Gmail None 2. Why would an advertiser choose to set ad rotation to “rotate” instead of “optimize”? He wants to test newly added ads In order to show ads with better performance To show ads with better CTR To make sure that quality score is not affected None 3. If your campaign cost-per-acquisition (CPA) is below your CPA goals, you should ____ your bids to _______ acquisition volume. Optimize, decrease Raise, increase Lower, decrease Lower, increase None 4. Enhanced campaigns give advertiser the ability to track additional conversion types such as: Calls App downloads Page per visit Time on page None 5. You can experiment with a different colors, fonts and images in your ad, but if you’re targeting a specific placement, it’s recommended to: Match the color scheme with your brand Use the contrasting color scheme to attract attention Work with the publisher color scheme Match the color with your landing page None 6. You can adjust your bids for locations, days, times, and any ad group-level, but only separately. FALSE TRUE None 7. For advertisers who have developed a video strategy, a _________ allows you to house and curate your video content. Youtube broadcast point Youtube Brand Cannel Youtube media plan Display ad planner None 8. To set up Dynamic remarketing, you need to have a Google Merchant Center Account TRUE FALSE None 9. CPM stands for cost per _____ impressions. Million Thousand Multi Ten thousand None 10. You can improve your quality score by: Ensuring that your bid is high enough to compete in the auction Ensuring that your keyword list has keywords that relate to a single specific theme Editing your ad, including a clear call-to action for users Verifying that your page is easy to navigate and relevant to your ad None Time's up
