Google Display Network 1. Jeff wants to target the specific group of websites for an advertising campaign. Which type of campaign should he choose? Contextual targeting Geographic targeting Content targeting Placement targeting None 2. If you are already targeting individual placements and would like to target some specific topic too, you should create separate campaign. TRUE FALSE None 3. Ads on Google Display network need to be approved as ______ to gain impressions. Child safe Family safe Non-erotic Adult only None 4. Adwords metric “Play Rate” shows: There’s no such metric Number of times a Click-to-play video ad was played Number of times a Click-to-play video ad was played divided by the total number of impressions Number of times a Click-to-play video ad was played divided by the total number of impressions multiplied by 100 None 5. Advertiser can choose from different types of formats to advertise on Google Display Network, including: Text ads Ads that include photos and artwork Ads with animation longer than 30 seconds or other types of motion Video ads None 6. Using ad text that encourages user to click on the ad can help advertiser to improve Quality score of his ad. TRUE FALSE None 7. Impressions and clicks are very important in measuring direct response campaigns. FALSE TRUE None 8. Enhanced campaigns give advertiser the ability to track additional conversion types such as: Calls App downloads Page per visit Time on page None 9. Google does not accept ads that promote alcoholic beverages. FALSE TRUE None 10. The key success metrics for branding campaigns are: CPM, frequency Reach, frequency Reach, conversions Reach, awareness None Time's up
