Google Display Network 1. Jack is a car salesman and he noticed that visitors who are interested in websites related to parenting are 30% more likely to buy his cars than the typical website visitor. What should he change in his targeting to benefit from that? He should increase his bid for all categories that are close to parenting by 30%. He should choose to bid 30% more to show the ad to visitors who have interest in parenting websites He should choose to bid 30% more to show the ad to visitors who have interest in car related websites He should include all interest categories that are close to Parenting None 2. If you are already targeting individual placements and would like to target some specific topic too, you should create separate campaign. TRUE FALSE None 3. Ads on the display network typically have higher CTR compared to search network. TRUE FALSE None 4. Impressions and clicks are very important in measuring direct response campaigns. FALSE TRUE None 5. Topic targeting cannot be combined with Keyword targeting or Placement targeting. TRUE FALSE None 6. You can get more insights on the quality of your display campaign by: Generating campaign report Getting new ideas for optimization in Opportunities tab Viewing campaign data in Display Ad Planner Viewing campaign data in Google Analytics None 7. The following option is best suited to an advertiser interested in branding: CPA CPC CPM eCPM None 8. Chael wants to set default ad group level bids for both managed and automatic placements. Is this possible? Yes No None 9. While most AdWords ads appear on YouTube Watch pages, there are also additional areas on YouTube where your AdWords ad can be shown such as ________. Doubleclick browse pages Search and Browse pages Browse pages Search pages None 10. One of the best practices to consider when optimizing bids for display campaigns is to: Adjust bids on the ad group level Adjust bids on the campaign level Adjust bids on the placement leve Adjust bids across multiple levels None Time's up
