Google Display Network 1. Rupert wants to see data for placement performance. He needs to click on the: Display placements tab Networks tab Networking tab Websites tab None 2. Which of the following is not a best practice for direct response campaign? Use keyword contextual targeting. Contextual targeting is best suited for driving performance and cost-efficient conversions. Exclude irrelevant placements. You can get more qualified traffic by excluding sites that don't perform well for you based on historic data, or are irrelevant to your product. Include negative keywords. This will prevent ads from showing on irrelevant themes Use CPM bidding. If you have good advert that has higher CTR it might be worth trying CPM bidding instead of CPC, because you will receive more traffic for less price None 3. Quality score on the Display network takes into account the following factors: Ad's past performance on that Display Network page Ad's past performance on similar Display Network pages Landing page quality All of the above None 4. Using ________ targeting you can reach visitors across the Google Display Network who’ve demonstrated specific preferences, regardless of whether your ad correlates with the particular topic of the page they're currently on. Interest category Contextual Placement Topic None 5. The following feature is available only for display network campaign: CPA bidding Language targeting Frequency capping Conversion optimizer None 6. Where will TrueView in-stream video ads appear? on video publisher pages in the Google Display Network and Youtube on YouTube Videos only on video publisher pages outside the network on the YouTube Search results page None 7. Most larger advertisers and agencies choose to buy placements on YouTube on a reservation basis, using either ______ or ______ bidding. CPC,CPM CPM, CPD CPC, CPD CPM,CPA None 8. Ruslan‘s electronic component business is running a “Display Network only - All features” campaign. He knows that his keyword “USB flash drive” performs well on Fridays, and when he targets the “Computer memory” topic. First, he sets a custom bid of $ $2.30 $2.44 $2.64 $2.94 None 9. In order to use remarketing, advertiser must have an active Google Merchant Center account. TRUE FALSE None 10. How can you access the performance statistics of your AdWords ads on Youtube? Directly through the AdWords Interface Using Youtube analytics By requesting a report from your Google representative It can’t be done None Time's up
