Google Display Network 1. CPM stands for cost per _____ impressions. Million Thousand Multi Ten thousand None 2. Which of the following placements are available for advertisers on a reservation basis? Youtube in-stream Youtube in-slate Youtube run-of-site Youtube homepage None 3. You can adjust your bids for locations, days, times, and any ad group-level, but only separately. FALSE TRUE None 4. Chael wants to set default ad group level bids for both managed and automatic placements. Is this possible? Yes No None 5. A display ad can show in the same places as a text ad on YouTube, and also: to the right of a video on the Watch Page as an InVideo overlay at the bottom 20% of the video being played to the left of a video on a watch page on the Search Results Page None 6. The following ads can be shown on Google display network: Image ads Video ads Mobile text ads Text ads None 7. For advertisers with multiple video assets that would like to share video stories through Youtube, then a_________ may be another option to share the brand message: Youtube broadcast point Youtube Brand Cannel Youtube media plan Display ad planner None 8. Jack is a car salesman and he noticed that visitors who are interested in websites related to parenting are 30% more likely to buy his cars than the typical website visitor. What should he change in his targeting to benefit from that? He should increase his bid for all categories that are close to parenting by 30%. He should choose to bid 30% more to show the ad to visitors who have interest in parenting websites He should choose to bid 30% more to show the ad to visitors who have interest in car related websites He should include all interest categories that are close to Parenting None 9. Majority of sites in the Google Display network allow demographic bidding TRUE FALSE None 10. In addition to traditional targeting options available through Adwords, Youtube also supports audience targeting criteria such as: Language preference Location Gender Age None Time's up
