Google Display Network 1. You can improve your quality score by: Ensuring that your bid is high enough to compete in the auction Ensuring that your keyword list has keywords that relate to a single specific theme Editing your ad, including a clear call-to action for users Verifying that your page is easy to navigate and relevant to your ad None 2. What could be the reason for ads not to show on a certain managed placement? Ads are approved, but they marked as “Limited” Placement does not accept ad sizes that that advertiser has in his campaign Very low bid Ads had been marked “Family Safe” None 3. The following option is best suited to an advertiser interested in branding: CPA CPC CPM eCPM None 4. Those advertisers are typically concerned with ensuring their message reaches their target audience, while maintaining control of the cost per impression of their ads? Brand Advertisers Direct response advertisers None 5. What display assets are available for advertising on Youtube? Multi Purpose Unit Standard Banner Rich Media InVideo None 6. You can identify sites that are performing well, in addition to those that are performing poorly, by: Generating Website performance report Checking Google Analytics statistics for additional insights Reviewing placements through Networks tab Generating Placement performance report Generating Website performance report None 7. What is Mobile Roadblock? Video ads that run when Android YouTube app users play a video from a premium inventory partner Ads that give you 100% share of voice on all home, browse and search pages on m.youtube.com. You'll get maximum reach and maximum impact A channel that increases video views and brand engagement with iOS and Android users. Minifigure of G.I Joe character None 8. If English speaking user is located in Spain and doesn’t specify a language preference, he will see: Ads targeted to Spanish speakers Ads targeted to English speakers Ads targeted to English and Spanish speakers Ads targeted to the language that was selected as default in Regional Settings None 9. While most AdWords ads appear on YouTube Watch pages, there are also additional areas on YouTube where your AdWords ad can be shown such as ________. Doubleclick browse pages Search and Browse pages Browse pages Search pages None 10. What display assets are available for advertising on Youtube? Multi Purpose Unit Standard Banner Rich Media InVideo None Time's up
