Google Display Network – Mandeep Singh

Why would an advertiser choose to set ad rotation to “rotate” instead of “optimize”?

He wants to test newly added ads

In order to show ads with better performance

To show ads with better CTR

To make sure that quality score is not affected

Jack is a car salesman and he noticed that visitors who are interested in websites related to parenting are 30% more likely to buy his cars than the typical website visitor. What should he change in his targeting to benefit from that?

He should increase his bid for all categories that are close to parenting by 30%.

He should choose to bid 30% more to show the ad to visitors who have interest in parenting websites

He should choose to bid 30% more to show the ad to visitors who have interest in car related websites

He should include all interest categories that are close to Parenting

Using ad text that encourages user to click on the ad can help advertiser to improve Quality score of his ad.

TRUE

FALSE

What display assets are available for advertising on Youtube?

Multi Purpose Unit

Standard Banner

Rich Media

InVideo

To get the best performance out of your display ads, consider following:

Always use small images

Use similar ad templates

Use transparent JPG

Make sure your URL is visible

If user has previously visited your site without buying anything, how can you connect with this potential customer again?

By creating customer lists and contacting them individually

By using remarketing feature

By using Dynamic remarketing feature

By using remarketing lists for search ads

CPM stands for cost per _____ impressions.

Million

Thousand

Multi

Ten thousand

For e-commerce sites with lots of different products to offer , it would be effective strategy to use remarketing with dynamically created ads to reach customers who already visited particular product page of that website. This type of remarketing is call

Choose „Display Network only - Remarketing" as your campaign type

Choose „Display Network only – Dynamic Remarketing" as your campaign type

Choose „Display Network only - Remarketing" as your campaign type only if you have Google Merchant Center Account

Choose „Display Network only – Dynamic Remarketing" as your campaign type only if you have Google Merchant Center Account

The following methods can help advertiser to refine his display campaign:

Using site and category exclusion tool

Using Display Ad planner to analyze your campaign performance

Creating tightly themed keyword lists

Using negative keywords

10.

Which of the following is not a best practice for direct response campaign?

Use keyword contextual targeting. Contextual targeting is best suited for driving performance and cost-efficient conversions.

Exclude irrelevant placements. You can get more qualified traffic by excluding sites that don't perform well for you based on historic data, or are irrelevant to your product.

Include negative keywords. This will prevent ads from showing on irrelevant themes

Use CPM bidding. If you have good advert that has higher CTR it might be worth trying CPM bidding instead of CPC, because you will receive more traffic for less price