Google Display Network 1. Which of the following is a valid display network ad format? 120x120 150x150 250x250 300x300 None 2. The following feature is available only for display network campaign: CPA bidding Language targeting Frequency capping Conversion optimizer None 3. One of the best practices to consider when optimizing bids for display campaigns is to: Adjust bids on the ad group level Adjust bids on the campaign level Adjust bids on the placement leve Adjust bids across multiple levels None 4. Which metric would be most helpful to an advertiser who is interested in a direct response? Ad position CTR Impressions CPA None 5. In order to use remarketing, advertiser must have an active Google Merchant Center account. TRUE FALSE None 6. In contextually targeted campaign, it’s a good idea to have between _____ keywords in each ad group. 0-10 15-May May-50 20-50 None 7. The following ad formats are available in Adwords for video: In-slate, in-stream, in-display In-search, in-stream, in-overlay In-search, in-display, in-stream In-display, in-search, in-slate None 8. For advertisers with multiple video assets that would like to share video stories through Youtube, then a_________ may be another option to share the brand message: Youtube broadcast point Youtube Brand Cannel Youtube media plan Display ad planner None 9. Youtube Partner watch pages are watch pages: with premium partner content vetted by YouTube with videos vetted by Youtube with videos that receive more than 1000 views daily displayed on other partner sites in the display network None 10. Your ad’s historical performance on a site matters when quality score is calculated on Google display network. TRUE FALSE None Time's up