Google Display Network 1. Can an individual website be considered a placement? Yes, a placement can be an entire website No, placement is only a subset of website None 2. In Google Display network advertisers can choose the way of reaching their potential customers at the right place and time by: Selecting specific pages to show their ads on Reaching users by topics and keywords Find users by their interests Reach people who already visited your website, but haven’t completed a goal None 3. Most larger advertisers and agencies choose to buy placements on YouTube on a reservation basis, using either ______ or ______ bidding. CPC,CPM CPM, CPD CPC, CPD CPM,CPA None 4. Quality score on the Display network takes into account the following factors: Ad's past performance on that Display Network page Ad's past performance on similar Display Network pages Landing page quality All of the above None 5. When measuring the performance of the branding campaign, CTR metric isn’t that helpful. TRUE FALSE None 6. Advertiser can choose from different types of formats to advertise on Google Display Network, including: Text ads Ads that include photos and artwork Ads with animation longer than 30 seconds or other types of motion Video ads None 7. To set up Dynamic remarketing, you need to have a Google Merchant Center Account TRUE FALSE None 8. Rupert wants to see data for placement performance. He needs to click on the: Display placements tab Networks tab Networking tab Websites tab None 9. When running a Youtube placement campaign through Adwords, can advertiser target users by age and gender? Yes No None 10. Placement targeting on the Google display network offers more flexibility of bidding options. TRUE FALSE None Time's up
