Conferences

  • Singh Mandeep et.al., (2018), “Marketing in a World of Augmented Reality” American
    Society of Business and Behavioral Sciences 25th Annual Conference, March
    15-18, Las Vegas, NV. This presentation was selected as best in track at this
    conference.

    • In the summer of 2012, I was fortunate in having my grant proposal entitled “iFlip – iLearn” funded by Mr. John Distefno a WIU alum. This $75,000 grant spread over three years allowed me an opportunity to “flip” two of my courses. Flipping two classes entailed getting proficient with iBook Author and its many competencies. It also meant content creation for flipping these two courses, recording podcasts for each chapter, creating a glossary of key terms that could subsequently be provided to the students as study cards (this is a feature of iBook Author). Each chapter was also accompanied by multiple evaluative assessments.

  • Singh Mandeep, (2017), “An Exploratory Examination of the Adoption of E-Textbooks”
    American Society of Business and Behavioral Sciences 24th Annual Conference,
    February 23-25, Las Vegas, NV.

  • Singh Mandeep, Dobson, Joe, and Tara Westerhold, (2016), “Presidential Candidate
    Branding in 2016” American Society of Business and Behavioral Sciences 23rd
    Annual Conference, February 18-21, Las Vegas, NV.

  • Singh Mandeep, et al., (2015), “Apps for Academics” American Society of Business
    and Behavioral Sciences 22nd Annual Conference, February 19- 22, Las Vegas,
    NV.

  • Singh, Mandeep, Westerhold, Tara, and Joseph Dobson (2015), "Understanding the
    Phenomena – the ALS ICE Bucket Challenge," American Society of Business and
    Behavioral Sciences, 22nd Annual Conference, February 19-22, Las Vegas, NV.

  • Singh Mandeep and Raghava Gundala, (2014), “Consumer Beliefs About Socially
    Responsible Marketing: An Exploratory Study of Income, Race, and Gender
    Differences” American Society of Business and Behavioral Sciences 21st Annual
    Conference, February 20-23, Las Vegas, NV.

  • Singh Mandeep, et al., (2013), “Apps for Academics: An Exploration of Apps to enhance
    Teaching and Learning,” Marketing Management Association Fall Conference,
    September 18 -20, New Orleans, LA.

  • Singh, Mandeep and Suzzane Nasco (2013), “Making Connections for
    Research,” Marketing Management Association Fall Conference, September 18 –
    20, New Orleans, LA.

  • Hills, Stacey, Fred Hoyt, Mandeep Singh, and Lyle Wetsch (2013), “Keeping Pace: Best
    Practices for Maintaining Relevance with students and Practioners,” Marketing
    Management Association Spring Conference, February 27 – March 1, Chicago,
    IL.

  • Singh, Mandeep and Roger Runquist (2013), “Blogging: A Marketing Asset” American
    Society of Business and Behavioral Sciences 20th Annual Conference, February
    21-24, Las Vegas, NV.

  • Singh Mandeep et. al., (2012), “Personal Branding – An Audit” this presentation was
    part of a special session titled, “Creating Teaching Moments,” Society for
    Marketing Advances, October 31-November 3, Orlando, FL.

  • Nasco, Suzzane and Mandeep Singh (2012), “Making Connections for
    Research,” Marketing Management Association Fall Conference, September 19-
    21, Minneapolis, MN.

  • Mich, Claudia, Singh, Mandeep and Joseph Dobson (2012), “Best Practices in Online
    Education,” MBAA International Conference, March 28-30, Chicago, IL.

  • Singh, Mandeep and Maureen Storm (2012), “Utilizing A Social Media Strategy – What
    do we know?” American Society of Business and Behavioral Sciences 19th
    Annual Conference, February 23-26, Las Vegas, NV.

  • Nasco, Suzzane and Mandeep Singh (2011), “Making Connections for Research,”
    Marketing Management Association Fall Conference, September 21-23, St.
    Louis, MO.

  • Aurand, Tim, Jennings, Barton, and Mandeep Singh (2011), “Facility Tours as a
    Component of the Business Curriculum,” Marketing Management Association
    Fall Conference, September 21-23, St. Louis, MO.

  • Nasco, Suzzane and Mandeep Singh (2011), “Making Connections for Research
    Collaboration (a.k.a. Research Speed Dating),” MBAA International Conference,
    March 28-30, Chicago, IL.

  • Singh, Mandeep, Carrie Trimble, and Peter Knight (2010) “Using Virtual Environments to
    Foster Student Learning,” Marketing Management Association Fall
    Conference, Indianapolis, IN.

  • Singh, Mandeep, and Roger Runquist (2009), “Educating the Digital Native in a Virtual
    World:  Second Life,” Marketing Management Association Fall Conference, St.
    Louis, MO.

  • Singh, Mandeep, and Roger Runquist (2009), “Getting Started in Second Life,” Faculty
    Summer Institute (FSI), May 18-21, Champaign, IL.

  • Singh, Mandeep, James Kenny, and Craig Conrad (2009), “Personal Selling in an Era of
    Mobile Technologies,” Presented at the American Society of Business and
    Behavioral Sciences, Eleventh Annual Meeting, Las Vegas, NV. Feb. 19-22.

  • Conrad, Craig and Mandeep Singh (2009), “Opt-in Selling: Anatomy of the Mobile
    Marketing Sales Function” Presented at the American Society of Business and
    Behavioral Sciences, Eleventh Annual Meeting, Las Vegas, NV. Feb. 19-22.

  • Singh, Mandeep, Roger Runquist, and Phyllis Self (2008), “The Evolution of Libraries:
     Analog, Digital, and Beyond,” EDUCAUSE Midwest Regional Conference,
    March, Chicago, IL.

  • Singh Mandeep and Roger Runquist (2008), “Interactive PowerPoint for Active
    Learning,” Connect with the Best, Adjunct Faculty Conference, Black Hawk
    Community College, February 9, Moline, IL.

  • Hansen Scott, Craig Conrad, and Mandeep Singh (2007), “the 80/20 Rule: An
    Examination of Relevancy in Sales force Deployment,” Presented at the 14 th
    Annual meeting of the American society of Business and Behavioral Science
    (ASBBS), in Las Vegas, NV, Feb 22-24.

  • Singh, Mandeep (2004), “The Winner’s Curse and the Issue of Trust on eBay,”
    Presented at the American Society of Business and Behavioral Sciences,
    Eleventh Annual Meeting, Las Vegas, NV. Feb. 19-22.

  • Singh, Mandeep, Peppi M. Kenny, and James T. Kenny (2003), “Incorporating the
    Lifetime Value of a Customer – A Pilot Study,” Presented at the Academy of
    Finance March 2003 Meeting, Chicago, IL. March 12-14.

  • Singh, Mandeep (2003), “Are We Integrating the WWW into the IMC Framework? Some
    Questions,” Presented at the American Society of Business and Behavioral
    Sciences, Tenth Annual Meeting, Las Vegas, NV. Feb. 20-23.

  • Singh, Mandeep (2002), “The Impact of the WWW on Pricing," Proceedings of the
    American Society of Business and Behavioral Sciences," Las Vegas
    Feb 7-10.

  • Tripp, Carolyn, Mandeep Singh, and Franziska Kaleja (2000), “The Emergence and
    Growth of Nutraceuticals: Heal Thyself,” Proceedings of the Midwest Business
    Administration Association Conference, Chicago, March 3-5.

  • Drea, John T. and Mandeep Singh (1999), "Assessing Outcomes Inside the Classroom:
    A Process for Instructional Improvement," Proceedings of the Society for
    Marketing Advances, Joyce A. Young. Robert D. Green, and Faye W. Gilbert
    eds., 133-134.

  • Engelland, Brian, Letty Workman, and Mandeep Singh (1999), “On the Value of Gap
    Analysis in Service Quality Measurement,” Proceedings of the Marketing
    Management Association Conference, Dale L. Varble, Robert Green, and Gene
    Wunder eds., 194.

  • Singh, Mandeep, Peppi Kenny, and John Drea (1998), “A Comparative Analysis of
    Advertising and World Wide Web Message Formats: Implications for Recall and
    Persuasion,” American Marketing Association’s Summer Educators’ Conference,

  • Ronald Goodstein and Scott MacKenzie, eds. 39-40.
    Bloomberg, David, Joe Hanna, and Mandeep Singh (1998), “Service Response Logistics
    in Services Marketing,” Proceedings of the Marketing Management Association
    Conference, Dale L. Varble, Joyce A. Young, and Karen Glynn, eds., 17.

  • Engelland, Brian, Chris Hopkins, Letty Workman, and Mandeep Singh (1998), “Service
    Quality and Repeat Usage: A Case of Rising Expectations,” Proceedings of the
    Marketing Management Association Conference, Dale L. Varble, Joyce A. Young,
    and Karen Glynn, eds., 40–45. (This paper was selected as the Irwin
    Distinguished Paper in Marketing).

  • Singh, Mandeep, Brian Engelland, and Letty Workman (1997), “Effects of Negative Ion
    Depletion on Shopping Behavior: A Research Proposal,” Proceedings of the
    Southern Marketing Association Conference, Elnora W. Stuart and Ellen M.
    Moore, eds., 11-14.

  • Drea, John T., Mandeep Singh, and Brian Engelland (1997), “Using Experiential
    Learning in a Principles of Marketing Course: An Empirical Analysis of Student
    Marketing Audits,” Proceedings of the Southern Marketing Association
    Conference, Elnora W. Stuart and Ellen M. Moore, eds., 191-192. (This paper
    was selected as the best paper in the Marketing Education Track).

  • Singh, Mandeep and Siva Balasubramanian (1997), “A Comparative Analysis of
    Advertising, Infomercial, and Direct Product Experience Formats: Implications for
    Recall and Persuasion,” Proceedings of the ACR European Conference,
    Advances in Consumer Research, Volume 3, Basil Englis, and Anna Olofsson
    eds., 176-177.

  • Workman, Letty, Brian Engelland, and Mandeep Singh (1997), “The University Career
    Services Center: An Exploratory Investigation of Marketing Orientation,”
    Proceedings of the Marketing Management Association Conference, Dale L.
    Varble, Joyce A. Young, and Eleanor Maliche, eds., 170-179.

  • Singh, Mandeep, Peppi Kenny, and Fred J. Ebeid (1997), “Using the World Wide Web in
    the Finance Curricula,” Midwest Academy of Finance and Insurance, Volume 11,
    Number 1, Chicago, IL, Spring, 211-220.

  • Singh, Mandeep and John T. Drea (1996), “Competitiveness through Partnerships:
    Updating the Managerial School,” Proceedings of the American Society for
    Competitiveness Seventh Annual Conference on Competitiveness in the Global
    Marketplace, Zahara, Shaker, Abbas Ali, and Wes Johnson eds., 212-219.

  • Singh, Mandeep and John T. Drea (1996), “Updating the Managerial School through
    Strategic Alliances,” Proceedings of the 1996 American Marketing Association
    Summer Educators’ Conference, Cornelia Droge and Roger Calantone, eds.,
    217-219.

  • Balasubramanian, Siva and Mandeep Singh (1994) “Consumer Perceptions of
    Infomercials: Issues, Implications, and Results,” Marketing and Public Policy
    Conference, Arlington, May.

  • Summey, John and Mandeep Singh, (1991), “Marketing U.S. Products in Soviet
    Markets” Issues and Steps,” American Marketing Association Summer
    Educators’ Conference, (Abstract).