• Gundala Raghava and Mandeep Singh (2018), " Perceptions of Integrated Experiential
    Learning of Graduate Marketing Students, " Journal of the Scholarship of
    Teaching and Learning, Vol. 18, No. 2, 74-89.
    Available Online:
  • Gundala Raghava and Mandeep Singh (2016), " The Role of Simulations in Student
    Learning – A Case Study Using a Marketing Simulation, " Journal of Educational
    Research and Innovation.  Vol. 5, No. 2.
    Available Online:
  • Muhammad Nazreen, Raghava Gundala, Mandeep Singh, and Jessica Harriger, (2015)
    “Graduate Marketing Students’ Satisfaction in the Caribbean: A Longitudinal
    Case Study” Quality Approaches in Higher Education, 17-25.
  • Gundala, Raghava, Mandeep Singh, & Andrew Baldwin (2014), “Student Perceptions on
    Live-Case Projects: Undergraduate Marketing Research,” International Journal of
    Teaching and Learning in Higher Education, 26(2), 260-267.
    Available Online:
  • Gundala, Raghava, Mandeep Singh, & Sherrard Spiers. 2014. "Culture and Consumer
    Behaviour – A Study of Trinidad & Tobago and Jamaica. " International Journal of
    Marketing Studies , 6(4), 92-99.
    Available Online:
  • Singh, Mandeep. 2014. “Personal Branding – An Audit” featured in Tanner, John F. and
    D. Joel Whalen, “Teaching Moments: Opening the Pipeline to Teaching
    Innovations.” Marketing Education Review, 23:3, 265-274.
  • Bauerly, R., Don. T. Johnson and Singh, Mandeep, (2006) “Readability and Writing
    Well,” Marketing Management Journal, Volume 16, Issue 1, Spring 2006.
  • Stephen W. Brown, Frederick E. Webster Jr., Jan-Benedict E.M. Steenkamp, William L.
    Wilkie, Jagdish N. Sheth, Rajendra R. Sisodia, Roger A. Kerin, Deborah
    MacInnis, Leigh McAlister, Jagmohan S. Raju, Ronald J. Bauerly, Don T.
    Johnson, Mandeep Singh, and Richard Staelin, Journal of Marketing, “Marketing
    Renaissance: Opportunities and Imperatives for Improving Marketing Thought,
    Practice and Infrastructure,” October 2005.
  • Singh, Mandeep, Siva Balasubramanian, and Goutam Chakraborthy (2000), "A
    Comparative Analysis of Three Communication Formats: Advertising,
    Infomercial, and Direct Experience, " Journal of Advertising, Winter, Volume 29,
    Number 4, 59-75.
  • Engelland, Brian, Letty Workman, and Mandeep Singh, (2000), “Ensuring Service
    Quality for Campus Career Services Centers: A Modified SERVQUAL Scale,
    "Journal of Marketing Education, Volume 22, Number 3, December 236-245.
  • Engelland, Brian, Chris Hopkins, Letty Workman, and Mandeep Singh (1998), “Service
    Quality and Repeat Usage: A Case of Rising Expectations,” Journal of Marketing
    Management, Volume 8, Issue 2, Fall/Winter, 1-6.
  • Drea, John T., Mandeep Singh, and Brian Engelland (1997), “Using Experiential
    Learning in a Principles of Marketing Course: An Empirical Analysis of Student Marketing
    Audits,” Marketing Education Review, Volume 7, Number 2, Summer, 53–59.

Journal Articles Under Review

  • Spiers, Sherrard, Gundala Raghava, and Mandeep Singh, “Culture and Consumer Behavior – Study of Trinidad and Tobago and Jamaica,” under review at the Journal of Global Marketing.
  • Gundala, Raghava and Mandeep Singh, “Live Case Projects in Teaching Undergraduate Marketing Research,” under review at JAME.