Addwords General Q’s 1. Advertisers can use AdWords Editor to do the following: Copy or move items between campaigns, ad groups, and accounts. Make large-scale changes quickly. Test a new business logic without affecting campaigns in real time Add, edit, and delete campaigns, ad groups, ads, keywords, and placements. None 2. Google’s search results are closely related to Google’s advertising programs FALSE TRUE None 3. Alerts in Adwords are used for: Messages about potential problems to fix Product-related messages to let you know about updates to AdWords Optional messages to keep you updated on the performance of your account Important messages to help keep your account active and running None 4. Which of the following information at sign-up for Adwords account cannot be changed later? Company name and time zone Billing currency and time zone Business address Payment type and company registration number None 5. You have set up a campaign with 1$ as CPM bid. The total number of impressions received is 90000. What is your ad spend in CPM? 0.9$ 9$ 900$ 90$ None 6. The best ways to improve the ad rank without increasing the CPC is to Have relevant ad texts and keywords Increase the Quality score Increase the daily budget Increase the landing page quality None 7. What are the 3 R’s of Adwords? Rotation, ROI, Relevance Reach, Rotation, ROI Relevance, Results, ROI ROI, Relevance,Reach None 8. f advertiser wants to increase traffic to his website, he should focus on Conversion data, destination URLs Customer engagement, impressions Conversions Clicks, clickthrough rate, search terms None 9. “Buy here” and “try this feature now” – are both examples of call to action phrases. FALSE TRUE None 10. Text ads can only appear on Google search results page TRUE FALSE None Time's up
