Addwords General Q’s 1. Which of the following is true with regard to search results that appear on Google search engine? Google sometimes accepts payments from advertisers. Google always accepts payments from advertisers Google uses Page Rank Along with other factors to determine the order of search results Google accepts payments to place Sponsored results between the search results. None 2. System that helps advertisers by reducing CPCs on pages that do not convert well is called: Price Optimizer Smart Pricing Conversion Optimizer Adwords Discounter None 3. What is a Query? It is a sentence with minimum 3 words a word or phrase that a user writes into the search engine it is a question with one answer none of the above None 4. If Jared‘s main advertising goal is branding and visibility of his new product line, he should use ____ bidding option. CPA CPC CPD CPM None 5. What are the 3 ‘R’ s of google adwords? A. Reach, Randomize, Return-on-Investment. Reach, Relevance, Rotation. Rotation, Relevance, Reliability. Reach, Relevance, Return-on-Investment. None 6. The performance summary graph shows you User flows into conversion funnels Compared trends within your Adwords account An overview on how your campaigns are performing Shows a graph for estimated ad clicks per day None 7. With the respect of Text Ad, the display URL field can be used as another line for ad text. TRUE FALSE None 8. Once your broad matches have gathered impressions and clicks, review the _____ report to monitor which keyword variations triggered your ads. Placement performance Keywords performance Matched search query Search terms None 9. When you reset your password in Adwords then? You have to reset passwords for all other Google products separately which are using same login information. You will use this new password for Adwords and your old password will work for all other Google products. Now you have to use this new password to access all other Google products affected by this Google Account login information. none of these None 10. Advertisers can use AdWords Editor to do the following: Copy or move items between campaigns, ad groups, and accounts. Make large-scale changes quickly. Test a new business logic without affecting campaigns in real time Add, edit, and delete campaigns, ad groups, ads, keywords, and placements. None Time's up
