Addwords General Q’s 1. The best practice when creating effective ad text is to: Use strong call-to-action Use the home page for every URL Include information on prices and promotions Repeat keywords to add emphasis None 2. A potential customer asks you that "We already have good rank in organic listings, why we should go for Adwords and get listed in both". What will you tell this customer? If you are listed in both you will generate more traffic Your organic ranking will rank you Ads in top positions Organic ranking is not good you should always go for Adwords Ads Your organic rankings will further improve if you are using Adwords Ads None 3. f advertiser wants to increase traffic to his website, he should focus on Conversion data, destination URLs Customer engagement, impressions Conversions Clicks, clickthrough rate, search terms None 4. Which of the following ads is not allowed? Guitar Depot Buy a guitar, get a case +1 lesson free example.com Google AdWords Affordable online advertising Create your campaign today! adwords.google.com Ice Cream Bros. Free medium scoop Just +1 our website! example.com DSLR Cameras Search for DSLR Cameras Find great deals! example.com/search/DSLR+Camera None 5. According to Google Adword’s advertising policies which of the following ads will not be allowed? Our Big Sale Laptops sold 4 less! Find the lowest $ example.com Our Big Sale Laptops sold for less! Find the lowest price example.com Deals on classics Classic movies on sale "Frankly, my dear..." example.com Big Sale New arrivals Large assortment! example.com None 6. A reason why an advertiser is not able to see his ad, is because The daily budget for the campaign is the same as max CPC All ads within the ad group are active The ad has been approved but doesn’t meet editorial requirements The campaign is paused None 7. Ad position on the Display network is determined by your _____ in the auction. Ad Quality Bid Ad Rank Quality score None 8. The performance summary graph shows you User flows into conversion funnels Compared trends within your Adwords account An overview on how your campaigns are performing Shows a graph for estimated ad clicks per day None 9. With the respect of Text Ad, the display URL field can be used as another line for ad text. TRUE FALSE None 10. Google image ads cannot be shown on the Google search results pages. TRUE FALSE None Time's up
