Addwords General Q’s 1. Advertisers can use AdWords Editor to do the following: Copy or move items between campaigns, ad groups, and accounts. Make large-scale changes quickly. Test a new business logic without affecting campaigns in real time Add, edit, and delete campaigns, ad groups, ads, keywords, and placements. None 2. Which one of the following is a benefit of tracking Adwords account performance and conversions ? Identify areas of optimization Identify which impressions are most valuable Increased keyword Quality score Decreased keyword Quality score None 3. Which of the following ads is not allowed? Guitar Depot Buy a guitar, get a case +1 lesson free example.com Google AdWords Affordable online advertising Create your campaign today! adwords.google.com Ice Cream Bros. Free medium scoop Just +1 our website! example.com DSLR Cameras Search for DSLR Cameras Find great deals! example.com/search/DSLR+Camera None 4. The Adwords system works best for Advertisers. Publishers. Users. All the Above. None 5. You can adjust your bids to different times of the day, or days of the week using _____ tool. Ad timing tool Ad rotation tool Demographic bidding tool Ad Scheduling tool None 6. You can target up to 40 different locations in Adwords campaigns. TRUE FALSE None 7. Which column is one of the main indicators of ad’s health Avg CPM eCPC CPA CTR None 8. You can use Google translate feature within Adwords interface to translate your ads and keywords. TRUE FALSE None 9. f advertiser wants to increase traffic to his website, he should focus on Conversion data, destination URLs Customer engagement, impressions Conversions Clicks, clickthrough rate, search terms None 10. How many ads will Google show for account that contains duplicate keywords? None One Two Five None Time's up
