Addwords General Q’s 1. What do you understand by "optimization" in Google AdWords? To use traffic estimator to get clicks and impressions estimates. Using Google Analytics to analyse your accounts performance Making changes or adjustments to an account to improve its performance. Only improving Quality Score of keywords None 2. While advertising in Google Adwords advertisers can Choose to show their ads on Google search network and Google Display network Choose to show their ads on Google search engine and Google Display network Choose to show their ads on all search engines and Google Display network Choose to show their ads on Google search engine only. None 3. f advertiser wants to increase traffic to his website, he should focus on Conversion data, destination URLs Customer engagement, impressions Conversions Clicks, clickthrough rate, search terms None 4. According to Google Adword’s advertising policies which of the following ads will not be allowed? Our Big Sale Laptops sold 4 less! Find the lowest $ example.com Our Big Sale Laptops sold for less! Find the lowest price example.com Deals on classics Classic movies on sale "Frankly, my dear..." example.com Big Sale New arrivals Large assortment! example.com None 5. The best practice when creating effective ad text is to: Use strong call-to-action Use the home page for every URL Include information on prices and promotions Repeat keywords to add emphasis None 6. What is an IP Address? Unique Id given by google adwords to every computer model no. of your laptop or desktop processor computer MAC address a unique number assigned by Internet Service Providers to each computer connected to the Internet None 7. The Adwords system works best for Advertisers. Publishers. Users. All the Above. None 8. What is a Query? It is a sentence with minimum 3 words a word or phrase that a user writes into the search engine it is a question with one answer none of the above None 9. Which one of the following is a benefit of tracking Adwords account performance and conversions ? Identify areas of optimization Identify which impressions are most valuable Increased keyword Quality score Decreased keyword Quality score None 10. How many ads will Google show for account that contains duplicate keywords? None One Two Five None Time's up
