Addwords General Q’s 1. Which column is one of the main indicators of ad’s health Avg CPM eCPC CPA CTR None 2. A reason why an advertiser is not able to see his ad, is because The daily budget for the campaign is the same as max CPC All ads within the ad group are active The ad has been approved but doesn’t meet editorial requirements The campaign is paused None 3. In order to use conversion tracking , you need an Adwords account, a website and: Be fluent in HTML Google Analytics Ability to edit website Conversion code generator None 4. “Buy here” and “try this feature now” – are both examples of call to action phrases. FALSE TRUE None 5. A potential customer asks you that "We already have good rank in organic listings, why we should go for Adwords and get listed in both". What will you tell this customer? If you are listed in both you will generate more traffic Your organic ranking will rank you Ads in top positions Organic ranking is not good you should always go for Adwords Ads Your organic rankings will further improve if you are using Adwords Ads None 6. When you reset your password in Adwords then? You have to reset passwords for all other Google products separately which are using same login information. You will use this new password for Adwords and your old password will work for all other Google products. Now you have to use this new password to access all other Google products affected by this Google Account login information. none of these None 7. What are the 3 R’s of Adwords? Rotation, ROI, Relevance Reach, Rotation, ROI Relevance, Results, ROI ROI, Relevance,Reach None 8. What is the camaign limit for one AdWords account? 1000 10000 100000 100 None 9. If your ads aren‘t running for some reason, you will receive a notification FALSE TRUE None 10. The Adwords system works best for Advertisers. Publishers. Users. All the Above. None Time's up
