Addwords General Q’s 1. Advertisers can use AdWords Editor to do the following: Copy or move items between campaigns, ad groups, and accounts. Make large-scale changes quickly. Test a new business logic without affecting campaigns in real time Add, edit, and delete campaigns, ad groups, ads, keywords, and placements. None 2. Google image ads cannot be shown on the Google search results pages. TRUE FALSE None 3. Where can you change the language or currency format in your Adwords account? It cannot be done In My Settings Tab In the Opportunities tab In the My Account tab None 4. Which one of the following is a benefit of tracking Adwords account performance and conversions ? Identify areas of optimization Identify which impressions are most valuable Increased keyword Quality score Decreased keyword Quality score None 5. What are the 3 ‘R’ s of google adwords? A. Reach, Randomize, Return-on-Investment. Reach, Relevance, Rotation. Rotation, Relevance, Reliability. Reach, Relevance, Return-on-Investment. None 6. To know the upper limit for your cost per acquisition, you should know your _______: Conversion value Conversion type Click value Cost per click None 7. What do you understand by "optimization" in Google AdWords? To use traffic estimator to get clicks and impressions estimates. Using Google Analytics to analyse your accounts performance Making changes or adjustments to an account to improve its performance. Only improving Quality Score of keywords None 8. Ad position on the Display network is determined by your _____ in the auction. Ad Quality Bid Ad Rank Quality score None 9. What are the main benefits of using Adwords? Relevance Return on Investment (ROI) Reach All of the above None 10. “Buy here” and “try this feature now” – are both examples of call to action phrases. FALSE TRUE None Time's up
