Addwords General Q’s 1. o evaluate keyword relevance AdWords uses the dynamic variable called: Ad rank Keyword score Ad position Quality score None 2. Google’s search results are closely related to Google’s advertising programs FALSE TRUE None 3. It‘s recommended to organize your campaign to Mirror your website Sort and view performance statistics Make large-scale changes Several ad groups that focus on the specific branches of products None 4. A Dynamic variable used to evaluate keyword relevance is called ______ ______. Smart Pricing Adwords Discounter Page Rank Quality Score None 5. What are the 3 R’s of Adwords? Rotation, ROI, Relevance Reach, Rotation, ROI Relevance, Results, ROI ROI, Relevance,Reach None 6. What are the 3 ‘R’ s of google adwords? A. Reach, Randomize, Return-on-Investment. Reach, Relevance, Rotation. Rotation, Relevance, Reliability. Reach, Relevance, Return-on-Investment. None 7. Which of the following ads is not allowed? Guitar Depot Buy a guitar, get a case +1 lesson free example.com Google AdWords Affordable online advertising Google AdWords Affordable online advertising Ice Cream Bros. Free medium scoop Just +1 our website! example.com DSLR Cameras Search for DSLR Cameras Find great deals! example.com/search/DSLR+Camera None 8. Advertisers can use AdWords Editor to do the following: Copy or move items between campaigns, ad groups, and accounts. Make large-scale changes quickly. Test a new business logic without affecting campaigns in real time Add, edit, and delete campaigns, ad groups, ads, keywords, and placements. None 9. In order to use conversion tracking , you need an Adwords account, a website and: Be fluent in HTML Google Analytics Ability to edit website Conversion code generator None 10. _________ is the process of creating / editing keywords /ad text or adjusting other parts of the account to improve the performance of Adwords ads. Optimization Conversion Ad Creation Reporting None Time's up
