Addwords General Q’s – Mandeep Singh

What is the camaign limit for one AdWords account?

1000

10000

100000

100

Where can you change the language or currency format in your Adwords account?

It cannot be done

In My Settings Tab

In the Opportunities tab

In the My Account tab

You can target up to 40 different locations in Adwords campaigns.

TRUE

FALSE

What do you understand by "optimization" in Google AdWords?

To use traffic estimator to get clicks and impressions estimates.

Using Google Analytics to analyse your accounts performance

Making changes or adjustments to an account to improve its performance.

Only improving Quality Score of keywords

A potential customer asks you that "We already have good rank in organic listings, why we should go for Adwords and get listed in both". What will you tell this customer?

If you are listed in both you will generate more traffic

Your organic ranking will rank you Ads in top positions

Organic ranking is not good you should always go for Adwords Ads

Your organic rankings will further improve if you are using Adwords Ads

You have set up a campaign with 1$ as CPM bid. The total number of impressions received is 90000. What is your ad spend in CPM?

0.9$

900$

90$

_________ is the process of creating / editing keywords /ad text or adjusting other parts of the account to improve the performance of Adwords ads.

Optimization

Conversion

Ad Creation

Reporting

A reason why an advertiser is not able to see his ad, is because

The daily budget for the campaign is the same as max CPC

All ads within the ad group are active

The ad has been approved but doesn’t meet editorial requirements

The campaign is paused

“Buy here” and “try this feature now” – are both examples of call to action phrases.

FALSE

TRUE

10.

What are the 3 ‘R’ s of google adwords?

A. Reach, Randomize, Return-on-Investment.

Reach, Relevance, Rotation.

Rotation, Relevance, Reliability.

Reach, Relevance, Return-on-Investment.