Addwords General Q’s 1. What are the 3 ‘R’ s of google adwords? A. Reach, Randomize, Return-on-Investment. Reach, Relevance, Rotation. Rotation, Relevance, Reliability. Reach, Relevance, Return-on-Investment. None 2. The best practice when creating effective ad text is to: Use strong call-to-action Use the home page for every URL Include information on prices and promotions Repeat keywords to add emphasis None 3. Which column is one of the main indicators of ad’s health Avg CPM eCPC CPA CTR None 4. The Adwords system works best for Advertisers. Publishers. Users. All the Above. None 5. Which of the following information at sign-up for Adwords account cannot be changed later? Company name and time zone Billing currency and time zone Business address Payment type and company registration number None 6. How many ads will Google show for account that contains duplicate keywords? None One Two Five None 7. The performance summary graph shows you User flows into conversion funnels Compared trends within your Adwords account An overview on how your campaigns are performing Shows a graph for estimated ad clicks per day None 8. What do you understand by the word "reach" in context of Google AdWords? AdWords advertisers are able to reach the right audiences who are actively searching for what an advertiser is offering (like products, services or information). Ads can appear on Google Dispaly Network. You can reach broad range of customers by adding more and more keywords. By Location targeting you can only target specific regions or cities. None 9. Alerts in Adwords are used for: Messages about potential problems to fix Product-related messages to let you know about updates to AdWords Optional messages to keep you updated on the performance of your account Important messages to help keep your account active and running None 10. “Buy here” and “try this feature now” – are both examples of call to action phrases. FALSE TRUE None Time's up
