Addwords General Q’s 1. A Dynamic variable used to evaluate keyword relevance is called ______ ______. Smart Pricing Adwords Discounter Page Rank Quality Score None 2. The performance summary graph shows you User flows into conversion funnels Compared trends within your Adwords account An overview on how your campaigns are performing Shows a graph for estimated ad clicks per day None 3. What do you understand by "optimization" in Google AdWords? To use traffic estimator to get clicks and impressions estimates. Using Google Analytics to analyse your accounts performance Making changes or adjustments to an account to improve its performance. Only improving Quality Score of keywords None 4. Device targeting is applied at the ______ level: Keyword Ad Group Campaign Account None 5. What is an IP Address? Unique Id given by google adwords to every computer model no. of your laptop or desktop processor computer MAC address a unique number assigned by Internet Service Providers to each computer connected to the Internet None 6. If Jared‘s main advertising goal is branding and visibility of his new product line, he should use ____ bidding option. CPA CPC CPD CPM None 7. When you reset your password in Adwords then? You have to reset passwords for all other Google products separately which are using same login information. You will use this new password for Adwords and your old password will work for all other Google products. Now you have to use this new password to access all other Google products affected by this Google Account login information. none of these None 8. Google’s search results are closely related to Google’s advertising programs FALSE TRUE None 9. Which of the following information at sign-up for Adwords account cannot be changed later? Company name and time zone Billing currency and time zone Business address Payment type and company registration number None 10. It‘s recommended to organize your campaign to Mirror your website Sort and view performance statistics Make large-scale changes Several ad groups that focus on the specific branches of products None Time's up
