Addwords General Q’s 1. Which of the following ads is not allowed? Guitar Depot Buy a guitar, get a case +1 lesson free example.com Google AdWords Affordable online advertising Create your campaign today! adwords.google.com Ice Cream Bros. Free medium scoop Just +1 our website! example.com DSLR Cameras Search for DSLR Cameras Find great deals! example.com/search/DSLR+Camera None 2. What do you understand by the word "reach" in context of Google AdWords? AdWords advertisers are able to reach the right audiences who are actively searching for what an advertiser is offering (like products, services or information). Ads can appear on Google Dispaly Network. You can reach broad range of customers by adding more and more keywords. By Location targeting you can only target specific regions or cities. None 3. It‘s recommended to organize your campaign to Mirror your website Sort and view performance statistics Make large-scale changes Several ad groups that focus on the specific branches of products None 4. What do you understand by "optimization" in Google AdWords? To use traffic estimator to get clicks and impressions estimates. Using Google Analytics to analyse your accounts performance Making changes or adjustments to an account to improve its performance. Only improving Quality Score of keywords None 5. Which column is one of the main indicators of ad’s health Avg CPM eCPC CPA CTR None 6. What is an IP Address? Unique Id given by google adwords to every computer model no. of your laptop or desktop processor computer MAC address a unique number assigned by Internet Service Providers to each computer connected to the Internet None 7. Device targeting is applied at the ______ level: Keyword Ad Group Campaign Account None 8. Ad position on the Display network is determined by your _____ in the auction. Ad Quality Bid Ad Rank Quality score None 9. If your ads aren‘t running for some reason, you will receive a notification FALSE TRUE None 10. A reason why an advertiser is not able to see his ad, is because The daily budget for the campaign is the same as max CPC All ads within the ad group are active The ad has been approved but doesn’t meet editorial requirements The campaign is paused None Time's up
