Addwords General Q’s 1. Which column is one of the main indicators of ad’s health Avg CPM eCPC CPA CTR None 2. If your ads aren‘t running for some reason, you will receive a notification FALSE TRUE None 3. While advertising in Google Adwords advertisers can Choose to show their ads on Google search network and Google Display network Choose to show their ads on Google search engine and Google Display network Choose to show their ads on all search engines and Google Display network Choose to show their ads on Google search engine only. None 4. If John chooses ‘Accelerated delivery’ the ads in his campaign will Evenly show throughout the day Be displayed as quickly as possible until the budget is reached Receive all possible impressions throughout the day Receive all possible conversions throughout the day None 5. Once your broad matches have gathered impressions and clicks, review the _____ report to monitor which keyword variations triggered your ads. Placement performance Keywords performance Matched search query Search terms None 6. Which of the following is true with regard to search results that appear on Google search engine? Google sometimes accepts payments from advertisers. Google always accepts payments from advertisers Google uses Page Rank Along with other factors to determine the order of search results Google accepts payments to place Sponsored results between the search results. None 7. Advertisers can use AdWords Editor to do the following: Copy or move items between campaigns, ad groups, and accounts. Make large-scale changes quickly. Test a new business logic without affecting campaigns in real time Add, edit, and delete campaigns, ad groups, ads, keywords, and placements. None 8. According to Google Adword’s advertising policies which of the following ads will not be allowed? Our Big Sale Laptops sold 4 less! Find the lowest $ example.com Our Big Sale Laptops sold for less! Find the lowest price example.com Deals on classics Classic movies on sale "Frankly, my dear..." example.com Big Sale New arrivals Large assortment! example.com None 9. To know the upper limit for your cost per acquisition, you should know your _______: Conversion value Conversion type Click value Cost per click None 10. System that helps advertisers by reducing CPCs on pages that do not convert well is called: Price Optimizer Smart Pricing Conversion Optimizer Adwords Discounter None Time's up
