Addwords General Q’s 1. Google image ads cannot be shown on the Google search results pages. TRUE FALSE None 2. You have set up a campaign with 1$ as CPM bid. The total number of impressions received is 90000. What is your ad spend in CPM? 0.9$ 9$ 900$ 90$ None 3. Device targeting is applied at the ______ level: Keyword Ad Group Campaign Account None 4. What is a Query? It is a sentence with minimum 3 words a word or phrase that a user writes into the search engine it is a question with one answer none of the above None 5. You can adjust your bids to different times of the day, or days of the week using _____ tool. Ad timing tool Ad rotation tool Demographic bidding tool Ad Scheduling tool None 6. The best ways to improve the ad rank without increasing the CPC is to Have relevant ad texts and keywords Increase the Quality score Increase the daily budget Increase the landing page quality None 7. What is an IP Address? Unique Id given by google adwords to every computer model no. of your laptop or desktop processor computer MAC address a unique number assigned by Internet Service Providers to each computer connected to the Internet None 8. Can an individual website be considered a placement? Yes, a placement can be an entire website No, placement is only a subset of website None 9. The Adwords system works best for Advertisers. Publishers. Users. All the Above. None 10. The performance summary graph shows you User flows into conversion funnels Compared trends within your Adwords account An overview on how your campaigns are performing Shows a graph for estimated ad clicks per day None Time's up
