Addwords General Q’s 1. What are the 3 R’s of Adwords? Rotation, ROI, Relevance Reach, Rotation, ROI Relevance, Results, ROI ROI, Relevance,Reach None 2. To know the upper limit for your cost per acquisition, you should know your _______: Conversion value Conversion type Click value Cost per click None 3. What is a Query? It is a sentence with minimum 3 words a word or phrase that a user writes into the search engine it is a question with one answer none of the above None 4. What do you understand by "optimization" in Google AdWords? To use traffic estimator to get clicks and impressions estimates. Using Google Analytics to analyse your accounts performance Making changes or adjustments to an account to improve its performance. Only improving Quality Score of keywords None 5. If John chooses ‘Accelerated delivery’ the ads in his campaign will Evenly show throughout the day Be displayed as quickly as possible until the budget is reached Receive all possible impressions throughout the day Receive all possible conversions throughout the day None 6. _________ is the process of creating / editing keywords /ad text or adjusting other parts of the account to improve the performance of Adwords ads. Optimization Conversion Ad Creation Reporting None 7. “Buy here” and “try this feature now” – are both examples of call to action phrases. FALSE TRUE None 8. Which of the following information at sign-up for Adwords account cannot be changed later? Company name and time zone Billing currency and time zone Business address Payment type and company registration number None 9. It‘s recommended to organize your campaign to Mirror your website Sort and view performance statistics Make large-scale changes Several ad groups that focus on the specific branches of products None 10. While advertising in Google Adwords advertisers can Choose to show their ads on Google search network and Google Display network Choose to show their ads on Google search engine and Google Display network Choose to show their ads on all search engines and Google Display network Choose to show their ads on Google search engine only. None Time's up
