Addwords General Q’s 1. Alerts in Adwords are used for: Messages about potential problems to fix Product-related messages to let you know about updates to AdWords Optional messages to keep you updated on the performance of your account Important messages to help keep your account active and running None 2. Device targeting is applied at the ______ level: Keyword Ad Group Campaign Account None 3. You have set up a campaign with 1$ as CPM bid. The total number of impressions received is 90000. What is your ad spend in CPM? 0.9$ 9$ 900$ 90$ None 4. The only way to correct your time zone after setting up your Adwords account is to contact Google Adwords support and request a change. FALSE TRUE None 5. A Dynamic variable used to evaluate keyword relevance is called ______ ______. Smart Pricing Adwords Discounter Page Rank Quality Score None 6. Can an individual website be considered a placement? Yes, a placement can be an entire website No, placement is only a subset of website None 7. Text ads can only appear on Google search results page TRUE FALSE None 8. According to Google Adword’s advertising policies which of the following ads will not be allowed? Our Big Sale Laptops sold 4 less! Find the lowest $ example.com Our Big Sale Laptops sold for less! Find the lowest price example.com Deals on classics Classic movies on sale "Frankly, my dear..." example.com Big Sale New arrivals Large assortment! example.com None 9. How much time do you need to wait for you campaigns to start working after successfully registering your Adwords account? When at least 100 users see your ad Within one business day Almost immediately Within few hours None 10. Google’s search results are closely related to Google’s advertising programs FALSE TRUE None Time's up
