Addwords General Q’s 1. According to Google Adword’s advertising policies which of the following ads will not be allowed? Our Big Sale Laptops sold 4 less! Find the lowest $ example.com Our Big Sale Laptops sold for less! Find the lowest price example.com Deals on classics Classic movies on sale "Frankly, my dear..." example.com Big Sale New arrivals Large assortment! example.com None 2. Which of the following ads is not allowed? Guitar Depot Buy a guitar, get a case +1 lesson free example.com Google AdWords Affordable online advertising Google AdWords Affordable online advertising Ice Cream Bros. Free medium scoop Just +1 our website! example.com DSLR Cameras Search for DSLR Cameras Find great deals! example.com/search/DSLR+Camera None 3. In order to use conversion tracking , you need an Adwords account, a website and: Be fluent in HTML Google Analytics Ability to edit website Conversion code generator None 4. If Jared‘s main advertising goal is branding and visibility of his new product line, he should use ____ bidding option. CPA CPC CPD CPM None 5. Alerts in Adwords are used for: Messages about potential problems to fix Product-related messages to let you know about updates to AdWords Optional messages to keep you updated on the performance of your account Important messages to help keep your account active and running None 6. While advertising in Google Adwords advertisers can Choose to show their ads on Google search network and Google Display network Choose to show their ads on Google search engine and Google Display network Choose to show their ads on all search engines and Google Display network Choose to show their ads on Google search engine only. None 7. Once your broad matches have gathered impressions and clicks, review the _____ report to monitor which keyword variations triggered your ads. Placement performance Keywords performance Matched search query Search terms None 8. You can use Google translate feature within Adwords interface to translate your ads and keywords. TRUE FALSE None 9. The performance summary graph shows you User flows into conversion funnels Compared trends within your Adwords account An overview on how your campaigns are performing Shows a graph for estimated ad clicks per day None 10. How much time do you need to wait for you campaigns to start working after successfully registering your Adwords account? When at least 100 users see your ad Within one business day Almost immediately Within few hours None Time's up
