Addwords General Q’s 1. Can an individual website be considered a placement? Yes, a placement can be an entire website No, placement is only a subset of website None 2. With the respect of Text Ad, the display URL field can be used as another line for ad text. TRUE FALSE None 3. While advertising in Google Adwords advertisers can Choose to show their ads on Google search network and Google Display network Choose to show their ads on Google search engine and Google Display network Choose to show their ads on all search engines and Google Display network Choose to show their ads on Google search engine only. None 4. A reason why an advertiser is not able to see his ad, is because The daily budget for the campaign is the same as max CPC All ads within the ad group are active The ad has been approved but doesn’t meet editorial requirements The campaign is paused None 5. If you change Google interface language to Spanish and then perform search on Google.com: You will see ads targeting English You will see ads targeting Spanish You will see Spanish ads for products located in US You will see ads for products located in Spain None 6. It‘s recommended to organize your campaign to Mirror your website Sort and view performance statistics Make large-scale changes Several ad groups that focus on the specific branches of products None 7. A potential customer asks you that "We already have good rank in organic listings, why we should go for Adwords and get listed in both". What will you tell this customer? If you are listed in both you will generate more traffic Your organic ranking will rank you Ads in top positions Organic ranking is not good you should always go for Adwords Ads Your organic rankings will further improve if you are using Adwords Ads None 8. If John chooses ‘Accelerated delivery’ the ads in his campaign will Evenly show throughout the day Be displayed as quickly as possible until the budget is reached Receive all possible impressions throughout the day Receive all possible conversions throughout the day None 9. The amount of times you can change your daily budget for each campaign is limited. TRUE FALSE None 10. o evaluate keyword relevance AdWords uses the dynamic variable called: Ad rank Keyword score Ad position Quality score None Time's up
