Addwords General Q’s 1. What does ‘Reach’ mean with respect to Google Adwords ? Real time distribution at massive scale. Real time distribution of ads to all search engines. Adwords ad campaigns reaches 60% of the unique Internet users. Adwords ad campaigns reaches more than 90% of the Internet users in the world. None 2. A potential customer asks you that "We already have good rank in organic listings, why we should go for Adwords and get listed in both". What will you tell this customer? If you are listed in both you will generate more traffic Your organic ranking will rank you Ads in top positions Organic ranking is not good you should always go for Adwords Ads Your organic rankings will further improve if you are using Adwords Ads None 3. Advertisers can use AdWords Editor to do the following: Copy or move items between campaigns, ad groups, and accounts. Make large-scale changes quickly. Test a new business logic without affecting campaigns in real time Add, edit, and delete campaigns, ad groups, ads, keywords, and placements. None 4. You can adjust your bids to different times of the day, or days of the week using _____ tool. Ad timing tool Ad rotation tool Demographic bidding tool Ad Scheduling tool None 5. Which of the following is true with regard to search results that appear on Google search engine? Google sometimes accepts payments from advertisers. Google always accepts payments from advertisers Google uses Page Rank Along with other factors to determine the order of search results Google accepts payments to place Sponsored results between the search results. None 6. Can an individual website be considered a placement? Yes, a placement can be an entire website No, placement is only a subset of website None 7. The only way to correct your time zone after setting up your Adwords account is to contact Google Adwords support and request a change. FALSE TRUE None 8. How much time do you need to wait for you campaigns to start working after successfully registering your Adwords account? When at least 100 users see your ad Within one business day Almost immediately Within few hours None 9. What are the 3 R’s of Adwords? Rotation, ROI, Relevance Reach, Rotation, ROI Relevance, Results, ROI ROI, Relevance,Reach None 10. How many ads will Google show for account that contains duplicate keywords? None One Two Five None Time's up
