Addwords General Q’s 1. If your ads aren‘t running for some reason, you will receive a notification FALSE TRUE None 2. What is an IP Address? Unique Id given by google adwords to every computer model no. of your laptop or desktop processor computer MAC address a unique number assigned by Internet Service Providers to each computer connected to the Internet None 3. Google’s search results are closely related to Google’s advertising programs FALSE TRUE None 4. Once your broad matches have gathered impressions and clicks, review the _____ report to monitor which keyword variations triggered your ads. Placement performance Keywords performance Matched search query Search terms None 5. A potential customer asks you that "We already have good rank in organic listings, why we should go for Adwords and get listed in both". What will you tell this customer? If you are listed in both you will generate more traffic Your organic ranking will rank you Ads in top positions Organic ranking is not good you should always go for Adwords Ads Your organic rankings will further improve if you are using Adwords Ads None 6. How much time do you need to wait for you campaigns to start working after successfully registering your Adwords account? When at least 100 users see your ad Within one business day Almost immediately Within few hours None 7. With the respect of Text Ad, the display URL field can be used as another line for ad text. TRUE FALSE None 8. What are the 3 ‘R’ s of google adwords? A. Reach, Randomize, Return-on-Investment. Reach, Relevance, Rotation. Rotation, Relevance, Reliability. Reach, Relevance, Return-on-Investment. None 9. The performance summary graph shows you User flows into conversion funnels Compared trends within your Adwords account An overview on how your campaigns are performing Shows a graph for estimated ad clicks per day None 10. You can use Google translate feature within Adwords interface to translate your ads and keywords. TRUE FALSE None Time's up
