Addwords General Q’s 1. You can target up to 40 different locations in Adwords campaigns. TRUE FALSE None 2. Text ads can only appear on Google search results page TRUE FALSE None 3. f advertiser wants to increase traffic to his website, he should focus on Conversion data, destination URLs Customer engagement, impressions Conversions Clicks, clickthrough rate, search terms None 4. While advertising in Google Adwords advertisers can Choose to show their ads on Google search network and Google Display network Choose to show their ads on Google search engine and Google Display network Choose to show their ads on all search engines and Google Display network Choose to show their ads on Google search engine only. None 5. According to Google Adword’s advertising policies which of the following ads will not be allowed? Our Big Sale Laptops sold 4 less! Find the lowest $ example.com Our Big Sale Laptops sold for less! Find the lowest price example.com Deals on classics Classic movies on sale "Frankly, my dear..." example.com Big Sale New arrivals Large assortment! example.com None 6. To know the upper limit for your cost per acquisition, you should know your _______: Conversion value Conversion type Click value Cost per click None 7. Which of the following is true with regard to search results that appear on Google search engine? Google sometimes accepts payments from advertisers. Google always accepts payments from advertisers Google uses Page Rank Along with other factors to determine the order of search results Google accepts payments to place Sponsored results between the search results. None 8. What are the 3 ‘R’ s of google adwords? A. Reach, Randomize, Return-on-Investment. Reach, Relevance, Rotation. Rotation, Relevance, Reliability. Reach, Relevance, Return-on-Investment. None 9. Which of the following information at sign-up for Adwords account cannot be changed later? Company name and time zone Billing currency and time zone Business address Payment type and company registration number None 10. Once your broad matches have gathered impressions and clicks, review the _____ report to monitor which keyword variations triggered your ads. Placement performance Keywords performance Matched search query Search terms None Time's up
