Addwords General Q’s 1. Which column is one of the main indicators of ad’s health Avg CPM eCPC CPA CTR None 2. When you reset your password in Adwords then? You have to reset passwords for all other Google products separately which are using same login information. You will use this new password for Adwords and your old password will work for all other Google products. Now you have to use this new password to access all other Google products affected by this Google Account login information. none of these None 3. The amount of times you can change your daily budget for each campaign is limited. TRUE FALSE None 4. Alerts in Adwords are used for: Messages about potential problems to fix Product-related messages to let you know about updates to AdWords Optional messages to keep you updated on the performance of your account Important messages to help keep your account active and running None 5. The performance summary graph shows you User flows into conversion funnels Compared trends within your Adwords account An overview on how your campaigns are performing Shows a graph for estimated ad clicks per day None 6. A reason why an advertiser is not able to see his ad, is because The daily budget for the campaign is the same as max CPC All ads within the ad group are active The ad has been approved but doesn’t meet editorial requirements The campaign is paused None 7. What are the main benefits of using Adwords? Relevance Return on Investment (ROI) Reach All of the above None 8. Google’s search results are closely related to Google’s advertising programs FALSE TRUE None 9. The performance summary graph shows you User flows into conversion funnels Compared trends within your Adwords account An overview on how your campaigns are performing Shows a graph for estimated ad clicks per day None 10. o evaluate keyword relevance AdWords uses the dynamic variable called: Ad rank Keyword score Ad position Quality score None Time's up
