Addwords General Q’s 1. What is an IP Address? Unique Id given by google adwords to every computer model no. of your laptop or desktop processor computer MAC address a unique number assigned by Internet Service Providers to each computer connected to the Internet None 2. What are the main benefits of using Adwords? Relevance Return on Investment (ROI) Reach All of the above None 3. System that helps advertisers by reducing CPCs on pages that do not convert well is called: Price Optimizer Smart Pricing Conversion Optimizer Adwords Discounter None 4. The performance summary graph shows you User flows into conversion funnels Compared trends within your Adwords account An overview on how your campaigns are performing Shows a graph for estimated ad clicks per day None 5. Which of the following ads is not allowed? Guitar Depot Buy a guitar, get a case +1 lesson free example.com Google AdWords Affordable online advertising Create your campaign today! adwords.google.com Ice Cream Bros. Free medium scoop Just +1 our website! example.com DSLR Cameras Search for DSLR Cameras Find great deals! example.com/search/DSLR+Camera None 6. _________ is the process of creating / editing keywords /ad text or adjusting other parts of the account to improve the performance of Adwords ads. Optimization Conversion Ad Creation Reporting None 7. While advertising in Google Adwords advertisers can Choose to show their ads on Google search network and Google Display network Choose to show their ads on Google search engine and Google Display network Choose to show their ads on all search engines and Google Display network Choose to show their ads on Google search engine only. None 8. What does ‘Reach’ mean with respect to Google Adwords ? Real time distribution at massive scale. Real time distribution of ads to all search engines. Adwords ad campaigns reaches 60% of the unique Internet users. Adwords ad campaigns reaches more than 90% of the Internet users in the world. None 9. Which column is one of the main indicators of ad’s health Avg CPM eCPC CPA CTR None 10. A potential customer asks you that "We already have good rank in organic listings, why we should go for Adwords and get listed in both". What will you tell this customer? If you are listed in both you will generate more traffic Your organic ranking will rank you Ads in top positions Organic ranking is not good you should always go for Adwords Ads Your organic rankings will further improve if you are using Adwords Ads None Time's up
