Addwords General Q’s 1. You can target up to 40 different locations in Adwords campaigns. TRUE FALSE None 2. Device targeting is applied at the ______ level: Keyword Ad Group Campaign Account None 3. Which of the following ads is not allowed? Guitar Depot Buy a guitar, get a case +1 lesson free example.com Google AdWords Affordable online advertising Create your campaign today! adwords.google.com Ice Cream Bros. Free medium scoop Just +1 our website! example.com DSLR Cameras Search for DSLR Cameras Find great deals! example.com/search/DSLR+Camera None 4. What are the main benefits of using Adwords? Relevance Return on Investment (ROI) Reach All of the above None 5. Which one of the following is a benefit of tracking Adwords account performance and conversions ? Identify areas of optimization Identify which impressions are most valuable Increased keyword Quality score Decreased keyword Quality score None 6. Which of the following is true with regard to search results that appear on Google search engine? Google sometimes accepts payments from advertisers. Google always accepts payments from advertisers Google uses Page Rank Along with other factors to determine the order of search results Google accepts payments to place Sponsored results between the search results. None 7. o evaluate keyword relevance AdWords uses the dynamic variable called: Ad rank Keyword score Ad position Quality score None 8. Advertisers can use AdWords Editor to do the following: Copy or move items between campaigns, ad groups, and accounts. Make large-scale changes quickly. Test a new business logic without affecting campaigns in real time Add, edit, and delete campaigns, ad groups, ads, keywords, and placements. None 9. The amount of times you can change your daily budget for each campaign is limited. TRUE FALSE None 10. The performance summary graph shows you User flows into conversion funnels Compared trends within your Adwords account An overview on how your campaigns are performing Shows a graph for estimated ad clicks per day None Time's up
