Addwords General Q’s – Mandeep Singh

When you reset your password in Adwords then?

You have to reset passwords for all other Google products separately which are using same login information.

You will use this new password for Adwords and your old password will work for all other Google products.

Now you have to use this new password to access all other Google products affected by this Google Account login information.

none of these

If you change Google interface language to Spanish and then perform search on Google.com:

You will see ads targeting English

You will see ads targeting Spanish

You will see Spanish ads for products located in US

You will see ads for products located in Spain

You can adjust your bids to different times of the day, or days of the week using _____ tool.

Ad timing tool

Ad rotation tool

Demographic bidding tool

Ad Scheduling tool

o evaluate keyword relevance AdWords uses the dynamic variable called:

Ad rank

Keyword score

Ad position

Quality score

Text ads can only appear on Google search results page

TRUE

FALSE

Advertisers can use AdWords Editor to do the following:

Copy or move items between campaigns, ad groups, and accounts.

Make large-scale changes quickly.

Test a new business logic without affecting campaigns in real time

Add, edit, and delete campaigns, ad groups, ads, keywords, and placements.

What is an IP Address?

Unique Id given by google adwords to every computer

model no. of your laptop or desktop processor

computer MAC address

a unique number assigned by Internet Service Providers to each computer connected to the Internet

What does ‘Reach’ mean with respect to Google Adwords ?

Real time distribution at massive scale.

Real time distribution of ads to all search engines.

Adwords ad campaigns reaches 60% of the unique Internet users.

Adwords ad campaigns reaches more than 90% of the Internet users in the world.

What do you understand by "optimization" in Google AdWords?

To use traffic estimator to get clicks and impressions estimates.

Using Google Analytics to analyse your accounts performance

Making changes or adjustments to an account to improve its performance.

Only improving Quality Score of keywords

10.

It‘s recommended to organize your campaign to

Mirror your website

Sort and view performance statistics

Make large-scale changes

Several ad groups that focus on the specific branches of products