Addwords General Q’s 1. Ad position on the Display network is determined by your _____ in the auction. Ad Quality Bid Ad Rank Quality score None 2. What is a Query? It is a sentence with minimum 3 words a word or phrase that a user writes into the search engine it is a question with one answer none of the above None 3. What are the 3 ‘R’ s of google adwords? A. Reach, Randomize, Return-on-Investment. Reach, Relevance, Rotation. Rotation, Relevance, Reliability. Reach, Relevance, Return-on-Investment. None 4. What does ‘Reach’ mean with respect to Google Adwords ? Real time distribution at massive scale. Real time distribution of ads to all search engines. Adwords ad campaigns reaches 60% of the unique Internet users. Adwords ad campaigns reaches more than 90% of the Internet users in the world. None 5. You can adjust your bids to different times of the day, or days of the week using _____ tool. Ad timing tool Ad rotation tool Demographic bidding tool Ad Scheduling tool None 6. What are the main benefits of using Adwords? Relevance Return on Investment (ROI) Reach All of the above None 7. While advertising in Google Adwords advertisers can Choose to show their ads on Google search network and Google Display network Choose to show their ads on Google search engine and Google Display network Choose to show their ads on all search engines and Google Display network Choose to show their ads on Google search engine only. None 8. If Jared‘s main advertising goal is branding and visibility of his new product line, he should use ____ bidding option. CPA CPC CPD CPM None 9. With the respect of Text Ad, the display URL field can be used as another line for ad text. TRUE FALSE None 10. Alerts in Adwords are used for: Messages about potential problems to fix Product-related messages to let you know about updates to AdWords Optional messages to keep you updated on the performance of your account Important messages to help keep your account active and running None Time's up
