Addwords General Q’s 1. What do you understand by the word "reach" in context of Google AdWords? AdWords advertisers are able to reach the right audiences who are actively searching for what an advertiser is offering (like products, services or information). Ads can appear on Google Dispaly Network. You can reach broad range of customers by adding more and more keywords. By Location targeting you can only target specific regions or cities. None 2. _________ is the process of creating / editing keywords /ad text or adjusting other parts of the account to improve the performance of Adwords ads. Optimization Conversion Ad Creation Reporting None 3. Text ads can only appear on Google search results page TRUE FALSE None 4. What is a Query? It is a sentence with minimum 3 words a word or phrase that a user writes into the search engine it is a question with one answer none of the above None 5. You can adjust your bids to different times of the day, or days of the week using _____ tool. Ad timing tool Ad rotation tool Demographic bidding tool Ad Scheduling tool None 6. What are the main benefits of using Adwords? Relevance Return on Investment (ROI) Reach All of the above None 7. Google’s search results are closely related to Google’s advertising programs FALSE TRUE None 8. You can use Google translate feature within Adwords interface to translate your ads and keywords. TRUE FALSE None 9. The performance summary graph shows you User flows into conversion funnels Compared trends within your Adwords account An overview on how your campaigns are performing Shows a graph for estimated ad clicks per day None 10. The performance summary graph shows you User flows into conversion funnels Compared trends within your Adwords account An overview on how your campaigns are performing Shows a graph for estimated ad clicks per day None Time's up
