Addwords General Q’s 1. The amount of times you can change your daily budget for each campaign is limited. TRUE FALSE None 2. The performance summary graph shows you User flows into conversion funnels Compared trends within your Adwords account An overview on how your campaigns are performing Shows a graph for estimated ad clicks per day None 3. If you correct a tiny mistake in your existing ad text and then save the ad, will tracking statistics for the previous ad version be resumed? No Yes None 4. In order to use conversion tracking , you need an Adwords account, a website and: Be fluent in HTML Google Analytics Ability to edit website Conversion code generator None 5. A potential customer asks you that "We already have good rank in organic listings, why we should go for Adwords and get listed in both". What will you tell this customer? If you are listed in both you will generate more traffic Your organic ranking will rank you Ads in top positions Organic ranking is not good you should always go for Adwords Ads Your organic rankings will further improve if you are using Adwords Ads None 6. What does ‘Reach’ mean with respect to Google Adwords ? Real time distribution at massive scale. Real time distribution of ads to all search engines. Adwords ad campaigns reaches 60% of the unique Internet users. Adwords ad campaigns reaches more than 90% of the Internet users in the world. None 7. While advertising in Google Adwords advertisers can Choose to show their ads on Google search network and Google Display network Choose to show their ads on Google search engine and Google Display network Choose to show their ads on all search engines and Google Display network Choose to show their ads on Google search engine only. None 8. Which of the following ads is not allowed? Guitar Depot Buy a guitar, get a case +1 lesson free example.com Google AdWords Affordable online advertising Google AdWords Affordable online advertising Ice Cream Bros. Free medium scoop Just +1 our website! example.com DSLR Cameras Search for DSLR Cameras Find great deals! example.com/search/DSLR+Camera None 9. Which of the following information at sign-up for Adwords account cannot be changed later? Company name and time zone Billing currency and time zone Business address Payment type and company registration number None 10. f advertiser wants to increase traffic to his website, he should focus on Conversion data, destination URLs Customer engagement, impressions Conversions Clicks, clickthrough rate, search terms None Time's up
