Addwords General Q’s 1. Can an individual website be considered a placement? Yes, a placement can be an entire website No, placement is only a subset of website None 2. A reason why an advertiser is not able to see his ad, is because The daily budget for the campaign is the same as max CPC All ads within the ad group are active The ad has been approved but doesn’t meet editorial requirements The campaign is paused None 3. The best practice when creating effective ad text is to: Use strong call-to-action Use the home page for every URL Include information on prices and promotions Repeat keywords to add emphasis None 4. If John chooses ‘Accelerated delivery’ the ads in his campaign will Evenly show throughout the day Be displayed as quickly as possible until the budget is reached Receive all possible impressions throughout the day Receive all possible conversions throughout the day None 5. The only way to correct your time zone after setting up your Adwords account is to contact Google Adwords support and request a change. FALSE TRUE None 6. System that helps advertisers by reducing CPCs on pages that do not convert well is called: Price Optimizer Smart Pricing Conversion Optimizer Adwords Discounter None 7. Advertisers can use AdWords Editor to do the following: Copy or move items between campaigns, ad groups, and accounts. Make large-scale changes quickly. Test a new business logic without affecting campaigns in real time Add, edit, and delete campaigns, ad groups, ads, keywords, and placements. None 8. Which of the following is true with regard to search results that appear on Google search engine? Google sometimes accepts payments from advertisers. Google always accepts payments from advertisers Google uses Page Rank Along with other factors to determine the order of search results Google accepts payments to place Sponsored results between the search results. None 9. How many ads will Google show for account that contains duplicate keywords? None One Two Five None 10. What is an IP Address? Unique Id given by google adwords to every computer model no. of your laptop or desktop processor computer MAC address a unique number assigned by Internet Service Providers to each computer connected to the Internet None Time's up
