Addwords General Q’s 1. To know the upper limit for your cost per acquisition, you should know your _______: Conversion value Conversion type Click value Cost per click None 2. What are the 3 ‘R’ s of google adwords? A. Reach, Randomize, Return-on-Investment. Reach, Relevance, Rotation. Rotation, Relevance, Reliability. Reach, Relevance, Return-on-Investment. None 3. A reason why an advertiser is not able to see his ad, is because The daily budget for the campaign is the same as max CPC All ads within the ad group are active The ad has been approved but doesn’t meet editorial requirements The campaign is paused None 4. Google’s search results are closely related to Google’s advertising programs FALSE TRUE None 5. With the respect of Text Ad, the display URL field can be used as another line for ad text. TRUE FALSE None 6. Where can you change the language or currency format in your Adwords account? It cannot be done In My Settings Tab In the Opportunities tab In the My Account tab None 7. If your ads aren‘t running for some reason, you will receive a notification FALSE TRUE None 8. How much time do you need to wait for you campaigns to start working after successfully registering your Adwords account? When at least 100 users see your ad Within one business day Almost immediately Within few hours None 9. System that helps advertisers by reducing CPCs on pages that do not convert well is called: Price Optimizer Smart Pricing Conversion Optimizer Adwords Discounter None 10. _________ is the process of creating / editing keywords /ad text or adjusting other parts of the account to improve the performance of Adwords ads. Optimization Conversion Ad Creation Reporting None Time's up
