Addwords General Q’s 1. f advertiser wants to increase traffic to his website, he should focus on Conversion data, destination URLs Customer engagement, impressions Conversions Clicks, clickthrough rate, search terms None 2. What do you understand by the word "reach" in context of Google AdWords? AdWords advertisers are able to reach the right audiences who are actively searching for what an advertiser is offering (like products, services or information). Ads can appear on Google Dispaly Network. You can reach broad range of customers by adding more and more keywords. By Location targeting you can only target specific regions or cities. None 3. What is the camaign limit for one AdWords account? 1000 10000 100000 100 None 4. A reason why an advertiser is not able to see his ad, is because The daily budget for the campaign is the same as max CPC All ads within the ad group are active The ad has been approved but doesn’t meet editorial requirements The campaign is paused None 5. To know the upper limit for your cost per acquisition, you should know your _______: Conversion value Conversion type Click value Cost per click None 6. Ad position on the Display network is determined by your _____ in the auction. Ad Quality Bid Ad Rank Quality score None 7. _________ is the process of creating / editing keywords /ad text or adjusting other parts of the account to improve the performance of Adwords ads. Optimization Conversion Ad Creation Reporting None 8. The performance summary graph shows you User flows into conversion funnels Compared trends within your Adwords account An overview on how your campaigns are performing Shows a graph for estimated ad clicks per day None 9. Which column is one of the main indicators of ad’s health Avg CPM eCPC CPA CTR None 10. A Dynamic variable used to evaluate keyword relevance is called ______ ______. Smart Pricing Adwords Discounter Page Rank Quality Score None Time's up
