Addwords General Q’s 1. Which column is one of the main indicators of ad’s health Avg CPM eCPC CPA CTR None 2. In order to use conversion tracking , you need an Adwords account, a website and: Be fluent in HTML Google Analytics Ability to edit website Conversion code generator None 3. Advertisers can use AdWords Editor to do the following: Copy or move items between campaigns, ad groups, and accounts. Make large-scale changes quickly. Test a new business logic without affecting campaigns in real time Add, edit, and delete campaigns, ad groups, ads, keywords, and placements. None 4. If your ads aren‘t running for some reason, you will receive a notification FALSE TRUE None 5. A Dynamic variable used to evaluate keyword relevance is called ______ ______. Smart Pricing Adwords Discounter Page Rank Quality Score None 6. The Adwords system works best for Advertisers. Publishers. Users. All the Above. None 7. Text ads can only appear on Google search results page TRUE FALSE None 8. You can target up to 40 different locations in Adwords campaigns. TRUE FALSE None 9. A reason why an advertiser is not able to see his ad, is because The daily budget for the campaign is the same as max CPC All ads within the ad group are active The ad has been approved but doesn’t meet editorial requirements The campaign is paused None 10. Advertisers can use AdWords Editor to do the following: Copy or move items between campaigns, ad groups, and accounts. Make large-scale changes quickly. Test a new business logic without affecting campaigns in real time Add, edit, and delete campaigns, ad groups, ads, keywords, and placements. None Time's up
