Addwords General Q’s 1. Text ads can only appear on Google search results page TRUE FALSE None 2. What are the 3 R’s of Adwords? Rotation, ROI, Relevance Reach, Rotation, ROI Relevance, Results, ROI ROI, Relevance,Reach None 3. Which of the following information at sign-up for Adwords account cannot be changed later? Company name and time zone Billing currency and time zone Business address Payment type and company registration number None 4. _________ is the process of creating / editing keywords /ad text or adjusting other parts of the account to improve the performance of Adwords ads. Optimization Conversion Ad Creation Reporting None 5. What are the main benefits of using Adwords? Relevance Return on Investment (ROI) Reach All of the above None 6. What is the camaign limit for one AdWords account? 1000 10000 100000 100 None 7. You have set up a campaign with 1$ as CPM bid. The total number of impressions received is 90000. What is your ad spend in CPM? 0.9$ 9$ 900$ 90$ None 8. You can use Google translate feature within Adwords interface to translate your ads and keywords. TRUE FALSE None 9. What do you understand by "optimization" in Google AdWords? To use traffic estimator to get clicks and impressions estimates. Using Google Analytics to analyse your accounts performance Making changes or adjustments to an account to improve its performance. Only improving Quality Score of keywords None 10. While advertising in Google Adwords advertisers can Choose to show their ads on Google search network and Google Display network Choose to show their ads on Google search engine and Google Display network Choose to show their ads on all search engines and Google Display network Choose to show their ads on Google search engine only. None Time's up
