Addwords General Q’s 1. Advertisers can use AdWords Editor to do the following: Copy or move items between campaigns, ad groups, and accounts. Make large-scale changes quickly. Test a new business logic without affecting campaigns in real time Add, edit, and delete campaigns, ad groups, ads, keywords, and placements. None 2. What are the main benefits of using Adwords? Relevance Return on Investment (ROI) Reach All of the above None 3. A potential customer asks you that "We already have good rank in organic listings, why we should go for Adwords and get listed in both". What will you tell this customer? If you are listed in both you will generate more traffic Your organic ranking will rank you Ads in top positions Organic ranking is not good you should always go for Adwords Ads Your organic rankings will further improve if you are using Adwords Ads None 4. Google’s search results are closely related to Google’s advertising programs FALSE TRUE None 5. The best ways to improve the ad rank without increasing the CPC is to Have relevant ad texts and keywords Increase the Quality score Increase the daily budget Increase the landing page quality None 6. How much time do you need to wait for you campaigns to start working after successfully registering your Adwords account? When at least 100 users see your ad Within one business day Almost immediately Within few hours None 7. Can an individual website be considered a placement? Yes, a placement can be an entire website No, placement is only a subset of website None 8. If your ads aren‘t running for some reason, you will receive a notification FALSE TRUE None 9. If you change Google interface language to Spanish and then perform search on Google.com: You will see ads targeting English You will see ads targeting Spanish You will see Spanish ads for products located in US You will see ads for products located in Spain None 10. The performance summary graph shows you User flows into conversion funnels Compared trends within your Adwords account An overview on how your campaigns are performing Shows a graph for estimated ad clicks per day None Time's up
