Addwords General Q’s 1. What are the main benefits of using Adwords? Relevance Return on Investment (ROI) Reach All of the above None 2. What are the 3 ‘R’ s of google adwords? A. Reach, Randomize, Return-on-Investment. Reach, Relevance, Rotation. Rotation, Relevance, Reliability. Reach, Relevance, Return-on-Investment. None 3. What is the camaign limit for one AdWords account? 1000 10000 100000 100 None 4. Google’s search results are closely related to Google’s advertising programs FALSE TRUE None 5. You can target up to 40 different locations in Adwords campaigns. TRUE FALSE None 6. o evaluate keyword relevance AdWords uses the dynamic variable called: Ad rank Keyword score Ad position Quality score None 7. Google’s search results are closely related to Google’s advertising programs FALSE TRUE None 8. The best ways to improve the ad rank without increasing the CPC is to Have relevant ad texts and keywords Increase the Quality score Increase the daily budget Increase the landing page quality None 9. Once your broad matches have gathered impressions and clicks, review the _____ report to monitor which keyword variations triggered your ads. Placement performance Keywords performance Matched search query Search terms None 10. You have set up a campaign with 1$ as CPM bid. The total number of impressions received is 90000. What is your ad spend in CPM? 0.9$ 9$ 900$ 90$ None Time's up
