Addwords General Q’s 1. “Buy here” and “try this feature now” – are both examples of call to action phrases. FALSE TRUE None 2. The best ways to improve the ad rank without increasing the CPC is to Have relevant ad texts and keywords Increase the Quality score Increase the daily budget Increase the landing page quality None 3. Where can you change the language or currency format in your Adwords account? It cannot be done In My Settings Tab In the Opportunities tab In the My Account tab None 4. If your ads aren‘t running for some reason, you will receive a notification FALSE TRUE None 5. The best practice when creating effective ad text is to: Use strong call-to-action Use the home page for every URL Include information on prices and promotions Repeat keywords to add emphasis None 6. What is an IP Address? Unique Id given by google adwords to every computer model no. of your laptop or desktop processor computer MAC address a unique number assigned by Internet Service Providers to each computer connected to the Internet None 7. To know the upper limit for your cost per acquisition, you should know your _______: Conversion value Conversion type Click value Cost per click None 8. Text ads can only appear on Google search results page TRUE FALSE None 9. If you change Google interface language to Spanish and then perform search on Google.com: You will see ads targeting English You will see ads targeting Spanish You will see Spanish ads for products located in US You will see ads for products located in Spain None 10. The amount of times you can change your daily budget for each campaign is limited. TRUE FALSE None Time's up
