Addwords General Q’s 1. What are the main benefits of using Adwords? Relevance Return on Investment (ROI) Reach All of the above None 2. Google image ads cannot be shown on the Google search results pages. TRUE FALSE None 3. It‘s recommended to organize your campaign to Mirror your website Sort and view performance statistics Make large-scale changes Several ad groups that focus on the specific branches of products None 4. What do you understand by the word "reach" in context of Google AdWords? AdWords advertisers are able to reach the right audiences who are actively searching for what an advertiser is offering (like products, services or information). Ads can appear on Google Dispaly Network. You can reach broad range of customers by adding more and more keywords. By Location targeting you can only target specific regions or cities. None 5. _________ is the process of creating / editing keywords /ad text or adjusting other parts of the account to improve the performance of Adwords ads. Optimization Conversion Ad Creation Reporting None 6. If Jared‘s main advertising goal is branding and visibility of his new product line, he should use ____ bidding option. CPA CPC CPD CPM None 7. Which of the following ads is not allowed? Guitar Depot Buy a guitar, get a case +1 lesson free example.com Google AdWords Affordable online advertising Create your campaign today! adwords.google.com Ice Cream Bros. Free medium scoop Just +1 our website! example.com DSLR Cameras Search for DSLR Cameras Find great deals! example.com/search/DSLR+Camera None 8. While advertising in Google Adwords advertisers can Choose to show their ads on Google search network and Google Display network Choose to show their ads on Google search engine and Google Display network Choose to show their ads on all search engines and Google Display network Choose to show their ads on Google search engine only. None 9. Google’s search results are closely related to Google’s advertising programs FALSE TRUE None 10. System that helps advertisers by reducing CPCs on pages that do not convert well is called: Price Optimizer Smart Pricing Conversion Optimizer Adwords Discounter None Time's up
