Addwords General Q’s 1. If Jared‘s main advertising goal is branding and visibility of his new product line, he should use ____ bidding option. CPA CPC CPD CPM None 2. What does ‘Reach’ mean with respect to Google Adwords ? Real time distribution at massive scale. Real time distribution of ads to all search engines. Adwords ad campaigns reaches 60% of the unique Internet users. Adwords ad campaigns reaches more than 90% of the Internet users in the world. None 3. Which one of the following is a benefit of tracking Adwords account performance and conversions ? Identify areas of optimization Identify which impressions are most valuable Increased keyword Quality score Decreased keyword Quality score None 4. What is an IP Address? Unique Id given by google adwords to every computer model no. of your laptop or desktop processor computer MAC address a unique number assigned by Internet Service Providers to each computer connected to the Internet None 5. It‘s recommended to organize your campaign to Mirror your website Sort and view performance statistics Make large-scale changes Several ad groups that focus on the specific branches of products None 6. According to Google Adword’s advertising policies which of the following ads will not be allowed? Our Big Sale Laptops sold 4 less! Find the lowest $ example.com Our Big Sale Laptops sold for less! Find the lowest price example.com Deals on classics Classic movies on sale "Frankly, my dear..." example.com Big Sale New arrivals Large assortment! example.com None 7. Which column is one of the main indicators of ad’s health Avg CPM eCPC CPA CTR None 8. Google’s search results are closely related to Google’s advertising programs FALSE TRUE None 9. You can target up to 40 different locations in Adwords campaigns. TRUE FALSE None 10. A potential customer asks you that "We already have good rank in organic listings, why we should go for Adwords and get listed in both". What will you tell this customer? If you are listed in both you will generate more traffic Your organic ranking will rank you Ads in top positions Organic ranking is not good you should always go for Adwords Ads Your organic rankings will further improve if you are using Adwords Ads None Time's up
