Ads 1. To design a successful ad campaign you will not Create simple and enticing ads. Exclude prices and promotions. Choose best destination URL. Test multiple ads in each ad group. None 2. On the Google search sites your ads can appear: In the middle of the search page Google maps, Google Shopping and Google Images Below organic search results Alongsite or above organic search results None 3. You can add keyword with broad match modifier by: Selecting “broad match modifier” option when adding new keyword list Editing the existing broad keyword and adding the plus sign (+) prefix Editing the existing broad keyword and selecting “broad match modifier” as match type Editing the existing phrase keyword and selecting “broad match modifier” as match type None 4. Google image ads cannot be shown on the Google search results pages. TRUE FALSE None 5. A reason why an advertiser is not able to see his ad, is because the ad has been approved but doesn't follow editorial guidelines. all the ads within the ad group are active. the campaign is paused. the daily budget for the campaign is the same as the system's recommended amount. None 6. According to Google Adword’s advertising policies which of the following ads will not be allowed? Our Big Sale Laptops sold 4 less! Find the lowest $ example.com Our Big Sale Laptops sold for less! Find the lowest price example.com Deals on classics Classic movies on sale "Frankly, my dear..." example.com Big Sale New arrivals Large assortment! None 7. In a title or headline line of an ad how many single width and double width characters are allowed respectively? 12, 17 25, 18 25, 12 35, 12 None 8. Placement targeted ads can appear only in Search Engines. Display network. Search network. Youtube. None 9. The destination URL of text ads can be 25 chars long including spaces. 35 chars long including spaces. 35 chars long. Up to 1024 characters long. None 10. For the phrase matched keyword “wrestling match” your ad will not appear for the query: Royal rumble wrestling match Wrestling match results Wrestling pay-per-view match Wrestling match of the year None Time's up
