Ads 1. Ad position on the Display network is determined by your _____ in the auction. Ad Quality Bid Ad Rank Quality score None 2. How are +1's calculated for your ad and Google+ page? +1 comes under social extensions and any +1 on your ad applies to your Google+ Page as well all +1's from your Google+ Page are also applied to your Adwords ads +1 comes under social extensions and only +1's from your Google+ page are showing in the count that visible on your ad. You must have Display network campaign to show +1's from your Google+ page None of these None 3. You can add keyword with broad match modifier by: Selecting “broad match modifier” option when adding new keyword list Editing the existing broad keyword and adding the plus sign (+) prefix Editing the existing broad keyword and selecting “broad match modifier” as match type Editing the existing phrase keyword and selecting “broad match modifier” as match type None 4. A reason why an advertiser is not able to see his ad, is because the ad has been approved but doesn't follow editorial guidelines. all the ads within the ad group are active. the campaign is paused. the daily budget for the campaign is the same as the system's recommended amount. None 5. Which of the following ads is not allowed? Guitar Depot Buy a guitar, get a case +1 lesson free example.com Google AdWords Affordable online advertising Create your campaign today! adwords.google.com Ice Cream Bros. Free medium scoop Just +1 our website! example.com DSLR Cameras Search for DSLR Cameras Find great deals! example.com/search/DSLR+Camera None 6. Google image ads cannot be shown on the Google search results pages. TRUE FALSE None 7. The destination URL of text ads can be 25 chars long including spaces. 35 chars long including spaces. 35 chars long. Up to 1024 characters long. None 8. Keyword is relevant to the ad, but it still has very low conversion rate. What changes should you try to make? Change your landing page Choose higher CPA Change your CPC Experiment with different ad texts None 9. Which one of the options below is not the best practise for writing ads Include keywords in the headline. Concise and clear call-to-action. Relate the ad to the content in the website. Use words such as 'free' to get more clicks. None 10. “Buy here” and “try this feature now” – are both examples of call to action phrases. FALSE TRUE None Time's up
