Ads 1. Which of these options is/are good practice creating successful text ads? Include prices, promotions, and exclusives Match your ad to your landing page Include at least one of your keywords in your ad text All of these None 2. According to Google Adword's advertising policies which of the following is correct? More money for U. Hurry Up !!! Click here Make more $$$ Make more Dollars! None 3. On the Google search sites your ads can appear: In the middle of the search page Google maps, Google Shopping and Google Images Below organic search results Alongsite or above organic search results None 4. What an advertiser should prefer in order to keep viewers interested in watching his click-to-play video ad? Write everything you want on the opening image (like many lines of text ,etc) keep opening image plane dont write anything Video should not relate to the product or services you are promoting Deliver key messages as soon as possible None 5. Maximum acceptable size for an image ad is 25KB 40KB 50KB 100KB None 6. According to Google Adword’s advertising policies which of the following ads will not be allowed? Our Big Sale Laptops sold 4 less! Find the lowest $ example.com Our Big Sale Laptops sold for less! Find the lowest price example.com Deals on classics Classic movies on sale "Frankly, my dear..." example.com Big Sale New arrivals Large assortment! None 7. Placement targeted ads can appear only in Search Engines. Display network. Search network. Youtube. None 8. To design a successful ad campaign you will not Create simple and enticing ads. Exclude prices and promotions. Choose best destination URL. Test multiple ads in each ad group. None 9. The first element of a video ad that user will see. Adwords logo An ad text A call to action An opening image None 10. What is the maximum image file size (in KB) for image ad targeted to display on a desktop or laptop browser? 100 50 150 200 None Time's up
