Ads 1. A reason why an advertiser is not able to see his ad, is because the ad has been approved but doesn't follow editorial guidelines. all the ads within the ad group are active. the campaign is paused. the daily budget for the campaign is the same as the system's recommended amount. None 2. Which one of the given phrases is not a ‘call-to-action’ phrase? Buy Now Call Today Sign Up Search None 3. The first element of a video ad that user will see. Adwords logo An ad text A call to action An opening image None 4. Keyword is relevant to the ad, but it still has very low conversion rate. What changes should you try to make? Change your landing page Choose higher CPA Change your CPC Experiment with different ad texts None 5. “Buy here” and “try this feature now” – are both examples of call to action phrases. FALSE TRUE None 6. If the text ad includes common misspellings, Google ads will be disapproved. TRUE FALSE None 7. Placement targeted ads can appear only in Search Engines. Display network. Search network. Youtube. None 8. According to Google Adword's advertising policies which of the following is correct? More money for U. Hurry Up !!! Click here Make more $$$ Make more Dollars! None 9. Which of these options is/are good practice creating successful text ads? Include prices, promotions, and exclusives Match your ad to your landing page Include at least one of your keywords in your ad text All of these None 10. The destination URL of text ads can be 25 chars long including spaces. 35 chars long including spaces. 35 chars long. Up to 1024 characters long. None Time's up
