Ads 1. You can add keyword with broad match modifier by: Selecting “broad match modifier” option when adding new keyword list Editing the existing broad keyword and adding the plus sign (+) prefix Editing the existing broad keyword and selecting “broad match modifier” as match type Editing the existing phrase keyword and selecting “broad match modifier” as match type None 2. The maximum size limit of an image ad 150 KB 50 MB 500 KB 5 MB None 3. On the Google search sites your ads can appear: In the middle of the search page Google maps, Google Shopping and Google Images Below organic search results Alongsite or above organic search results None 4. In a title or headline line of an ad how many single width and double width characters are allowed respectively? 12, 17 25, 18 25, 12 35, 12 None 5. Placement targeted ads can appear only in Search Engines. Display network. Search network. Youtube. None 6. According to Google Adword’s advertising policies which of the following ads will not be allowed? Our Big Sale Laptops sold 4 less! Find the lowest $ example.com Our Big Sale Laptops sold for less! Find the lowest price example.com Deals on classics Classic movies on sale "Frankly, my dear..." example.com Big Sale New arrivals Large assortment! None 7. Which of these options is not allowed in Ad text as per AdWords Policy? Get a quote Free Shipping! Great offers, Click here All of these None 8. The first element of a video ad that user will see. Adwords logo An ad text A call to action An opening image None 9. Keyword is relevant to the ad, but it still has very low conversion rate. What changes should you try to make? Change your landing page Choose higher CPA Change your CPC Experiment with different ad texts None 10. To design a successful ad campaign you will not Create simple and enticing ads. Exclude prices and promotions. Choose best destination URL. Test multiple ads in each ad group. None Time's up
