Ads 1. Which one of the options below is not the best practise for writing ads Include keywords in the headline. Concise and clear call-to-action. Relate the ad to the content in the website. Use words such as 'free' to get more clicks. None 2. If the text ad includes common misspellings, Google ads will be disapproved. TRUE FALSE None 3. To design a successful ad campaign you will not Create simple and enticing ads. Exclude prices and promotions. Choose best destination URL. Test multiple ads in each ad group. None 4. According to Google Adword’s advertising policies which of the following ads will not be allowed? Our Big Sale Laptops sold 4 less! Find the lowest $ example.com Our Big Sale Laptops sold for less! Find the lowest price example.com Deals on classics Classic movies on sale "Frankly, my dear..." example.com Big Sale New arrivals Large assortment! None 5. Which of the following ads is not allowed? Guitar Depot Buy a guitar, get a case +1 lesson free example.com Google AdWords Affordable online advertising Create your campaign today! adwords.google.com Ice Cream Bros. Free medium scoop Just +1 our website! example.com DSLR Cameras Search for DSLR Cameras Find great deals! example.com/search/DSLR+Camera None 6. Ad position on the Display network is determined by your _____ in the auction. Ad Quality Bid Ad Rank Quality score None 7. The first element of a video ad that user will see. Adwords logo An ad text A call to action An opening image None 8. Keyword is relevant to the ad, but it still has very low conversion rate. What changes should you try to make? Change your landing page Choose higher CPA Change your CPC Experiment with different ad texts None 9. Google image ads cannot be shown on the Google search results pages. TRUE FALSE None 10. Which one of the given phrases is not a ‘call-to-action’ phrase? Buy Now Call Today Sign Up Search None Time's up
