Ads 1. “Buy here” and “try this feature now” – are both examples of call to action phrases. FALSE TRUE None 2. How many exclamation points are allowed in the ad test? Any number Two One None None 3. Google image ads cannot be shown on the Google search results pages. TRUE FALSE None 4. Which of the following ads is not allowed? Guitar Depot Buy a guitar, get a case +1 lesson free example.com Google AdWords Affordable online advertising Create your campaign today! adwords.google.com Ice Cream Bros. Free medium scoop Just +1 our website! example.com DSLR Cameras Search for DSLR Cameras Find great deals! example.com/search/DSLR+Camera None 5. You can add keyword with broad match modifier by: Selecting “broad match modifier” option when adding new keyword list Editing the existing broad keyword and adding the plus sign (+) prefix Editing the existing broad keyword and selecting “broad match modifier” as match type Editing the existing phrase keyword and selecting “broad match modifier” as match type None 6. Superlative claims such as “the best marketing tool” ___ Should never be used Can only be used when backed by a third party Can only be used for a certain time after the claim has been made Can be used None 7. Text ads can appear on Search pages only. Display network pages only. Google search engine only. Search and Display network pages. None 8. To design a successful ad campaign you will not Create simple and enticing ads. Exclude prices and promotions. Choose best destination URL. Test multiple ads in each ad group. None 9. Ad position on the Display network is determined by your _____ in the auction. Ad Quality Bid Ad Rank Quality score None 10. What are the maximum number of characters allowed in Headline of a normal Text Ad? 35 characters 20 characters 25 characters 8 characters None Time's up
