Ads 1. Which of these options is/are good practice creating successful text ads? Include prices, promotions, and exclusives Match your ad to your landing page Include at least one of your keywords in your ad text All of these None 2. Google image ads cannot be shown on the Google search results pages. TRUE FALSE None 3. Maximum acceptable size for an image ad is 25KB 40KB 50KB 100KB None 4. On the Google search sites your ads can appear: In the middle of the search page Google maps, Google Shopping and Google Images Below organic search results Alongsite or above organic search results None 5. Placement targeted ads can appear only in Search Engines. Display network. Search network. Youtube. None 6. Ad position on the Display network is determined by your _____ in the auction. Ad Quality Bid Ad Rank Quality score None 7. Text ads can appear on Search pages only. Display network pages only. Google search engine only. Search and Display network pages. None 8. Which of the following ads is not allowed? Guitar Depot Buy a guitar, get a case +1 lesson free example.com Google AdWords Affordable online advertising Create your campaign today! adwords.google.com Ice Cream Bros. Free medium scoop Just +1 our website! example.com DSLR Cameras Search for DSLR Cameras Find great deals! example.com/search/DSLR+Camera None 9. On the Google search sites your ads can appear: In the middle of the search page Google maps, Google Shopping and Google Images Below organic search results Alongsite or above organic search results None 10. The best way to improve the ad rank without increasing the CPC is to Have irrelevant ad text and keywords. Decrease the landing page quality. Increase the daily budget. Increase the Quality score. None Time's up
