Ads 1. Keyword is relevant to the ad, but it still has very low conversion rate. What changes should you try to make? Change your landing page Choose higher CPA Change your CPC Experiment with different ad texts None 2. The maximum size limit of an image ad 150 KB 50 MB 500 KB 5 MB None 3. “Buy here” and “try this feature now” – are both examples of call to action phrases. FALSE TRUE None 4. The upper limit for any type of image ad that you allowed to use in Adwords is: 50KB 200KB 150KB 100KB None 5. If the text ad includes common misspellings, Google ads will be disapproved. TRUE FALSE None 6. Ad position on the Display network is determined by your _____ in the auction. Ad Quality Bid Ad Rank Quality score None 7. Ad position on the Display network is determined by your _____ in the auction. Ad Quality Bid Ad Rank Quality score None 8. According to Google Adword’s advertising policies which of the following ads will not be allowed? Our Big Sale Laptops sold 4 less! Find the lowest $ example.com Our Big Sale Laptops sold for less! Find the lowest price example.com Deals on classics Classic movies on sale "Frankly, my dear..." example.com Big Sale New arrivals Large assortment! None 9. Which of these options is not allowed in Ad text as per AdWords Policy? Get a quote Free Shipping! Great offers, Click here All of these None 10. On the Google search sites your ads can appear: In the middle of the search page Google maps, Google Shopping and Google Images Below organic search results Alongsite or above organic search results None Time's up
