Ads 1. To design a successful ad campaign you will not Create simple and enticing ads. Exclude prices and promotions. Choose best destination URL. Test multiple ads in each ad group. None 2. Superlative claims such as “the best marketing tool” ___ Should never be used Can only be used when backed by a third party Can only be used for a certain time after the claim has been made Can be used None 3. Text ads can appear on Search pages only. Display network pages only. Google search engine only. Search and Display network pages. None 4. What are the maximum number of characters allowed in Headline of a normal Text Ad? 35 characters 20 characters 25 characters 8 characters None 5. On the Google search sites your ads can appear: In the middle of the search page Google maps, Google Shopping and Google Images Below organic search results Alongsite or above organic search results None 6. The first element of a video ad that user will see. Adwords logo An ad text A call to action An opening image None 7. The upper limit for any type of image ad that you allowed to use in Adwords is: 50KB 200KB 150KB 100KB None 8. Google image ads cannot be shown on the Google search results pages. TRUE FALSE None 9. The best way to improve the ad rank without increasing the CPC is to Have irrelevant ad text and keywords. Decrease the landing page quality. Increase the daily budget. Increase the Quality score. None 10. The maximum size limit of an image ad 150 KB 50 MB 500 KB 5 MB None Time's up
