Ads 1. What are the maximum number of characters allowed in Headline of a normal Text Ad? 35 characters 20 characters 25 characters 8 characters None 2. You can add keyword with broad match modifier by: Selecting “broad match modifier” option when adding new keyword list Editing the existing broad keyword and adding the plus sign (+) prefix Editing the existing broad keyword and selecting “broad match modifier” as match type Editing the existing phrase keyword and selecting “broad match modifier” as match type None 3. Ad position on the Display network is determined by your _____ in the auction. Ad Quality Bid Ad Rank Quality score None 4. “Buy here” and “try this feature now” – are both examples of call to action phrases. FALSE TRUE None 5. The maximum size limit of an image ad 150 KB 50 MB 500 KB 5 MB None 6. Text ads can appear on Search pages only. Display network pages only. Google search engine only. Search and Display network pages. None 7. Maximum acceptable size for an image ad is 25KB 40KB 50KB 100KB None 8. In a title or headline line of an ad how many single width and double width characters are allowed respectively? 12, 17 25, 18 25, 12 35, 12 None 9. The upper limit for any type of image ad that you allowed to use in Adwords is: 50KB 200KB 150KB 100KB None 10. According to Google Adword's advertising policies which of the following is correct? More money for U. Hurry Up !!! Click here Make more $$$ Make more Dollars! None Time's up
