Ads 1. “Buy here” and “try this feature now” – are both examples of call to action phrases. FALSE TRUE None 2. Which one of the given phrases is not a ‘call-to-action’ phrase? Buy Now Call Today Sign Up Search None 3. Which of these options is/are good practice creating successful text ads? Include prices, promotions, and exclusives Match your ad to your landing page Include at least one of your keywords in your ad text All of these None 4. What are the maximum number of characters allowed in Headline of a normal Text Ad? 35 characters 20 characters 25 characters 8 characters None 5. Google image ads cannot be shown on the Google search results pages. TRUE FALSE None 6. Which one of the options below is not the best practise for writing ads Include keywords in the headline. Concise and clear call-to-action. Relate the ad to the content in the website. Use words such as 'free' to get more clicks. None 7. Which of the following ads is not allowed? Guitar Depot Buy a guitar, get a case +1 lesson free example.com Google AdWords Affordable online advertising Create your campaign today! adwords.google.com Ice Cream Bros. Free medium scoop Just +1 our website! example.com DSLR Cameras Search for DSLR Cameras Find great deals! example.com/search/DSLR+Camera None 8. In a title or headline line of an ad how many single width and double width characters are allowed respectively? 12, 17 25, 18 25, 12 35, 12 None 9. How are +1's calculated for your ad and Google+ page? +1 comes under social extensions and any +1 on your ad applies to your Google+ Page as well all +1's from your Google+ Page are also applied to your Adwords ads +1 comes under social extensions and only +1's from your Google+ page are showing in the count that visible on your ad. You must have Display network campaign to show +1's from your Google+ page None of these None 10. The maximum size limit of an image ad 150 KB 50 MB 500 KB 5 MB None Time's up
