Ads 1. Which of the following ads is not allowed? Guitar Depot Buy a guitar, get a case +1 lesson free example.com Google AdWords Affordable online advertising Create your campaign today! adwords.google.com Ice Cream Bros. Free medium scoop Just +1 our website! example.com DSLR Cameras Search for DSLR Cameras Find great deals! example.com/search/DSLR+Camera None 2. Text ads can appear on Search pages only. Display network pages only. Google search engine only. Search and Display network pages. None 3. A reason why an advertiser is not able to see his ad, is because the ad has been approved but doesn't follow editorial guidelines. all the ads within the ad group are active. the campaign is paused. the daily budget for the campaign is the same as the system's recommended amount. None 4. The upper limit for any type of image ad that you allowed to use in Adwords is: 50KB 200KB 150KB 100KB None 5. In a title or headline line of an ad how many single width and double width characters are allowed respectively? 12, 17 25, 18 25, 12 35, 12 None 6. Placement targeted ads can appear only in Search Engines. Display network. Search network. Youtube. None 7. Keyword is relevant to the ad, but it still has very low conversion rate. What changes should you try to make? Change your landing page Choose higher CPA Change your CPC Experiment with different ad texts None 8. Which of these options is not allowed in Ad text as per AdWords Policy? Get a quote Free Shipping! Great offers, Click here All of these None 9. What are the maximum number of characters allowed in Headline of a normal Text Ad? 35 characters 20 characters 25 characters 8 characters None 10. Which one of the options below is not the best practise for writing ads Include keywords in the headline. Concise and clear call-to-action. Relate the ad to the content in the website. Use words such as 'free' to get more clicks. None Time's up
