Ads 1. For the phrase matched keyword “wrestling match” your ad will not appear for the query: Royal rumble wrestling match Wrestling match results Wrestling pay-per-view match Wrestling match of the year None 2. According to Google Adword’s advertising policies which of the following ads will not be allowed? Our Big Sale Laptops sold 4 less! Find the lowest $ example.com Our Big Sale Laptops sold for less! Find the lowest price example.com Deals on classics Classic movies on sale "Frankly, my dear..." example.com Big Sale New arrivals Large assortment! None 3. Which one of the given phrases is not a ‘call-to-action’ phrase? Buy Now Call Today Sign Up Search None 4. To design a successful ad campaign you will not Create simple and enticing ads. Exclude prices and promotions. Choose best destination URL. Test multiple ads in each ad group. None 5. Maximum acceptable size for an image ad is 25KB 40KB 50KB 100KB None 6. Superlative claims such as “the best marketing tool” ___ Should never be used Can only be used when backed by a third party Can only be used for a certain time after the claim has been made Can be used None 7. The first element of a video ad that user will see. Adwords logo An ad text A call to action An opening image None 8. Google image ads cannot be shown on the Google search results pages. TRUE FALSE None 9. The best way to improve the ad rank without increasing the CPC is to Have irrelevant ad text and keywords. Decrease the landing page quality. Increase the daily budget. Increase the Quality score. None 10. You can add keyword with broad match modifier by: Selecting “broad match modifier” option when adding new keyword list Editing the existing broad keyword and adding the plus sign (+) prefix Editing the existing broad keyword and selecting “broad match modifier” as match type Editing the existing phrase keyword and selecting “broad match modifier” as match type None Time's up
