Ads 1. “Buy here” and “try this feature now” – are both examples of call to action phrases. FALSE TRUE None 2. What is the maximum image file size (in KB) for image ad targeted to display on a desktop or laptop browser? 100 50 150 200 None 3. According to Google Adword's advertising policies which of the following is correct? More money for U. Hurry Up !!! Click here Make more $$$ Make more Dollars! None 4. Which one of the options below is not the best practise for writing ads Include keywords in the headline. Concise and clear call-to-action. Relate the ad to the content in the website. Use words such as 'free' to get more clicks. None 5. If the text ad includes common misspellings, Google ads will be disapproved. TRUE FALSE None 6. You can add keyword with broad match modifier by: Selecting “broad match modifier” option when adding new keyword list Editing the existing broad keyword and adding the plus sign (+) prefix Editing the existing broad keyword and selecting “broad match modifier” as match type Editing the existing phrase keyword and selecting “broad match modifier” as match type None 7. The best way to improve the ad rank without increasing the CPC is to Have irrelevant ad text and keywords. Decrease the landing page quality. Increase the daily budget. Increase the Quality score. None 8. Placement targeted ads can appear only in Search Engines. Display network. Search network. Youtube. None 9. Which of these options is/are good practice creating successful text ads? Include prices, promotions, and exclusives Match your ad to your landing page Include at least one of your keywords in your ad text All of these None 10. Maximum acceptable size for an image ad is 25KB 40KB 50KB 100KB None Time's up
