Ads 1. Which one of the given phrases is not a ‘call-to-action’ phrase? Buy Now Call Today Sign Up Search None 2. Which one of the options below is not the best practise for writing ads Include keywords in the headline. Concise and clear call-to-action. Relate the ad to the content in the website. Use words such as 'free' to get more clicks. None 3. According to Google Adword's advertising policies which of the following is correct? More money for U. Hurry Up !!! Click here Make more $$$ Make more Dollars! None 4. The destination URL of text ads can be 25 chars long including spaces. 35 chars long including spaces. 35 chars long. Up to 1024 characters long. None 5. Which of these options is not allowed in Ad text as per AdWords Policy? Get a quote Free Shipping! Great offers, Click here All of these None 6. On the Google search sites your ads can appear: In the middle of the search page Google maps, Google Shopping and Google Images Below organic search results Alongsite or above organic search results None 7. According to Google Adword’s advertising policies which of the following ads will not be allowed? Our Big Sale Laptops sold 4 less! Find the lowest $ example.com Our Big Sale Laptops sold for less! Find the lowest price example.com Deals on classics Classic movies on sale "Frankly, my dear..." example.com Big Sale New arrivals Large assortment! None 8. For the phrase matched keyword “wrestling match” your ad will not appear for the query: Royal rumble wrestling match Wrestling match results Wrestling pay-per-view match Wrestling match of the year None 9. According to Google Adword’s advertising policies which of the following ads will not be allowed? Our Big Sale Laptops sold 4 less! Find the lowest $ example.com Our Big Sale Laptops sold for less! Find the lowest price example.com Deals on classics Classic movies on sale "Frankly, my dear..." example.com Big Sale New arrivals Large assortment! None 10. In a title or headline line of an ad how many single width and double width characters are allowed respectively? 12, 17 25, 18 25, 12 35, 12 None Time's up
