Ads 1. To design a successful ad campaign you will not Create simple and enticing ads. Exclude prices and promotions. Choose best destination URL. Test multiple ads in each ad group. None 2. Keyword is relevant to the ad, but it still has very low conversion rate. What changes should you try to make? Change your landing page Choose higher CPA Change your CPC Experiment with different ad texts None 3. The destination URL of text ads can be 25 chars long including spaces. 35 chars long including spaces. 35 chars long. Up to 1024 characters long. None 4. Which of the following ads is not allowed? Guitar Depot Buy a guitar, get a case +1 lesson free example.com Google AdWords Affordable online advertising Create your campaign today! adwords.google.com Ice Cream Bros. Free medium scoop Just +1 our website! example.com DSLR Cameras Search for DSLR Cameras Find great deals! example.com/search/DSLR+Camera None 5. Text ads can appear on Search pages only. Display network pages only. Google search engine only. Search and Display network pages. None 6. How are +1's calculated for your ad and Google+ page? +1 comes under social extensions and any +1 on your ad applies to your Google+ Page as well all +1's from your Google+ Page are also applied to your Adwords ads +1 comes under social extensions and only +1's from your Google+ page are showing in the count that visible on your ad. You must have Display network campaign to show +1's from your Google+ page None of these None 7. The upper limit for any type of image ad that you allowed to use in Adwords is: 50KB 200KB 150KB 100KB None 8. Ad position on the Display network is determined by your _____ in the auction. Ad Quality Bid Ad Rank Quality score None 9. In a title or headline line of an ad how many single width and double width characters are allowed respectively? 12, 17 25, 18 25, 12 35, 12 None 10. According to Google Adword’s advertising policies which of the following ads will not be allowed? Our Big Sale Laptops sold 4 less! Find the lowest $ example.com Our Big Sale Laptops sold for less! Find the lowest price example.com Deals on classics Classic movies on sale "Frankly, my dear..." example.com Big Sale New arrivals Large assortment! None Time's up
