Ads 1. According to Google Adword’s advertising policies which of the following ads will not be allowed? Our Big Sale Laptops sold 4 less! Find the lowest $ example.com Our Big Sale Laptops sold for less! Find the lowest price example.com Deals on classics Classic movies on sale "Frankly, my dear..." example.com Big Sale New arrivals Large assortment! None 2. Ad position on the Display network is determined by your _____ in the auction. Ad Quality Bid Ad Rank Quality score None 3. The first element of a video ad that user will see. Adwords logo An ad text A call to action An opening image None 4. Which of these options is/are good practice creating successful text ads? Include prices, promotions, and exclusives Match your ad to your landing page Include at least one of your keywords in your ad text All of these None 5. You can add keyword with broad match modifier by: Selecting “broad match modifier” option when adding new keyword list Editing the existing broad keyword and adding the plus sign (+) prefix Editing the existing broad keyword and selecting “broad match modifier” as match type Editing the existing phrase keyword and selecting “broad match modifier” as match type None 6. Keyword is relevant to the ad, but it still has very low conversion rate. What changes should you try to make? Change your landing page Choose higher CPA Change your CPC Experiment with different ad texts None 7. The upper limit for any type of image ad that you allowed to use in Adwords is: 50KB 200KB 150KB 100KB None 8. According to Google Adword’s advertising policies which of the following ads will not be allowed? Our Big Sale Laptops sold 4 less! Find the lowest $ example.com Our Big Sale Laptops sold for less! Find the lowest price example.com Deals on classics Classic movies on sale "Frankly, my dear..." example.com Big Sale New arrivals Large assortment! None 9. A reason why an advertiser is not able to see his ad, is because the ad has been approved but doesn't follow editorial guidelines. all the ads within the ad group are active. the campaign is paused. the daily budget for the campaign is the same as the system's recommended amount. None 10. Ad position on the Display network is determined by your _____ in the auction. Ad Quality Bid Ad Rank Quality score None Time's up
