Ads 1. On the Google search sites your ads can appear: In the middle of the search page Google maps, Google Shopping and Google Images Below organic search results Alongsite or above organic search results None 2. The maximum size limit of an image ad 150 KB 50 MB 500 KB 5 MB None 3. What are the maximum number of characters allowed in Headline of a normal Text Ad? 35 characters 20 characters 25 characters 8 characters None 4. Superlative claims such as “the best marketing tool” ___ Should never be used Can only be used when backed by a third party Can only be used for a certain time after the claim has been made Can be used None 5. Text ads can appear on Search pages only. Display network pages only. Google search engine only. Search and Display network pages. None 6. Keyword is relevant to the ad, but it still has very low conversion rate. What changes should you try to make? Change your landing page Choose higher CPA Change your CPC Experiment with different ad texts None 7. Google image ads cannot be shown on the Google search results pages. TRUE FALSE None 8. Which one of the options below is not the best practise for writing ads Include keywords in the headline. Concise and clear call-to-action. Relate the ad to the content in the website. Use words such as 'free' to get more clicks. None 9. On the Google search sites your ads can appear: In the middle of the search page Google maps, Google Shopping and Google Images Below organic search results Alongsite or above organic search results None 10. If the text ad includes common misspellings, Google ads will be disapproved. TRUE FALSE None Time's up
