Ads 1. How many exclamation points are allowed in the ad test? Any number Two One None None 2. Which one of the options below is not the best practise for writing ads Include keywords in the headline. Concise and clear call-to-action. Relate the ad to the content in the website. Use words such as 'free' to get more clicks. None 3. Superlative claims such as “the best marketing tool” ___ Should never be used Can only be used when backed by a third party Can only be used for a certain time after the claim has been made Can be used None 4. How are +1's calculated for your ad and Google+ page? +1 comes under social extensions and any +1 on your ad applies to your Google+ Page as well all +1's from your Google+ Page are also applied to your Adwords ads +1 comes under social extensions and only +1's from your Google+ page are showing in the count that visible on your ad. You must have Display network campaign to show +1's from your Google+ page None of these None 5. According to Google Adword's advertising policies which of the following is correct? More money for U. Hurry Up !!! Click here Make more $$$ Make more Dollars! None 6. What is the maximum image file size (in KB) for image ad targeted to display on a desktop or laptop browser? 100 50 150 200 None 7. According to Google Adword’s advertising policies which of the following ads will not be allowed? Our Big Sale Laptops sold 4 less! Find the lowest $ example.com Our Big Sale Laptops sold for less! Find the lowest price example.com Deals on classics Classic movies on sale "Frankly, my dear..." example.com Big Sale New arrivals Large assortment! None 8. For the phrase matched keyword “wrestling match” your ad will not appear for the query: Royal rumble wrestling match Wrestling match results Wrestling pay-per-view match Wrestling match of the year None 9. Google image ads cannot be shown on the Google search results pages. TRUE FALSE None 10. Keyword is relevant to the ad, but it still has very low conversion rate. What changes should you try to make? Change your landing page Choose higher CPA Change your CPC Experiment with different ad texts None Time's up
