Ads 1. According to Google Adword’s advertising policies which of the following ads will not be allowed? Our Big Sale Laptops sold 4 less! Find the lowest $ example.com Our Big Sale Laptops sold for less! Find the lowest price example.com Deals on classics Classic movies on sale "Frankly, my dear..." example.com Big Sale New arrivals Large assortment! None 2. Superlative claims such as “the best marketing tool” ___ Should never be used Can only be used when backed by a third party Can only be used for a certain time after the claim has been made Can be used None 3. The first element of a video ad that user will see. Adwords logo An ad text A call to action An opening image None 4. To design a successful ad campaign you will not Create simple and enticing ads. Exclude prices and promotions. Choose best destination URL. Test multiple ads in each ad group. None 5. Ad position on the Display network is determined by your _____ in the auction. Ad Quality Bid Ad Rank Quality score None 6. Keyword is relevant to the ad, but it still has very low conversion rate. What changes should you try to make? Change your landing page Choose higher CPA Change your CPC Experiment with different ad texts None 7. How many exclamation points are allowed in the ad test? Any number Two One None None 8. For the phrase matched keyword “wrestling match” your ad will not appear for the query: Royal rumble wrestling match Wrestling match results Wrestling pay-per-view match Wrestling match of the year None 9. If the text ad includes common misspellings, Google ads will be disapproved. TRUE FALSE None 10. A reason why an advertiser is not able to see his ad, is because the ad has been approved but doesn't follow editorial guidelines. all the ads within the ad group are active. the campaign is paused. the daily budget for the campaign is the same as the system's recommended amount. None Time's up
