Ads 1. You can add keyword with broad match modifier by: Selecting “broad match modifier” option when adding new keyword list Editing the existing broad keyword and adding the plus sign (+) prefix Editing the existing broad keyword and selecting “broad match modifier” as match type Editing the existing phrase keyword and selecting “broad match modifier” as match type None 2. A reason why an advertiser is not able to see his ad, is because the ad has been approved but doesn't follow editorial guidelines. all the ads within the ad group are active. the campaign is paused. the daily budget for the campaign is the same as the system's recommended amount. None 3. What is the maximum image file size (in KB) for image ad targeted to display on a desktop or laptop browser? 100 50 150 200 None 4. “Buy here” and “try this feature now” – are both examples of call to action phrases. FALSE TRUE None 5. The maximum size limit of an image ad 150 KB 50 MB 500 KB 5 MB None 6. The destination URL of text ads can be 25 chars long including spaces. 35 chars long including spaces. 35 chars long. Up to 1024 characters long. None 7. Placement targeted ads can appear only in Search Engines. Display network. Search network. Youtube. None 8. If the text ad includes common misspellings, Google ads will be disapproved. TRUE FALSE None 9. Which one of the given phrases is not a ‘call-to-action’ phrase? Buy Now Call Today Sign Up Search None 10. Which of these options is/are good practice creating successful text ads? Include prices, promotions, and exclusives Match your ad to your landing page Include at least one of your keywords in your ad text All of these None Time's up
