Ads 1. Ad position on the Display network is determined by your _____ in the auction. Ad Quality Bid Ad Rank Quality score None 2. What an advertiser should prefer in order to keep viewers interested in watching his click-to-play video ad? Write everything you want on the opening image (like many lines of text ,etc) keep opening image plane dont write anything Video should not relate to the product or services you are promoting Deliver key messages as soon as possible None 3. Placement targeted ads can appear only in Search Engines. Display network. Search network. Youtube. None 4. The maximum size limit of an image ad 150 KB 50 MB 500 KB 5 MB None 5. For the phrase matched keyword “wrestling match” your ad will not appear for the query: Royal rumble wrestling match Wrestling match results Wrestling pay-per-view match Wrestling match of the year None 6. The upper limit for any type of image ad that you allowed to use in Adwords is: 50KB 200KB 150KB 100KB None 7. What are the maximum number of characters allowed in Headline of a normal Text Ad? 35 characters 20 characters 25 characters 8 characters None 8. “Buy here” and “try this feature now” – are both examples of call to action phrases. FALSE TRUE None 9. A reason why an advertiser is not able to see his ad, is because the ad has been approved but doesn't follow editorial guidelines. all the ads within the ad group are active. the campaign is paused. the daily budget for the campaign is the same as the system's recommended amount. None 10. According to Google Adword's advertising policies which of the following is correct? More money for U. Hurry Up !!! Click here Make more $$$ Make more Dollars! None Time's up
