Ads 1. For the phrase matched keyword “wrestling match” your ad will not appear for the query: Royal rumble wrestling match Wrestling match results Wrestling pay-per-view match Wrestling match of the year None 2. On the Google search sites your ads can appear: In the middle of the search page Google maps, Google Shopping and Google Images Below organic search results Alongsite or above organic search results None 3. Keyword is relevant to the ad, but it still has very low conversion rate. What changes should you try to make? Change your landing page Choose higher CPA Change your CPC Experiment with different ad texts None 4. Which of the following ads is not allowed? Guitar Depot Buy a guitar, get a case +1 lesson free example.com Google AdWords Affordable online advertising Create your campaign today! adwords.google.com Ice Cream Bros. Free medium scoop Just +1 our website! example.com DSLR Cameras Search for DSLR Cameras Find great deals! example.com/search/DSLR+Camera None 5. Which one of the given phrases is not a ‘call-to-action’ phrase? Buy Now Call Today Sign Up Search None 6. The destination URL of text ads can be 25 chars long including spaces. 35 chars long including spaces. 35 chars long. Up to 1024 characters long. None 7. Ad position on the Display network is determined by your _____ in the auction. Ad Quality Bid Ad Rank Quality score None 8. “Buy here” and “try this feature now” – are both examples of call to action phrases. FALSE TRUE None 9. Maximum acceptable size for an image ad is 25KB 40KB 50KB 100KB None 10. A reason why an advertiser is not able to see his ad, is because the ad has been approved but doesn't follow editorial guidelines. all the ads within the ad group are active. the campaign is paused. the daily budget for the campaign is the same as the system's recommended amount. None Time's up
