Ads 1. Which one of the options below is not the best practise for writing ads Include keywords in the headline. Concise and clear call-to-action. Relate the ad to the content in the website. Use words such as 'free' to get more clicks. None 2. According to Google Adword's advertising policies which of the following is correct? More money for U. Hurry Up !!! Click here Make more $$$ Make more Dollars! None 3. How are +1's calculated for your ad and Google+ page? +1 comes under social extensions and any +1 on your ad applies to your Google+ Page as well all +1's from your Google+ Page are also applied to your Adwords ads +1 comes under social extensions and only +1's from your Google+ page are showing in the count that visible on your ad. You must have Display network campaign to show +1's from your Google+ page None of these None 4. In a title or headline line of an ad how many single width and double width characters are allowed respectively? 12, 17 25, 18 25, 12 35, 12 None 5. According to Google Adword’s advertising policies which of the following ads will not be allowed? Our Big Sale Laptops sold 4 less! Find the lowest $ example.com Our Big Sale Laptops sold for less! Find the lowest price example.com Deals on classics Classic movies on sale "Frankly, my dear..." example.com Big Sale New arrivals Large assortment! None 6. “Buy here” and “try this feature now” – are both examples of call to action phrases. FALSE TRUE None 7. The first element of a video ad that user will see. Adwords logo An ad text A call to action An opening image None 8. What are the maximum number of characters allowed in Headline of a normal Text Ad? 35 characters 20 characters 25 characters 8 characters None 9. Keyword is relevant to the ad, but it still has very low conversion rate. What changes should you try to make? Change your landing page Choose higher CPA Change your CPC Experiment with different ad texts None 10. On the Google search sites your ads can appear: In the middle of the search page Google maps, Google Shopping and Google Images Below organic search results Alongsite or above organic search results None Time's up
