Ads 1. Text ads can appear on Search pages only. Display network pages only. Google search engine only. Search and Display network pages. None 2. How many exclamation points are allowed in the ad test? Any number Two One None None 3. Which one of the options below is not the best practise for writing ads Include keywords in the headline. Concise and clear call-to-action. Relate the ad to the content in the website. Use words such as 'free' to get more clicks. None 4. What an advertiser should prefer in order to keep viewers interested in watching his click-to-play video ad? Write everything you want on the opening image (like many lines of text ,etc) keep opening image plane dont write anything Video should not relate to the product or services you are promoting Deliver key messages as soon as possible None 5. The best way to improve the ad rank without increasing the CPC is to Have irrelevant ad text and keywords. Decrease the landing page quality. Increase the daily budget. Increase the Quality score. None 6. The first element of a video ad that user will see. Adwords logo An ad text A call to action An opening image None 7. On the Google search sites your ads can appear: In the middle of the search page Google maps, Google Shopping and Google Images Below organic search results Alongsite or above organic search results None 8. In a title or headline line of an ad how many single width and double width characters are allowed respectively? 12, 17 25, 18 25, 12 35, 12 None 9. According to Google Adword’s advertising policies which of the following ads will not be allowed? Our Big Sale Laptops sold 4 less! Find the lowest $ example.com Our Big Sale Laptops sold for less! Find the lowest price example.com Deals on classics Classic movies on sale "Frankly, my dear..." example.com Big Sale New arrivals Large assortment! None 10. According to Google Adword’s advertising policies which of the following ads will not be allowed? Our Big Sale Laptops sold 4 less! Find the lowest $ example.com Our Big Sale Laptops sold for less! Find the lowest price example.com Deals on classics Classic movies on sale "Frankly, my dear..." example.com Big Sale New arrivals Large assortment! None Time's up
