Ads 1. Which of the following ads is not allowed? Guitar Depot Buy a guitar, get a case +1 lesson free example.com Google AdWords Affordable online advertising Create your campaign today! adwords.google.com Ice Cream Bros. Free medium scoop Just +1 our website! example.com DSLR Cameras Search for DSLR Cameras Find great deals! example.com/search/DSLR+Camera None 2. In a title or headline line of an ad how many single width and double width characters are allowed respectively? 12, 17 25, 18 25, 12 35, 12 None 3. What are the maximum number of characters allowed in Headline of a normal Text Ad? 35 characters 20 characters 25 characters 8 characters None 4. Superlative claims such as “the best marketing tool” ___ Should never be used Can only be used when backed by a third party Can only be used for a certain time after the claim has been made Can be used None 5. The upper limit for any type of image ad that you allowed to use in Adwords is: 50KB 200KB 150KB 100KB None 6. On the Google search sites your ads can appear: In the middle of the search page Google maps, Google Shopping and Google Images Below organic search results Alongsite or above organic search results None 7. Which of these options is/are good practice creating successful text ads? Include prices, promotions, and exclusives Match your ad to your landing page Include at least one of your keywords in your ad text All of these None 8. The maximum size limit of an image ad 150 KB 50 MB 500 KB 5 MB None 9. “Buy here” and “try this feature now” – are both examples of call to action phrases. FALSE TRUE None 10. For the phrase matched keyword “wrestling match” your ad will not appear for the query: Royal rumble wrestling match Wrestling match results Wrestling pay-per-view match Wrestling match of the year None Time's up
