Ads 1. You can add keyword with broad match modifier by: Selecting “broad match modifier” option when adding new keyword list Editing the existing broad keyword and adding the plus sign (+) prefix Editing the existing broad keyword and selecting “broad match modifier” as match type Editing the existing phrase keyword and selecting “broad match modifier” as match type None 2. The upper limit for any type of image ad that you allowed to use in Adwords is: 50KB 200KB 150KB 100KB None 3. If the text ad includes common misspellings, Google ads will be disapproved. TRUE FALSE None 4. On the Google search sites your ads can appear: In the middle of the search page Google maps, Google Shopping and Google Images Below organic search results Alongsite or above organic search results None 5. Ad position on the Display network is determined by your _____ in the auction. Ad Quality Bid Ad Rank Quality score None 6. The destination URL of text ads can be 25 chars long including spaces. 35 chars long including spaces. 35 chars long. Up to 1024 characters long. None 7. Which of the following ads is not allowed? Guitar Depot Buy a guitar, get a case +1 lesson free example.com Google AdWords Affordable online advertising Create your campaign today! adwords.google.com Ice Cream Bros. Free medium scoop Just +1 our website! example.com DSLR Cameras Search for DSLR Cameras Find great deals! example.com/search/DSLR+Camera None 8. Google image ads cannot be shown on the Google search results pages. TRUE FALSE None 9. To design a successful ad campaign you will not Create simple and enticing ads. Exclude prices and promotions. Choose best destination URL. Test multiple ads in each ad group. None 10. Ad position on the Display network is determined by your _____ in the auction. Ad Quality Bid Ad Rank Quality score None Time's up
