Ads 1. The upper limit for any type of image ad that you allowed to use in Adwords is: 50KB 200KB 150KB 100KB None 2. Ad position on the Display network is determined by your _____ in the auction. Ad Quality Bid Ad Rank Quality score None 3. Superlative claims such as “the best marketing tool” ___ Should never be used Can only be used when backed by a third party Can only be used for a certain time after the claim has been made Can be used None 4. Keyword is relevant to the ad, but it still has very low conversion rate. What changes should you try to make? Change your landing page Choose higher CPA Change your CPC Experiment with different ad texts None 5. You can add keyword with broad match modifier by: Selecting “broad match modifier” option when adding new keyword list Editing the existing broad keyword and adding the plus sign (+) prefix Editing the existing broad keyword and selecting “broad match modifier” as match type Editing the existing phrase keyword and selecting “broad match modifier” as match type None 6. The maximum size limit of an image ad 150 KB 50 MB 500 KB 5 MB None 7. “Buy here” and “try this feature now” – are both examples of call to action phrases. FALSE TRUE None 8. According to Google Adword's advertising policies which of the following is correct? More money for U. Hurry Up !!! Click here Make more $$$ Make more Dollars! None 9. Which of these options is not allowed in Ad text as per AdWords Policy? Get a quote Free Shipping! Great offers, Click here All of these None 10. What an advertiser should prefer in order to keep viewers interested in watching his click-to-play video ad? Write everything you want on the opening image (like many lines of text ,etc) keep opening image plane dont write anything Video should not relate to the product or services you are promoting Deliver key messages as soon as possible None Time's up
