Ads – Mandeep Singh

Keyword is relevant to the ad, but it still has very low conversion rate. What changes should you try to make?

Change your landing page

Choose higher CPA

Change your CPC

Experiment with different ad texts

For the phrase matched keyword “wrestling match” your ad will not appear for the query:

Royal rumble wrestling match

Wrestling match results

Wrestling pay-per-view match

Wrestling match of the year

Which one of the options below is not the best practise for writing ads

Include keywords in the headline.

Concise and clear call-to-action.

Relate the ad to the content in the website.

Use words such as 'free' to get more clicks.

According to Google Adword’s advertising policies which of the following ads will not be allowed?

Our Big Sale Laptops sold 4 less! Find the lowest $ example.com

Our Big Sale Laptops sold for less! Find the lowest price example.com

Deals on classics Classic movies on sale "Frankly, my dear..." example.com

Big Sale New arrivals Large assortment!

A reason why an advertiser is not able to see his ad, is because

the ad has been approved but doesn't follow editorial guidelines.

all the ads within the ad group are active.

the campaign is paused.

the daily budget for the campaign is the same as the system's recommended amount.

Ad position on the Display network is determined by your _____ in the auction.

Ad Quality

Bid

Ad Rank

Quality score

Google image ads cannot be shown on the Google search results pages.

TRUE

FALSE

The best way to improve the ad rank without increasing the CPC is to

Have irrelevant ad text and keywords.

Decrease the landing page quality.

Increase the daily budget.

Increase the Quality score.

Which of these options is/are good practice creating successful text ads?

Include prices, promotions, and exclusives

Match your ad to your landing page

Include at least one of your keywords in your ad text

All of these

10.

If the text ad includes common misspellings, Google ads will be disapproved.

TRUE

FALSE