Bidding and Budget 1. In a display network auction when CPC and CPM ads compete with each other the adwords system uses _________ to rank the ads. CPC bid. eCPM. the formula CPC bid * 100 / CPM bid. CPM bid. None 2. What is eCPM ? Electricity Cost Per Million Volt Effective Cost Per Million Impressions Effective Cost Per Thousand Impressions None of these None 3. What kind of result advertiser can expect after increasing bids but limiting daily budget? Increased CPA Higher number of conversions Decreased CPA Lower number of conversions None 4. _________ Ad serving shows the high performing ads (higher CTR) more often than other ads in the ad group. Optimize Rotate Advanced Standard None 5. What is Maximum cost-per-click (Max CPC) ? the amount Google asks you to pay for every click on your ad the amount you will always pay for an ad impression the maximum amount you are willing to pay for a click on your ad least amount you are willing to pay for a click on your ad None 6. When the main goal of the website is to is to get more people to sign up for a newsletter, what should advertiser focus on? Customer engagement, reach and frequency Impressions and CPA Conversion data, conversion URLs Clicks , clickthrough rate, search terms None 7. System that helps advertisers by reducing CPCs on pages that do not convert well is called: Price Optimizer Smart Pricing Conversion Optimizer Adwords Discounter None 8. What do you understand by "Optimize for conversions" ? It is a Ad Rotation setting in which all ads are shown evenly throughout the day. It is a Ad Rotation setting in which all ads within a same ad group will rotate evenly without any preference It is a Ad Rotation setting in which certain ads within the same ad group are displayed more frequently based on click through rate and conversion rate. none of these None 9. CPM stands for Cost per million impressions Cost per thousand impressions Cost per thousand clicks Cost per million clicks None 10. Conversion (1-per-click) is useful to measure: Leads and sign-ups Conversions that are valuable every time they happen (such as purchases) Page views Time on page goals None Time's up
