Bidding and Budget 1. Which factor should be most important to you while deciding keyword bids in manual cost-per-click bidding, when your main aim is to get Conversions? Use traffic estimator Profit from a paid click Quality score of keyword first page bid estimate None 2. What do you understand by "Optimize for conversions" ? It is a Ad Rotation setting in which all ads are shown evenly throughout the day. It is a Ad Rotation setting in which all ads within a same ad group will rotate evenly without any preference It is a Ad Rotation setting in which certain ads within the same ad group are displayed more frequently based on click through rate and conversion rate. none of these None 3. Jake's budget is 10$ per day throughout an entire month. But for one day, however, overdelivery occurred and he received more clicks than his budget specified. What is the final amount that would be charged for that month, if that month had 30 days? 304$ (30,4 – average days per month) 313$ since Google allowed 30% more clicks for one day 312$ since Google allowed 20% more clicks for one day 300$ None 4. System that helps advertisers by reducing CPCs on pages that do not convert well is called: Price Optimizer Smart Pricing Conversion Optimizer Adwords Discounter None 5. What kind of result advertiser can expect after increasing bids but limiting daily budget? Increased CPA Higher number of conversions Decreased CPA Lower number of conversions None 6. ___________ is a feature that reduces the price advertisers pay for clicks automatically if Adwords data shows that the click from a display network page is less likely to result in a conversion. Adwords Discounter CPC Model CPM Model Smart pricing None 7. Demographic bidding is used in the ________ Google search network only. Google Display network only. Google search network and Google display network. Either Google search network or Google display network. None 8. What kind of result advertiser can expect after increasing bids but limiting daily budget? Increased CPA Higher number of conversions Decreased CPA Lower number of conversions None 9. When CPC and CPM ads compete for the same Display Network placement, Google uses special metric called eCPM to get the comparison. TRUE FALSE None 10. What does ‘conversion’ mean? A desired action on the website. Purchase of several high valued products/services. An impression which gets converted to a click. Sales of 1000 USD using Adwords. None Time's up
