Bidding and Budget – Mandeep Singh

When CPC and CPM ads compete for the same Display Network placement, Google uses special metric called eCPM to get the comparison.

TRUE

FALSE

In order to use conversion tracking , you need an Adwords account, a website and:

Be fluent in HTML

Google Analytics

Ability to edit website

Conversion code generator

___________ is a feature that reduces the price advertisers pay for clicks automatically if Adwords data shows that the click from a display network page is less likely to result in a conversion.

Adwords Discounter

CPC Model

CPM Model

Smart pricing

George has set a $1 Max CPC ad group bid. He then decided to add a +20% adjustment for Miami, and -50% adjustment for Sundays. His resulting bid for a search that occurs in Miami on a Sunday will be:

$0.30

$1.30

$0.40

$0.60

What is AdWords Discounter?

A feature that monitors and automatically reduces your actual cost-per-click so that you pay the lowest price possible for the ad's position on the page.

A feature that monitors and reduces max CPC on certian ad auctions

It compares your CPC based on the competitors list you have mentioned

None of these

If Ricky Smith is an advertiser who's advertising goal is branding , he should not

Show image ads or multimedia ads in display network pages.

Use both Search engines and display network pages and target his customer.

Use CPC instead of CPM to increase brand awareness.

Use CPM instead of CPC to achieve his goal.

Which of the following is not the requirement to use the conversion optimizer?

Conversion Tracking must be enabled.

The campaign must have received atleast 15 conversions in the past 30 days.

The campaign must have received atmost 30 conversions in the past 30 days.

The campaigns must receive conversions at a similar rate.

System that helps advertisers by reducing CPCs on pages that do not convert well is called:

Price Optimizer

Smart Pricing

Conversion Optimizer

Adwords Discounter

How is CTR calculated?

Number of clicks your ad received divided by the cost spent over a time period.

Number of clicks your ad received divided by the number of impresios over a time period.

Number of impressions divided by number of clicks.

Number of clicks *100 divided by Quality score.

10.

What do you understand by "Optimize for conversions" ?

It is a Ad Rotation setting in which all ads are shown evenly throughout the day.

It is a Ad Rotation setting in which all ads within a same ad group will rotate evenly without any preference

It is a Ad Rotation setting in which certain ads within the same ad group are displayed more frequently based on click through rate and conversion rate.

none of these