Bidding and Budget

1. 

_________ Ad serving shows the high performing ads (higher CTR) more often than other ads in the ad group.

2. 

What kind of result advertiser can expect after increasing bids but limiting daily budget?

3. 

To make up for the days when the daily budget is not reached , Adwords system

4. 

What does ‘conversion’ mean?

5. 

CPM bidding can be used on Display and Search Network?

6. 

What is Maximum cost-per-click (Max CPC) ?

7. 

Based on which important factor does recommended daily budget calculated for a search campaign in Google?

8. 

Which payment setting should an advertiser choose if he wants to have a cap on a cumulative balance on all the monthly invoiced accounts

9. 

Which Video Ad format is preferred while using cost-per-view (CPV) bidding?

10. 

What kind of result advertiser can expect after increasing bids but limiting daily budget?