Bidding and Budget 1. What is eCPM ? Electricity Cost Per Million Volt Effective Cost Per Million Impressions Effective Cost Per Thousand Impressions None of these None 2. Which payment setting should an advertiser choose if he wants to have a cap on a cumulative balance on all the monthly invoiced accounts Paypal Payment Automatic payment Manual payment Credit line None 3. Demographic bidding is used in the ________ Google search network only. Google Display network only. Google search network and Google display network. Either Google search network or Google display network. None 4. To make up for the days when the daily budget is not reached , Adwords system Can deliver up to 20% more clicks. Can deliver up to 50 % more clicks. Can never deliver more number of clicks. Can prevent delivery of up to 25 % more number of clicks. None 5. Based on which important factor does recommended daily budget calculated for a search campaign in Google? Impressions Automatic Placements Account Currency Conversions None 6. If Jared‘s main advertising goal is branding and visibility of his new product line, he should use ____ bidding option CPA CPC CPD CPM None 7. What do you understand by "Optimize for conversions" ? It is a Ad Rotation setting in which all ads are shown evenly throughout the day. It is a Ad Rotation setting in which all ads within a same ad group will rotate evenly without any preference It is a Ad Rotation setting in which certain ads within the same ad group are displayed more frequently based on click through rate and conversion rate. none of these None 8. What is AdWords Discounter? A feature that monitors and automatically reduces your actual cost-per-click so that you pay the lowest price possible for the ad's position on the page. A feature that monitors and reduces max CPC on certian ad auctions It compares your CPC based on the competitors list you have mentioned None of these None 9. _________ Ad serving shows the high performing ads (higher CTR) more often than other ads in the ad group. Optimize Rotate Advanced Standard None 10. If Ricky Smith is an advertiser who's advertising goal is branding , he should not Show image ads or multimedia ads in display network pages. Use both Search engines and display network pages and target his customer. Use CPC instead of CPM to increase brand awareness. Use CPM instead of CPC to achieve his goal. None Time's up
