Bidding and Budget

1. 

What is Maximum cost-per-click (Max CPC) ?

2. 

What is eCPM ?

3. 

___________ is a feature that reduces the price advertisers pay for clicks automatically if Adwords data shows that the click from a display network page is less likely to result in a conversion.

4. 

How is CTR calculated?

5. 

Jake's budget is 10$ per day throughout an entire month. But for one day, however, overdelivery occurred and he received more clicks than his budget specified. What is the final amount that would be charged for that month, if that month had 30 days?

6. 

You have set up a campaign with 1$ as CPM bid. The total number of impressions received is 60000. What is your ad spend on CPM ?

7. 

In order to use conversion tracking , you need an Adwords account, a website and:

8. 

CPM stands for

9. 

When the main goal of the website is to is to get more people to sign up for a newsletter, what should advertiser focus on?

10. 

_________ Ad serving shows the high performing ads (higher CTR) more often than other ads in the ad group.