Bidding and Budget 1. To make up for the days when the daily budget is not reached , Adwords system Can deliver up to 20% more clicks. Can deliver up to 50 % more clicks. Can never deliver more number of clicks. Can prevent delivery of up to 25 % more number of clicks. None 2. You have set up a campaign with 1$ as CPM bid. The total number of impressions received is 60000. What is your ad spend on CPM ? 6$. 60$. 600$. 0.60$. None 3. CPM stands for Cost per million impressions Cost per thousand impressions Cost per thousand clicks Cost per million clicks None 4. What is AdWords Discounter? A feature that monitors and automatically reduces your actual cost-per-click so that you pay the lowest price possible for the ad's position on the page. A feature that monitors and reduces max CPC on certian ad auctions It compares your CPC based on the competitors list you have mentioned None of these None 5. Your ads might not appear to you if You target your own geographical area . If your Google interface language is included in the languages you are targeting. You are looking for your ads when your ad is scheduled Your daily budget is set lower than the recommended amount. None 6. What kind of result advertiser can expect after increasing bids but limiting daily budget? Increased CPA Higher number of conversions Decreased CPA Lower number of conversions None 7. System that helps advertisers by reducing CPCs on pages that do not convert well is called: Price Optimizer Smart Pricing Conversion Optimizer Adwords Discounter None 8. Demographic bidding is used in the ________ Google search network only. Google Display network only. Google search network and Google display network. Either Google search network or Google display network. None 9. _________ Ad serving shows the high performing ads (higher CTR) more often than other ads in the ad group. Optimize Rotate Advanced Standard None 10. In a display network auction when CPC and CPM ads compete with each other the adwords system uses _________ to rank the ads. CPC bid. eCPM. the formula CPC bid * 100 / CPM bid. CPM bid. None Time's up
