Bidding and Budget

1. 

_________ Ad serving shows the high performing ads (higher CTR) more often than other ads in the ad group.

2. 

Conversion (1-per-click) is useful to measure:

3. 

What is Maximum cost-per-click (Max CPC) ?

4. 

How is CTR calculated?

5. 

What is AdWords Discounter?

6. 

If Jared‘s main advertising goal is branding and visibility of his new product line, he should use ____ bidding option

7. 

What do you understand by "Optimize for conversions" ?

8. 

When the main goal of the website is to is to get more people to sign up for a newsletter, what should advertiser focus on?

9. 

What kind of result advertiser can expect after increasing bids but limiting daily budget?

10. 

What is eCPM ?