Bidding and Budget 1. _________ Ad serving shows the high performing ads (higher CTR) more often than other ads in the ad group. Optimize Rotate Advanced Standard None 2. If Jared‘s main advertising goal is branding and visibility of his new product line, he should use ____ bidding option CPA CPC CPD CPM None 3. What kind of result advertiser can expect after increasing bids but limiting daily budget? Increased CPA Higher number of conversions Decreased CPA Lower number of conversions None 4. When the main goal of the website is to is to get more people to sign up for a newsletter, what should advertiser focus on? Customer engagement, reach and frequency Impressions and CPA Conversion data, conversion URLs Clicks , clickthrough rate, search terms None 5. When the main goal of the website is to is to get more people to sign up for a newsletter, what should advertiser focus on? Customer engagement, reach and frequency Impressions and CPA Conversion data, conversion URLs Clicks , clickthrough rate, search terms None 6. What is AdWords Discounter? A feature that monitors and automatically reduces your actual cost-per-click so that you pay the lowest price possible for the ad's position on the page. A feature that monitors and reduces max CPC on certian ad auctions It compares your CPC based on the competitors list you have mentioned None of these None 7. George has set a $1 Max CPC ad group bid. He then decided to add a +20% adjustment for Miami, and -50% adjustment for Sundays. His resulting bid for a search that occurs in Miami on a Sunday will be: $0.30 $1.30 $0.40 $0.60 None 8. Which Video Ad format is preferred while using cost-per-view (CPV) bidding? WideView video format TrueView video format Standard Video format All of these None 9. Your ads might not appear to you if You target your own geographical area . If your Google interface language is included in the languages you are targeting. You are looking for your ads when your ad is scheduled Your daily budget is set lower than the recommended amount. None 10. CPM bidding can be used on Display and Search Network? TRUE FALSE None Time's up
