Bidding and Budget – Mandeep Singh

You have set up a campaign with 1$ as CPM bid. The total number of impressions received is 60000. What is your ad spend on CPM ?

6$.

60$.

600$.

0.60$.

To make up for the days when the daily budget is not reached , Adwords system

Can deliver up to 20% more clicks.

Can deliver up to 50 % more clicks.

Can never deliver more number of clicks.

Can prevent delivery of up to 25 % more number of clicks.

When CPC and CPM ads compete for the same Display Network placement, Google uses special metric called eCPM to get the comparison.

TRUE

FALSE

Your ads might not appear to you if

You target your own geographical area .

If your Google interface language is included in the languages you are targeting.

You are looking for your ads when your ad is scheduled

Your daily budget is set lower than the recommended amount.

What kind of result advertiser can expect after increasing bids but limiting daily budget?

Increased CPA

Higher number of conversions

Decreased CPA

Lower number of conversions

CPM stands for

Cost per million impressions

Cost per thousand impressions

Cost per thousand clicks

Cost per million clicks

If Ricky Smith is an advertiser who's advertising goal is branding , he should not

Show image ads or multimedia ads in display network pages.

Use both Search engines and display network pages and target his customer.

Use CPC instead of CPM to increase brand awareness.

Use CPM instead of CPC to achieve his goal.

Which Video Ad format is preferred while using cost-per-view (CPV) bidding?

WideView video format

TrueView video format

Standard Video format

All of these

When the main goal of the website is to is to get more people to sign up for a newsletter, what should advertiser focus on?

Customer engagement, reach and frequency

Impressions and CPA

Conversion data, conversion URLs

Clicks , clickthrough rate, search terms

10.

Demographic bidding is used in the ________

Google search network only.

Google Display network only.

Google search network and Google display network.

Either Google search network or Google display network.