Bidding and Budget 1. What kind of result advertiser can expect after increasing bids but limiting daily budget? Increased CPA Higher number of conversions Decreased CPA Lower number of conversions None 2. What is eCPM ? Electricity Cost Per Million Volt Effective Cost Per Million Impressions Effective Cost Per Thousand Impressions None of these None 3. Which of the following is not the requirement to use the conversion optimizer? Conversion Tracking must be enabled. The campaign must have received atleast 15 conversions in the past 30 days. The campaign must have received atmost 30 conversions in the past 30 days. The campaigns must receive conversions at a similar rate. None 4. Maximum Cost per Click means The amount the advertiser pays for a click. The highest amount the advertiser is willing to pay-per-click. The budget allotted for spend everyday. The average amount spent for clicks over a given time period. None 5. CPM stands for Cost per million impressions Cost per thousand impressions Cost per thousand clicks Cost per million clicks None 6. If Ricky Smith is an advertiser who's advertising goal is branding , he should not Show image ads or multimedia ads in display network pages. Use both Search engines and display network pages and target his customer. Use CPC instead of CPM to increase brand awareness. Use CPM instead of CPC to achieve his goal. None 7. When the main goal of the website is to is to get more people to sign up for a newsletter, what should advertiser focus on? Customer engagement, reach and frequency Impressions and CPA Conversion data, conversion URLs Clicks , clickthrough rate, search terms None 8. ___________ is a feature that reduces the price advertisers pay for clicks automatically if Adwords data shows that the click from a display network page is less likely to result in a conversion. Adwords Discounter CPC Model CPM Model Smart pricing None 9. What does ‘conversion’ mean? A desired action on the website. Purchase of several high valued products/services. An impression which gets converted to a click. Sales of 1000 USD using Adwords. None 10. What is Maximum cost-per-click (Max CPC) ? the amount Google asks you to pay for every click on your ad the amount you will always pay for an ad impression the maximum amount you are willing to pay for a click on your ad least amount you are willing to pay for a click on your ad None Time's up
