Bidding and Budget

1. 

Which factor should be most important to you while deciding keyword bids in manual
cost-per-click bidding, when your main aim is to get Conversions?

2. 

What do you understand by "Optimize for conversions" ?

3. 

Jake's budget is 10$ per day throughout an entire month. But for one day, however, overdelivery occurred and he received more clicks than his budget specified. What is the final amount that would be charged for that month, if that month had 30 days?

4. 

System that helps advertisers by reducing CPCs on pages that do not convert well is called:

5. 

What kind of result advertiser can expect after increasing bids but limiting daily budget?

6. 

___________ is a feature that reduces the price advertisers pay for clicks automatically if Adwords data shows that the click from a display network page is less likely to result in a conversion.

7. 

Demographic bidding is used in the ________

8. 

What kind of result advertiser can expect after increasing bids but limiting daily budget?

9. 

When CPC and CPM ads compete for the same Display Network placement, Google uses special metric called eCPM to get the comparison.

10. 

What does ‘conversion’ mean?