Bidding and Budget

1. 

CPM stands for

2. 

Jake's budget is 10$ per day throughout an entire month. But for one day, however, overdelivery occurred and he received more clicks than his budget specified. What is the final amount that would be charged for that month, if that month had 30 days?

3. 

Your ads might not appear to you if

4. 

What kind of result advertiser can expect after increasing bids but limiting daily budget?

5. 

What does ‘conversion’ mean?

6. 

Which Video Ad format is preferred while using cost-per-view (CPV) bidding?

7. 

System that helps advertisers by reducing CPCs on pages that do not convert well is called:

8. 

What is AdWords Discounter?

9. 

Which payment setting should an advertiser choose if he wants to have a cap on a cumulative balance on all the monthly invoiced accounts

10. 

_________ Ad serving shows the high performing ads (higher CTR) more often than other ads in the ad group.