Bidding and Budget – Mandeep Singh

CPM bidding can be used on Display and Search Network?

TRUE

FALSE

What kind of result advertiser can expect after increasing bids but limiting daily budget?

Increased CPA

Higher number of conversions

Decreased CPA

Lower number of conversions

If Jared‘s main advertising goal is branding and visibility of his new product line, he should use ____ bidding option

CPA

CPC

CPD

CPM

What is the formula to calculate Click-through-rate (CTR)?

(Number of Clicks / Number of Impressions)

(Number of Clicks * Number of Impressions) / 100

(Number of Impressions / Number of Clicks) *100

(Number of Clicks / Number of Impressions) * 100

When the main goal of the website is to is to get more people to sign up for a newsletter, what should advertiser focus on?

Customer engagement, reach and frequency

Impressions and CPA

Conversion data, conversion URLs

Clicks , clickthrough rate, search terms

Which factor should be most important to you while deciding keyword bids in manual
cost-per-click bidding, when your main aim is to get Conversions?

Use traffic estimator

Profit from a paid click

Quality score of keyword

first page bid estimate

What is AdWords Discounter?

A feature that monitors and automatically reduces your actual cost-per-click so that you pay the lowest price possible for the ad's position on the page.

A feature that monitors and reduces max CPC on certian ad auctions

It compares your CPC based on the competitors list you have mentioned

None of these

Based on which important factor does recommended daily budget calculated for a search campaign in Google?

Impressions

Automatic Placements

Account Currency

Conversions

Your ads might not appear to you if

You target your own geographical area .

If your Google interface language is included in the languages you are targeting.

You are looking for your ads when your ad is scheduled

Your daily budget is set lower than the recommended amount.

10.

What do you understand by "Optimize for conversions" ?

It is a Ad Rotation setting in which all ads are shown evenly throughout the day.

It is a Ad Rotation setting in which all ads within a same ad group will rotate evenly without any preference

It is a Ad Rotation setting in which certain ads within the same ad group are displayed more frequently based on click through rate and conversion rate.

none of these