Bidding and Budget

1. 

___________ is a feature that reduces the price advertisers pay for clicks automatically if Adwords data shows that the click from a display network page is less likely to result in a conversion.

2. 

What do you understand by "Optimize for conversions" ?

3. 

If Jared‘s main advertising goal is branding and visibility of his new product line, he should use ____ bidding option

4. 

CPM bidding can be used on Display and Search Network?

5. 

If Ricky Smith is an advertiser who's advertising goal is branding , he should not

6. 

When the main goal of the website is to is to get more people to sign up for a newsletter, what should advertiser focus on?

7. 

What does ‘conversion’ mean?

8. 

System that helps advertisers by reducing CPCs on pages that do not convert well is called:

9. 

When the main goal of the website is to is to get more people to sign up for a newsletter, what should advertiser focus on?

10. 

What kind of result advertiser can expect after increasing bids but limiting daily budget?