Bidding and Budget 1. How is CTR calculated? Number of clicks your ad received divided by the cost spent over a time period. Number of clicks your ad received divided by the number of impresios over a time period. Number of impressions divided by number of clicks. Number of clicks *100 divided by Quality score. None 2. In a display network auction when CPC and CPM ads compete with each other the adwords system uses _________ to rank the ads. CPC bid. eCPM. the formula CPC bid * 100 / CPM bid. CPM bid. None 3. What does ‘conversion’ mean? A desired action on the website. Purchase of several high valued products/services. An impression which gets converted to a click. Sales of 1000 USD using Adwords. None 4. Which Video Ad format is preferred while using cost-per-view (CPV) bidding? WideView video format TrueView video format Standard Video format All of these None 5. CPM bidding can be used on Display and Search Network? TRUE FALSE None 6. George has set a $1 Max CPC ad group bid. He then decided to add a +20% adjustment for Miami, and -50% adjustment for Sundays. His resulting bid for a search that occurs in Miami on a Sunday will be: $0.30 $1.30 $0.40 $0.60 None 7. Maximum Cost per Click means The amount the advertiser pays for a click. The highest amount the advertiser is willing to pay-per-click. The budget allotted for spend everyday. The average amount spent for clicks over a given time period. None 8. When the main goal of the website is to is to get more people to sign up for a newsletter, what should advertiser focus on? Customer engagement, reach and frequency Impressions and CPA Conversion data, conversion URLs Clicks , clickthrough rate, search terms None 9. Demographic bidding is used in the ________ Google search network only. Google Display network only. Google search network and Google display network. Either Google search network or Google display network. None 10. What kind of result advertiser can expect after increasing bids but limiting daily budget? Increased CPA Higher number of conversions Decreased CPA Lower number of conversions None Time's up
