Bidding and Budget 1. What kind of result advertiser can expect after increasing bids but limiting daily budget? Increased CPA Higher number of conversions Decreased CPA Lower number of conversions None 2. When the main goal of the website is to is to get more people to sign up for a newsletter, what should advertiser focus on? Customer engagement, reach and frequency Impressions and CPA Conversion data, conversion URLs Clicks , clickthrough rate, search terms None 3. In order to use conversion tracking , you need an Adwords account, a website and: Be fluent in HTML Google Analytics Ability to edit website Conversion code generator None 4. George has set a $1 Max CPC ad group bid. He then decided to add a +20% adjustment for Miami, and -50% adjustment for Sundays. His resulting bid for a search that occurs in Miami on a Sunday will be: $0.30 $1.30 $0.40 $0.60 None 5. When CPC and CPM ads compete for the same Display Network placement, Google uses special metric called eCPM to get the comparison. TRUE FALSE None 6. ___________ is a feature that reduces the price advertisers pay for clicks automatically if Adwords data shows that the click from a display network page is less likely to result in a conversion. Adwords Discounter CPC Model CPM Model Smart pricing None 7. You have set up a campaign with 1$ as CPM bid. The total number of impressions received is 60000. What is your ad spend on CPM ? 6$. 60$. 600$. 0.60$. None 8. Which Video Ad format is preferred while using cost-per-view (CPV) bidding? WideView video format TrueView video format Standard Video format All of these None 9. To make up for the days when the daily budget is not reached , Adwords system Can deliver up to 20% more clicks. Can deliver up to 50 % more clicks. Can never deliver more number of clicks. Can prevent delivery of up to 25 % more number of clicks. None 10. Which factor should be most important to you while deciding keyword bids in manual cost-per-click bidding, when your main aim is to get Conversions? Use traffic estimator Profit from a paid click Quality score of keyword first page bid estimate None Time's up