Bidding and Budget 1. When the main goal of the website is to is to get more people to sign up for a newsletter, what should advertiser focus on? Customer engagement, reach and frequency Impressions and CPA Conversion data, conversion URLs Clicks , clickthrough rate, search terms None 2. What kind of result advertiser can expect after increasing bids but limiting daily budget? Increased CPA Higher number of conversions Decreased CPA Lower number of conversions None 3. ___________ is a feature that reduces the price advertisers pay for clicks automatically if Adwords data shows that the click from a display network page is less likely to result in a conversion. Adwords Discounter CPC Model CPM Model Smart pricing None 4. What is the formula to calculate Click-through-rate (CTR)? (Number of Clicks / Number of Impressions) (Number of Clicks * Number of Impressions) / 100 (Number of Impressions / Number of Clicks) *100 (Number of Clicks / Number of Impressions) * 100 None 5. Which Video Ad format is preferred while using cost-per-view (CPV) bidding? WideView video format TrueView video format Standard Video format All of these None 6. What does ‘conversion’ mean? A desired action on the website. Purchase of several high valued products/services. An impression which gets converted to a click. Sales of 1000 USD using Adwords. None 7. Which payment setting should an advertiser choose if he wants to have a cap on a cumulative balance on all the monthly invoiced accounts Paypal Payment Automatic payment Manual payment Credit line None 8. When CPC and CPM ads compete for the same Display Network placement, Google uses special metric called eCPM to get the comparison. TRUE FALSE None 9. What kind of result advertiser can expect after increasing bids but limiting daily budget? Increased CPA Higher number of conversions Decreased CPA Lower number of conversions None 10. Maximum Cost per Click means The amount the advertiser pays for a click. The highest amount the advertiser is willing to pay-per-click. The budget allotted for spend everyday. The average amount spent for clicks over a given time period. None Time's up
