Bidding and Budget

1. 

Demographic bidding is used in the ________

2. 

Which payment setting should an advertiser choose if he wants to have a cap on a cumulative balance on all the monthly invoiced accounts

3. 

You have set up a campaign with 1$ as CPM bid. The total number of impressions received is 60000. What is your ad spend on CPM ?

4. 

How many ad delivery methods are there after you set your campaign's budget?

5. 

System that helps advertisers by reducing CPCs on pages that do not convert well is called:

6. 

_________ Ad serving shows the high performing ads (higher CTR) more often than other ads in the ad group.

7. 

If Ricky Smith is an advertiser who's advertising goal is branding , he should not

8. 

Which of the following is not the requirement to use the conversion optimizer?

9. 

___________ is a feature that reduces the price advertisers pay for clicks automatically if Adwords data shows that the click from a display network page is less likely to result in a conversion.

10. 

When the main goal of the website is to is to get more people to sign up for a newsletter, what should advertiser focus on?