Bidding and Budget

1. 

Maximum Cost per Click means

2. 

If Ricky Smith is an advertiser who's advertising goal is branding , he should not

3. 

Based on which important factor does recommended daily budget calculated for a search campaign in Google?

4. 

You have set up a campaign with 1$ as CPM bid. The total number of impressions received is 60000. What is your ad spend on CPM ?

5. 

In order to use conversion tracking , you need an Adwords account, a website and:

6. 

Which Video Ad format is preferred while using cost-per-view (CPV) bidding?

7. 

Which of the following is not the requirement to use the conversion optimizer?

8. 

Jake's budget is 10$ per day throughout an entire month. But for one day, however, overdelivery occurred and he received more clicks than his budget specified. What is the final amount that would be charged for that month, if that month had 30 days?

9. 

_________ Ad serving shows the high performing ads (higher CTR) more often than other ads in the ad group.

10. 

What kind of result advertiser can expect after increasing bids but limiting daily budget?