Bidding and Budget 1. What kind of result advertiser can expect after increasing bids but limiting daily budget? Increased CPA Higher number of conversions Decreased CPA Lower number of conversions None 2. What does ‘conversion’ mean? A desired action on the website. Purchase of several high valued products/services. An impression which gets converted to a click. Sales of 1000 USD using Adwords. None 3. Which of the following is not the requirement to use the conversion optimizer? Conversion Tracking must be enabled. The campaign must have received atleast 15 conversions in the past 30 days. The campaign must have received atmost 30 conversions in the past 30 days. The campaigns must receive conversions at a similar rate. None 4. _________ Ad serving shows the high performing ads (higher CTR) more often than other ads in the ad group. Optimize Rotate Advanced Standard None 5. George has set a $1 Max CPC ad group bid. He then decided to add a +20% adjustment for Miami, and -50% adjustment for Sundays. His resulting bid for a search that occurs in Miami on a Sunday will be: $0.30 $1.30 $0.40 $0.60 None 6. Conversion (1-per-click) is useful to measure: Leads and sign-ups Conversions that are valuable every time they happen (such as purchases) Page views Time on page goals None 7. In order to use conversion tracking , you need an Adwords account, a website and: Be fluent in HTML Google Analytics Ability to edit website Conversion code generator None 8. When CPC and CPM ads compete for the same Display Network placement, Google uses special metric called eCPM to get the comparison. TRUE FALSE None 9. How many ad delivery methods are there after you set your campaign's budget? one three Two four None 10. You have set up a campaign with 1$ as CPM bid. The total number of impressions received is 60000. What is your ad spend on CPM ? 6$. 60$. 600$. 0.60$. None Time's up
