Bidding and Budget

1. 

George has set a $1 Max CPC ad group bid. He then decided to add a +20% adjustment for Miami, and -50% adjustment for Sundays. His resulting bid for a search that occurs in Miami on a Sunday will be:

2. 

If Ricky Smith is an advertiser who's advertising goal is branding , he should not

3. 

What is the formula to calculate Click-through-rate (CTR)?

4. 

Your ads might not appear to you if

5. 

When the main goal of the website is to is to get more people to sign up for a newsletter, what should advertiser focus on?

6. 

Based on which important factor does recommended daily budget calculated for a search campaign in Google?

7. 

If Jared‘s main advertising goal is branding and visibility of his new product line, he should use ____ bidding option

8. 

___________ is a feature that reduces the price advertisers pay for clicks automatically if Adwords data shows that the click from a display network page is less likely to result in a conversion.

9. 

When CPC and CPM ads compete for the same Display Network placement, Google uses special metric called eCPM to get the comparison.

10. 

What kind of result advertiser can expect after increasing bids but limiting daily budget?