Bidding and Budget

1. 

What is AdWords Discounter?

2. 

You have set up a campaign with 1$ as CPM bid. The total number of impressions received is 60000. What is your ad spend on CPM ?

3. 

Jake's budget is 10$ per day throughout an entire month. But for one day, however, overdelivery occurred and he received more clicks than his budget specified. What is the final amount that would be charged for that month, if that month had 30 days?

4. 

What kind of result advertiser can expect after increasing bids but limiting daily budget?

5. 

_________ Ad serving shows the high performing ads (higher CTR) more often than other ads in the ad group.

6. 

What kind of result advertiser can expect after increasing bids but limiting daily budget?

7. 

When the main goal of the website is to is to get more people to sign up for a newsletter, what should advertiser focus on?

8. 

If Ricky Smith is an advertiser who's advertising goal is branding , he should not

9. 

In a display network auction when CPC and CPM ads compete with each other the adwords system uses _________ to rank the ads.

10. 

What does ‘conversion’ mean?