Bidding and Budget – Mandeep Singh

Your ads might not appear to you if

You target your own geographical area .

If your Google interface language is included in the languages you are targeting.

You are looking for your ads when your ad is scheduled

Your daily budget is set lower than the recommended amount.

What kind of result advertiser can expect after increasing bids but limiting daily budget?

Increased CPA

Higher number of conversions

Decreased CPA

Lower number of conversions

Maximum Cost per Click means

The amount the advertiser pays for a click.

The highest amount the advertiser is willing to pay-per-click.

The budget allotted for spend everyday.

The average amount spent for clicks over a given time period.

When CPC and CPM ads compete for the same Display Network placement, Google uses special metric called eCPM to get the comparison.

TRUE

FALSE

What kind of result advertiser can expect after increasing bids but limiting daily budget?

Increased CPA

Higher number of conversions

Decreased CPA

Lower number of conversions

CPM bidding can be used on Display and Search Network?

TRUE

FALSE

If Ricky Smith is an advertiser who's advertising goal is branding , he should not

Show image ads or multimedia ads in display network pages.

Use both Search engines and display network pages and target his customer.

Use CPC instead of CPM to increase brand awareness.

Use CPM instead of CPC to achieve his goal.

System that helps advertisers by reducing CPCs on pages that do not convert well is called:

Price Optimizer

Smart Pricing

Conversion Optimizer

Adwords Discounter

You have set up a campaign with 1$ as CPM bid. The total number of impressions received is 60000. What is your ad spend on CPM ?

6$.

60$.

600$.

0.60$.

10.

Which factor should be most important to you while deciding keyword bids in manual
cost-per-click bidding, when your main aim is to get Conversions?

Use traffic estimator

Profit from a paid click

Quality score of keyword

first page bid estimate