Bidding and Budget 1. Conversion (1-per-click) is useful to measure: Leads and sign-ups Conversions that are valuable every time they happen (such as purchases) Page views Time on page goals None 2. System that helps advertisers by reducing CPCs on pages that do not convert well is called: Price Optimizer Smart Pricing Conversion Optimizer Adwords Discounter None 3. If Jared‘s main advertising goal is branding and visibility of his new product line, he should use ____ bidding option CPA CPC CPD CPM None 4. What kind of result advertiser can expect after increasing bids but limiting daily budget? Increased CPA Higher number of conversions Decreased CPA Lower number of conversions None 5. You have set up a campaign with 1$ as CPM bid. The total number of impressions received is 60000. What is your ad spend on CPM ? 6$. 60$. 600$. 0.60$. None 6. To make up for the days when the daily budget is not reached , Adwords system Can deliver up to 20% more clicks. Can deliver up to 50 % more clicks. Can never deliver more number of clicks. Can prevent delivery of up to 25 % more number of clicks. None 7. If Ricky Smith is an advertiser who's advertising goal is branding , he should not Show image ads or multimedia ads in display network pages. Use both Search engines and display network pages and target his customer. Use CPC instead of CPM to increase brand awareness. Use CPM instead of CPC to achieve his goal. None 8. How is CTR calculated? Number of clicks your ad received divided by the cost spent over a time period. Number of clicks your ad received divided by the number of impresios over a time period. Number of impressions divided by number of clicks. Number of clicks *100 divided by Quality score. None 9. Which of the following is not the requirement to use the conversion optimizer? Conversion Tracking must be enabled. The campaign must have received atleast 15 conversions in the past 30 days. The campaign must have received atmost 30 conversions in the past 30 days. The campaigns must receive conversions at a similar rate. None 10. In order to use conversion tracking , you need an Adwords account, a website and: Be fluent in HTML Google Analytics Ability to edit website Conversion code generator None Time's up
