Bidding and Budget

1. 

System that helps advertisers by reducing CPCs on pages that do not convert well is called:

2. 

Your ads might not appear to you if

3. 

What kind of result advertiser can expect after increasing bids but limiting daily budget?

4. 

Which payment setting should an advertiser choose if he wants to have a cap on a cumulative balance on all the monthly invoiced accounts

5. 

When the main goal of the website is to is to get more people to sign up for a newsletter, what should advertiser focus on?

6. 

What is AdWords Discounter?

7. 

___________ is a feature that reduces the price advertisers pay for clicks automatically if Adwords data shows that the click from a display network page is less likely to result in a conversion.

8. 

_________ Ad serving shows the high performing ads (higher CTR) more often than other ads in the ad group.

9. 

How is CTR calculated?

10. 

Which of the following is not the requirement to use the conversion optimizer?