Bidding and Budget 1. _________ Ad serving shows the high performing ads (higher CTR) more often than other ads in the ad group. Optimize Rotate Advanced Standard None 2. What does ‘conversion’ mean? A desired action on the website. Purchase of several high valued products/services. An impression which gets converted to a click. Sales of 1000 USD using Adwords. None 3. You have set up a campaign with 1$ as CPM bid. The total number of impressions received is 60000. What is your ad spend on CPM ? 6$. 60$. 600$. 0.60$. None 4. In a display network auction when CPC and CPM ads compete with each other the adwords system uses _________ to rank the ads. CPC bid. eCPM. the formula CPC bid * 100 / CPM bid. CPM bid. None 5. If Ricky Smith is an advertiser who's advertising goal is branding , he should not Show image ads or multimedia ads in display network pages. Use both Search engines and display network pages and target his customer. Use CPC instead of CPM to increase brand awareness. Use CPM instead of CPC to achieve his goal. None 6. In order to use conversion tracking , you need an Adwords account, a website and: Be fluent in HTML Google Analytics Ability to edit website Conversion code generator None 7. When the main goal of the website is to is to get more people to sign up for a newsletter, what should advertiser focus on? Customer engagement, reach and frequency Impressions and CPA Conversion data, conversion URLs Clicks , clickthrough rate, search terms None 8. What kind of result advertiser can expect after increasing bids but limiting daily budget? Increased CPA Higher number of conversions Decreased CPA Lower number of conversions None 9. When the main goal of the website is to is to get more people to sign up for a newsletter, what should advertiser focus on? Customer engagement, reach and frequency Impressions and CPA Conversion data, conversion URLs Clicks , clickthrough rate, search terms None 10. Which Video Ad format is preferred while using cost-per-view (CPV) bidding? WideView video format TrueView video format Standard Video format All of these None Time's up
