Bidding and Budget

1. 

What does ‘conversion’ mean?

2. 

Maximum Cost per Click means

3. 

What kind of result advertiser can expect after increasing bids but limiting daily budget?

4. 

You have set up a campaign with 1$ as CPM bid. The total number of impressions received is 60000. What is your ad spend on CPM ?

5. 

What is Maximum cost-per-click (Max CPC) ?

6. 

Which payment setting should an advertiser choose if he wants to have a cap on a cumulative balance on all the monthly invoiced accounts

7. 

How many ad delivery methods are there after you set your campaign's budget?

8. 

Conversion (1-per-click) is useful to measure:

9. 

How is CTR calculated?

10. 

What do you understand by "Optimize for conversions" ?