Bidding and Budget 1. Which payment setting should an advertiser choose if he wants to have a cap on a cumulative balance on all the monthly invoiced accounts Paypal Payment Automatic payment Manual payment Credit line None 2. What does ‘conversion’ mean? A desired action on the website. Purchase of several high valued products/services. An impression which gets converted to a click. Sales of 1000 USD using Adwords. None 3. What is AdWords Discounter? A feature that monitors and automatically reduces your actual cost-per-click so that you pay the lowest price possible for the ad's position on the page. A feature that monitors and reduces max CPC on certian ad auctions It compares your CPC based on the competitors list you have mentioned None of these None 4. How is CTR calculated? Number of clicks your ad received divided by the cost spent over a time period. Number of clicks your ad received divided by the number of impresios over a time period. Number of impressions divided by number of clicks. Number of clicks *100 divided by Quality score. None 5. In a display network auction when CPC and CPM ads compete with each other the adwords system uses _________ to rank the ads. CPC bid. eCPM. the formula CPC bid * 100 / CPM bid. CPM bid. None 6. System that helps advertisers by reducing CPCs on pages that do not convert well is called: Price Optimizer Smart Pricing Conversion Optimizer Adwords Discounter None 7. Which Video Ad format is preferred while using cost-per-view (CPV) bidding? WideView video format TrueView video format Standard Video format All of these None 8. In order to use conversion tracking , you need an Adwords account, a website and: Be fluent in HTML Google Analytics Ability to edit website Conversion code generator None 9. _________ Ad serving shows the high performing ads (higher CTR) more often than other ads in the ad group. Optimize Rotate Advanced Standard None 10. How many ad delivery methods are there after you set your campaign's budget? one three Two four None Time's up
