Bidding and Budget 1. If Ricky Smith is an advertiser who's advertising goal is branding , he should not Show image ads or multimedia ads in display network pages. Use both Search engines and display network pages and target his customer. Use CPC instead of CPM to increase brand awareness. Use CPM instead of CPC to achieve his goal. None 2. What is Maximum cost-per-click (Max CPC) ? the amount Google asks you to pay for every click on your ad the amount you will always pay for an ad impression the maximum amount you are willing to pay for a click on your ad least amount you are willing to pay for a click on your ad None 3. What kind of result advertiser can expect after increasing bids but limiting daily budget? Increased CPA Higher number of conversions Decreased CPA Lower number of conversions None 4. CPM stands for Cost per million impressions Cost per thousand impressions Cost per thousand clicks Cost per million clicks None 5. What is eCPM ? Electricity Cost Per Million Volt Effective Cost Per Million Impressions Effective Cost Per Thousand Impressions None of these None 6. If Jared‘s main advertising goal is branding and visibility of his new product line, he should use ____ bidding option CPA CPC CPD CPM None 7. When CPC and CPM ads compete for the same Display Network placement, Google uses special metric called eCPM to get the comparison. TRUE FALSE None 8. What kind of result advertiser can expect after increasing bids but limiting daily budget? Increased CPA Higher number of conversions Decreased CPA Lower number of conversions None 9. To make up for the days when the daily budget is not reached , Adwords system Can deliver up to 20% more clicks. Can deliver up to 50 % more clicks. Can never deliver more number of clicks. Can prevent delivery of up to 25 % more number of clicks. None 10. Jake's budget is 10$ per day throughout an entire month. But for one day, however, overdelivery occurred and he received more clicks than his budget specified. What is the final amount that would be charged for that month, if that month had 30 days? 304$ (30,4 – average days per month) 313$ since Google allowed 30% more clicks for one day 312$ since Google allowed 20% more clicks for one day 300$ None Time's up
