Bidding and Budget 1. CPM bidding can be used on Display and Search Network? TRUE FALSE None 2. Your ads might not appear to you if You target your own geographical area . If your Google interface language is included in the languages you are targeting. You are looking for your ads when your ad is scheduled Your daily budget is set lower than the recommended amount. None 3. In order to use conversion tracking , you need an Adwords account, a website and: Be fluent in HTML Google Analytics Ability to edit website Conversion code generator None 4. George has set a $1 Max CPC ad group bid. He then decided to add a +20% adjustment for Miami, and -50% adjustment for Sundays. His resulting bid for a search that occurs in Miami on a Sunday will be: $0.30 $1.30 $0.40 $0.60 None 5. In a display network auction when CPC and CPM ads compete with each other the adwords system uses _________ to rank the ads. CPC bid. eCPM. the formula CPC bid * 100 / CPM bid. CPM bid. None 6. CPM stands for Cost per million impressions Cost per thousand impressions Cost per thousand clicks Cost per million clicks None 7. Conversion (1-per-click) is useful to measure: Leads and sign-ups Conversions that are valuable every time they happen (such as purchases) Page views Time on page goals None 8. When the main goal of the website is to is to get more people to sign up for a newsletter, what should advertiser focus on? Customer engagement, reach and frequency Impressions and CPA Conversion data, conversion URLs Clicks , clickthrough rate, search terms None 9. Which factor should be most important to you while deciding keyword bids in manual cost-per-click bidding, when your main aim is to get Conversions? Use traffic estimator Profit from a paid click Quality score of keyword first page bid estimate None 10. When the main goal of the website is to is to get more people to sign up for a newsletter, what should advertiser focus on? Customer engagement, reach and frequency Impressions and CPA Conversion data, conversion URLs Clicks , clickthrough rate, search terms None Time's up
