Bidding and Budget

1. 

What is the formula to calculate Click-through-rate (CTR)?

2. 

Which payment setting should an advertiser choose if he wants to have a cap on a cumulative balance on all the monthly invoiced accounts

3. 

_________ Ad serving shows the high performing ads (higher CTR) more often than other ads in the ad group.

4. 

Your ads might not appear to you if

5. 

How many ad delivery methods are there after you set your campaign's budget?

6. 

Conversion (1-per-click) is useful to measure:

7. 

In order to use conversion tracking , you need an Adwords account, a website and:

8. 

What is AdWords Discounter?

9. 

What kind of result advertiser can expect after increasing bids but limiting daily budget?

10. 

When the main goal of the website is to is to get more people to sign up for a newsletter, what should advertiser focus on?