Bidding and Budget 1. CPM bidding can be used on Display and Search Network? TRUE FALSE None 2. What kind of result advertiser can expect after increasing bids but limiting daily budget? Increased CPA Higher number of conversions Decreased CPA Lower number of conversions None 3. How is CTR calculated? Number of clicks your ad received divided by the cost spent over a time period. Number of clicks your ad received divided by the number of impresios over a time period. Number of impressions divided by number of clicks. Number of clicks *100 divided by Quality score. None 4. System that helps advertisers by reducing CPCs on pages that do not convert well is called: Price Optimizer Smart Pricing Conversion Optimizer Adwords Discounter None 5. Jake's budget is 10$ per day throughout an entire month. But for one day, however, overdelivery occurred and he received more clicks than his budget specified. What is the final amount that would be charged for that month, if that month had 30 days? 304$ (30,4 – average days per month) 313$ since Google allowed 30% more clicks for one day 312$ since Google allowed 20% more clicks for one day 300$ None 6. What is eCPM ? Electricity Cost Per Million Volt Effective Cost Per Million Impressions Effective Cost Per Thousand Impressions None of these None 7. What is Maximum cost-per-click (Max CPC) ? the amount Google asks you to pay for every click on your ad the amount you will always pay for an ad impression the maximum amount you are willing to pay for a click on your ad least amount you are willing to pay for a click on your ad None 8. When CPC and CPM ads compete for the same Display Network placement, Google uses special metric called eCPM to get the comparison. TRUE FALSE None 9. How many ad delivery methods are there after you set your campaign's budget? one three Two four None 10. ___________ is a feature that reduces the price advertisers pay for clicks automatically if Adwords data shows that the click from a display network page is less likely to result in a conversion. Adwords Discounter CPC Model CPM Model Smart pricing None Time's up
