Bidding and Budget 1. What is eCPM ? Electricity Cost Per Million Volt Effective Cost Per Million Impressions Effective Cost Per Thousand Impressions None of these None 2. _________ Ad serving shows the high performing ads (higher CTR) more often than other ads in the ad group. Optimize Rotate Advanced Standard None 3. Jake's budget is 10$ per day throughout an entire month. But for one day, however, overdelivery occurred and he received more clicks than his budget specified. What is the final amount that would be charged for that month, if that month had 30 days? 304$ (30,4 – average days per month) 313$ since Google allowed 30% more clicks for one day 312$ since Google allowed 20% more clicks for one day 300$ None 4. When CPC and CPM ads compete for the same Display Network placement, Google uses special metric called eCPM to get the comparison. TRUE FALSE None 5. What kind of result advertiser can expect after increasing bids but limiting daily budget? Increased CPA Higher number of conversions Decreased CPA Lower number of conversions None 6. What is Maximum cost-per-click (Max CPC) ? the amount Google asks you to pay for every click on your ad the amount you will always pay for an ad impression the maximum amount you are willing to pay for a click on your ad least amount you are willing to pay for a click on your ad None 7. Which factor should be most important to you while deciding keyword bids in manual cost-per-click bidding, when your main aim is to get Conversions? Use traffic estimator Profit from a paid click Quality score of keyword first page bid estimate None 8. Which of the following is not the requirement to use the conversion optimizer? Conversion Tracking must be enabled. The campaign must have received atleast 15 conversions in the past 30 days. The campaign must have received atmost 30 conversions in the past 30 days. The campaigns must receive conversions at a similar rate. None 9. What does ‘conversion’ mean? A desired action on the website. Purchase of several high valued products/services. An impression which gets converted to a click. Sales of 1000 USD using Adwords. None 10. What kind of result advertiser can expect after increasing bids but limiting daily budget? Increased CPA Higher number of conversions Decreased CPA Lower number of conversions None Time's up
