Bidding and Budget

1. 

CPM bidding can be used on Display and Search Network?

2. 

Your ads might not appear to you if

3. 

In order to use conversion tracking , you need an Adwords account, a website and:

4. 

George has set a $1 Max CPC ad group bid. He then decided to add a +20% adjustment for Miami, and -50% adjustment for Sundays. His resulting bid for a search that occurs in Miami on a Sunday will be:

5. 

In a display network auction when CPC and CPM ads compete with each other the adwords system uses _________ to rank the ads.

6. 

CPM stands for

7. 

Conversion (1-per-click) is useful to measure:

8. 

When the main goal of the website is to is to get more people to sign up for a newsletter, what should advertiser focus on?

9. 

Which factor should be most important to you while deciding keyword bids in manual
cost-per-click bidding, when your main aim is to get Conversions?

10. 

When the main goal of the website is to is to get more people to sign up for a newsletter, what should advertiser focus on?