Bidding and Budget 1. What kind of result advertiser can expect after increasing bids but limiting daily budget? Increased CPA Higher number of conversions Decreased CPA Lower number of conversions None 2. When CPC and CPM ads compete for the same Display Network placement, Google uses special metric called eCPM to get the comparison. TRUE FALSE None 3. Which Video Ad format is preferred while using cost-per-view (CPV) bidding? WideView video format TrueView video format Standard Video format All of these None 4. What does ‘conversion’ mean? A desired action on the website. Purchase of several high valued products/services. An impression which gets converted to a click. Sales of 1000 USD using Adwords. None 5. Your ads might not appear to you if You target your own geographical area . If your Google interface language is included in the languages you are targeting. You are looking for your ads when your ad is scheduled Your daily budget is set lower than the recommended amount. None 6. ___________ is a feature that reduces the price advertisers pay for clicks automatically if Adwords data shows that the click from a display network page is less likely to result in a conversion. Adwords Discounter CPC Model CPM Model Smart pricing None 7. When the main goal of the website is to is to get more people to sign up for a newsletter, what should advertiser focus on? Customer engagement, reach and frequency Impressions and CPA Conversion data, conversion URLs Clicks , clickthrough rate, search terms None 8. If Jared‘s main advertising goal is branding and visibility of his new product line, he should use ____ bidding option CPA CPC CPD CPM None 9. Jake's budget is 10$ per day throughout an entire month. But for one day, however, overdelivery occurred and he received more clicks than his budget specified. What is the final amount that would be charged for that month, if that month had 30 days? 304$ (30,4 – average days per month) 313$ since Google allowed 30% more clicks for one day 312$ since Google allowed 20% more clicks for one day 300$ None 10. In order to use conversion tracking , you need an Adwords account, a website and: Be fluent in HTML Google Analytics Ability to edit website Conversion code generator None Time's up
