Bidding and Budget

1. 

When the main goal of the website is to is to get more people to sign up for a newsletter, what should advertiser focus on?

2. 

Which factor should be most important to you while deciding keyword bids in manual
cost-per-click bidding, when your main aim is to get Conversions?

3. 

Which of the following is not the requirement to use the conversion optimizer?

4. 

What is the formula to calculate Click-through-rate (CTR)?

5. 

What kind of result advertiser can expect after increasing bids but limiting daily budget?

6. 

What is Maximum cost-per-click (Max CPC) ?

7. 

Maximum Cost per Click means

8. 

Conversion (1-per-click) is useful to measure:

9. 

Which payment setting should an advertiser choose if he wants to have a cap on a cumulative balance on all the monthly invoiced accounts

10. 

George has set a $1 Max CPC ad group bid. He then decided to add a +20% adjustment for Miami, and -50% adjustment for Sundays. His resulting bid for a search that occurs in Miami on a Sunday will be: