Bidding and Budget 1. _________ Ad serving shows the high performing ads (higher CTR) more often than other ads in the ad group. Optimize Rotate Advanced Standard None 2. What kind of result advertiser can expect after increasing bids but limiting daily budget? Increased CPA Higher number of conversions Decreased CPA Lower number of conversions None 3. What kind of result advertiser can expect after increasing bids but limiting daily budget? Increased CPA Higher number of conversions Decreased CPA Lower number of conversions None 4. If Ricky Smith is an advertiser who's advertising goal is branding , he should not Show image ads or multimedia ads in display network pages. Use both Search engines and display network pages and target his customer. Use CPC instead of CPM to increase brand awareness. Use CPM instead of CPC to achieve his goal. None 5. When CPC and CPM ads compete for the same Display Network placement, Google uses special metric called eCPM to get the comparison. TRUE FALSE None 6. Which factor should be most important to you while deciding keyword bids in manual cost-per-click bidding, when your main aim is to get Conversions? Use traffic estimator Profit from a paid click Quality score of keyword first page bid estimate None 7. Based on which important factor does recommended daily budget calculated for a search campaign in Google? Impressions Automatic Placements Account Currency Conversions None 8. What do you understand by "Optimize for conversions" ? It is a Ad Rotation setting in which all ads are shown evenly throughout the day. It is a Ad Rotation setting in which all ads within a same ad group will rotate evenly without any preference It is a Ad Rotation setting in which certain ads within the same ad group are displayed more frequently based on click through rate and conversion rate. none of these None 9. Which of the following is not the requirement to use the conversion optimizer? Conversion Tracking must be enabled. The campaign must have received atleast 15 conversions in the past 30 days. The campaign must have received atmost 30 conversions in the past 30 days. The campaigns must receive conversions at a similar rate. None 10. What is AdWords Discounter? A feature that monitors and automatically reduces your actual cost-per-click so that you pay the lowest price possible for the ad's position on the page. A feature that monitors and reduces max CPC on certian ad auctions It compares your CPC based on the competitors list you have mentioned None of these None Time's up