Bidding and Budget 1. CPM stands for Cost per million impressions Cost per thousand impressions Cost per thousand clicks Cost per million clicks None 2. What does ‘conversion’ mean? A desired action on the website. Purchase of several high valued products/services. An impression which gets converted to a click. Sales of 1000 USD using Adwords. None 3. When CPC and CPM ads compete for the same Display Network placement, Google uses special metric called eCPM to get the comparison. TRUE FALSE None 4. When the main goal of the website is to is to get more people to sign up for a newsletter, what should advertiser focus on? Customer engagement, reach and frequency Impressions and CPA Conversion data, conversion URLs Clicks , clickthrough rate, search terms None 5. Demographic bidding is used in the ________ Google search network only. Google Display network only. Google search network and Google display network. Either Google search network or Google display network. None 6. Based on which important factor does recommended daily budget calculated for a search campaign in Google? Impressions Automatic Placements Account Currency Conversions None 7. What kind of result advertiser can expect after increasing bids but limiting daily budget? Increased CPA Higher number of conversions Decreased CPA Lower number of conversions None 8. Your ads might not appear to you if You target your own geographical area . If your Google interface language is included in the languages you are targeting. You are looking for your ads when your ad is scheduled Your daily budget is set lower than the recommended amount. None 9. George has set a $1 Max CPC ad group bid. He then decided to add a +20% adjustment for Miami, and -50% adjustment for Sundays. His resulting bid for a search that occurs in Miami on a Sunday will be: $0.30 $1.30 $0.40 $0.60 None 10. Which payment setting should an advertiser choose if he wants to have a cap on a cumulative balance on all the monthly invoiced accounts Paypal Payment Automatic payment Manual payment Credit line None Time's up
