Bidding and Budget

1. 

When the main goal of the website is to is to get more people to sign up for a newsletter, what should advertiser focus on?

2. 

In order to use conversion tracking , you need an Adwords account, a website and:

3. 

What is eCPM ?

4. 

When CPC and CPM ads compete for the same Display Network placement, Google uses special metric called eCPM to get the comparison.

5. 

What kind of result advertiser can expect after increasing bids but limiting daily budget?

6. 

In a display network auction when CPC and CPM ads compete with each other the adwords system uses _________ to rank the ads.

7. 

CPM stands for

8. 

What is AdWords Discounter?

9. 

Your ads might not appear to you if

10. 

If Jared‘s main advertising goal is branding and visibility of his new product line, he should use ____ bidding option