Campaigns 1. System that helps advertisers by reducing CPCs on pages that do not convert well is called: Price Optimizer Smart Pricing Conversion Optimizer Adwords Discounter None 2. If 50,000 people search for the keywords that triggers your ad, but only 250 people click on your ad, What would be the CTR? 0.50% 5% 10% 0.05% None 3. Which one of the following is set at the campaign level? Email address Location Targeting Password Billing information None 4. You can make changes to location and language targeting at? Account level Campaign level Ad Group level Only if you choose display network None 5. ________ tab is where you can view keyword and budget optimization ideas for your account. Campaigns My Account Oppportunities Home None 6. You have two campaigns in your account. You have set a daily budget of 10 USD to one of your campaigns. Your average daily spend can be 10 USD. 20 USD. 100 USD. Data insufficient. None 7. Campaign status “Suspended” indicates that: Your AdWords campaign is inactive because it was scheduled to begin at a future date Your AdWords campaign is inactive because your prepaid account balance has run out. Your AdWords campaign was suspended because it’s past its scheduled end date Your AdWords account is inactive for violating advertising policy None 8. Which one of the following is a tool for managing Adwords bids ? Contextual Targeting Tool. Keyword Tool. Placement Tool. Ad Scheduling. None 9. The toggle graph option allows you to View data points like clicks, impressions, CTR. View fluctuations in the budget over a time period. View data points like CTC, CTR, clicks. View fluctuations in the budget over a month. None 10. Which sub-tabs you can find within SETTINGS on a new enhanced campaign? (can have more than one answer) Devices Extensions Locations Ad schedule None Time's up
