Campaigns 1. The best way to organize Adwords account is stick to many goals per campaign. stick to one goal per campaign. not to test and refine the keyword list. mismatch the keywords in the ad group. None 2. Conversion (1-per-click) is useful to measure: Leads and sign-ups Conversions that are valuable every time they happen (such as purchases) Page views Time on page goals None 3. Which sub-tabs you can find within SETTINGS on a new enhanced campaign? (can have more than one answer) Devices Extensions Locations Ad schedule None 4. You can make changes to location and language targeting at? Account level Campaign level Ad Group level Only if you choose display network None 5. If 50,000 people search for the keywords that triggers your ad, but only 250 people click on your ad, What would be the CTR? 0.50% 5% 10% 0.05% None 6. You can have up to ______ keywords per ad group, up to________ ad groups per campaign and up to _____ campaigns per account. 2000, 25, 25 100,002,000,010,000 100, 1000, 25 None 7. System that helps advertisers by reducing CPCs on pages that do not convert well is called: Price Optimizer Smart Pricing Conversion Optimizer Adwords Discounter None 8. Campaign status “Suspended” indicates that: Your AdWords campaign is inactive because it was scheduled to begin at a future date Your AdWords campaign is inactive because your prepaid account balance has run out. Your AdWords campaign was suspended because it’s past its scheduled end date Your AdWords account is inactive for violating advertising policy None 9. Which one of the following is set at the campaign level? Email address Location Targeting Password Billing information None 10. Device Targeting is applied at the Account Level. Campaign Level. Ad-group Level. Keyword Level. None Time's up
