Campaigns 1. Which one of the following is a tool for managing Adwords bids ? Contextual Targeting Tool. Keyword Tool. Placement Tool. Ad Scheduling. None 2. It‘s recommended to organize your campaign to Mirror your website Sort and view performance statistics Make large-scale changes Several ad groups that focus on the specific branches of products None 3. Best way to separate the campaigns is by Alphabetical order Cost per click Brands CPM None 4. You can have up to ______ keywords per ad group, up to________ ad groups per campaign and up to _____ campaigns per account. 2000, 25, 25 100,002,000,010,000 100, 1000, 25 None 5. Which sub-tabs you can find within SETTINGS on a new enhanced campaign? (can have more than one answer) Devices Extensions Locations Ad schedule None 6. System that helps advertisers by reducing CPCs on pages that do not convert well is called: Price Optimizer Smart Pricing Conversion Optimizer Adwords Discounter None 7. The best way to organize Adwords account is stick to many goals per campaign. stick to one goal per campaign. not to test and refine the keyword list. mismatch the keywords in the ad group. None 8. The toggle graph option allows you to View data points like clicks, impressions, CTR. View fluctuations in the budget over a time period. View data points like CTC, CTR, clicks. View fluctuations in the budget over a month. None 9. Which one of the following is set at the campaign level? Email address Location Targeting Password Billing information None 10. The performance summary graph Reviews conversion data within account statistics. Runs reports on numerous metrics including campaign, keyword and conversion data. Compares trends within your account. Reviews advanced goal definition, conversion funnel analysis etc. None Time's up
