Campaigns 1. The performance summary graph Reviews conversion data within account statistics. Runs reports on numerous metrics including campaign, keyword and conversion data. Compares trends within your account. Reviews advanced goal definition, conversion funnel analysis etc. None 2. You can make changes to location and language targeting at? Account level Campaign level Ad Group level Only if you choose display network None 3. Device Targeting is applied at the Account Level. Campaign Level. Ad-group Level. Keyword Level. None 4. Which one of the following is set at the campaign level? Email address Location Targeting Password Billing information None 5. You can make changes to location and language targeting at? Account level Campaign level Ad Group level Only if you choose display network None 6. If Alfred chooses 'Accelerated delivery' the ads in his campaign will appear for keywords not listed in the campaign. be spread across the day. be displayed as often as possible until the budget is reached. receive all possible impressions through out the day. None 7. The toggle graph option allows you to View data points like clicks, impressions, CTR. View fluctuations in the budget over a time period. View data points like CTC, CTR, clicks. View fluctuations in the budget over a month. None 8. Which sub-tabs you can find within SETTINGS on a new enhanced campaign? (can have more than one answer) Devices Extensions Locations Ad schedule None 9. Conversion (1-per-click) is useful to measure: Leads and sign-ups Conversions that are valuable every time they happen (such as purchases) Page views Time on page goals None 10. You can have up to ______ keywords per ad group, up to________ ad groups per campaign and up to _____ campaigns per account. 2000, 25, 25 100,002,000,010,000 100, 1000, 25 None Time's up
