Campaigns 1. Device Targeting is applied at the Account Level. Campaign Level. Ad-group Level. Keyword Level. None 2. Which sub-tabs you can find within SETTINGS on a new enhanced campaign? (can have more than one answer) Devices Extensions Locations Ad schedule None 3. If Alfred chooses 'Accelerated delivery' the ads in his campaign will appear for keywords not listed in the campaign. be spread across the day. be displayed as often as possible until the budget is reached. receive all possible impressions through out the day. None 4. Campaign status “Suspended” indicates that: Your AdWords campaign is inactive because it was scheduled to begin at a future date Your AdWords campaign is inactive because your prepaid account balance has run out. Your AdWords campaign was suspended because it’s past its scheduled end date Your AdWords account is inactive for violating advertising policy None 5. The performance summary graph Reviews conversion data within account statistics. Runs reports on numerous metrics including campaign, keyword and conversion data. Compares trends within your account. Reviews advanced goal definition, conversion funnel analysis etc. None 6. Best way to separate the campaigns is by Alphabetical order Cost per click Brands CPM None 7. System that helps advertisers by reducing CPCs on pages that do not convert well is called: Price Optimizer Smart Pricing Conversion Optimizer Adwords Discounter None 8. Conversion (1-per-click) is useful to measure: Leads and sign-ups Conversions that are valuable every time they happen (such as purchases) Page views Time on page goals None 9. The best way to organize Adwords account is stick to many goals per campaign. stick to one goal per campaign. not to test and refine the keyword list. mismatch the keywords in the ad group. None 10. You have two campaigns in your account. You have set a daily budget of 10 USD to one of your campaigns. Your average daily spend can be 10 USD. 20 USD. 100 USD. Data insufficient. None Time's up
