Campaigns 1. The best way to organize Adwords account is stick to many goals per campaign. stick to one goal per campaign. not to test and refine the keyword list. mismatch the keywords in the ad group. None 2. Conversion (1-per-click) is useful to measure: Leads and sign-ups Conversions that are valuable every time they happen (such as purchases) Page views Time on page goals None 3. The toggle graph option allows you to View data points like clicks, impressions, CTR. View fluctuations in the budget over a time period. View data points like CTC, CTR, clicks. View fluctuations in the budget over a month. None 4. The performance summary graph Reviews conversion data within account statistics. Runs reports on numerous metrics including campaign, keyword and conversion data. Compares trends within your account. Reviews advanced goal definition, conversion funnel analysis etc. None 5. Which one of the following is a tool for managing Adwords bids ? Contextual Targeting Tool. Keyword Tool. Placement Tool. Ad Scheduling. None 6. Ad scheduling is based on Your computer's time zone. The time zone of the targeted regions. The account's time zone. Greenwich Meridian Time None 7. You have two campaigns in your account. You have set a daily budget of 10 USD to one of your campaigns. Your average daily spend can be 10 USD. 20 USD. 100 USD. Data insufficient. None 8. Which sub-tabs you can find within SETTINGS on a new enhanced campaign? (can have more than one answer) Devices Extensions Locations Ad schedule None 9. If 50,000 people search for the keywords that triggers your ad, but only 250 people click on your ad, What would be the CTR? 0.50% 5% 10% 0.05% None 10. Best way to separate the campaigns is by Alphabetical order Cost per click Brands CPM None Time's up
