Campaigns 1. Conversion (1-per-click) is useful to measure: Leads and sign-ups Conversions that are valuable every time they happen (such as purchases) Page views Time on page goals None 2. Which one of the following is set at the campaign level? Email address Location Targeting Password Billing information None 3. Device Targeting is applied at the Account Level. Campaign Level. Ad-group Level. Keyword Level. None 4. Which sub-tabs you can find within SETTINGS on a new enhanced campaign? (can have more than one answer) Devices Extensions Locations Ad schedule None 5. Best way to separate the campaigns is by Alphabetical order Cost per click Brands CPM None 6. Campaign status “Suspended” indicates that: Your AdWords campaign is inactive because it was scheduled to begin at a future date Your AdWords campaign is inactive because your prepaid account balance has run out. Your AdWords campaign was suspended because it’s past its scheduled end date Your AdWords account is inactive for violating advertising policy None 7. If Alfred chooses 'Accelerated delivery' the ads in his campaign will appear for keywords not listed in the campaign. be spread across the day. be displayed as often as possible until the budget is reached. receive all possible impressions through out the day. None 8. You have two campaigns in your account. You have set a daily budget of 10 USD to one of your campaigns. Your average daily spend can be 10 USD. 20 USD. 100 USD. Data insufficient. None 9. ________ tab is where you can view keyword and budget optimization ideas for your account. Campaigns My Account Oppportunities Home None 10. Ad scheduling is based on Your computer's time zone. The time zone of the targeted regions. The account's time zone. Greenwich Meridian Time None Time's up
