Campaigns 1. Ad scheduling is based on Your computer's time zone. The time zone of the targeted regions. The account's time zone. Greenwich Meridian Time None 2. You can make changes to location and language targeting at? Account level Campaign level Ad Group level Only if you choose display network None 3. Which one of the following is set at the campaign level? Email address Location Targeting Password Billing information None 4. If Alfred chooses 'Accelerated delivery' the ads in his campaign will appear for keywords not listed in the campaign. be spread across the day. be displayed as often as possible until the budget is reached. receive all possible impressions through out the day. None 5. The performance summary graph Reviews conversion data within account statistics. Runs reports on numerous metrics including campaign, keyword and conversion data. Compares trends within your account. Reviews advanced goal definition, conversion funnel analysis etc. None 6. System that helps advertisers by reducing CPCs on pages that do not convert well is called: Price Optimizer Smart Pricing Conversion Optimizer Adwords Discounter None 7. Which one of the following is a tool for managing Adwords bids ? Contextual Targeting Tool. Keyword Tool. Placement Tool. Ad Scheduling. None 8. Which sub-tabs you can find within SETTINGS on a new enhanced campaign? (can have more than one answer) Devices Extensions Locations Ad schedule None 9. Conversion (1-per-click) is useful to measure: Leads and sign-ups Conversions that are valuable every time they happen (such as purchases) Page views Time on page goals None 10. You can have up to ______ keywords per ad group, up to________ ad groups per campaign and up to _____ campaigns per account. 2000, 25, 25 100,002,000,010,000 100, 1000, 25 None Time's up
