Campaigns – Mandeep Singh

The performance summary graph

Reviews conversion data within account statistics.

Runs reports on numerous metrics including campaign, keyword and conversion data.

Compares trends within your account.

Reviews advanced goal definition, conversion funnel analysis etc.

Campaign status “Suspended” indicates that:

Your AdWords campaign is inactive because it was scheduled to begin at a future date

Your AdWords campaign is inactive because your prepaid account balance has run out.

Your AdWords campaign was suspended because it’s past its scheduled end date

Your AdWords account is inactive for violating advertising policy

If 50,000 people search for the keywords that triggers your ad, but only 250 people click on your ad, What would be the CTR?

0.50%

10%

0.05%

You can have up to ______ keywords per ad group, up to________ ad groups per campaign and up to _____ campaigns per account.

2000, 25, 25

100,002,000,010,000

100, 1000, 25

________ tab is where you can view keyword and budget optimization ideas for your account.

Campaigns

My Account

Oppportunities

Home

The toggle graph option allows you to

View data points like clicks, impressions, CTR.

View fluctuations in the budget over a time period.

View data points like CTC, CTR, clicks.

View fluctuations in the budget over a month.

If Alfred chooses 'Accelerated delivery' the ads in his campaign will

appear for keywords not listed in the campaign.

be spread across the day.

be displayed as often as possible until the budget is reached.

receive all possible impressions through out the day.

Which one of the following is set at the campaign level?

Email address

Location Targeting

Password

Billing information

Device Targeting is applied at the

Account Level.

Campaign Level.

Ad-group Level.

Keyword Level.

10.

It‘s recommended to organize your campaign to

Mirror your website

Sort and view performance statistics

Make large-scale changes

Several ad groups that focus on the specific branches of products