Campaigns – Mandeep Singh

Which one of the following is a tool for managing Adwords bids ?

Contextual Targeting Tool.

Keyword Tool.

Placement Tool.

Ad Scheduling.

Which sub-tabs you can find within SETTINGS on a new enhanced campaign? (can have more than one answer)

Devices

Extensions

Locations

Ad schedule

You can make changes to location and language targeting at?

Account level

Campaign level

Ad Group level

Only if you choose display network

Ad scheduling is based on

Your computer's time zone.

The time zone of the targeted regions.

The account's time zone.

Greenwich Meridian Time

The toggle graph option allows you to

View data points like clicks, impressions, CTR.

View fluctuations in the budget over a time period.

View data points like CTC, CTR, clicks.

View fluctuations in the budget over a month.

It‘s recommended to organize your campaign to

Mirror your website

Sort and view performance statistics

Make large-scale changes

Several ad groups that focus on the specific branches of products

Conversion (1-per-click) is useful to measure:

Leads and sign-ups

Conversions that are valuable every time they happen (such as purchases)

Page views

Time on page goals

The best way to organize Adwords account is

stick to many goals per campaign.

stick to one goal per campaign.

not to test and refine the keyword list.

mismatch the keywords in the ad group.

Campaign status “Suspended” indicates that:

Your AdWords campaign is inactive because it was scheduled to begin at a future date

Your AdWords campaign is inactive because your prepaid account balance has run out.

Your AdWords campaign was suspended because it’s past its scheduled end date

Your AdWords account is inactive for violating advertising policy

10.

If Alfred chooses 'Accelerated delivery' the ads in his campaign will

appear for keywords not listed in the campaign.

be spread across the day.

be displayed as often as possible until the budget is reached.

receive all possible impressions through out the day.