Campaigns 1. The toggle graph option allows you to View data points like clicks, impressions, CTR. View fluctuations in the budget over a time period. View data points like CTC, CTR, clicks. View fluctuations in the budget over a month. None 2. The performance summary graph Reviews conversion data within account statistics. Runs reports on numerous metrics including campaign, keyword and conversion data. Compares trends within your account. Reviews advanced goal definition, conversion funnel analysis etc. None 3. You can make changes to location and language targeting at? Account level Campaign level Ad Group level Only if you choose display network None 4. Conversion (1-per-click) is useful to measure: Leads and sign-ups Conversions that are valuable every time they happen (such as purchases) Page views Time on page goals None 5. You have two campaigns in your account. You have set a daily budget of 10 USD to one of your campaigns. Your average daily spend can be 10 USD. 20 USD. 100 USD. Data insufficient. None 6. Best way to separate the campaigns is by Alphabetical order Cost per click Brands CPM None 7. You can have up to ______ keywords per ad group, up to________ ad groups per campaign and up to _____ campaigns per account. 2000, 25, 25 100,002,000,010,000 100, 1000, 25 None 8. ________ tab is where you can view keyword and budget optimization ideas for your account. Campaigns My Account Oppportunities Home None 9. Which one of the following is a tool for managing Adwords bids ? Contextual Targeting Tool. Keyword Tool. Placement Tool. Ad Scheduling. None 10. Device Targeting is applied at the Account Level. Campaign Level. Ad-group Level. Keyword Level. None Time's up
