Campaigns 1. Campaign status “Suspended” indicates that: Your AdWords campaign is inactive because it was scheduled to begin at a future date Your AdWords campaign is inactive because your prepaid account balance has run out. Your AdWords campaign was suspended because it’s past its scheduled end date Your AdWords account is inactive for violating advertising policy None 2. ________ tab is where you can view keyword and budget optimization ideas for your account. Campaigns My Account Oppportunities Home None 3. It‘s recommended to organize your campaign to Mirror your website Sort and view performance statistics Make large-scale changes Several ad groups that focus on the specific branches of products None 4. System that helps advertisers by reducing CPCs on pages that do not convert well is called: Price Optimizer Smart Pricing Conversion Optimizer Adwords Discounter None 5. If Alfred chooses 'Accelerated delivery' the ads in his campaign will appear for keywords not listed in the campaign. be spread across the day. be displayed as often as possible until the budget is reached. receive all possible impressions through out the day. None 6. You can have up to ______ keywords per ad group, up to________ ad groups per campaign and up to _____ campaigns per account. 2000, 25, 25 100,002,000,010,000 100, 1000, 25 None 7. Which one of the following is set at the campaign level? Email address Location Targeting Password Billing information None 8. Which sub-tabs you can find within SETTINGS on a new enhanced campaign? (can have more than one answer) Devices Extensions Locations Ad schedule None 9. Conversion (1-per-click) is useful to measure: Leads and sign-ups Conversions that are valuable every time they happen (such as purchases) Page views Time on page goals None 10. The best way to organize Adwords account is stick to many goals per campaign. stick to one goal per campaign. not to test and refine the keyword list. mismatch the keywords in the ad group. None Time's up
