Display Network 1. Display advertising is useful in reaching high potential customers who are actively searching for the specific product or service you provide. TRUE FALSE None 2. To make the campaign run on automatic placement under the network settings, "Select relevant pages across the entire network". "Select relevant pages only on the placements and audiences I manage". Do not select Display network checkbox. Select only Google Search checkbox. None 3. In the context of Google adwords a placement cannot be a website. an ad unit. a sub-set of pages in a website. a job at Google. None 4. Which report provides site-level performance metrics for ads running on the Display network? Website statistics Display performance Placement performance Geographic performance None 5. Which of these are "Display Network only" campaign types? Standard Remarketing All features Mobile apps None 6. With Managed placements your keywords will determine where on the display network the ads will be shown. TRUE FALSE None 7. What is Placements? Placements are locations on the Google Display Network where your ad can appear. Google automatically selects locations on the Display Network where your ad can appear Locations on Google Search Network Placements are locations or websites where your ad can appear. None 8. A Low CTR on display network pages is abnormal and usually indicates that your ads are not profitable. FALSE TRUE None 9. The Google Display Network reaches over ____ of unique Internet users around the world. 80% 70% 60% 50% None 10. Which report provides site-level performance metrics for ads running on the Display network? Website statistics Display performance Placement performance Geographic performance None Time's up
