Display Network 1. When running display campaign, advertiser should wait for at least 4 days before making significant changes such as changing bids, excluding sites or pausing ad group. FALSE TRUE None 2. When running display campaign, advertiser should wait for at least 4 days before making significant changes such as changing bids, excluding sites or pausing ad group. FALSE TRUE None 3. Ad position on the Display network is determined by your _____ in the auction. Ad Quality Bid Ad Rank Quality score None 4. Which of these are "Display Network only" campaign types? Standard Remarketing All features Mobile apps None 5. To make the campaign run on automatic placement under the network settings, "Select relevant pages across the entire network". "Select relevant pages only on the placements and audiences I manage". Do not select Display network checkbox. Select only Google Search checkbox. None 6. With the respect of contextual targeting, when searching on the Google Display network for pages containing content that matches keywords, to which level Adwords takes contextual matching? To the domain level To the page level To the ad group level To the keyword level None 7. What is the maximum number of sites that can be excluded while targeting the display network? 2000 5000 10000 33000 None 8. What is meant by Contextual targeting? AdWords will automatically find pages in the Display Network with content that matches your keywords and place your ads next to them It is a must to use in Display Network Competitors are targeted based on keywords None of these None 9. Your ads can be shown to customers who visit Display Network websites from full-browser mobile devices, like iPhone or Android devices, however your ads cannot appear on mobile apps, since they are not a part of Google Display Network. FALSE TRUE None 10. Which report provides site-level performance metrics for ads running on the Display network? Website statistics Display performance Placement performance Geographic performance None Time's up