Display Network 1. Ad position on the Display network is determined by your _____ in the auction. Ad Quality Bid Ad Rank Quality score None 2. Ad position on the Display network is determined by your _____ in the auction. Ad Quality Bid Ad Rank Quality score None 3. Your ads can be shown to customers who visit Display Network websites from full-browser mobile devices, like iPhone or Android devices, however your ads cannot appear on mobile apps, since they are not a part of Google Display Network. FALSE TRUE None 4. A placement is usually ________ where you like your ad to appear. a website. a page in a website. a specific portion of a page say a header or footer. targeted region. None 5. With Managed placements your keywords will determine where on the display network the ads will be shown. TRUE FALSE None 6. The Google Display Network reaches over ____ of unique Internet users around the world. 80% 70% 60% 50% None 7. With ________ your keywords will determine where on the display network the ads will be shown. Automatic Placements Managed Placements Placement Report CPM bidding None 8. Display advertising is useful in reaching high potential customers who are actively searching for the specific product or service you provide. TRUE FALSE None 9. What is the maximum number of sites that can be excluded while targeting the display network? 2000 5000 10000 33000 None 10. In the context of Google adwords a placement cannot be a website. an ad unit. a sub-set of pages in a website. a job at Google. None Time's up