Display Network 1. What is Placements? Placements are locations on the Google Display Network where your ad can appear. Google automatically selects locations on the Display Network where your ad can appear Locations on Google Search Network Placements are locations or websites where your ad can appear. None 2. To make the campaign run on automatic placement under the network settings, "Select relevant pages across the entire network". "Select relevant pages only on the placements and audiences I manage". Do not select Display network checkbox. Select only Google Search checkbox. None 3. With the respect of contextual targeting, when searching on the Google Display network for pages containing content that matches keywords, to which level Adwords takes contextual matching? To the domain level To the page level To the ad group level To the keyword level None 4. A placement is usually ________ where you like your ad to appear. a website. a page in a website. a specific portion of a page say a header or footer. targeted region. None 5. When running display campaign, advertiser should wait for at least 4 days before making significant changes such as changing bids, excluding sites or pausing ad group. FALSE TRUE None 6. What is the maximum number of sites that can be excluded while targeting the display network? 2000 5000 10000 33000 None 7. The Google Display Network reaches over ____ of unique Internet users around the world. 80% 70% 60% 50% None 8. Which report provides site-level performance metrics for ads running on the Display network? Website statistics Display performance Placement performance Geographic performance None 9. Your ads can be shown to customers who visit Display Network websites from full-browser mobile devices, like iPhone or Android devices, however your ads cannot appear on mobile apps, since they are not a part of Google Display Network. FALSE TRUE None 10. A Low CTR on display network pages is abnormal and usually indicates that your ads are not profitable. FALSE TRUE None Time's up
