Display Network 1. Which of these are not a part of Google Search Network? (can have more than one answer) Gmail Google Shopping Google Maps You tube None 2. When running display campaign, advertiser should wait for at least 4 days before making significant changes such as changing bids, excluding sites or pausing ad group. FALSE TRUE None 3. Which report provides site-level performance metrics for ads running on the Display network? Website statistics Display performance Placement performance Geographic performance None 4. _________ report shows performance of your ads in the display network. Site Outlay Placement Performance Geographic Performance Display Performance None 5. To make the campaign run on automatic placement under the network settings, "Select relevant pages across the entire network". "Select relevant pages only on the placements and audiences I manage". Do not select Display network checkbox. Select only Google Search checkbox. None 6. For Display network pages, Google uses __________ to match keyword to webpage content. Search Targeting Contextual Targeting Location Targeting Device Targeting None 7. Ad position on the Display network is determined by your _____ in the auction. Ad Quality Bid Ad Rank Quality score None 8. What is the maximum number of sites that can be excluded while targeting the display network? 2000 5000 10000 33000 None 9. Your ads can be shown to customers who visit Display Network websites from full-browser mobile devices, like iPhone or Android devices, however your ads cannot appear on mobile apps, since they are not a part of Google Display Network. FALSE TRUE None 10. What will you do to make sure that your ad won't show on certain websites? add negative keywords wll not use contextual targeting use site and category exclusion none of these None Time's up