Display Network 1. Which report provides site-level performance metrics for ads running on the Display network? Website statistics Display performance Placement performance Geographic performance None 2. For Display network pages, Google uses __________ to match keyword to webpage content. Search Targeting Contextual Targeting Location Targeting Device Targeting None 3. When running Display campaign, it’s recommended to correct your targeting in the Networks tab by excluding sites in the week 2 or 3 of campaign launch. TRUE FALSE None 4. What happens in managed placements? You can select any site on Internet and Google can display your ad their AdWords will find appropriate sites to place your ads on Display network An advertiser can choose specific sites or places on Google Display Network for their ads to appear You can select one site on which your ad will appear None 5. What will you do to make sure that your ad won't show on certain websites? add negative keywords wll not use contextual targeting use site and category exclusion none of these None 6. Which report provides site-level performance metrics for ads running on the Display network? Website statistics Display performance Placement performance Geographic performance None 7. Which of these are not a part of Google Search Network? (can have more than one answer) Gmail Google Shopping Google Maps You tube None 8. A placement is usually ________ where you like your ad to appear. a website. a page in a website. a specific portion of a page say a header or footer. targeted region. None 9. Which of these are "Display Network only" campaign types? Standard Remarketing All features Mobile apps None 10. To make the campaign run on automatic placement under the network settings, "Select relevant pages across the entire network". "Select relevant pages only on the placements and audiences I manage". Do not select Display network checkbox. Select only Google Search checkbox. None Time's up
