Display Network 1. The three types of placements are Automatic Placements, Managed Placements and Exclusive Placements Auto Placements , Managed Placements , Executive Placements Automatic placements and Managed placements. There is no third type Automatic Placements , Managed Placements and Excluded Placements. None 2. For Display network pages, Google uses __________ to match keyword to webpage content. Search Targeting Contextual Targeting Location Targeting Device Targeting None 3. The Google Display Network reaches over ____ of unique Internet users around the world. 80% 70% 60% 50% None 4. _________ report shows performance of your ads in the display network. Site Outlay Placement Performance Geographic Performance Display Performance None 5. Which of these are "Display Network only" campaign types? Standard Remarketing All features Mobile apps None 6. What are Managed Placements? Managed placements are specific ad placements over Internet where you'd like you ads to appear. Managed placements are specific ad placements over Google Network where you'd like you ads to appear. Managed placements are specific ad placements in the Display Network where you'd like you ads to appear. Managed placements are specific ad placements in the Search Network where you'd like you ads to appear. None 7. Which of these are not a part of Google Search Network? (can have more than one answer) Gmail Google Shopping Google Maps You tube None 8. In the context of Google adwords a placement cannot be a website. an ad unit. a sub-set of pages in a website. a job at Google. None 9. What is meant by Contextual targeting? AdWords will automatically find pages in the Display Network with content that matches your keywords and place your ads next to them It is a must to use in Display Network Competitors are targeted based on keywords None of these None 10. A website must be part of the ______ to be available for Placement Targeting. World Wide Web Google Display network Google Search network AOL None Time's up
