Display Network 1. With the respect of contextual targeting, when searching on the Google Display network for pages containing content that matches keywords, to which level Adwords takes contextual matching? To the domain level To the page level To the ad group level To the keyword level None 2. What are Managed Placements? Managed placements are specific ad placements over Internet where you'd like you ads to appear. Managed placements are specific ad placements over Google Network where you'd like you ads to appear. Managed placements are specific ad placements in the Display Network where you'd like you ads to appear. Managed placements are specific ad placements in the Search Network where you'd like you ads to appear. None 3. Contextual Targeting Tool is used to? Which ads are performing great in Display Network see daily budget recommendation for your campaingn for both Search and display network option a & option b see potential webpages where your ad can appear based on your keywords None 4. In the context of Google adwords a placement cannot be a website. an ad unit. a sub-set of pages in a website. a job at Google. None 5. Which of these are not a part of Google Search Network? (can have more than one answer) Gmail Google Shopping Google Maps You tube None 6. When running display campaign, advertiser should wait for at least 4 days before making significant changes such as changing bids, excluding sites or pausing ad group. FALSE TRUE None 7. With ________ your keywords will determine where on the display network the ads will be shown. Automatic Placements Managed Placements Placement Report CPM bidding None 8. A Low CTR on display network pages is abnormal and usually indicates that your ads are not profitable. FALSE TRUE None 9. The three types of placements are Automatic Placements, Managed Placements and Exclusive Placements Auto Placements , Managed Placements , Executive Placements Automatic placements and Managed placements. There is no third type Automatic Placements , Managed Placements and Excluded Placements. None 10. Which of these are "Display Network only" campaign types? Standard Remarketing All features Mobile apps None Time's up
