Display Network 1. What is the maximum number of sites that can be excluded while targeting the display network? 2000 5000 10000 33000 None 2. What is Placements? Placements are locations on the Google Display Network where your ad can appear. Google automatically selects locations on the Display Network where your ad can appear Locations on Google Search Network Placements are locations or websites where your ad can appear. None 3. When running display campaign, advertiser should wait for at least 4 days before making significant changes such as changing bids, excluding sites or pausing ad group. FALSE TRUE None 4. A website must be part of the ______ to be available for Placement Targeting. World Wide Web Google Display network Google Search network AOL None 5. Which report provides site-level performance metrics for ads running on the Display network? Website statistics Display performance Placement performance Geographic performance None 6. _________ report shows performance of your ads in the display network. Site Outlay Placement Performance Geographic Performance Display Performance None 7. With the respect of contextual targeting, when searching on the Google Display network for pages containing content that matches keywords, to which level Adwords takes contextual matching? To the domain level To the page level To the ad group level To the keyword level None 8. What is meant by Contextual targeting? AdWords will automatically find pages in the Display Network with content that matches your keywords and place your ads next to them It is a must to use in Display Network Competitors are targeted based on keywords None of these None 9. Contextual Targeting Tool is used to? Which ads are performing great in Display Network see daily budget recommendation for your campaingn for both Search and display network option a & option b see potential webpages where your ad can appear based on your keywords None 10. What are Managed Placements? Managed placements are specific ad placements over Internet where you'd like you ads to appear. Managed placements are specific ad placements over Google Network where you'd like you ads to appear. Managed placements are specific ad placements in the Display Network where you'd like you ads to appear. Managed placements are specific ad placements in the Search Network where you'd like you ads to appear. None Time's up