Display Network 1. When running Display campaign, it’s recommended to correct your targeting in the Networks tab by excluding sites in the week 2 or 3 of campaign launch. TRUE FALSE None 2. To make the campaign run on automatic placement under the network settings, "Select relevant pages across the entire network". "Select relevant pages only on the placements and audiences I manage". Do not select Display network checkbox. Select only Google Search checkbox. None 3. For Display network pages, Google uses __________ to match keyword to webpage content. Search Targeting Contextual Targeting Location Targeting Device Targeting None 4. Which of these are "Display Network only" campaign types? Standard Remarketing All features Mobile apps None 5. With Managed placements your keywords will determine where on the display network the ads will be shown. TRUE FALSE None 6. Display advertising is useful in reaching high potential customers who are actively searching for the specific product or service you provide. TRUE FALSE None 7. Ad position on the Display network is determined by your _____ in the auction. Ad Quality Bid Ad Rank Quality score None 8. What happens in managed placements? You can select any site on Internet and Google can display your ad their AdWords will find appropriate sites to place your ads on Display network An advertiser can choose specific sites or places on Google Display Network for their ads to appear You can select one site on which your ad will appear None 9. Which report provides site-level performance metrics for ads running on the Display network? Website statistics Display performance Placement performance Geographic performance None 10. The Google Display Network reaches over ____ of unique Internet users around the world. 80% 70% 60% 50% None Time's up
