Display Network 1. The Google Display Network reaches over ____ of unique Internet users around the world. 80% 70% 60% 50% None 2. _________ report shows performance of your ads in the display network. Site Outlay Placement Performance Geographic Performance Display Performance None 3. What is meant by Contextual targeting? AdWords will automatically find pages in the Display Network with content that matches your keywords and place your ads next to them It is a must to use in Display Network Competitors are targeted based on keywords None of these None 4. With ________ your keywords will determine where on the display network the ads will be shown. Automatic Placements Managed Placements Placement Report CPM bidding None 5. What happens in managed placements? You can select any site on Internet and Google can display your ad their AdWords will find appropriate sites to place your ads on Display network An advertiser can choose specific sites or places on Google Display Network for their ads to appear You can select one site on which your ad will appear None 6. When running display campaign, advertiser should wait for at least 4 days before making significant changes such as changing bids, excluding sites or pausing ad group. FALSE TRUE None 7. Your ads can be shown to customers who visit Display Network websites from full-browser mobile devices, like iPhone or Android devices, however your ads cannot appear on mobile apps, since they are not a part of Google Display Network. FALSE TRUE None 8. What is the maximum number of sites that can be excluded while targeting the display network? 2000 5000 10000 33000 None 9. Which of these are not a part of Google Search Network? (can have more than one answer) Gmail Google Shopping Google Maps You tube None 10. A website must be part of the ______ to be available for Placement Targeting. World Wide Web Google Display network Google Search network AOL None Time's up
