Display Network 1. What is Placements? Placements are locations on the Google Display Network where your ad can appear. Google automatically selects locations on the Display Network where your ad can appear Locations on Google Search Network Placements are locations or websites where your ad can appear. None 2. Which report provides site-level performance metrics for ads running on the Display network? Website statistics Display performance Placement performance Geographic performance None 3. What will you do to make sure that your ad won't show on certain websites? add negative keywords wll not use contextual targeting use site and category exclusion none of these None 4. Display advertising is useful in reaching high potential customers who are actively searching for the specific product or service you provide. TRUE FALSE None 5. Which of these are "Display Network only" campaign types? Standard Remarketing All features Mobile apps None 6. A website must be part of the ______ to be available for Placement Targeting. World Wide Web Google Display network Google Search network AOL None 7. With Managed placements your keywords will determine where on the display network the ads will be shown. TRUE FALSE None 8. Which of these are not a part of Google Search Network? (can have more than one answer) Gmail Google Shopping Google Maps You tube None 9. What are Managed Placements? Managed placements are specific ad placements over Internet where you'd like you ads to appear. Managed placements are specific ad placements over Google Network where you'd like you ads to appear. Managed placements are specific ad placements in the Display Network where you'd like you ads to appear. Managed placements are specific ad placements in the Search Network where you'd like you ads to appear. None 10. In the context of Google adwords a placement cannot be a website. an ad unit. a sub-set of pages in a website. a job at Google. None Time's up
