Display Network 1. A Low CTR on display network pages is abnormal and usually indicates that your ads are not profitable. FALSE TRUE None 2. When running display campaign, advertiser should wait for at least 4 days before making significant changes such as changing bids, excluding sites or pausing ad group. FALSE TRUE None 3. With ________ your keywords will determine where on the display network the ads will be shown. Automatic Placements Managed Placements Placement Report CPM bidding None 4. Contextual Targeting Tool is used to? Which ads are performing great in Display Network see daily budget recommendation for your campaingn for both Search and display network option a & option b see potential webpages where your ad can appear based on your keywords None 5. When running Display campaign, it’s recommended to correct your targeting in the Networks tab by excluding sites in the week 2 or 3 of campaign launch. TRUE FALSE None 6. Which of these are not a part of Google Search Network? (can have more than one answer) Gmail Google Shopping Google Maps You tube None 7. When running display campaign, advertiser should wait for at least 4 days before making significant changes such as changing bids, excluding sites or pausing ad group. FALSE TRUE None 8. For Display network pages, Google uses __________ to match keyword to webpage content. Search Targeting Contextual Targeting Location Targeting Device Targeting None 9. Your ads can be shown to customers who visit Display Network websites from full-browser mobile devices, like iPhone or Android devices, however your ads cannot appear on mobile apps, since they are not a part of Google Display Network. FALSE TRUE None 10. What is the maximum number of sites that can be excluded while targeting the display network? 2000 5000 10000 33000 None Time's up
