Display Network 1. In the context of Google adwords a placement cannot be a website. an ad unit. a sub-set of pages in a website. a job at Google. None 2. Ad position on the Display network is determined by your _____ in the auction. Ad Quality Bid Ad Rank Quality score None 3. What are Managed Placements? Managed placements are specific ad placements over Internet where you'd like you ads to appear. Managed placements are specific ad placements over Google Network where you'd like you ads to appear. Managed placements are specific ad placements in the Display Network where you'd like you ads to appear. Managed placements are specific ad placements in the Search Network where you'd like you ads to appear. None 4. When running Display campaign, it’s recommended to correct your targeting in the Networks tab by excluding sites in the week 2 or 3 of campaign launch. TRUE FALSE None 5. The Google Display Network reaches over ____ of unique Internet users around the world. 80% 70% 60% 50% None 6. What is meant by Contextual targeting? AdWords will automatically find pages in the Display Network with content that matches your keywords and place your ads next to them It is a must to use in Display Network Competitors are targeted based on keywords None of these None 7. Display advertising is useful in reaching high potential customers who are actively searching for the specific product or service you provide. TRUE FALSE None 8. A Low CTR on display network pages is abnormal and usually indicates that your ads are not profitable. FALSE TRUE None 9. The three types of placements are Automatic Placements, Managed Placements and Exclusive Placements Auto Placements , Managed Placements , Executive Placements Automatic placements and Managed placements. There is no third type Automatic Placements , Managed Placements and Excluded Placements. None 10. _________ report shows performance of your ads in the display network. Site Outlay Placement Performance Geographic Performance Display Performance None Time's up
