Display Network 1. The Google Display Network reaches over ____ of unique Internet users around the world. 80% 70% 60% 50% None 2. Which report provides site-level performance metrics for ads running on the Display network? Website statistics Display performance Placement performance Geographic performance None 3. Which of these are "Display Network only" campaign types? Standard Remarketing All features Mobile apps None 4. Your ads can be shown to customers who visit Display Network websites from full-browser mobile devices, like iPhone or Android devices, however your ads cannot appear on mobile apps, since they are not a part of Google Display Network. FALSE TRUE None 5. When running Display campaign, it’s recommended to correct your targeting in the Networks tab by excluding sites in the week 2 or 3 of campaign launch. TRUE FALSE None 6. When running display campaign, advertiser should wait for at least 4 days before making significant changes such as changing bids, excluding sites or pausing ad group. FALSE TRUE None 7. Which report provides site-level performance metrics for ads running on the Display network? Website statistics Display performance Placement performance Geographic performance None 8. With ________ your keywords will determine where on the display network the ads will be shown. Automatic Placements Managed Placements Placement Report CPM bidding None 9. A website must be part of the ______ to be available for Placement Targeting. World Wide Web Google Display network Google Search network AOL None 10. Display advertising is useful in reaching high potential customers who are actively searching for the specific product or service you provide. TRUE FALSE None Time's up