Display Network 1. In the context of Google adwords a placement cannot be a website. an ad unit. a sub-set of pages in a website. a job at Google. None 2. For Display network pages, Google uses __________ to match keyword to webpage content. Search Targeting Contextual Targeting Location Targeting Device Targeting None 3. When running display campaign, advertiser should wait for at least 4 days before making significant changes such as changing bids, excluding sites or pausing ad group. FALSE TRUE None 4. What are Managed Placements? Managed placements are specific ad placements over Internet where you'd like you ads to appear. Managed placements are specific ad placements over Google Network where you'd like you ads to appear. Managed placements are specific ad placements in the Display Network where you'd like you ads to appear. Managed placements are specific ad placements in the Search Network where you'd like you ads to appear. None 5. When running display campaign, advertiser should wait for at least 4 days before making significant changes such as changing bids, excluding sites or pausing ad group. FALSE TRUE None 6. With the respect of contextual targeting, when searching on the Google Display network for pages containing content that matches keywords, to which level Adwords takes contextual matching? To the domain level To the page level To the ad group level To the keyword level None 7. Which report provides site-level performance metrics for ads running on the Display network? Website statistics Display performance Placement performance Geographic performance None 8. A website must be part of the ______ to be available for Placement Targeting. World Wide Web Google Display network Google Search network AOL None 9. To make the campaign run on automatic placement under the network settings, "Select relevant pages across the entire network". "Select relevant pages only on the placements and audiences I manage". Do not select Display network checkbox. Select only Google Search checkbox. None 10. Which report provides site-level performance metrics for ads running on the Display network? Website statistics Display performance Placement performance Geographic performance None Time's up