Display Network 1. For Display network pages, Google uses __________ to match keyword to webpage content. Search Targeting Contextual Targeting Location Targeting Device Targeting None 2. What is Placements? Placements are locations on the Google Display Network where your ad can appear. Google automatically selects locations on the Display Network where your ad can appear Locations on Google Search Network Placements are locations or websites where your ad can appear. None 3. What is the maximum number of sites that can be excluded while targeting the display network? 2000 5000 10000 33000 None 4. With Managed placements your keywords will determine where on the display network the ads will be shown. TRUE FALSE None 5. A Low CTR on display network pages is abnormal and usually indicates that your ads are not profitable. FALSE TRUE None 6. _________ report shows performance of your ads in the display network. Site Outlay Placement Performance Geographic Performance Display Performance None 7. Which report provides site-level performance metrics for ads running on the Display network? Website statistics Display performance Placement performance Geographic performance None 8. Ad position on the Display network is determined by your _____ in the auction. Ad Quality Bid Ad Rank Quality score None 9. Your ads can be shown to customers who visit Display Network websites from full-browser mobile devices, like iPhone or Android devices, however your ads cannot appear on mobile apps, since they are not a part of Google Display Network. FALSE TRUE None 10. Which report provides site-level performance metrics for ads running on the Display network? Website statistics Display performance Placement performance Geographic performance None Time's up
