Display Network 1. To make the campaign run on automatic placement under the network settings, "Select relevant pages across the entire network". "Select relevant pages only on the placements and audiences I manage". Do not select Display network checkbox. Select only Google Search checkbox. None 2. When running display campaign, advertiser should wait for at least 4 days before making significant changes such as changing bids, excluding sites or pausing ad group. FALSE TRUE None 3. Ad position on the Display network is determined by your _____ in the auction. Ad Quality Bid Ad Rank Quality score None 4. Which report provides site-level performance metrics for ads running on the Display network? Website statistics Display performance Placement performance Geographic performance None 5. When running Display campaign, it’s recommended to correct your targeting in the Networks tab by excluding sites in the week 2 or 3 of campaign launch. TRUE FALSE None 6. The three types of placements are Automatic Placements, Managed Placements and Exclusive Placements Auto Placements , Managed Placements , Executive Placements Automatic placements and Managed placements. There is no third type Automatic Placements , Managed Placements and Excluded Placements. None 7. What will you do to make sure that your ad won't show on certain websites? add negative keywords wll not use contextual targeting use site and category exclusion none of these None 8. Your ads can be shown to customers who visit Display Network websites from full-browser mobile devices, like iPhone or Android devices, however your ads cannot appear on mobile apps, since they are not a part of Google Display Network. FALSE TRUE None 9. A placement is usually ________ where you like your ad to appear. a website. a page in a website. a specific portion of a page say a header or footer. targeted region. None 10. Which of these are not a part of Google Search Network? (can have more than one answer) Gmail Google Shopping Google Maps You tube None Time's up
