Display Network 1. With Managed placements your keywords will determine where on the display network the ads will be shown. TRUE FALSE None 2. Which report provides site-level performance metrics for ads running on the Display network? Website statistics Display performance Placement performance Geographic performance None 3. Ad position on the Display network is determined by your _____ in the auction. Ad Quality Bid Ad Rank Quality score None 4. When running Display campaign, it’s recommended to correct your targeting in the Networks tab by excluding sites in the week 2 or 3 of campaign launch. TRUE FALSE None 5. For Display network pages, Google uses __________ to match keyword to webpage content. Search Targeting Contextual Targeting Location Targeting Device Targeting None 6. Display advertising is useful in reaching high potential customers who are actively searching for the specific product or service you provide. TRUE FALSE None 7. When running display campaign, advertiser should wait for at least 4 days before making significant changes such as changing bids, excluding sites or pausing ad group. FALSE TRUE None 8. Which of these are not a part of Google Search Network? (can have more than one answer) Gmail Google Shopping Google Maps You tube None 9. With the respect of contextual targeting, when searching on the Google Display network for pages containing content that matches keywords, to which level Adwords takes contextual matching? To the domain level To the page level To the ad group level To the keyword level None 10. What are Managed Placements? Managed placements are specific ad placements over Internet where you'd like you ads to appear. Managed placements are specific ad placements over Google Network where you'd like you ads to appear. Managed placements are specific ad placements in the Display Network where you'd like you ads to appear. Managed placements are specific ad placements in the Search Network where you'd like you ads to appear. None Time's up
