Display Network 1. A website must be part of the ______ to be available for Placement Targeting. World Wide Web Google Display network Google Search network AOL None 2. When running display campaign, advertiser should wait for at least 4 days before making significant changes such as changing bids, excluding sites or pausing ad group. FALSE TRUE None 3. With ________ your keywords will determine where on the display network the ads will be shown. Automatic Placements Managed Placements Placement Report CPM bidding None 4. A placement is usually ________ where you like your ad to appear. a website. a page in a website. a specific portion of a page say a header or footer. targeted region. None 5. With Managed placements your keywords will determine where on the display network the ads will be shown. TRUE FALSE None 6. What will you do to make sure that your ad won't show on certain websites? add negative keywords wll not use contextual targeting use site and category exclusion none of these None 7. The Google Display Network reaches over ____ of unique Internet users around the world. 80% 70% 60% 50% None 8. Which of these are not a part of Google Search Network? (can have more than one answer) Gmail Google Shopping Google Maps You tube None 9. Ad position on the Display network is determined by your _____ in the auction. Ad Quality Bid Ad Rank Quality score None 10. The three types of placements are Automatic Placements, Managed Placements and Exclusive Placements Auto Placements , Managed Placements , Executive Placements Automatic placements and Managed placements. There is no third type Automatic Placements , Managed Placements and Excluded Placements. None Time's up
