Display Network 1. With the respect of contextual targeting, when searching on the Google Display network for pages containing content that matches keywords, to which level Adwords takes contextual matching? To the domain level To the page level To the ad group level To the keyword level None 2. Display advertising is useful in reaching high potential customers who are actively searching for the specific product or service you provide. TRUE FALSE None 3. To make the campaign run on automatic placement under the network settings, "Select relevant pages across the entire network". "Select relevant pages only on the placements and audiences I manage". Do not select Display network checkbox. Select only Google Search checkbox. None 4. A website must be part of the ______ to be available for Placement Targeting. World Wide Web Google Display network Google Search network AOL None 5. What is meant by Contextual targeting? AdWords will automatically find pages in the Display Network with content that matches your keywords and place your ads next to them It is a must to use in Display Network Competitors are targeted based on keywords None of these None 6. Your ads can be shown to customers who visit Display Network websites from full-browser mobile devices, like iPhone or Android devices, however your ads cannot appear on mobile apps, since they are not a part of Google Display Network. FALSE TRUE None 7. What happens in managed placements? You can select any site on Internet and Google can display your ad their AdWords will find appropriate sites to place your ads on Display network An advertiser can choose specific sites or places on Google Display Network for their ads to appear You can select one site on which your ad will appear None 8. When running display campaign, advertiser should wait for at least 4 days before making significant changes such as changing bids, excluding sites or pausing ad group. FALSE TRUE None 9. Which report provides site-level performance metrics for ads running on the Display network? Website statistics Display performance Placement performance Geographic performance None 10. The Google Display Network reaches over ____ of unique Internet users around the world. 80% 70% 60% 50% None Time's up
