Display Network 1. A placement is usually ________ where you like your ad to appear. a website. a page in a website. a specific portion of a page say a header or footer. targeted region. None 2. What is meant by Contextual targeting? AdWords will automatically find pages in the Display Network with content that matches your keywords and place your ads next to them It is a must to use in Display Network Competitors are targeted based on keywords None of these None 3. Which of these are "Display Network only" campaign types? Standard Remarketing All features Mobile apps None 4. The Google Display Network reaches over ____ of unique Internet users around the world. 80% 70% 60% 50% None 5. To make the campaign run on automatic placement under the network settings, "Select relevant pages across the entire network". "Select relevant pages only on the placements and audiences I manage". Do not select Display network checkbox. Select only Google Search checkbox. None 6. The three types of placements are Automatic Placements, Managed Placements and Exclusive Placements Auto Placements , Managed Placements , Executive Placements Automatic placements and Managed placements. There is no third type Automatic Placements , Managed Placements and Excluded Placements. None 7. Which report provides site-level performance metrics for ads running on the Display network? Website statistics Display performance Placement performance Geographic performance None 8. Ad position on the Display network is determined by your _____ in the auction. Ad Quality Bid Ad Rank Quality score None 9. Which of these are not a part of Google Search Network? (can have more than one answer) Gmail Google Shopping Google Maps You tube None 10. What happens in managed placements? You can select any site on Internet and Google can display your ad their AdWords will find appropriate sites to place your ads on Display network An advertiser can choose specific sites or places on Google Display Network for their ads to appear You can select one site on which your ad will appear None Time's up
