Display Network 1. Ad position on the Display network is determined by your _____ in the auction. Ad Quality Bid Ad Rank Quality score None 2. _________ report shows performance of your ads in the display network. Site Outlay Placement Performance Geographic Performance Display Performance None 3. Which report provides site-level performance metrics for ads running on the Display network? Website statistics Display performance Placement performance Geographic performance None 4. When running display campaign, advertiser should wait for at least 4 days before making significant changes such as changing bids, excluding sites or pausing ad group. FALSE TRUE None 5. What happens in managed placements? You can select any site on Internet and Google can display your ad their AdWords will find appropriate sites to place your ads on Display network An advertiser can choose specific sites or places on Google Display Network for their ads to appear You can select one site on which your ad will appear None 6. Display advertising is useful in reaching high potential customers who are actively searching for the specific product or service you provide. TRUE FALSE None 7. With the respect of contextual targeting, when searching on the Google Display network for pages containing content that matches keywords, to which level Adwords takes contextual matching? To the domain level To the page level To the ad group level To the keyword level None 8. With Managed placements your keywords will determine where on the display network the ads will be shown. TRUE FALSE None 9. The three types of placements are Automatic Placements, Managed Placements and Exclusive Placements Auto Placements , Managed Placements , Executive Placements Automatic placements and Managed placements. There is no third type Automatic Placements , Managed Placements and Excluded Placements. None 10. For Display network pages, Google uses __________ to match keyword to webpage content. Search Targeting Contextual Targeting Location Targeting Device Targeting None Time's up
