Display Network 1. When running display campaign, advertiser should wait for at least 4 days before making significant changes such as changing bids, excluding sites or pausing ad group. FALSE TRUE None 2. To make the campaign run on automatic placement under the network settings, "Select relevant pages across the entire network". "Select relevant pages only on the placements and audiences I manage". Do not select Display network checkbox. Select only Google Search checkbox. None 3. With Managed placements your keywords will determine where on the display network the ads will be shown. TRUE FALSE None 4. What will you do to make sure that your ad won't show on certain websites? add negative keywords wll not use contextual targeting use site and category exclusion none of these None 5. Contextual Targeting Tool is used to? Which ads are performing great in Display Network see daily budget recommendation for your campaingn for both Search and display network option a & option b see potential webpages where your ad can appear based on your keywords None 6. A website must be part of the ______ to be available for Placement Targeting. World Wide Web Google Display network Google Search network AOL None 7. A Low CTR on display network pages is abnormal and usually indicates that your ads are not profitable. FALSE TRUE None 8. With Managed placements your keywords will determine where on the display network the ads will be shown. TRUE FALSE None 9. Which report provides site-level performance metrics for ads running on the Display network? Website statistics Display performance Placement performance Geographic performance None 10. What is meant by Contextual targeting? AdWords will automatically find pages in the Display Network with content that matches your keywords and place your ads next to them It is a must to use in Display Network Competitors are targeted based on keywords None of these None Time's up
