Display Network 1. With the respect of contextual targeting, when searching on the Google Display network for pages containing content that matches keywords, to which level Adwords takes contextual matching? To the domain level To the page level To the ad group level To the keyword level None 2. The Google Display Network reaches over ____ of unique Internet users around the world. 80% 70% 60% 50% None 3. With the respect of contextual targeting, when searching on the Google Display network for pages containing content that matches keywords, to which level Adwords takes contextual matching? To the domain level To the page level To the ad group level To the keyword level None 4. Display advertising is useful in reaching high potential customers who are actively searching for the specific product or service you provide. TRUE FALSE None 5. To make the campaign run on automatic placement under the network settings, "Select relevant pages across the entire network". "Select relevant pages only on the placements and audiences I manage". Do not select Display network checkbox. Select only Google Search checkbox. None 6. Which report provides site-level performance metrics for ads running on the Display network? Website statistics Display performance Placement performance Geographic performance None 7. What is the maximum number of sites that can be excluded while targeting the display network? 2000 5000 10000 33000 None 8. When running Display campaign, it’s recommended to correct your targeting in the Networks tab by excluding sites in the week 2 or 3 of campaign launch. TRUE FALSE None 9. With Managed placements your keywords will determine where on the display network the ads will be shown. TRUE FALSE None 10. What is meant by Contextual targeting? AdWords will automatically find pages in the Display Network with content that matches your keywords and place your ads next to them It is a must to use in Display Network Competitors are targeted based on keywords None of these None Time's up
