Display Network 1. With ________ your keywords will determine where on the display network the ads will be shown. Automatic Placements Managed Placements Placement Report CPM bidding None 2. A website must be part of the ______ to be available for Placement Targeting. World Wide Web Google Display network Google Search network AOL None 3. The Google Display Network reaches over ____ of unique Internet users around the world. 80% 70% 60% 50% None 4. With the respect of contextual targeting, when searching on the Google Display network for pages containing content that matches keywords, to which level Adwords takes contextual matching? To the domain level To the page level To the ad group level To the keyword level None 5. The three types of placements are Automatic Placements, Managed Placements and Exclusive Placements Auto Placements , Managed Placements , Executive Placements Automatic placements and Managed placements. There is no third type Automatic Placements , Managed Placements and Excluded Placements. None 6. The Google Display Network reaches over ____ of unique Internet users around the world. 80% 70% 60% 50% None 7. What is Placements? Placements are locations on the Google Display Network where your ad can appear. Google automatically selects locations on the Display Network where your ad can appear Locations on Google Search Network Placements are locations or websites where your ad can appear. None 8. Your ads can be shown to customers who visit Display Network websites from full-browser mobile devices, like iPhone or Android devices, however your ads cannot appear on mobile apps, since they are not a part of Google Display Network. FALSE TRUE None 9. For Display network pages, Google uses __________ to match keyword to webpage content. Search Targeting Contextual Targeting Location Targeting Device Targeting None 10. Ad position on the Display network is determined by your _____ in the auction. Ad Quality Bid Ad Rank Quality score None Time's up
