Display Network 1. _________ report shows performance of your ads in the display network. Site Outlay Placement Performance Geographic Performance Display Performance None 2. A website must be part of the ______ to be available for Placement Targeting. World Wide Web Google Display network Google Search network AOL None 3. With Managed placements your keywords will determine where on the display network the ads will be shown. TRUE FALSE None 4. Ad position on the Display network is determined by your _____ in the auction. Ad Quality Bid Ad Rank Quality score None 5. What will you do to make sure that your ad won't show on certain websites? add negative keywords wll not use contextual targeting use site and category exclusion none of these None 6. The three types of placements are Automatic Placements, Managed Placements and Exclusive Placements Auto Placements , Managed Placements , Executive Placements Automatic placements and Managed placements. There is no third type Automatic Placements , Managed Placements and Excluded Placements. None 7. The Google Display Network reaches over ____ of unique Internet users around the world. 80% 70% 60% 50% None 8. For Display network pages, Google uses __________ to match keyword to webpage content. Search Targeting Contextual Targeting Location Targeting Device Targeting None 9. Which of these are "Display Network only" campaign types? Standard Remarketing All features Mobile apps None 10. With the respect of contextual targeting, when searching on the Google Display network for pages containing content that matches keywords, to which level Adwords takes contextual matching? To the domain level To the page level To the ad group level To the keyword level None Time's up
