Display Network 1. Which report provides site-level performance metrics for ads running on the Display network? Website statistics Display performance Placement performance Geographic performance None 2. A Low CTR on display network pages is abnormal and usually indicates that your ads are not profitable. FALSE TRUE None 3. With ________ your keywords will determine where on the display network the ads will be shown. Automatic Placements Managed Placements Placement Report CPM bidding None 4. For Display network pages, Google uses __________ to match keyword to webpage content. Search Targeting Contextual Targeting Location Targeting Device Targeting None 5. Ad position on the Display network is determined by your _____ in the auction. Ad Quality Bid Ad Rank Quality score None 6. What are Managed Placements? Managed placements are specific ad placements over Internet where you'd like you ads to appear. Managed placements are specific ad placements over Google Network where you'd like you ads to appear. Managed placements are specific ad placements in the Display Network where you'd like you ads to appear. Managed placements are specific ad placements in the Search Network where you'd like you ads to appear. None 7. The Google Display Network reaches over ____ of unique Internet users around the world. 80% 70% 60% 50% None 8. Which of these are not a part of Google Search Network? (can have more than one answer) Gmail Google Shopping Google Maps You tube None 9. _________ report shows performance of your ads in the display network. Site Outlay Placement Performance Geographic Performance Display Performance None 10. Which report provides site-level performance metrics for ads running on the Display network? Website statistics Display performance Placement performance Geographic performance None Time's up
