Keywords 1. You can add keyword with broad match modifier by: Selecting “broad match modifier” option when adding new keyword list Editing the existing broad keyword and adding the plus sign (+) prefix Editing the existing broad keyword and selecting “broad match modifier” as match type Editing the existing phrase keyword and selecting “broad match modifier” as match type None 2. What is the default match type applied on a new keyword submitted to an ad group without quotes or brackets? Phrase Broad Modifier Negative Broad None 3. How would I write 'used book' keyword to enable exact matching? “used book” {used book} #NAME? [used book] None 4. If you add a Broad Match modifier to any term that are part of your broad match keyword phrase then? your ads can only show when someone's search does not contains those modified terms, or close variations of the modified terms, in any order. your ads can only show when someone's search contains those modified terms, or close variations of the modified terms, in any order. your ads can show when someone's search only contains those modified terms, or close variations of the modified terms. None of these None 5. For the phrase matched keyword “wrestling match” your ad will not appear for the query: Royal rumble wrestling match Wrestling match results Wrestling pay-per-view match Wrestling match of the year None 6. A Dynamic variable used to evaluate keyword relevance is called ______ ______. Smart Pricing Adwords Discounter Page Rank Quality Score None 7. Once your broad matches have gathered impressions and clicks, review the _____ report to monitor which keyword variations triggered your ads. Placement performance Keywords performance Matched search query Search terms None 8. If Stella an advertiser decides to use the exact match keyword Florida florist, which would be the right way of adding it to the campaign? [florida florist] {florida florist} -["florida florist"] -[florida florist] None 9. What do you mean by Phrase Match keywords? keyword or phrase specified should appear in exact sequence and form but it can have additional words before or after should be the exact keyword or phrase in same sequence include similer or related terms can occur in any sequence. None 10. A single ad group may contain up to _____ keywords. 50 1000 5000 20000 None Time's up
