Keywords 1. Which is the default matching type for a newly created keyword? Broad modifier Exact Broad Phrase None 2. What is a Query? It is a sentence with minimum 3 words a word or phrase that a user writes into the search engine it is a question with one answer none of these None 3. For the phrase matched keyword "karate movie" your ad will not appear for the query : karate movie wiki. karate movie fans. karate kid movie. karate movie starring None 4. When using keyword match types you should keep in mind that keywords are case-sensitive. FALSE TRUE None 5. You can add keyword with broad match modifier by: Selecting “broad match modifier” option when adding new keyword list Editing the existing broad keyword and adding the plus sign (+) prefix Editing the existing broad keyword and selecting “broad match modifier” as match type Editing the existing phrase keyword and selecting “broad match modifier” as match type None 6. What do you mean by Phrase Match keywords? keyword or phrase specified should appear in exact sequence and form but it can have additional words before or after should be the exact keyword or phrase in same sequence include similer or related terms can occur in any sequence. None 7. For the phrase matched keyword “wrestling match” your ad will not appear for the query: Royal rumble wrestling match Wrestling match results Wrestling pay-per-view match Wrestling match of the year None 8. A Dynamic variable used to evaluate keyword relevance is called ______ ______. Smart Pricing Adwords Discounter Page Rank Quality Score None 9. When adding negative match –[women’s hats], ads won’t show on the following searches: Buy women’s hats Girl’s hats Woman’s hats Women’s hats None 10. How do we specify a phrase match keyword ? surround entire keyword with {} surround entire keyword with "" surround entire keyword with [] surround entire keyword with () None Time's up
