Keywords 1. Why we use "keyword tool"? to find new keyword for our campaigns and ad groups to find performance of our existing keywords to see the search terms on which our ads were triggered none of these None 2. When choosing the correct match for his keyword, advertiser should keep in mind that the _____ the keyword is, the more relevant that keyword will be to someone. Broader Narrower None 3. How would I write 'used book' keyword to enable exact matching? “used book” {used book} #NAME? [used book] None 4. If I add a keyword phrase '+cricket +bats' then my Ad may show on searches for? cricket bats english willow cricket bats english willow bats baseball bats None 5. When adding negative match –[women’s hats], ads won’t show on the following searches: Buy women’s hats Girl’s hats Woman’s hats Women’s hats None 6. Which is the default matching type for a newly created keyword? Broad modifier Exact Broad Phrase None 7. What is a Query? It is a sentence with minimum 3 words a word or phrase that a user writes into the search engine it is a question with one answer none of these None 8. In order to create a successful ad, you should focus on including at least one of your high-performing keyword in your ad text FALSE TRUE None 9. A Dynamic variable used to evaluate keyword relevance is called ______ ______. Smart Pricing Adwords Discounter Page Rank Quality Score None 10. Where can advertiser view keyword and budget optimization ideas for his account? Budget suggestions tab Home tab My account tab Opportunities tab None Time's up
