Keywords 1. When choosing the correct match for his keyword, advertiser should keep in mind that the _____ the keyword is, the more relevant that keyword will be to someone. Broader Narrower None 2. Adding negative keywords to your account can also help in? improving CTR get more impressions than before less qualified clicks All of these None 3. In order to create a successful ad, you should focus on including at least one of your high-performing keyword in your ad text FALSE TRUE None 4. For the keyword [nike running shoes] my ad can appear for which of the following search queries? nike running shoes for marathon nike running collection running shoes nike nike running shoes None 5. When using keyword match types you should keep in mind that keywords are case-sensitive. FALSE TRUE None 6. Why we use "keyword tool"? to find new keyword for our campaigns and ad groups to find performance of our existing keywords to see the search terms on which our ads were triggered none of these None 7. Where can advertiser view keyword and budget optimization ideas for his account? Budget suggestions tab Home tab My account tab Opportunities tab None 8. What is the default match type applied on a new keyword submitted to an ad group without quotes or brackets? Phrase Broad Modifier Negative Broad None 9. I have to include a negative keyword "football" in my ad group, how will I write it? {football} "football" -[football] #NAME? None 10. You can add keyword with broad match modifier by: Selecting “broad match modifier” option when adding new keyword list Editing the existing broad keyword and adding the plus sign (+) prefix Editing the existing broad keyword and selecting “broad match modifier” as match type Editing the existing phrase keyword and selecting “broad match modifier” as match type None Time's up
