Keywords 1. How do we specify a phrase match keyword ? surround entire keyword with {} surround entire keyword with "" surround entire keyword with [] surround entire keyword with () None 2. For the phrase matched keyword “wrestling match” your ad will not appear for the query: Royal rumble wrestling match Wrestling match results Wrestling pay-per-view match Wrestling match of the year None 3. When choosing the correct match for his keyword, advertiser should keep in mind that the _____ the keyword is, the more relevant that keyword will be to someone. Broader Narrower None 4. What do you mean by Phrase Match keywords? keyword or phrase specified should appear in exact sequence and form but it can have additional words before or after should be the exact keyword or phrase in same sequence include similer or related terms can occur in any sequence. None 5. What is a modifier sign in Broad match modifier? - || # + None 6. Keyword is relevant to the ad, but it still has very low conversion rate. What changes should you try to make? Change your landing page Choose higher CPA Change your CPC Experiment with different ad texts None 7. If you add a Broad Match modifier to any term that are part of your broad match keyword phrase then? your ads can only show when someone's search does not contains those modified terms, or close variations of the modified terms, in any order. your ads can only show when someone's search contains those modified terms, or close variations of the modified terms, in any order. your ads can show when someone's search only contains those modified terms, or close variations of the modified terms. None of these None 8. What is a Query? It is a sentence with minimum 3 words a word or phrase that a user writes into the search engine it is a question with one answer none of these None 9. Adding negative keywords to your account can also help in? improving CTR get more impressions than before less qualified clicks All of these None 10. Using Duplicate Keywords across different ad group and campaigns is recommended by Google? TRUE FALSE None Time's up
