Keywords 1. When choosing the correct match for his keyword, advertiser should keep in mind that the _____ the keyword is, the more relevant that keyword will be to someone. Broader Narrower None 2. When using keyword match types you should keep in mind that keywords are case-sensitive. FALSE TRUE None 3. If Stella an advertiser decides to use the exact match keyword Florida florist, which would be the right way of adding it to the campaign? [florida florist] {florida florist} -["florida florist"] -[florida florist] None 4. For the phrase matched keyword “wrestling match” your ad will not appear for the query: Royal rumble wrestling match Wrestling match results Wrestling pay-per-view match Wrestling match of the year None 5. For the keyword [nike running shoes] my ad can appear for which of the following search queries? nike running shoes for marathon nike running collection running shoes nike nike running shoes None 6. For the broad matched keyword "world history" your ads are least likely to appear on search for world cinema history world story old story world's history None 7. Which is the default matching type for a newly created keyword? Broad modifier Exact Broad Phrase None 8. Once your broad matches have gathered impressions and clicks, review the _____ report to monitor which keyword variations triggered your ads. Placement performance Keywords performance Matched search query Search terms None 9. When adding negative match –[women’s hats], ads won’t show on the following searches: Buy women’s hats Girl’s hats Woman’s hats Women’s hats None 10. In order to create a successful ad, you should focus on including at least one of your high-performing keyword in your ad text FALSE TRUE None Time's up