Keywords 1. I have to include a negative keyword "football" in my ad group, how will I write it? {football} "football" -[football] #NAME? None 2. For the broad matched keyword "world history" your ads are least likely to appear on search for world cinema history world story old story world's history None 3. Once your broad matches have gathered impressions and clicks, review the _____ report to monitor which keyword variations triggered your ads. Placement performance Keywords performance Matched search query Search terms None 4. Usage of keywords to refine placement targeting is good When the sites your ads targets has huge content. When the sites your ads target has a wide variety of content. When the sites your ads are targeting has similar content. When the sites your ads are targeting has audiences in the geographic regions you have not targeted. None 5. While optimizing your campaign, which tool will help you get ideas for negative keywords and placements exclusions? Placement Performance Report. Adwords Editor Traffic Estimator List suggestor None 6. How would you write ‘used book’ keyword to enable exact matching? “used book” {used book} #NAME? [used book] None 7. Using Duplicate Keywords across different ad group and campaigns is recommended by Google? TRUE FALSE None 8. To what level Google Contextually match your keyword to show your ads on relevant places on Display Network? Website level Page level Category level None of these None 9. Adding negative keywords to your account can also help in? improving CTR get more impressions than before less qualified clicks All of these None 10. If I add a keyword phrase '+cricket +bats' then my Ad may show on searches for? cricket bats english willow cricket bats english willow bats baseball bats None Time's up
