Keywords 1. Which is the default matching type for a newly created keyword? Broad modifier Exact Broad Phrase None 2. For the broad matched keyword "world history" your ads are least likely to appear on search for world cinema history world story old story world's history None 3. Once your broad matches have gathered impressions and clicks, review the _____ report to monitor which keyword variations triggered your ads. Placement performance Keywords performance Matched search query Search terms None 4. When adding negative match –[women’s hats], ads won’t show on the following searches: Buy women’s hats Girl’s hats Woman’s hats Women’s hats None 5. Adding negative keywords to your account can also help in? improving CTR get more impressions than before less qualified clicks All of these None 6. Why we use "keyword tool"? to find new keyword for our campaigns and ad groups to find performance of our existing keywords to see the search terms on which our ads were triggered none of these None 7. For the phrase matched keyword “wrestling match” your ad will not appear for the query: Royal rumble wrestling match Wrestling match results Wrestling pay-per-view match Wrestling match of the year None 8. A single ad group may contain up to _____ keywords. 50 1000 5000 20000 None 9. How would I write 'used book' keyword to enable exact matching? “used book” {used book} #NAME? [used book] None 10. How do we specify a phrase match keyword ? surround entire keyword with {} surround entire keyword with "" surround entire keyword with [] surround entire keyword with () None Time's up
