Keywords 1. A keyword which has a high CTR can still have a low quality score due to, Poor Landing page quality. High CPC bid. Less daily budget. No image ads in the campaign. None 2. Usage of keywords to refine placement targeting is good When the sites your ads targets has huge content. When the sites your ads target has a wide variety of content. When the sites your ads are targeting has similar content. When the sites your ads are targeting has audiences in the geographic regions you have not targeted. None 3. Which is the default matching type for a newly created keyword? Broad modifier Exact Broad Phrase None 4. For the phrase matched keyword "karate movie" your ad will not appear for the query : karate movie wiki. karate movie fans. karate kid movie. karate movie starring None 5. I have to include a negative keyword "football" in my ad group, how will I write it? {football} "football" -[football] #NAME? None 6. Adding negative keywords to your account can also help in? improving CTR get more impressions than before less qualified clicks all of these None 7. How would you write ‘used book’ keyword to enable exact matching? “used book” {used book} #NAME? [used book] None 8. How does Google Adwords specify a phrase match keyword? surround entire keyword with {} surround entire keyword with "" surround entire keyword with [ ] surround entire keyword with ( ) None 9. What do you mean by Phrase Match keywords? keyword or phrase specified should appear in exact sequence and form but it can have additional words before or after should be the exact keyword or phrase in same sequence include similer or related terms can occur in any sequence. None 10. Adding negative keywords to your account can also help in? improving CTR get more impressions than before less qualified clicks All of these None Time's up
