Keywords 1. ________ Report helps to see the search queries that triggered your ads. Search Terms Search Queries Search Traffic Traffic estimator None 2. I have to include a negative keyword "football" in my ad group, how will I write it? {football} "football" -[football] #NAME? None 3. Using Duplicate Keywords across different ad group and campaigns is recommended by Google? TRUE FALSE None 4. Adding negative keywords to your account can also help in? improving CTR get more impressions than before less qualified clicks All of these None 5. How does Google Adwords specify a phrase match keyword? surround entire keyword with {} surround entire keyword with "" surround entire keyword with [ ] surround entire keyword with ( ) None 6. When choosing the correct match for his keyword, advertiser should keep in mind that the _____ the keyword is, the more relevant that keyword will be to someone. Broader Narrower None 7. Which is the default matching type for a newly created keyword? Broad modifier Exact Broad Phrase None 8. Once your broad matches have gathered impressions and clicks, review the _____ report to monitor which keyword variations triggered your ads. Placement performance Keywords performance Matched search query Search terms None 9. When adding negative match –[women’s hats], ads won’t show on the following searches: Buy women’s hats Girl’s hats Woman’s hats Women’s hats None 10. How would I write 'used book' keyword to enable exact matching? “used book” {used book} #NAME? [used book] None Time's up
