Keywords 1. When adding negative match –[women’s hats], ads won’t show on the following searches: Buy women’s hats Girl’s hats Woman’s hats Women’s hats None 2. How do we specify a phrase match keyword ? surround entire keyword with {} surround entire keyword with "" surround entire keyword with [] surround entire keyword with () None 3. I have to include a negative keyword "football" in my ad group, how will I write it? {football} "football" -[football] #NAME? None 4. Which is the default matching type for a newly created keyword? Broad modifier Exact Broad Phrase None 5. For the phrase matched keyword “wrestling match” your ad will not appear for the query: Royal rumble wrestling match Wrestling match results Wrestling pay-per-view match Wrestling match of the year None 6. What do you mean by Phrase Match keywords? keyword or phrase specified should appear in exact sequence and form but it can have additional words before or after should be the exact keyword or phrase in same sequence include similer or related terms can occur in any sequence. None 7. Adding negative keywords to your account can also help in? improving CTR get more impressions than before less qualified clicks All of these None 8. For the phrase matched keyword "karate movie" your ad will not appear for the query : karate movie wiki. karate movie fans. karate kid movie. karate movie starring None 9. If Stella an advertiser decides to use the exact match keyword Florida florist, which would be the right way of adding it to the campaign? [florida florist] {florida florist} -["florida florist"] -[florida florist] None 10. I have to include a negative keyword "football" in my ad group, how will I write it? {football} "football" -[football] #NAME? None Time's up
