Keywords 1. If you add a Broad Match modifier to any term that are part of your broad match keyword phrase then? your ads can only show when someone's search does not contains those modified terms, or close variations of the modified terms, in any order. your ads can only show when someone's search contains those modified terms, or close variations of the modified terms, in any order. your ads can show when someone's search only contains those modified terms, or close variations of the modified terms. None of these None 2. Which is the default matching type for a newly created keyword? Broad modifier Exact Broad Phrase None 3. You can add keyword with broad match modifier by: Selecting “broad match modifier” option when adding new keyword list Editing the existing broad keyword and adding the plus sign (+) prefix Editing the existing broad keyword and selecting “broad match modifier” as match type Editing the existing phrase keyword and selecting “broad match modifier” as match type None 4. When adding negative match –[women’s hats], ads won’t show on the following searches: Buy women’s hats Girl’s hats Woman’s hats Women’s hats None 5. Usage of keywords to refine placement targeting is good When the sites your ads targets has huge content. When the sites your ads target has a wide variety of content. When the sites your ads are targeting has similar content. When the sites your ads are targeting has audiences in the geographic regions you have not targeted. None 6. A keyword which has a high CTR can still have a low quality score due to, Poor Landing page quality. High CPC bid. Less daily budget. No image ads in the campaign. None 7. When choosing the correct match for his keyword, advertiser should keep in mind that the _____ the keyword is, the more relevant that keyword will be to someone. Broader Narrower None 8. Why we use "keyword tool"? to find new keyword for our campaigns and ad groups to find performance of our existing keywords to see the search terms on which our ads were triggered none of these None 9. Once your broad matches have gathered impressions and clicks, review the _____ report to monitor which keyword variations triggered your ads. Placement performance Keywords performance Matched search query Search terms None 10. While optimizing your campaign, which tool will help you get ideas for negative keywords and placements exclusions? Placement Performance Report. Adwords Editor Traffic Estimator List suggestor None Time's up
