Keywords 1. When adding negative match –[women’s hats], ads won’t show on the following searches: Buy women’s hats Girl’s hats Woman’s hats Women’s hats None 2. Once your broad matches have gathered impressions and clicks, review the _____ report to monitor which keyword variations triggered your ads. Placement performance Keywords performance Matched search query Search terms None 3. A Dynamic variable used to evaluate keyword relevance is called ______ ______. Smart Pricing Adwords Discounter Page Rank Quality Score None 4. What is the default match type applied on a new keyword submitted to an ad group without quotes or brackets? Phrase Broad modifier Negative Broad None 5. If I use a broad matched keyword 'old furniture' and a negative keyword '-new', your ad could appear when user enters which of these queries? Old tables and furnitures old furniture for bed room new furniture on sale new and old furniture available None 6. When adding negative match –[women’s hats], ads won’t show on the following searches: Buy women’s hats Girl’s hats Woman’s hats Women’s hats None 7. I have to include a negative keyword "football" in my ad group, how will I write it? {football} "football" -[football] #NAME? None 8. When choosing the correct match for his keyword, advertiser should keep in mind that the _____ the keyword is, the more relevant that keyword will be to someone. Broader Narrower None 9. ________ Report helps to see the search queries that triggered your ads. Search Terms Search Queries Search Traffic Traffic estimator None 10. What is a modifier sign in Broad match modifier? - || # + None Time's up
