Keywords 1. ________ Report helps to see the search queries that triggered your ads. Search Terms Search Queries Search Traffic Traffic estimator None 2. What is a modifier sign in Broad match modifier? - || # + None 3. A Dynamic variable used to evaluate keyword relevance is called ______ ______. Smart Pricing Adwords Discounter Page Rank Quality Score None 4. Usage of keywords to refine placement targeting is good When the sites your ads targets has huge content. When the sites your ads target has a wide variety of content. When the sites your ads are targeting has similar content. When the sites your ads are targeting has audiences in the geographic regions you have not targeted. None 5. What is the default match type applied on a new keyword submitted to an ad group without quotes or brackets? Phrase Broad Modifier Negative Broad None 6. What is a Query? It is a sentence with minimum 3 words a word or phrase that a user writes into the search engine it is a question with one answer none of these None 7. When adding negative match –[women’s hats], ads won’t show on the following searches: Buy women’s hats Girl’s hats Woman’s hats Women’s hats None 8. You can use Phrase Match keywords on the Display Network? TRUE FALSE None 9. To what level Google Contextually match your keyword to show your ads on relevant places on Display Network? Website level Page level Category level None of these None 10. Which is the default matching type for a newly created keyword? Broad modifier Exact Broad Phrase None Time's up
