Keywords 1. For the phrase matched keyword “wrestling match” your ad will not appear for the query: Royal rumble wrestling match Wrestling match results Wrestling pay-per-view match Wrestling match of the year None 2. Using Duplicate Keywords across different ad group and campaigns is recommended by Google? TRUE FALSE None 3. While optimizing your campaign, which tool will help you get ideas for negative keywords and placements exclusions? Placement Performance Report. Adwords Editor Traffic Estimator List suggestor None 4. A single ad group may contain up to _____ keywords. 50 1000 5000 20000 None 5. I have to include a negative keyword "football" in my ad group, how will I write it? {football} "football" -[football] #NAME? None 6. How would you write ‘used book’ keyword to enable exact matching? “used book” {used book} #NAME? [used book] None 7. ________ Report helps to see the search queries that triggered your ads. Search Terms Search Queries Search Traffic Traffic estimator None 8. Adding negative keywords to your account can also help in? improving CTR get more impressions than before less qualified clicks All of these None 9. Usage of keywords to refine placement targeting is good When the sites your ads targets has huge content. When the sites your ads target has a wide variety of content. When the sites your ads are targeting has similar content. When the sites your ads are targeting has audiences in the geographic regions you have not targeted. None 10. Adding negative keywords to your account can also help in? improving CTR get more impressions than before less qualified clicks all of these None Time's up
