Keywords 1. If I add a keyword phrase '+cricket +bats' then my Ad may show on searches for? cricket bats english willow cricket bats english willow bats baseball bats None 2. How do we specify a phrase match keyword ? surround entire keyword with {} surround entire keyword with "" surround entire keyword with [] surround entire keyword with () None 3. Once your broad matches have gathered impressions and clicks, review the _____ report to monitor which keyword variations triggered your ads. Placement performance Keywords performance Matched search query Search terms None 4. How would you write ‘used book’ keyword to enable exact matching? “used book” {used book} #NAME? [used book] None 5. I have to include a negative keyword "football" in my ad group, how will I write it? {football} "football" -[football] #NAME? None 6. When adding negative match –[women’s hats], ads won’t show on the following searches: Buy women’s hats Girl’s hats Woman’s hats Women’s hats None 7. You can add keyword with broad match modifier by: Selecting “broad match modifier” option when adding new keyword list Editing the existing broad keyword and adding the plus sign (+) prefix Editing the existing broad keyword and selecting “broad match modifier” as match type Editing the existing phrase keyword and selecting “broad match modifier” as match type None 8. Once your broad matches have gathered impressions and clicks, review the _____ report to monitor which keyword variations triggered your ads. Placement performance Keywords performance Matched search query Search terms None 9. For the keyword [nike running shoes] my ad can appear for which of the following search queries? nike running shoes for marathon nike running collection running shoes nike nike running shoes None 10. I have to include a negative keyword "football" in my ad group, how will I write it? {football} "football" -[football] #NAME? None Time's up
