Keywords 1. When choosing the correct match for his keyword, advertiser should keep in mind that the _____ the keyword is, the more relevant that keyword will be to someone. Broader Narrower None 2. A keyword which has a high CTR can still have a low quality score due to, Poor Landing page quality. High CPC bid. Less daily budget. No image ads in the campaign. None 3. For the broad matched keyword "world history" your ads are least likely to appear on search for world cinema history world story old story world's history None 4. What is the default match type applied on a new keyword submitted to an ad group without quotes or brackets? Phrase Broad Modifier Negative Broad None 5. When adding negative match –[women’s hats], ads won’t show on the following searches: Buy women’s hats Girl’s hats Woman’s hats Women’s hats None 6. If I use a broad matched keyword 'old furniture' and a negative keyword '-new', your ad could appear when user enters which of these queries? Old tables and furnitures old furniture for bed room new furniture on sale new and old furniture available None 7. If you add a Broad Match modifier to any term that are part of your broad match keyword phrase then? your ads can only show when someone's search does not contains those modified terms, or close variations of the modified terms, in any order. your ads can only show when someone's search contains those modified terms, or close variations of the modified terms, in any order. your ads can show when someone's search only contains those modified terms, or close variations of the modified terms. None of these None 8. To what level Google Contextually match your keyword to show your ads on relevant places on Display Network? Website level Page level Category level None of these None 9. If Stella an advertiser decides to use the exact match keyword Florida florist, which would be the right way of adding it to the campaign? [florida florist] {florida florist} -["florida florist"] -[florida florist] None 10. ________ Report helps to see the search queries that triggered your ads. Search Terms Search Queries Search Traffic Traffic estimator None Time's up