Keywords 1. What is a modifier sign in Broad match modifier? - || # + None 2. To what level Google Contextually match your keyword to show your ads on relevant places on Display Network? Website level Page level Category level None of these None 3. Usage of keywords to refine placement targeting is good When the sites your ads targets has huge content. When the sites your ads target has a wide variety of content. When the sites your ads are targeting has similar content. When the sites your ads are targeting has audiences in the geographic regions you have not targeted. None 4. While optimizing your campaign, which tool will help you get ideas for negative keywords and placements exclusions? Placement Performance Report. Adwords Editor Traffic Estimator List suggestor None 5. A keyword which has a high CTR can still have a low quality score due to, Poor Landing page quality. High CPC bid. Less daily budget. No image ads in the campaign. None 6. Adding negative keywords to your account can also help in? improving CTR get more impressions than before less qualified clicks all of these None 7. For the broad matched keyword "world history" your ads are least likely to appear on search for world cinema history world story old story world's history None 8. You can add keyword with broad match modifier by: Selecting “broad match modifier” option when adding new keyword list Editing the existing broad keyword and adding the plus sign (+) prefix Editing the existing broad keyword and selecting “broad match modifier” as match type Editing the existing phrase keyword and selecting “broad match modifier” as match type None 9. When choosing the correct match for his keyword, advertiser should keep in mind that the _____ the keyword is, the more relevant that keyword will be to someone. Broader Narrower None 10. Using Duplicate Keywords across different ad group and campaigns is recommended by Google? TRUE FALSE None Time's up
