Keywords 1. Once your broad matches have gathered impressions and clicks, review the _____ report to monitor which keyword variations triggered your ads. Placement performance Keywords performance Matched search query Search terms None 2. Keyword is relevant to the ad, but it still has very low conversion rate. What changes should you try to make? Change your landing page Choose higher CPA Change your CPC Experiment with different ad texts None 3. When adding negative match –[women’s hats], ads won’t show on the following searches: Buy women’s hats Girl’s hats Woman’s hats Women’s hats None 4. Where can advertiser view keyword and budget optimization ideas for his account? Budget suggestions tab Home tab My account tab Opportunities tab None 5. How do we specify a phrase match keyword ? surround entire keyword with {} surround entire keyword with "" surround entire keyword with [] surround entire keyword with () None 6. To what level Google Contextually match your keyword to show your ads on relevant places on Display Network? Website level Page level Category level None of these None 7. You can add keyword with broad match modifier by: Selecting “broad match modifier” option when adding new keyword list Editing the existing broad keyword and adding the plus sign (+) prefix Editing the existing broad keyword and selecting “broad match modifier” as match type Editing the existing phrase keyword and selecting “broad match modifier” as match type None 8. Adding negative keywords to your account can also help in? improving CTR get more impressions than before less qualified clicks All of these None 9. For the keyword [nike running shoes] my ad can appear for which of the following search queries? nike running shoes for marathon nike running collection running shoes nike nike running shoes None 10. When choosing the correct match for his keyword, advertiser should keep in mind that the _____ the keyword is, the more relevant that keyword will be to someone. Broader Narrower None Time's up
