Keywords 1. How do we specify a phrase match keyword ? surround entire keyword with {} surround entire keyword with "" surround entire keyword with [] surround entire keyword with () None 2. Which is the default matching type for a newly created keyword? Broad modifier Exact Broad Phrase None 3. When choosing the correct match for his keyword, advertiser should keep in mind that the _____ the keyword is, the more relevant that keyword will be to someone. Broader Narrower None 4. When adding negative match –[women’s hats], ads won’t show on the following searches: Buy women’s hats Girl’s hats Woman’s hats Women’s hats None 5. For the keyword [nike running shoes] my ad can appear for which of the following search queries? nike running shoes for marathon nike running collection running shoes nike nike running shoes None 6. Keyword is relevant to the ad, but it still has very low conversion rate. What changes should you try to make? Change your landing page Choose higher CPA Change your CPC Experiment with different ad texts None 7. Once your broad matches have gathered impressions and clicks, review the _____ report to monitor which keyword variations triggered your ads. Placement performance Keywords performance Matched search query Search terms None 8. What is the default match type applied on a new keyword submitted to an ad group without quotes or brackets? Phrase Broad modifier Negative Broad None 9. I have to include a negative keyword "football" in my ad group, how will I write it? {football} "football" -[football] #NAME? None 10. When using keyword match types you should keep in mind that keywords are case-sensitive. FALSE TRUE None Time's up
