Keywords 1. When adding negative match –[women’s hats], ads won’t show on the following searches: Buy women’s hats Girl’s hats Woman’s hats Women’s hats None 2. Which is the default matching type for a newly created keyword? Broad modifier Exact Broad Phrase None 3. A single ad group may contain up to _____ keywords. 50 1000 5000 20000 None 4. How do we specify a phrase match keyword ? surround entire keyword with {} surround entire keyword with "" surround entire keyword with [] surround entire keyword with () None 5. You can use Phrase Match keywords on the Display Network? TRUE FALSE None 6. Using Duplicate Keywords across different ad group and campaigns is recommended by Google? TRUE FALSE None 7. How does Google Adwords specify a phrase match keyword? surround entire keyword with {} surround entire keyword with "" surround entire keyword with [ ] surround entire keyword with ( ) None 8. Once your broad matches have gathered impressions and clicks, review the _____ report to monitor which keyword variations triggered your ads. Placement performance Keywords performance Matched search query Search terms None 9. To what level Google Contextually match your keyword to show your ads on relevant places on Display Network? Website level Page level Category level None of these None 10. Why we use "keyword tool"? to find new keyword for our campaigns and ad groups to find performance of our existing keywords to see the search terms on which our ads were triggered none of these None Time's up
