Keywords 1. Once your broad matches have gathered impressions and clicks, review the _____ report to monitor which keyword variations triggered your ads. Placement performance Keywords performance Matched search query Search terms None 2. What do you mean by Phrase Match keywords? keyword or phrase specified should appear in exact sequence and form but it can have additional words before or after should be the exact keyword or phrase in same sequence include similer or related terms can occur in any sequence. None 3. If I add a keyword phrase '+cricket +bats' then my Ad may show on searches for? cricket bats english willow cricket bats english willow bats baseball bats None 4. A keyword which has a high CTR can still have a low quality score due to, Poor Landing page quality. High CPC bid. Less daily budget. No image ads in the campaign. None 5. Adding negative keywords to your account can also help in? improving CTR get more impressions than before less qualified clicks all of these None 6. For the phrase matched keyword “wrestling match” your ad will not appear for the query: Royal rumble wrestling match Wrestling match results Wrestling pay-per-view match Wrestling match of the year None 7. When choosing the correct match for his keyword, advertiser should keep in mind that the _____ the keyword is, the more relevant that keyword will be to someone. Broader Narrower None 8. Which is the default matching type for a newly created keyword? Broad modifier Exact Broad Phrase None 9. How would I write 'used book' keyword to enable exact matching? “used book” {used book} #NAME? [used book] None 10. For the broad matched keyword "world history" your ads are least likely to appear on search for world cinema history world story old story world's history None Time's up
