Keywords 1. A keyword which has a high CTR can still have a low quality score due to, Poor Landing page quality. High CPC bid. Less daily budget. No image ads in the campaign. None 2. Once your broad matches have gathered impressions and clicks, review the _____ report to monitor which keyword variations triggered your ads. Placement performance Keywords performance Matched search query Search terms None 3. What is the default match type applied on a new keyword submitted to an ad group without quotes or brackets? Phrase Broad Modifier Negative Broad None 4. I have to include a negative keyword "football" in my ad group, how will I write it? {football} "football" -[football] #NAME? None 5. If Stella an advertiser decides to use the exact match keyword Florida florist, which would be the right way of adding it to the campaign? [florida florist] {florida florist} -["florida florist"] -[florida florist] None 6. For the phrase matched keyword “wrestling match” your ad will not appear for the query: Royal rumble wrestling match Wrestling match results Wrestling pay-per-view match Wrestling match of the year None 7. When using keyword match types you should keep in mind that keywords are case-sensitive. FALSE TRUE None 8. Usage of keywords to refine placement targeting is good When the sites your ads targets has huge content. When the sites your ads target has a wide variety of content. When the sites your ads are targeting has similar content. When the sites your ads are targeting has audiences in the geographic regions you have not targeted. None 9. You can use Phrase Match keywords on the Display Network? TRUE FALSE None 10. When adding negative match –[women’s hats], ads won’t show on the following searches: Buy women’s hats Girl’s hats Woman’s hats Women’s hats None Time's up
