Keywords 1. If I use a broad matched keyword 'old furniture' and a negative keyword '-new', your ad could appear when user enters which of these queries? Old tables and furnitures old furniture for bed room new furniture on sale new and old furniture available None 2. Which is the default matching type for a newly created keyword? Broad modifier Exact Broad Phrase None 3. A Dynamic variable used to evaluate keyword relevance is called ______ ______. Smart Pricing Adwords Discounter Page Rank Quality Score None 4. If you add a Broad Match modifier to any term that are part of your broad match keyword phrase then? your ads can only show when someone's search does not contains those modified terms, or close variations of the modified terms, in any order. your ads can only show when someone's search contains those modified terms, or close variations of the modified terms, in any order. your ads can show when someone's search only contains those modified terms, or close variations of the modified terms. None of these None 5. Using Duplicate Keywords across different ad group and campaigns is recommended by Google? TRUE FALSE None 6. Keyword is relevant to the ad, but it still has very low conversion rate. What changes should you try to make? Change your landing page Choose higher CPA Change your CPC Experiment with different ad texts None 7. Usage of keywords to refine placement targeting is good When the sites your ads targets has huge content. When the sites your ads target has a wide variety of content. When the sites your ads are targeting has similar content. When the sites your ads are targeting has audiences in the geographic regions you have not targeted. None 8. If Stella an advertiser decides to use the exact match keyword Florida florist, which would be the right way of adding it to the campaign? [florida florist] {florida florist} -["florida florist"] -[florida florist] None 9. You can add keyword with broad match modifier by: Selecting “broad match modifier” option when adding new keyword list Editing the existing broad keyword and adding the plus sign (+) prefix Editing the existing broad keyword and selecting “broad match modifier” as match type Editing the existing phrase keyword and selecting “broad match modifier” as match type None 10. When adding negative match –[women’s hats], ads won’t show on the following searches: Buy women’s hats Girl’s hats Woman’s hats Women’s hats None Time's up
