Keywords 1. Keyword is relevant to the ad, but it still has very low conversion rate. What changes should you try to make? Change your landing page Choose higher CPA Change your CPC Experiment with different ad texts None 2. You can add keyword with broad match modifier by: Selecting “broad match modifier” option when adding new keyword list Editing the existing broad keyword and adding the plus sign (+) prefix Editing the existing broad keyword and selecting “broad match modifier” as match type Editing the existing phrase keyword and selecting “broad match modifier” as match type None 3. ________ Report helps to see the search queries that triggered your ads. Search Terms Search Queries Search Traffic Traffic estimator None 4. What do you mean by Phrase Match keywords? keyword or phrase specified should appear in exact sequence and form but it can have additional words before or after should be the exact keyword or phrase in same sequence include similer or related terms can occur in any sequence. None 5. A keyword which has a high CTR can still have a low quality score due to, Poor Landing page quality. High CPC bid. Less daily budget. No image ads in the campaign. None 6. I have to include a negative keyword "football" in my ad group, how will I write it? {football} "football" -[football] #NAME? None 7. How would you write ‘used book’ keyword to enable exact matching? “used book” {used book} #NAME? [used book] None 8. I have to include a negative keyword "football" in my ad group, how will I write it? {football} "football" -[football] #NAME? None 9. If Stella an advertiser decides to use the exact match keyword Florida florist, which would be the right way of adding it to the campaign? [florida florist] {florida florist} -["florida florist"] -[florida florist] None 10. For the keyword [nike running shoes] my ad can appear for which of the following search queries? nike running shoes for marathon nike running collection running shoes nike nike running shoes None Time's up
