Keywords

1. 

When choosing the correct match for his keyword, advertiser should keep in mind that the _____ the keyword is, the more relevant that keyword will be to someone.

2. 

When using keyword match types you should keep in mind that keywords are case-sensitive.

3. 

If Stella an advertiser decides to use the exact match keyword Florida florist, which would be the right way of adding it to the campaign?

4. 

For the phrase matched keyword “wrestling match” your ad will not appear for the query:

5. 

For the keyword [nike running shoes] my ad can appear for which of the following search queries?

6. 

For the broad matched keyword "world history" your ads are least likely to appear on search for

7. 

Which is the default matching type for a newly created keyword?

8. 

Once your broad matches have gathered impressions and clicks, review the _____ report to monitor which keyword variations triggered your ads.

9. 

When adding negative match –[women’s hats], ads won’t show on the following searches:

10. 

In order to create a successful ad, you should focus on including at least one of your high-performing keyword in your ad text