Keywords 1. What is a modifier sign in Broad match modifier? - || # + None 2. I have to include a negative keyword "football" in my ad group, how will I write it? {football} "football" -[football] #NAME? None 3. If I use a broad matched keyword 'old furniture' and a negative keyword '-new', your ad could appear when user enters which of these queries? Old tables and furnitures old furniture for bed room new furniture on sale new and old furniture available None 4. Usage of keywords to refine placement targeting is good When the sites your ads targets has huge content. When the sites your ads target has a wide variety of content. When the sites your ads are targeting has similar content. When the sites your ads are targeting has audiences in the geographic regions you have not targeted. None 5. What is a Query? It is a sentence with minimum 3 words a word or phrase that a user writes into the search engine it is a question with one answer none of these None 6. How does Google Adwords specify a phrase match keyword? surround entire keyword with {} surround entire keyword with "" surround entire keyword with [ ] surround entire keyword with ( ) None 7. In order to create a successful ad, you should focus on including at least one of your high-performing keyword in your ad text FALSE TRUE None 8. To what level Google Contextually match your keyword to show your ads on relevant places on Display Network? Website level Page level Category level None of these None 9. You can use Phrase Match keywords on the Display Network? TRUE FALSE None 10. If Stella an advertiser decides to use the exact match keyword Florida florist, which would be the right way of adding it to the campaign? [florida florist] {florida florist} -["florida florist"] -[florida florist] None Time's up
