Keywords 1. If I add a keyword phrase '+cricket +bats' then my Ad may show on searches for? cricket bats english willow cricket bats english willow bats baseball bats None 2. I have to include a negative keyword "football" in my ad group, how will I write it? {football} "football" -[football] #NAME? None 3. How do we specify a phrase match keyword ? surround entire keyword with {} surround entire keyword with "" surround entire keyword with [] surround entire keyword with () None 4. For the phrase matched keyword "karate movie" your ad will not appear for the query : karate movie wiki. karate movie fans. karate kid movie. karate movie starring None 5. You can add keyword with broad match modifier by: Selecting “broad match modifier” option when adding new keyword list Editing the existing broad keyword and adding the plus sign (+) prefix Editing the existing broad keyword and selecting “broad match modifier” as match type Editing the existing phrase keyword and selecting “broad match modifier” as match type None 6. When choosing the correct match for his keyword, advertiser should keep in mind that the _____ the keyword is, the more relevant that keyword will be to someone. Broader Narrower None 7. Why we use "keyword tool"? to find new keyword for our campaigns and ad groups to find performance of our existing keywords to see the search terms on which our ads were triggered none of these None 8. For the phrase matched keyword “wrestling match” your ad will not appear for the query: Royal rumble wrestling match Wrestling match results Wrestling pay-per-view match Wrestling match of the year None 9. You can use Phrase Match keywords on the Display Network? TRUE FALSE None 10. What is the default match type applied on a new keyword submitted to an ad group without quotes or brackets? Phrase Broad modifier Negative Broad None Time's up
