Keywords 1. If you add a Broad Match modifier to any term that are part of your broad match keyword phrase then? your ads can only show when someone's search does not contains those modified terms, or close variations of the modified terms, in any order. your ads can only show when someone's search contains those modified terms, or close variations of the modified terms, in any order. your ads can show when someone's search only contains those modified terms, or close variations of the modified terms. None of these None 2. I have to include a negative keyword "football" in my ad group, how will I write it? {football} "football" -[football] #NAME? None 3. For the broad matched keyword "world history" your ads are least likely to appear on search for world cinema history world story old story world's history None 4. Adding negative keywords to your account can also help in? improving CTR get more impressions than before less qualified clicks all of these None 5. Adding negative keywords to your account can also help in? improving CTR get more impressions than before less qualified clicks All of these None 6. For the phrase matched keyword “wrestling match” your ad will not appear for the query: Royal rumble wrestling match Wrestling match results Wrestling pay-per-view match Wrestling match of the year None 7. What is the default match type applied on a new keyword submitted to an ad group without quotes or brackets? Phrase Broad modifier Negative Broad None 8. A keyword which has a high CTR can still have a low quality score due to, Poor Landing page quality. High CPC bid. Less daily budget. No image ads in the campaign. None 9. Once your broad matches have gathered impressions and clicks, review the _____ report to monitor which keyword variations triggered your ads. Placement performance Keywords performance Matched search query Search terms None 10. When adding negative match –[women’s hats], ads won’t show on the following searches: Buy women’s hats Girl’s hats Woman’s hats Women’s hats None Time's up
