Keywords 1. Keyword is relevant to the ad, but it still has very low conversion rate. What changes should you try to make? Change your landing page Choose higher CPA Change your CPC Experiment with different ad texts None 2. Why we use "keyword tool"? to find new keyword for our campaigns and ad groups to find performance of our existing keywords to see the search terms on which our ads were triggered none of these None 3. Once your broad matches have gathered impressions and clicks, review the _____ report to monitor which keyword variations triggered your ads. Placement performance Keywords performance Matched search query Search terms None 4. A single ad group may contain up to _____ keywords. 50 1000 5000 20000 None 5. ________ Report helps to see the search queries that triggered your ads. Search Terms Search Queries Search Traffic Traffic estimator None 6. For the phrase matched keyword "karate movie" your ad will not appear for the query : karate movie wiki. karate movie fans. karate kid movie. karate movie starring None 7. What is the default match type applied on a new keyword submitted to an ad group without quotes or brackets? Phrase Broad Modifier Negative Broad None 8. Which is the default matching type for a newly created keyword? Broad modifier Exact Broad Phrase None 9. When adding negative match –[women’s hats], ads won’t show on the following searches: Buy women’s hats Girl’s hats Woman’s hats Women’s hats None 10. For the phrase matched keyword “wrestling match” your ad will not appear for the query: Royal rumble wrestling match Wrestling match results Wrestling pay-per-view match Wrestling match of the year None Time's up
