Keywords 1. While optimizing your campaign, which tool will help you get ideas for negative keywords and placements exclusions? Placement Performance Report. Adwords Editor Traffic Estimator List suggestor None 2. If you add a Broad Match modifier to any term that are part of your broad match keyword phrase then? your ads can only show when someone's search does not contains those modified terms, or close variations of the modified terms, in any order. your ads can only show when someone's search contains those modified terms, or close variations of the modified terms, in any order. your ads can show when someone's search only contains those modified terms, or close variations of the modified terms. None of these None 3. A Dynamic variable used to evaluate keyword relevance is called ______ ______. Smart Pricing Adwords Discounter Page Rank Quality Score None 4. What is a modifier sign in Broad match modifier? - || # + None 5. Why we use "keyword tool"? to find new keyword for our campaigns and ad groups to find performance of our existing keywords to see the search terms on which our ads were triggered none of these None 6. When adding negative match –[women’s hats], ads won’t show on the following searches: Buy women’s hats Girl’s hats Woman’s hats Women’s hats None 7. I have to include a negative keyword "football" in my ad group, how will I write it? {football} "football" -[football] #NAME? None 8. You can add keyword with broad match modifier by: Selecting “broad match modifier” option when adding new keyword list Editing the existing broad keyword and adding the plus sign (+) prefix Editing the existing broad keyword and selecting “broad match modifier” as match type Editing the existing phrase keyword and selecting “broad match modifier” as match type None 9. You can use Phrase Match keywords on the Display Network? TRUE FALSE None 10. For the phrase matched keyword “wrestling match” your ad will not appear for the query: Royal rumble wrestling match Wrestling match results Wrestling pay-per-view match Wrestling match of the year None Time's up
