Location Targeting 1. Nicole sells wigs in the metro-Detroit area and only wants her ads to reach potential customers in that area or who are searching for wigs specifically in that area. Which is the most efficient way for Nicole to set up her campaign? Region/City Targeting to "Detroit MI (metro)" Country/region targeting to U.S Country/Terriory Targeting to Michigan Region/City Targeting to Allen Park, MI None 2. Which of the following techniques Adwords system doesn’t employ when showing your ads to users in your targeted location. Search term the user employs while searching in Google Google domain being used IP address of the user Based on the system’s time zone and maps of the location None 3. How many locations you can target in a campaign ? any number of locations by making combination countries, territories, regions, cities. 1 100 1000 None 4. An advertiser in Spain sells t-shirts through his website. He ships only within Spain. What is the best location targeting method for him? customized targeting country targeting city-level targeting placement targeting None 5. A person sitting in India searches on "Google.com.au" (Australian google domain). Will see ads targeted to ? Australia India Ads from all over the world None of these None 6. If you have a small business which provides services to particular area of the city then which type of location targeting you should prefer? Country wide location targeting City level location targeting Proximity targeting or "Target a radius" State level location targeting None 7. Jeff is located in Mexico and searches for New York restaurant on www.google.com. He sees ads targeted to customers in New York because he included New York in his search. TRUE FALSE None 8. Google shows your ad based on location of a user and which factors are used to precisely target a particular user using Google or Google partner sites on Desktop Computer or Laptop? Internet Protocol (IP) address Google Domain Location of Interest All of these None 9. If you change Google interface language to Spanish and then perform search on Google.com: You will see ads targeting English You will see ads targeting Spanish You will see Spanish ads for products located in US You will see ads for products located in Spain None 10. Which of the following techniques Adwords system doesn’t employ when showing your ads to users in your targeted location. Search term the user employs while searching in Google Google domain being used IP address of the user Based on the system’s time zone and maps of the location None Time's up
