Location Targeting 1. Adwords system doesn't employ which one of the following techniques to show your ads to users in your targeted location: Google domain being used (.fr,.in,.de, etc.) Search term the user employs while searching in Google. Based on the IP address of the user. Based on the system's time zone and maps the location. None 2. An advertiser wants to add around 1100 targeted locations using bulk targeting method, how will he achieve this? AdWords allows you to add a list of up to 1000 location targets, so you can't add more than 1000 locations AdWords allows you to add a list of up to 1000 location targets at a time. So an advertiser will add 1000 locations and save them then again he will add the remaining locations. There is no bulk targeting in AdWords An advertiser can add upto any number of locations at any single time in the system. None 3. Jeff is located in Mexico and searches for New York restaurant on www.google.com. He sees ads targeted to customers in New York because he included New York in his search. TRUE FALSE None 4. A person sitting in India searches on "Google.com.au" (Australian google domain). Will see ads targeted to ? Australia India Ads from all over the world None of these None 5. If you have a small business which provides services to particular area of the city then which type of location targeting you should prefer? Country wide location targeting City level location targeting Proximity targeting or “Target Radius” Stare level location targeting None 6. Which of the following techniques Adwords system doesn’t employ when showing your ads to users in your targeted location. Search term the user employs while searching in Google Google domain being used IP address of the user Based on the system’s time zone and maps of the location None 7. How many locations you can target in a campaign ? any number of locations by making combination countries, territories, regions, cities. 1 100 1000 None 8. Google shows your ad based on location of a user and which factors are used to precisely target a particular user using Google or Google partner sites on Desktop Computer or Laptop? Internet Protocol (IP) address Google Domain Location of Interest All of these None 9. If you have a small business which provides services to particular area of the city then which type of location targeting you should prefer? Country wide location targeting City level location targeting Proximity targeting or "Target a radius" State level location targeting None 10. An advertiser in Spain sells t-shirts through his website. He ships only within Spain. What is the best location targeting method for him? customized targeting country targeting city-level targeting placement targeting None Time's up