Location Targeting 1. Jeff is located in Mexico and searches for New York restaurant on www.google.com. He sees ads targeted to customers in New York because he included New York in his search. TRUE FALSE None 2. Adwords system doesn't employ which one of the following techniques to show your ads to users in your targeted location: Google domain being used (.fr,.in,.de, etc.) Search term the user employs while searching in Google. Based on the IP address of the user. Based on the system's time zone and maps the location. None 3. A person sitting in India searches on "Google.com.au" (Australian google domain). Will see ads targeted to ? Australia India Ads from all over the world None of these None 4. An advertiser wants to add around 1100 targeted locations using bulk targeting method, how will he achieve this? AdWords allows you to add a list of up to 1000 location targets, so you can't add more than 1000 locations AdWords allows you to add a list of up to 1000 location targets at a time. So an advertiser will add 1000 locations and save them then again he will add the remaining locations. There is no bulk targeting in AdWords An advertiser can add upto any number of locations at any single time in the system. None 5. If you have a small business which provides services to particular area of the city then which type of location targeting you should prefer? Country wide location targeting City level location targeting Proximity targeting or “Target Radius” Stare level location targeting None 6. How many locations you can target in a campaign ? any number of locations by making combination countries, territories, regions, cities. 1 100 1000 None 7. When setting up customized location an advertiser doesn't have which one of the following option : Enter address and mark a radius of certain kms / miles. Select a point on the map. Multi-point targeting. Two-point targeting. None 8. Nicole sells wigs in the metro-Detroit area and only wants her ads to reach potential customers in that area or who are searching for wigs specifically in that area. Which is the most efficient way for Nicole to set up her campaign? Region/City Targeting to "Detroit MI (metro)" Country/region targeting to U.S Country/Terriory Targeting to Michigan Region/City Targeting to Allen Park, MI None 9. Rahul performs a Google search from his desktop computer using query "Mumbai flats on rent" . He will be shown ads ? targeted to his actual location only based on his Google history targeted to Mumbai city irrespective of his actual location because city name was used in the search phrase/query None of these None 10. What is an IP Address? Unique Id given by google adwords to every computer model no. of your laptop or desktop processor computer MAC address a unique number assigned by Internet Service Providers to each computer connected to the Internet None Time's up
