Quality Score 1. How is Ad Rank calculated on Search Network? Bid * Quality Score max CPC Dail budget CTR None 2. How many times your Quality Score calculated? Every time a keyword matches a search query Once a day 10 times in a week Every time your keyword matches a search query None 3. If the keyword analysis field shows that your landing page quality is graded "The page isn't highly relevant" , the quality score will ________ Not be affected. Be Negatively affected. Be Positively affected. Be affected. None 4. Advertising performance on the content network won’t affect the quality score on search network because Quality score is calculated separately for the search network and content network. Quality score is not calculated for the Display network. Quality score is not calculated for the Search network. Quality score is not calculated for search or display netwoks. None 5. How can we increase low quality score ? By Optimizing low qualtiy score keywords By removing all low performing or low quality score keywords Double the max CPC of those keywords Don't do anything None 6. In placement targeted ads, if the campaign uses CPM bidding , Quality score is calculated based on Landing page quality. The historical CTR of the ad. The relevance of ads and keywords. The daily budget. None 7. The best ways to improve the ad rank without increasing the CPC is to Have relevant ad texts and keywords Increase the Quality score Increase the daily budget Increase the landing page quality None 8. Which of the following does not directly contribute to a keyword's quality score? CTR Landing page quality Relevancy Max CPC bid None 9. In Google Display Network campaign with placement targeted ads Quality Score is calculated based on? Quality of your ads landing page max CPC of the keyword trigerring your ad Search Network quality score None of these None 10. Ad position on the Display network is determined by your _____ in the auction. Ad Quality Bid Ad Rank Quality score None Time's up
