Quality Score 1. What does quality score influence ? Daily Budget. Standard delivery of ads. Actual CPC. Location Targeting. None 2. To improve the quality score an advertiser should not create tightly themed ad groups. write ads that are not descriptive. target appropriate languages and locations. evaluate your site design. None 3. How can we increase low quality score ? By Optimizing low qualtiy score keywords By removing all low performing or low quality score keywords Double the max CPC of those keywords Don't do anything None 4. Quality score is determined by CTR. daily budget. CPC. Page Rank. None 5. In Google Display Network campaign with placement targeted ads Quality Score is calculated based on? Quality of your ads landing page max CPC of the keyword trigerring your ad Search Network quality score None of these None 6. Your Quality Score on the Google Display Network works a bit differently than the Search Network TRUE FALSE None 7. The higher your quality score the _____ your cost and ______ your ad position. lower, worser higher, better lower, better lower, butter None 8. How is Ad Rank calculated on Search Network? Bid * Quality Score max CPC Dail budget CTR None 9. If the keyword analysis field shows that your landing page quality is graded "The page isn't highly relevant" , the quality score will ________ Not be affected. Be Negatively affected. Be Positively affected. Be affected. None 10. Quality score does not influence advertiser’s: Default Max. CPC First page bid estimates Actual CPC Ad position None Time's up
