Quality Score 1. How many times your Quality Score calculated? Every time a keyword matches a search query Once a day 10 times in a week Every time your keyword matches a search query None 2. When is a quality score determined/calculated ? Every time a keyword in your campaign(s) matches the search query. Every time an exact match of your keywords is found. Every time the budget set for the day is exhausted. Every time a conversion happens. None 3. Landing page quality is not influenced by usefulness and relevance of information. ease of navigation. load time. number of words in the page. None 4. What is the reason for possible Quality Score fluctuations? A new ad group was created An increased daily budget A change to location and language targeting settings Competitors ad position None 5. Ad position on the Display network is determined by your _____ in the auction. Ad Quality Bid Ad Rank Quality score None 6. If the keyword analysis field shows that your landing page quality is graded "The page isn't highly relevant" , the quality score will ________ Not be affected. Be Negatively affected. Be Positively affected. Be affected. None 7. Ad rank is calculated by the formula CPC bid * Quality Score. CPC bid / Quality Score. CPC bid *10 / Quality score. CPC bid *100 / Quality score. None 8. Adding placements to an ad group is going to effect Quality Score for search network? TRUE FALSE None 9. Ad rank is calculated by the formula CPC bid * Quality score CPC bid / Quality score CPC bid *10 / Quality score CPC bid *100 / Quality score None 10. What is the reason for possible Quality Score fluctuations? A new ad group was created An increased daily budget A change to location and language targeting settings Competitors ad position None Time's up
