Quality Score 1. Landing page quality is not influenced by usefulness and relevance of information. ease of navigation. load time. number of words in the page. None 2. In placement targeted ads, if the campaign uses CPM bidding , Quality score is calculated based on Landing page quality. The historical CTR of the ad. The relevance of ads and keywords. The daily budget. None 3. Quality score does not influence advertiser’s: Default Max. CPC First page bid estimates Actual CPC Ad position None 4. Ad rank is calculated by the formula CPC bid * Quality Score. CPC bid / Quality Score. CPC bid *10 / Quality score. CPC bid *100 / Quality score. None 5. Quality score is determined by CTR. daily budget. CPC. Page Rank. None 6. The Quality score for Google search network and Google Display network are ________ same. different. depends on CPM bid. depends on CPC bid. None 7. How many times your Quality Score calculated? Every time a keyword matches a search query Once a day 10 times in a week Every time your keyword matches a search query None 8. To improve the quality score an advertiser should not create tightly themed ad groups. write ads that are not descriptive. target appropriate languages and locations. evaluate your site design. None 9. How is Ad Rank calculated on Search Network? Bid * Quality Score max CPC Dail budget CTR None 10. What does quality score influence ? Daily Budget. Standard delivery of ads. Actual CPC. Location Targeting. None Time's up
