Quality Score 1. When is a quality score determined/calculated ? Every time a keyword in your campaign(s) matches the search query. Every time an exact match of your keywords is found. Every time the budget set for the day is exhausted. Every time a conversion happens. None 2. Ad rank is calculated by the formula CPC bid * Quality score CPC bid / Quality score CPC bid *10 / Quality score CPC bid *100 / Quality score None 3. In Google Display Network campaign with placement targeted ads Quality Score is calculated based on? Quality of your ads landing page max CPC of the keyword trigerring your ad Search Network quality score None of these None 4. How can we increase low quality score ? By Optimizing low qualtiy score keywords By removing all low performing or low quality score keywords Double the max CPC of those keywords Don't do anything None 5. How many times your Quality Score calculated? Every time a keyword matches a search query Once a day 10 times in a week Every time your keyword matches a search query None 6. Ad position on the Display network is determined by your _____ in the auction. Ad Quality Bid Ad Rank Quality score None 7. Quality Score affects the following things in your account: Daily budget Keyword‘s first page bid estimate Ad position Ad auction aligibility None 8. What is the reason for possible Quality Score fluctuations? A new ad group was created An increased daily budget A change to location and language targeting settings Competitors ad position None 9. The Quality score for Google search network and Google Display network are ________ same. different. depends on CPM bid. depends on CPC bid. None 10. What does quality score influence ? Daily Budget. Standard delivery of ads. Actual CPC. Location Targeting. None Time's up
