Quality Score 1. How is Ad Rank calculated on Search Network? Bid * Quality Score max CPC Dail budget CTR None 2. In placement targeted ads, if the campaign uses CPM bidding , Quality score is calculated based on Landing page quality. The historical CTR of the ad. The relevance of ads and keywords. The daily budget. None 3. Advertising performance on the content network won’t affect the quality score on search network because Quality score is calculated separately for the search network and content network. Quality score is not calculated for the Display network. Quality score is not calculated for the Search network. Quality score is not calculated for search or display netwoks. None 4. Quality Score affects the following things in your account: Daily budget Keyword‘s first page bid estimate Ad position Ad auction aligibility None 5. The higher your quality score the _____ your cost and ______ your ad position. lower, worser higher, better lower, better lower, butter None 6. If the keyword analysis field shows that your landing page quality is graded "The page isn't highly relevant" , the quality score will ________ Not be affected. Be Negatively affected. Be Positively affected. Be affected. None 7. The best ways to improve the ad rank without increasing the CPC is to Have relevant ad texts and keywords Increase the Quality score Increase the daily budget Increase the landing page quality None 8. What is the reason for possible Quality Score fluctuations? A new ad group was created An increased daily budget A change to location and language targeting settings Competitors ad position None 9. What is the reason for possible Quality Score fluctuations? A new ad group was created An increased daily budget A change to location and language targeting settings Competitors ad position None 10. Your Quality Score on the Google Display Network works a bit differently than the Search Network TRUE FALSE None Time's up
