Quality Score 1. Quality Score affects the following things in your account: Daily budget Keyword‘s first page bid estimate Ad position Ad auction aligibility None 2. How is Ad Rank calculated on Search Network? Bid * Quality Score max CPC Dail budget CTR None 3. How can Google Instant help advertisers improve the quality of their clicks? It doesn‘t help at all It helps advertisers by displaying people only most relevant ads based on user search history and preferences It helps to filter out irrelevant searches instantly It helps people search using terms that more directly connect them with the answers they need None 4. What is the reason for possible Quality Score fluctuations? A new ad group was created An increased daily budget A change to location and language targeting settings Competitors ad position None 5. The best ways to improve the ad rank without increasing the CPC is to Have relevant ad texts and keywords Increase the Quality score Increase the daily budget Increase the landing page quality None 6. What does quality score influence ? Daily Budget. Standard delivery of ads. Actual CPC. Location Targeting. None 7. In Google Display Network campaign with placement targeted ads Quality Score is calculated based on? Quality of your ads landing page max CPC of the keyword trigerring your ad Search Network quality score None of these None 8. How can we increase low quality score ? By Optimizing low qualtiy score keywords By removing all low performing or low quality score keywords Double the max CPC of those keywords Don't do anything None 9. Which of the following are the elements of a high quality landing pages? Faster Load time and unique content. Unique content and great design. Faster load time and great design. Loading time and content. None 10. What is the reason for possible Quality Score fluctuations? A new ad group was created An increased daily budget A change to location and language targeting settings Competitors ad position None Time's up
