Quality Score 1. Ad position on the Display network is determined by your _____ in the auction. Ad Quality Bid Ad Rank Quality score None 2. Which of the following are the elements of a high quality landing pages? Faster Load time and unique content. Unique content and great design. Faster load time and great design. Loading time and content. None 3. In placement targeted ads, if the campaign uses CPM bidding , Quality score is calculated based on Landing page quality. The historical CTR of the ad. The relevance of ads and keywords. The daily budget. None 4. Adding placements to an ad group is going to effect Quality Score for search network? TRUE FALSE None 5. What is the reason for possible Quality Score fluctuations? A new ad group was created An increased daily budget A change to location and language targeting settings Competitors ad position None 6. How many times your Quality Score calculated? Every time a keyword matches a search query Once a day 10 times in a week Every time your keyword matches a search query None 7. What does quality score influence ? Daily Budget. Standard delivery of ads. Actual CPC. Location Targeting. None 8. The higher your quality score the _____ your cost and ______ your ad position. lower, worser higher, better lower, better lower, butter None 9. What is the reason for possible Quality Score fluctuations? A new ad group was created An increased daily budget A change to location and language targeting settings Competitors ad position None 10. To improve the quality score an advertiser should not create tightly themed ad groups. write ads that are not descriptive. target appropriate languages and locations. evaluate your site design. None Time's up
