Quality Score 1. Quality Score affects the following things in your account: Daily budget Keyword‘s first page bid estimate Ad position Ad auction aligibility None 2. How many times your Quality Score calculated? Every time a keyword matches a search query Once a day 10 times in a week Every time your keyword matches a search query None 3. Landing page quality is not influenced by usefulness and relevance of information. ease of navigation. load time. number of words in the page. None 4. The best ways to improve the ad rank without increasing the CPC is to Have relevant ad texts and keywords Increase the Quality score Increase the daily budget Increase the landing page quality None 5. How can Google Instant help advertisers improve the quality of their clicks? It doesn‘t help at all It helps advertisers by displaying people only most relevant ads based on user search history and preferences It helps to filter out irrelevant searches instantly It helps people search using terms that more directly connect them with the answers they need None 6. When is a quality score determined/calculated ? Every time a keyword in your campaign(s) matches the search query. Every time an exact match of your keywords is found. Every time the budget set for the day is exhausted. Every time a conversion happens. None 7. How can we increase low quality score ? By Optimizing low qualtiy score keywords By removing all low performing or low quality score keywords Double the max CPC of those keywords Don't do anything None 8. Which of the following are the elements of a high quality landing pages? Faster Load time and unique content. Unique content and great design. Faster load time and great design. Loading time and content. None 9. In placement targeted ads, if the campaign uses CPM bidding , Quality score is calculated based on Landing page quality. The historical CTR of the ad. The relevance of ads and keywords. The daily budget. None 10. Quality score does not influence advertiser’s: Default Max. CPC First page bid estimates Actual CPC Ad position None Time's up
