Quality Score 1. The best ways to improve the ad rank without increasing the CPC is to Have relevant ad texts and keywords Increase the Quality score Increase the daily budget Increase the landing page quality None 2. Ad rank is calculated by the formula CPC bid * Quality score CPC bid / Quality score CPC bid *10 / Quality score CPC bid *100 / Quality score None 3. How is Ad Rank calculated on Search Network? Bid * Quality Score max CPC Dail budget CTR None 4. To improve the quality score an advertiser should not create tightly themed ad groups. write ads that are not descriptive. target appropriate languages and locations. evaluate your site design. None 5. The higher your quality score the _____ your cost and ______ your ad position. lower, worser higher, better lower, better lower, butter None 6. Advertising performance on the content network won’t affect the quality score on search network because Quality score is calculated separately for the search network and content network. Quality score is not calculated for the Display network. Quality score is not calculated for the Search network. Quality score is not calculated for search or display netwoks. None 7. What is the reason for possible Quality Score fluctuations? A new ad group was created An increased daily budget A change to location and language targeting settings Competitors ad position None 8. What does quality score influence ? Daily Budget. Standard delivery of ads. Actual CPC. Location Targeting. None 9. The best ways to improve the ad rank without increasing the CPC is to Have relevant ad texts and keywords Increase the Quality score Increase the daily budget Increase the landing page quality None 10. In placement targeted ads, if the campaign uses CPM bidding , Quality score is calculated based on Landing page quality. The historical CTR of the ad. The relevance of ads and keywords. The daily budget. None Time's up
