Quality Score 1. Ad rank is calculated by the formula CPC bid * Quality Score. CPC bid / Quality Score. CPC bid *10 / Quality score. CPC bid *100 / Quality score. None 2. In placement targeted ads, if the campaign uses CPM bidding , Quality score is calculated based on Landing page quality. The historical CTR of the ad. The relevance of ads and keywords. The daily budget. None 3. To improve the quality score an advertiser should not create tightly themed ad groups. write ads that are not descriptive. target appropriate languages and locations. evaluate your site design. None 4. Quality score does not influence advertiser’s: Default Max. CPC First page bid estimates Actual CPC Ad position None 5. In Google Display Network campaign with placement targeted ads Quality Score is calculated based on? Quality of your ads landing page max CPC of the keyword trigerring your ad Search Network quality score None of these None 6. What is the reason for possible Quality Score fluctuations? A new ad group was created An increased daily budget A change to location and language targeting settings Competitors ad position None 7. If the keyword analysis field shows that your landing page quality is graded "The page isn't highly relevant" , the quality score will ________ Not be affected. Be Negatively affected. Be Positively affected. Be affected. None 8. Quality Score affects the following things in your account: Daily budget Keyword‘s first page bid estimate Ad position Ad auction aligibility None 9. When is a quality score determined/calculated ? Every time a keyword in your campaign(s) matches the search query. Every time an exact match of your keywords is found. Every time the budget set for the day is exhausted. Every time a conversion happens. None 10. Ad position on the Display network is determined by your _____ in the auction. Ad Quality Bid Ad Rank Quality score None Time's up
