Quality Score 1. Ad position on the Display network is determined by your _____ in the auction. Ad Quality Bid Ad Rank Quality score None 2. If the keyword analysis field shows that your landing page quality is graded "The page isn't highly relevant" , the quality score will ________ Not be affected. Be Negatively affected. Be Positively affected. Be affected. None 3. The best ways to improve the ad rank without increasing the CPC is to Have relevant ad texts and keywords Increase the Quality score Increase the daily budget Increase the landing page quality None 4. Landing page quality is not influenced by usefulness and relevance of information. ease of navigation. load time. number of words in the page. None 5. Quality score does not influence advertiser’s: Default Max. CPC First page bid estimates Actual CPC Ad position None 6. What is the reason for possible Quality Score fluctuations? A new ad group was created An increased daily budget A change to location and language targeting settings Competitors ad position None 7. The Quality score for Google search network and Google Display network are ________ same. different. depends on CPM bid. depends on CPC bid. None 8. Ad rank is calculated by the formula CPC bid * Quality Score. CPC bid / Quality Score. CPC bid *10 / Quality score. CPC bid *100 / Quality score. None 9. How many times your Quality Score calculated? Every time a keyword matches a search query Once a day 10 times in a week Every time your keyword matches a search query None 10. In placement targeted ads, if the campaign uses CPM bidding , Quality score is calculated based on Landing page quality. The historical CTR of the ad. The relevance of ads and keywords. The daily budget. None Time's up
