Welcome to my home in cyber space. Mandeep Singh is Professor of Marketing at Western Illinois University.
My research interests include an examination of the impact of technology on the marketing function of an organization. The emergence of social networking forums is forever changing the social discourse and it provides marketers with some unique opportunities and challenges. This website is a repository as well as a dissemination point of my professional activities.
My research specifically explores:
- The pros/cons of establishing a presence in the myriad of social networking forums
- Evaluation strategies for such an environment/investment
- Impact of word-of-mouth messages
- Educational uses of these forums
- Viral Marketing