Journals

  • Muhammad Nazreen, Raghava Gundala, Mandeep Singh, and Jessica Harriger, (2014)“Graduate Marketing Students’ Satisfaction in the Caribbean: A Longitudinal Case Study” accepted for publication by Quality Approaches in Higher Education.
  • Gundala, Raghava, Mandeep Singh, & Andrew Baldwin (2014),“Student Perceptions on Live-Case Projects: Undergraduate Marketing Research,” International Journal of Teaching and Learning in Higher Education, 26(2) – in press.
  • Spiers, Sherrard, Raghava Gundala, and Mandeep Singh (2014),“ The Impact of Culture on Consumer Behavior – A Comparative Study of Trinidad and Tobago and Jamaica,” International Journal of Marketing Studies, August, Vol. 6, No. 4.
  • Singh Mandeep (2013), “Personal Branding – An Audit” featured in Tanner, John F. and D. Joel Whalen (2013), “Teaching Moments: Opening the Pipeline to Teaching Innovations,” Marketing Education Review.
  • Bauerly, R., Don. T. Johnson and Singh, Mandeep, (2006) “Readability and Writing Well,” Marketing Management Journal, Volume 16, Issue 1, Spring
  • Stephen W. Brown, Frederick E. Webster Jr., Jan-Benedict E.M. Steenkamp, William L. Wilkie, Jagdish N. Sheth, Rajendra R. Sisodia, Roger A. Kerin, Deborah MacInnis, Leigh McAlister, Jagmohan S. Raju, Ronald J. Bauerly, Don T. Johnson, Mandeep Singh, and Richard Staelin, Journal of Marketing, “Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice and Infrastructure,” October 2005.
  • Singh, Mandeep, Siva Balasubramanian, and Goutam Chakraborthy (2000), “A Comparative Analysis of Three Communication Formats: Advertising, Infomercial, and Direct Experience,” Journal of Advertising, Winter, Volume 29, Number 4, 59-75.
  • Engelland, Brian, Chris Hopkins, Letty Workman, and Mandeep Singh (1998), “Service Quality and Repeat Usage: A Case of Rising Expectations,” Journal of Marketing Management, Volume 8, Issue 2, Fall/Winter, 1-6.
  • Engelland, Brian, Letty Workman, and Mandeep Singh, (2000), “Ensuring Service Quality for Campus Career Services Centers: A Modified SERVQUAL Scale, “Journal of Marketing Education, Volume 22, Number 3, December, 236-245.
  • Drea, John T., Mandeep Singh, and Brian Engelland (1997), “Using Experiential Learning in a Principles of Marketing Course: An Empirical Analysis of Student Marketing Audits,” Marketing Education Review, Volume 7, Number 2, Summer, 53-59.

Journal Articles Under Review

  • Spiers, Sherrard, Gundala Raghava, and Mandeep Singh, “Culture and Consumer Behavior – Study of Trinidad and Tobago and Jamaica,” under review at the Journal of Global Marketing.
  • Gundala, Raghava and Mandeep Singh, “Live Case Projects in Teaching Undergraduate Marketing Research,” under review at JAME.